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Strategic emerging industries are an important decisive force to lead the country’s future development, and it is very important for China to form new competitive advantages and achieve leapfrog development. The Central Committee of the Communist Party of China’s Proposal on Formulating the 14th Five-year Plan for National Economic and Social Development and the Long-term Target for 2035 (hereinafter referred to as the "Proposal") puts forward "developing strategic emerging industries". This is a major strategic plan to accelerate the construction of a modern industrial system, promote high-quality economic development and start a new journey of building a socialist modern country in an all-round way at a new historical starting point.

During the "Thirteenth Five-Year Plan" period, China’s strategic emerging industries, represented by a new generation of information technology, biology, high-end equipment, green and low carbon, developed rapidly, technological innovation accelerated, and the scale continued to expand, and a large number of high-quality enterprises and industrial clusters with great development potential emerged, which became an important engine to lead the high-quality economic development. During the "14th Five-Year Plan" period, on the basis of accurately judging the trends and trends of world scientific and technological progress and industrial transformation, we should firmly grasp the initiative of innovation and development, focus on major technological breakthroughs and major development needs, solidly implement the scientific deployment made in the Proposal, accelerate the expansion and strengthening of strategic emerging industries, improve the modernization level of industrial chain supply chain, enhance the anti-risk ability of industrial chain supply chain, form an industrial development pattern with outstanding characteristics, complementary advantages and reasonable structure, and enhance China’s industrial development in the global industrial chain value chain.

First, accelerate the growth of a new generation of information technology, biotechnology, new energy, new materials, high-end equipment, new energy vehicles, environmental protection, aerospace, marine equipment and other industries.

The "14th Five-Year Plan" period is a crucial period for the development of China’s strategic emerging industries. More and more high and new technologies will enter the stage of large-scale industrialization and commercialization, and become an important force driving industrial transformation and economic and social development. The "Proposal" puts forward "accelerating the development of a new generation of industries such as information technology, biotechnology, new energy, new materials, high-end equipment, new energy vehicles, green environmental protection, aerospace and marine equipment", and points out the direction and key areas for developing and expanding strategic emerging industries during the "Tenth Five-Year Plan" period, which should not only optimize the development of industries with a certain foundation, but also plan and lay out a number of new industries in a forward-looking way.

To implement the requirements of the Proposal, China will accelerate the technological innovation and application of industrial Internet, big data, artificial intelligence, advanced communication, integrated circuits and ultra-high definition display, and comprehensively enhance the core competitiveness of the information technology industry. Accelerate the industrialization development of biomedicine, bio-agriculture, bio-manufacturing and gene technology application services, and expand the bio-industry. Increase the research and development and application of new energy technologies such as nuclear energy, solar energy, wind energy, hydrogen energy and biomass energy, and increase the proportion of new energy production in the energy industry. We will develop advanced inorganic nonmetallic materials, high-performance composite materials, new functional rare earth materials, information functional materials, nano-materials and other cutting-edge new materials, implement material genetic engineering, and accelerate the construction of a material power. Promote the engineering application and industrialization development of major equipment and system technology, and accelerate the formation of a new high-end equipment development model that is distributed, personalized, flexible and intelligent. Accelerate the process of electrification, intelligence and networking of automobiles, promote the industrialization of hydrogen fuel cell vehicles, and vigorously develop the new energy automobile industry. Increase the clean and efficient use of coal, develop new technologies for energy conservation and environmental governance, expand the recycling of resources, and expand energy-saving and environmental protection low-carbon industries. Accelerate the research and development of aero-engines and airborne equipment, improve the construction of satellite and application infrastructure, strengthen satellite applications such as remote sensing, communication and navigation, and vigorously develop the aerospace industry. Improve the R&D and manufacturing capabilities of large ships and offshore equipment, and develop high-tech ships such as intelligent ships and special ships, as well as various offshore engineering platforms and high-end equipment such as oil and gas resources exploration, exploitation, storage and transportation.Build an advanced manufacturing cluster of ships and marine engineering equipment. Further develop creative industries such as virtual reality/augmented reality (VR/AR) and digital cultural content creation.

Second, promote the deep integration of Internet, big data and artificial intelligence, promote the development of advanced manufacturing clusters, build a number of strategic emerging industry growth engines with their own characteristics, complementary advantages and reasonable structure, and cultivate new technologies, new products, new formats and new models.

