Focusing on the core requirements of "two improvements" in artistic level and mass satisfaction, and aiming at creating more excellent products with ideological, artistic and ornamental unity, CCTV TV drama channel will launch a brand-new revision on October 24. It is understood that this revision cuts through the management mechanism, visual image, programming and other levels and angles, and strives to bring more pleasing audio-visual experience and unprecedented content presentation to the majority of TV viewers.
More professional, more focused, "produced by the front desk" and a strong attack.
As the only national TV professional channel that broadcasts TV series 24 hours a day, CCTV TV series channel has presented countless classic plays to the audience since its launch, and has met the spiritual and cultural needs of the audience with endless masterpieces. In the brand-new revision of this launch, "produced by the reception desk" has become the most eye-catching brand logo.
On October 24th, the night of the revision, the TV series "Passionate Years", produced by the Central Radio and Television General Station and co-starring Li Guangjie and Gao Lu, will be broadcast on the golden channel of TV series. As the first TV series produced by Headquarters, Passionate Years tells a touching story of Chinese researchers who took root in the Gobi and devoted their youth in the early days of the founding of New China. The unique theme, solid and beautiful storyline, accurately restored historical atmosphere and touching feelings of home and country made this masterpiece of main melody attract much attention and expectation, which triggered a warm response.
It is understood that after "Years of Passion", many dramas produced by CCTV, such as "The Land of Hope" and "The Melody of Endeavour", will be broadcast in the prime time of CCTV. Taking the successful practice of this series of dramas as an opportunity, the TV drama channel will also launch more excellent masterpieces with good ideological, artistic and ornamental qualities.
More youthful and fashionable, new packaging is stunning and blooming.
Visual image design is very important for the establishment of channel brand image, which directly affects the competitiveness and recognition of channel brand communication. The brand new channel packaging of CCTV-8, which has won many heavyweight awards such as "Oscar Award in Packaging Industry" and PromaxBDA Asia Gold Award, and will be launched on October 24th, will promote the overall upgrade of brand visual system, with atmospheric style and distinctive features, which is more in line with the image positioning of world-class new mainstream media.
The revised channel logo is based on a calm crimson background, which strengthens the color of CCTV-8 brand and brings positive energy to the audience. The concise and lively number "8" leaps to the top, and the organic integration of color and geometric numbers has a great aesthetic impression and makes people shine. It is understood that the design of the new LOGO of the channel is inspired by movie screens and home theaters. It has a three-dimensional sense and a sense of space, which will bring the audience a unique feeling of "sitting at home and watching movies".
In addition to the stunning launch of the channel LOGO, multiple versions of ID deductive image propaganda films with different styles will further vividly explain the brand connotation of CCTV-8. Among them, it not only focuses on the communication of grand and heavy temperament, but also reflects the magnificent feeling of sunrise in the east; There is also a concise and lively expression of Chinese style, which brings a sense of elegance of flowers. It is both holistic and personalized, bringing refreshing visual experience and aesthetic enjoyment.
More meticulous and accurate, new arrangement leads expectations.
The TV series "National Children", which tells the touching story of the national children, recently ended in the top eight golden files of the Central Committee. According to the data of CSM National Network, the average audience rating of the drama is 1.22%, the average audience rating is 4.99%, the highest audience rating of an episode is 1.51%, and the highest audience rating of an episode is 6.48%, ranking first among the hit dramas in the same period. The Douban score of 7.6 fully shows the recognition and love of the audience and netizens for this work.
After "National Children", the TV channel will also launch more masterpieces of realistic themes that show truth, goodness and beauty and highlight "small cost, great feelings and positive energy". Among them, Gina, a popular flower, starred in the war drama "The Unveiled Sunshine", which will be broadcast as "The Years of Passion".
The family drama "I’m afraid it’s too late" led by Tang Zeng, the 2018 national viewing champion "Mother’s Uncle", is also gaining momentum, which makes people full of expectations.
At the same time, the all-day arrangement scheme launched in this revision is more meticulous and accurate. In the morning, it focuses on fresh country dramas, echoing the people’s deep and sincere local complex with good stories full of life breath; In the morning, we will push the war hero drama, watch the story of Jin Ge Tie Ma Shan River, and strengthen the feelings of the country and the country. In the afternoon, the youth fashion drama will be broadcast continuously, and the touching song of youth will be sung; In the evening, it focuses on emotional hit dramas, ironing the life folds of every ordinary person with delicate and warm family emotional stories; Focus on high-quality premiere dramas in prime time, and build a top domestic premiere drama platform suitable for all ages; In the second yellow period, classic plays were launched to reproduce classic stories and reminisce about last romance; Then broadcast high-quality overseas dramas, bringing a global film and television feast with high quality, high value and high reputation; Relaxed and pleasant life dramas are broadcast continuously in the middle of the night.
It is reported that this revision will not only highlight the fashionable and youthful channel characteristics on the basis of the original positioning, but also make full use of scientific methods such as big data analysis and research on communication laws to further adapt to the competitive situation in the national TV drama market, and continue to release the professional advantages of TV drama channels in repertoire creation, arrangement and broadcasting, and continue to maintain the "leader" position of China TV drama professional channels, with high quality, high taste and Kaku Takashina’s "masterpiece".
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