"I opened two
One has been closed
Vote 8 million
At the beginning of opening the store
The person responsible for investment promotion promises
You can pay back in 10-15 months.
But when business is booming
Monthly profit
The highest is only 30,000 yuan "
Chen He withdrew
Fujian Xianhezhuang shareholder
May 19
"Chen He withdraws as a shareholder of Xianhezhuang, Fujian"
Rush to Weibo’s trending topic list
The reporter inquired about the National Enterprise Credit Information Publicity System and learned that –
The company behind the hot pot brand Fujian Xianhezhuang has indeed changed its name and ownership. The Fujian Xianhezhuang Brand Management Partnership (Limited Partnership), which is held by actor Chen He, has withdrawn from the ranks of Fujian Xianhezhuang shareholders.
before
Many franchisees of Xianhezhuang
Go collectively
Chengdu Rights Protection, where the brand headquarters is located
Spark online debate
Mr. Qi from Guangzhou
Join Xianhezhuang in April 2020
A total of two stores were opened
And the first one
Closed in June 2021
"He only opened a self-operated store in Chengdu, constantly creating the illusion of queuing, and using very low prices to do a lot of promotional activities, such as 9 yuan, 9 generations and 100 yuan. Consumers and investors thought his business was very good, but in fact, he lost money as soon as he opened, because he taught you to do very low discount activities, and the business was good, but when he looked at the financial statements, it turned out to be a loss…"
"At that time, Guangzhou only opened four or five franchise stores. I didn’t expect him to open 19 stores later. If Guangzhou controlled seven or eight stores, it wouldn’t have closed down so quickly."
According to Tianyancha data…
Fujian Xianhezhuang Brand Management Partnership (Limited Partnership) is jointly owned by Chen He and Zhu Zhen, among which Chen He holds about 38.55%, making him the largest shareholder.
Nowadays, Fujian Xianhezhuang Brand Management Partnership (Limited Partnership) has withdrawn from the ranks of shareholders of Fujian Xianhezhuang, marking that Chen He has no equity relationship with Fujian Xianhezhuang.
Xianhezhuang Hotpot Store. (File photo, Visual China)
Xianhezhuang once became an Internet celebrity hot pot brand due to the blessing of actor Chen He.
According to the official website of Xianhezhuang Luwei Hotpot, the brand is led by actor Chen He, film and television actor and director Li Chen, and host Zhu Zhen. "The three of them gather hot pot and Luwei in Hezhuang."
Image/Visual China
Then, the reporter dialed the contact number of Xianhezhuang’s official website to inquire about the reasons for Chen He’s withdrawal as a shareholder, as well as the latest relationship between Xianhezhuang and Chen He. The customer service replied that they did not know about it for the time being and would report the relevant issues to the company internally, and a special person would reply.
Image/Visual China
In response to the franchisee’s rights protection, the New Yellow River reporter interviewed the relevant person in charge of Xianhezhuang, according to him –
The company has issued a statement saying that it helps franchisees in various ways, but it cannot meet the franchisees’ demands for rights protection.
According to the statistics of the food collection, as of the end of April 2022, Xianhezhuang has closed more than 270 stores across the country.
Image/Visual China
Zeng Yin
Sorry for the falling ceiling of the store.
In recent years, Xianhezhuang has been mired in public opinion for many times due to health, safety and other issues, as well as doubts about "cutting leeks".
On March 11, 2021, the ceiling of a store in Hangzhou suddenly fell, injuring couples who were eating hot pot.
At that time, part of the ceiling injured the woman’s head and hands, and another part fell into the soup pot, causing the soup to burn the man’s face.
After the incident, the injured couple asked the stores involved to compensate 7 to 80,000 yuan for follow-up treatment, but the person in charge of the store said that only 40,000 could be paid, and the incident was then fermented on the Internet.
One month later.
Xianhezhuang Luwei hot pot
Issue an apology statement
?
Chen He forwarded the apology statement
And said
Comprehensive investigation and rectification
Security issues will not be tolerated
User comments
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● According to Southern Metropolis Daily, Jinan Times, New Yellow River client side
Original title: "Chen He has withdrawn!"
Read the original text
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