Under the background of new scientific and technological revolution and industrial transformation, promoting the deep integration of Internet, big data and artificial intelligence is an inevitable choice to release the digital superposition multiplication effect, accelerate the development of strategic emerging industries and build a comprehensive competitive advantage. We must adhere to the development strategy of deep integration of industrialization and informatization, promote the digital transformation action and the industrial Internet innovation development project, use the new generation of information technology to carry out all-round, all-round and full-chain transformation of various industries, encourage data-driven enterprises such as the Internet and artificial intelligence to accelerate their penetration into various industries, and promote the cross-border integration and development between emerging industries, emerging industries and traditional industries, and technology and society. Promote breakthroughs in key core technology innovation, accelerate the construction of information infrastructure, strengthen the development and management of data resources, enhance the ability of network information security, and constantly consolidate the foundation of integrated development. At the same time, give play to the important role of software as the key carrier of information technology and the key link of industrial integration. By implementing the national software development strategy, we will accelerate the development and application of basic software, platform software and application software, and promote the effective empowerment, assignment and intelligence of software to the development of integration, and promote the quality change, efficiency change and power change of China’s development.

The development of industrial clusters can play the role of specialized division of labor, industrial correlation and cooperation, reduce innovation and transaction costs, promote the rational flow and optimal allocation of production factors, which is an inevitable trend of industrialization and an important way to promote the rapid development of strategic emerging industries. We should build a number of advanced manufacturing clusters with China characteristics and cultivate a number of world-class advanced manufacturing clusters based on the comparative advantages of China’s technological innovation. Pay attention to combining the development of advanced manufacturing clusters with the implementation of regional coordinated development strategy, and rely on existing industrial parks and other platforms to promote the effective agglomeration, division of labor and cooperation, and collaborative innovation of enterprises, scientific research units, financial institutions, and promote the harmonious development of industrial chain, innovation chain and ecological chain, so as to create a number of sources and agglomeration areas for the development of advanced manufacturing industries and build a number of strategic emerging industry growth engines with their own characteristics, complementary advantages and reasonable structure. Pay attention to the combination of promoting the development of advanced manufacturing clusters and promoting the coordinated development of large, medium and small enterprises, actively strengthen and expand a number of backbone enterprises with high industrial relevance and strong innovation ability, promote the development of small and medium-sized enterprises, cultivate a number of "specialized and innovative" little giant enterprises and "single champion" enterprises that focus on subdivision, and build and improve the industrial system of specialized division of labor, cooperation and common development of large, medium and small enterprises. Pay attention to combining the development of advanced manufacturing clusters with improving the level of opening up, continue to attract foreign-funded enterprises to join China’s advanced manufacturing clusters, promote the integration of China’s manufacturing industry into the international industrial chain, and encourage the development of large enterprise groups with international competitiveness.Accelerate the cultivation of China’s multinational companies and internationally renowned brands.

The innovation-driven and integrated development forces brought about by the new round of technological changes will constantly spawn new technologies, new products, new formats and new models, providing important basic support for the formation and expansion of strategic emerging industries. We should strengthen the role of market mechanism, guide enterprises to take market demand as the guide, application scenarios as the traction, and rely on market scale advantages to drive technological breakthroughs and iterative development of applications, and vigorously cultivate new products, new models and new formats such as intelligent products, personalized customization, networked collaboration, shared production, service extension and digital management, so as to inject a steady stream of power into the development of the national economy.

Third, promote the healthy development of platform economy and sharing economy

Platform economy and sharing economy are new economic forms that use the new generation information technology such as the Internet to promote the efficient integration and allocation of resources, which will bring unprecedented changes to social governance, public services, industrial development, entrepreneurial innovation and so on. The "Proposal" emphasizes "promoting the platform economy and sharing the healthy development of the economy", and fully affirms that these new economic forms, as new ways of organizing productive forces, play an important role in promoting mass entrepreneurship and innovation, promoting industrial upgrading, expanding the consumer market, and enhancing the development of new kinetic energy. We should further emancipate our minds, change our concepts, increase support for the development of platform economy and sharing economy, and encourage bold exploration.

Platforms and platform-based enterprises are the carriers and subjects of developing platform economy and sharing economy. It is necessary to strengthen the construction of new basic capabilities and platform facilities such as data centers, cloud and intelligent service platforms, and industrial Internet, develop a batch of Internet application software suitable for various application scenarios, create a batch of e-commerce and industrial Internet platforms with rich resources, diverse functions and fine services, and promote the two-way iteration and mutual progress of "building platforms" and "using platforms". Through the policy support of funds, taxes, scientific research awards, financial credit and service innovation, platform enterprises are encouraged to innovate business models and improve service quality through differentiated professional development, and strive to provide more and better quality new products and services, so that the people can have more sense of acquisition.

