Stellar gravity: development of the whole industrial chain and refined operation
Established two years ago, he has seven works, including film and television drama "Morning Sun", "Chasing the Ball", "Once upon a time there was a mountain with a sword" and "Blame you for being too beautiful", online animated film "The Legend of the Sword and the Chivalrous Man", participated in the cinema movie "A Cloud Made of Rain in the Wind" and "Get My Brother Away", and Douban has been appraised by over 730,000 people, and his works frequently topped the list of major industries.
Behind such achievements is the construction and continuous upgrading of the industrial production system of Stellar Gravity Media. This IP operating company, which focuses on high-quality online content, adheres to the Internet product model with IP development as the source and user demand as the creation orientation, with point radiation and multi-party linkage, so as to achieve the development of the whole industry chain and maximize IP value. In July, Stellar Gravity released the latest film list of 2020, and more than ten projects are ready to go.
Meet diverse needs and make content that young users like.
"We are good at making IP and content that young users like, so we should start from our own fields and screen and create innovative and high-quality content for young users." Wang Yizhen, founder and CEO of stellar gravity, said. Stellar Gravity insists on facing the audience in the end market and approaching users to dig deep into the first-hand demand. Although "Stellar Gravity has established a good cooperative relationship with several head video platforms, it can get feedback in time and understand what topics the platforms are interested in." However, Wang Yizhen also stressed that he will pay attention to the platform requirements, but will not take the content preference of the platform as a single creative orientation. "The main thing is to start from the needs of users and incubate suitable projects (scripts) in a targeted manner."
Due to the advantages accumulated by the company’s early fan research and data analysis, Stellar Gravity is very familiar with the current situation and needs of users. Based on user observation and market analysis, it "chooses and customizes the content that they like and are willing to experience deeply." In the latest film list released by stellar gravity, a number of key projects have been released, including many well-known IP with extensive fan base and influence. The Fox Demon Little Matchmaker, which is known as "the first IP of the country’s female frequency", is the first live-action film and television, and it is named "Tu Shan Little Matchmaker". Stellar Gravity will choose the most popular chapters of the original, Moon Red and Royal Power, to make two film and television dramas; "I want to go against the wind" is adapted from the novel of the same name by the best-selling author Wuzai, focusing on the changes of the times, telling the story of starting a business with the background of the transformation of traditional enterprises under the wave of Internet e-commerce, and reflecting the passionate features of young people under the wave of the new era, their pursuit of career ideals and a better life. In addition, there are many projects, such as "Canglan Tactics", "Si Ming" and "Talk to Your World", which have entered the preparatory period.
Stellar gravity has its own screenwriter, production team and content research and development system, which can undertake the preparation and development of multiple projects at the same time. At present, it has five unique film and television studios, focusing on different types of film and television dramas and IP development. Among them, Xingyue Studio focuses on the creation of realistic themes and dramas; Green Prince Studio focuses on the positive energy works of youth idols; Small universe studio is responsible for the development of new types of fantasy brain holes; Moonlight Night Studio is dedicated to the new theme of new women in the workplace, and Blame You for Being Too Beautiful is its successfully hatched work. Jiuye Studio focuses on well-produced high-quality film and television works. Hit the real pain point and dig deep into the market potential of female themes
In recent years, with the rise of "she" culture, more and more plays focusing on urban women in the workplace came into being. In this regard, Wang Yizhen analyzed that with the progress of the times and the diversified development of society, contemporary urban women not only meet material needs, but also pursue emotions, and the consumption demand for film and television works is even stronger. "The emergence of more and more female-themed works shows the huge market potential in this field."
Blame You for Being Too Beautiful is adapted from the novel of the same name by the best-selling author Wuzai. The team has added a lot of career lines for Mo Xiangwan (Qin Lan), a gold medal agent who is a female host, so as to strengthen the theme core of "new women+workplace" and restore the "struggle between trapped animals" of urban women in the workplace and emotions. As a workplace drama, "Blame You for Being Too Beautiful" does not stay on the surface of the event, but deeply reveals the survival mode of the entertainment industry, such as the complex relationship between brokers and actors, how brokerage companies talk about projects for artists, and how brokerage companies compete with each other. The novel ideas and ideas, coupled with the real and sharp content, made the play attract people’s attention as soon as it started broadcasting.
Wang Yixu introduced that it has been some time since the original novel was published. During this period, the entertainment industry has undergone earth-shaking changes, such as technological innovation, media change, and reshaping of human resources structure, which makes it difficult for the content in the novel to integrate into the current creative context. In addition, although the original work has a workplace background, the story is more romantic. Therefore, the original author did not make drastic changes on the basis of the novel, strengthening the content of the workplace and compressing the emotional line, and the amount of adaptation was 70%. "Let the workplace events land, avoid suspension, and present a sense of reality in the industry." In Wang Yixu’s view, it is the joint efforts of the original author and chief planner Wei Zai, director Wang Zhi, music producer Huang Yi, producer Shen Jingjing, and actors such as Qin Lan, Godfrey Tsao, David Wang, Kara Wai, Boogie and Guo Xiaoting. The tacit cooperation between the whole team in front of the stage and behind the scenes helped Blame You for Being Too Beautiful to finally achieve gratifying results. "It has reached our expectations and is a successful attempt in this field."
