[Global Technology Comprehensive Report] On July 12, the Huawei mobile phone brand tour event landed in the square in front of the Beijing National Stadium, staging a unique football carnival. The release of the customized version of Huawei P7 Arsenal that night pushed the event to a climax, attracting a large number of fans and consumers, and detonating a passionate carnival on the scene.
The five-month Huawei mobile phone brand tour, which is planned to span 20 cities in China, aims to convey the brand concept of "quality-focused strategy" and "practice words" to consumers up close.
On the day of the event, the original settings of the brand history wall, Huawei Gate, mobile phone product display area, mobile phone gas station, 3D photo area, 4G interactive experience area and NFC magic supermarket were retained, and the interactive content of the performance was set up in combination with the football theme. The enthusiastic samba performance brought the atmosphere to a climax; interactive games such as live table football and Jiugongge shooting attracted a large number of consumers to participate; the Huawei Football Milestone Museum also showed the history of cooperation between Huawei and the five major European leagues.
The launch of the Huawei P7 Arsenal customized version that night made the atmosphere boil. Huawei is the official smartphone partner of Arsenal. This cooperation retains the high-end configuration of the P7. At the same time, in order to highlight the unique gun fan identity of the holder, the outer packaging, mobile phone appearance, lock screen and UI are specially designed into Arsenal elements. Zhu Ping, President of Consumer Business of Huawei China, said: Huawei’s flagship mobile phone P7 has been favored by users once it is launched. This joint launch of Huawei P7 Arsenal customized version with Arsenal is the best gift for gun fans during this World Cup. Huawei will continue to adhere to the brand concept of "practice and practice" and launch more high-quality mobile phones to give back the love of consumers.
That night, the Huawei P7 Challenge Cup football match was played between the Arsenal fan team and the Huawei team. The atmosphere was hot and exciting. Yang Zhe, CMO of Huawei’s consumer business in China, presented the best players with the Arsenal version of the P7 customized gift box. The lucky ones of the online national treasure hunt were also produced that night, and the mysterious prize finally surfaced. The prize was Huawei’s millionth P7 mobile phone, the first Huawei P7 Arsenal customized version cooperated by Huawei and Arsenal.
The activity of "P7 scanning non-stop" for the whole people pushed the atmosphere to another climax, and a large number of consumers watched and participated, triggering a frenzy of scanning codes for the whole people.
On the day of the event, many pollen also came to help out. Pollen representatives from Beijing and Zhengzhou held the handover ceremony of the "Pollen Journey" on the spot. The Huawei mobile phone brand tour activity has been enthusiastically participated and supported by pollen across the country since the first stop.
It is understood that after the two-day Beijing Railway Station tour, Huawei’s mobile phone brand tour will go to Zhengzhou and walk into consumers in Zhengzhou. After years of struggle, Huawei has launched the ultimate technology, the ultimate experience, the ultimate cost performance, and the most available classic products, and achieved the top three results in global sales. These all practice Huawei’s brand concept of "living up to words". I believe that in the future Huawei will, as always, uphold its promise to actively explore and innovate and bring more surprises to consumers!
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