Data is a key factor in developing platform economy and sharing economy. It is necessary to establish and improve systems, rules and standards for data resource confirmation, collection, circulation, transaction and application development as soon as possible, introduce laws and regulations to ensure the safety of data flow, strengthen data privacy protection and security management, build an open platform for unified sharing of government data, smooth the two-way circulation mechanism of government and enterprise data, and promote the compliant transaction, orderly circulation and efficient utilization of data resources. Sharing economy is inseparable from the social and cultural atmosphere of honesty and trustworthiness. It is necessary to strengthen social integrity education, improve the social credit system, especially the new business credit system, make full use of big data to build a credit supervision system, and effectively create and improve the social environment for sharing economic development.

Developing platform economy and sharing economy requires a relaxed and favorable regulatory environment. We should adhere to the principles of encouraging innovation and being prudent and inclusive, explore and innovate management mechanisms and methods that adapt to the characteristics of new formats and are conducive to fair competition, reform unsuitable institutional mechanisms, appropriately relax and improve market access conditions, reduce the compliance cost of enterprises, formulate and introduce relevant product and service standards in a timely manner, and form an adaptive supervision system that is conducive to development. Maintain fair competition market order, formulate regulations on online transactions, investigate and deal with illegal acts such as abusing market dominance to restrict transactions and unfair competition in the Internet field according to law, and safeguard the legitimate rights and interests of all market players, especially consumers.

Four, encourage mergers and acquisitions, to prevent low-level redundant construction.

In view of some outstanding problems in the development of strategic emerging industries, the Proposal puts forward the requirements of "encouraging mergers and acquisitions of enterprises and preventing low-level redundant construction", which is extremely important for promoting the high-quality development of strategic emerging industries.

Merger and reorganization is an effective way for enterprises to integrate innovative resources and expand at low cost, realize large-scale development and enhance competitiveness. In view of the outstanding problems of some emerging enterprises in China, such as relatively small scale, serious homogenization and lack of leading competitive large enterprises in the world, it is necessary to promote the rapid development of strategic emerging industries through the "fusion" effect of mergers and acquisitions. Adhere to the principle of marketization, improve the system and supporting measures, so that enterprises can truly become the main body of mergers and acquisitions. Deepen the "streamline administration, delegate power, strengthen regulation and improve services" reform, reduce the examination and approval items, reform the enterprise-related tax system, give play to the mechanism of reversing the industry access management standards, develop intermediary services, and reduce the cost of enterprise merger and reorganization. Strengthen policy guidance and encourage the use of trust plans, entrusted loans and direct financing to expand the sources of funds for mergers and acquisitions. Reduce the improper intervention of some local governments, eliminate obstacles to cross-regional mergers and acquisitions, and crack down on abuse of market dominance and malicious bankruptcy of enterprises to escape debts.

To develop strategic emerging industries, we should pay attention to the lessons that traditional industries and even some emerging industries are too eager for speed and scale, resulting in overcapacity and poor development efficiency, so as to avoid low-level redundant construction with homogeneous and disorderly competition. Strengthen overall planning, highlight regional realistic conditions and potential advantages for misplaced development, optimize industrial structure and spatial layout, build a complete industrial chain, and realize balanced and coordinated development of all links. Deepen the reform of the fiscal and taxation system, improve the performance appraisal mechanism, improve the investment restraint mechanism and accountability mechanism, give play to the role of supervision and supervision from all walks of life, guide local governments and enterprises to invest rationally, correct some local governments’ improper intervention in microeconomic behavior, and promote the healthy development of strategic emerging industries.

At the same time, we must strengthen policy support. As soon as possible, establish a mechanism for industrial policy and competition policy to promote the development of strategic emerging industries, and improve the coordination of policies such as industry, finance, taxation, finance, land and investment. Strengthen the protection and supervision of intellectual property rights, establish an incentive mechanism for independent intellectual property innovation, improve the transformation mechanism of scientific research achievements, and promote the accelerated application of innovative achievements. Innovate financial services and products, build a wide service system in technology and finance, improve the multi-level capital market system, and guide industrial capital, financial capital and social capital to jointly support industrial development. Further increase personnel training and attractiveness, form a rich supply guarantee of human resources that meets the requirements of skills and knowledge structure in the new era, and provide support for the high-quality development of strategic emerging industries. (Wang Zhijun)

[Editor: Yu Qian]

　　Consumption has become the main driving force of China’s economic growth, and there is still room for further exploration in all fields and links of consumption.

　　This article is a record of Yang Sulan’s speech at the "2024 China Catering Industry Summit", which was compiled and published by Red Dining Network.

　　This year is the twentieth year that I have been engaged in capital business. In 2004, after I graduated from Peking University, I went to Hong Kong and started working in the capital market. In the past twenty years, I have witnessed the development and changes of China’s economy and capital market, and I am also glad to have the opportunity to participate in many domestic and overseas listing, financing and M&A projects of China’s head enterprises, and have served many well-known enterprises, such as Nongfu Spring, Anta, Helens, Pot Circle, Zhenjiu Lidu, Shunfeng, Jitu and so on.