Pay attention to talent training "Star Plan" to help creators
Dreaming with light and shadow needs the support of industrialized production standards, and more needs people who can tell stories. Stellar Gravity launched the talent plan "S.Pro", aiming at serving and cultivating high-quality creative talents such as writers, screenwriters, directors and musicians, exploring, evaluating and creating their greater value, and conveying talents for the development of the industry. Wang Yizhen said that the original intention of launching this talent support program is to hope that young creators can better understand the platform demands, so as to gain more opportunities and development space in the film and television market.
Stellar gravity has used potential, talented and enthusiastic directors, writers and screenwriters in many film and television projects. According to reports, Wang Zhi, the director of Blame You for Being Too Beautiful, is the signing director of "Star Project", and his use of lens language and control of the quality of the series have a high standard; Signing director Yi Zheng once directed "The Tale of Young People in the Great Song Dynasty", which scored 8.2 in Douban and was selected as "TOP10”； with the highest score in Chinese drama series" in Douban’s 2019 film list; Signing director Ying Ying Lu, a post-90 s young female directors, has a unique aesthetic style, and the Lonely Beast directed by her is being filmed; Zhao Yilong, the signing director, directed the TV series The Founding of the People’s Republic of China and The Long River Sunset, and served as the executive director of Parents’ Love and nirvana in fire. The original author and chief planner of Blame You for Being Too Beautiful, as well as the popular writers Jiu Lu Fei Xiang, Taotao Yilun, Sheng Li, Jian Yan, Gu Qingyi, etc., are also contract writers and screenwriters of "Star Project", and many novels created by them have started to be filmed. Wang Yixu said that Stellar Gravity will continue to use more talented, potential and enthusiastic creators in the future to continuously produce high-quality content for thousands of users.
Dialogue with Wang Yixu, founder and CEO of stellar gravity:
Let every creator and IP become stars.
Audio-visual Radio and Television: What impact does this COVID-19 epidemic have on film and television companies this year?
Wang Yizhen:During the epidemic, more people put their time on TV and online platforms, which expanded the market in disguise and increased the audience. People who didn’t watch the drama before were also "forced" to join this camp. The audience is not only changing in number, but also changing in age, demand and class. On the whole, the audience’s demand for dramas has increased, and the requirements have also increased. Television platforms and video platforms need more new drama reserves, so there are more opportunities for production companies. During the epidemic period, the implementation of support policies throughout the country and a series of fee reductions and exemptions have also consolidated the foundation of the film and television industry to a certain extent, helping the development of production companies.
Audio-visual broadcasting:How to define stellar gravity and what kind of company do you want it to be?
Wang Yizhen:Stellar gravity is currently an IP operation company with high-quality online content as its core. I hope Stellar Gravity can become a great IP operation company that provides users with high-quality entertainment products, creates value for the entertainment industry, and spreads positive energy and correct value orientation. Since its establishment, stellar gravity has been growing all the way, constantly innovating and changing, and we will strive to bring you more good works and quality experiences.
Audio-visual broadcasting:How many projects does the company run every year on average? How to increase the output rate of fine products?
Wang Yizhen:The operation cycle still varies according to the project type, which is no different from the common cycle in the whole industry. Every year, projects in the incubation period, shooting period and broadcasting period are operating simultaneously. Every project of stellar gravity is built with high-quality products, and every project is treated with 100% care and all-out efforts. From script polishing, shooting to post-production, every link is strictly controlled. All these are helpful to improve the output rate of fine products.
Audio-visual broadcasting:What is the general operating mode of the company?
Wang Yizhen:The company’s operation mode is roughly the middle platform mode. Front-end, constantly research and develop high-quality content and incubate quality projects; On-line, overall planning on-line operation, control the main marketing direction; On the production side, the company not only produces its own products, but also cooperates with good production teams and producers for joint development.
Audio-visual broadcasting:Future planning of the company?
Wang Yizhen:In the future, the cooperation between Stellar Gravity and the platform will not only be limited to providing IP and producing drama series, but also cover the whole industrial chain, helping the platform to maximize IP development, including the authorization of drama series, animation, music, games, surroundings and even theme parks. I hope to operate each IP more completely and productively, so that every creator and IP can become a star.
Shanghai Hengxing Gravitation Film and Television Media Co., Ltd., established in 2018, is an IP operation company with high-quality online content as its core, focusing on the creation of high-quality online content, with IP development as the source and user demand as the creative orientation, and constantly creating industry quality products, covering the whole industry chain. The types of works cover a wide range, and its five film and television studios focus on female themes, fantasy themes and realistic themes.
Representative works:The movie "A Cloud Made of a Rain in the Wind" and "Take my brother away quickly". The TV series Patriot, Morning Sun, Chasing the Ball, Once upon a time there was a mountain with a sword, Blame you for being too beautiful, and The Legend of the Fairy Sword and the Chivalrous Man.
Works to be broadcast and in preparation:Thank you, Doctor, Lonely Beast, I’m going against the wind, Freesia Strategy, Unlucky VII on impulse, Si Ming, Tu Shan Little Matchmaker, Talk to your world.
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