　　In the past twenty years, China’s economy has taken off rapidly, and great changes have taken place in the consumer industry. Especially in the past decade, with the progress of science and technology in the fields of Internet, AI, media and logistics, it has greatly promoted the rapid development and transformation of the consumer industry. There have been many changes in trading methods, trading places, logistics and transportation, digital application and so on.

01. In the past decade, the consumer industry has witnessed rapid development and change.

　　In terms of payment methods, the development of smart phones and communication technologies has prompted great changes in payment methods. China society has basically changed from cash payment to mobile payment, and electronic payment has become the mainstream. Payment is more convenient, which is a very big change.

　　In terms of trading places, many of them used to go to supermarkets and shopping malls, but now most of them have been transformed into online consumption. Such changes have also prompted the whole transaction to change in terms of people, goods and fields. The traditional consumption pattern used to be "goods → field → people" or "field → goods → people", but now the new consumption pattern has become "people → goods → field" and the core has become "people". The development of science and technology shortens the distance between people and goods, making it easier for goods to reach consumers.

　　In terms of logistics and transportation, the development and upgrading of logistics technology has provided important infrastructure for changes in consumption, transactions and other aspects. In the past ten years, there have been many express delivery companies in China, including SF Express and Polar Rabbit. They have made great contributions to the development of Internet transactions. Without the emergence of these efficient and low-cost logistics, e-commerce and online transactions would not have developed to this extent today.

　　Here is also an interesting phenomenon. In Europe, America, Japan and other countries with advanced technology, their online transactions or online purchases are not as popular as those in China. Why? I think there are two reasons behind this: First, the logistics cost of these countries, or the labor cost, is very high, and it is difficult for them to do logistics at a very low cost. Under the background of big environment, their online transaction costs will be very high, so they will not develop as fast as China’s logistics, which is the cost reason. On the other hand, people in these countries have higher requirements for digital privacy.

　　The development of science and technology has also greatly changed the operation of enterprises, especially the digital application. Using digital system, restaurants can achieve more refined management in personnel management, checking store revenue, product marketing and other aspects. It is also based on the application of digitalization that has spawned more chain catering brands.

　　In terms of products and packaging, the development of science and technology has also brought many changes, such as the appearance of self-heating hot pot and prefabricated products. The packaging of many products is becoming more and more beautiful now.

　　In the past decade, the proportion of consumption in GDP has been rising, and consumption has gradually become the main driving force for China’s economic growth. Especially last year, the contribution rate of consumption to the overall economic growth has reached 82.5%. This year’s two sessions also made clear arrangements for promoting the steady growth of consumption, and encouraging policies in various consumer-related fields such as cross-border e-commerce, tax exemption for outlying islands, new energy vehicles, and cultural tourism were introduced one after another.

02. With the disappearance of demographic dividend and intensified competition, the consumer industry is facing new challenges.

　　The progress of science and technology has promoted the continuous growth of the consumption field, and various sub-sectors of consumption have now blossomed. For example, there are many excellent enterprises in the catering field, such as: Haidilao, Honey Snow Ice City, Cookware Food Exchange, and tasteless food.

　　Will technology continue to promote the development of the consumer industry in the next decade? What are the development opportunities in the consumption field? Before answering these questions, it is necessary to look at the challenges that China’s consumer industry is facing after the rapid growth in the past decade.

　　From a macro perspective, the birth rate is declining, the population structure of China is gradually aging, and the growth rate of the total retail sales of consumer goods in the whole society is also slowing down, which is what we usually call "the demographic dividend is disappearing".

　　At the micro level, on the supply side, the competition among enterprises has become increasingly fierce, which is what everyone calls "becoming a special volume". For example, in the coffee track, many new coffee brands have emerged in the past two years; There is also tea. There is basically no shortage of tea shops in various cities, and some tea brands are also sprinting to the market. The fierce competition has brought more and more severe tests to the supply side. Only by doing a good job can enterprises survive and develop.

　　On the demand side, after 10 years of development, consumers’ tastes have become higher and their requirements have become higher. In the future, everyone’s requirements for products will only become higher and higher, and consumers’ consumption preferences and behaviors are also rapidly changing and adjusting.

　　In the analysis of consumer behavior portraits, after investigation and statistics by professional institutions, it is found that consumers’ choices have become more rational now. Surveys conducted by Deloitte and McKinsey also show that consumers now prefer products that they really need and are cost-effective.

　　When choosing a specific product, consumers will first consider the quality and function of the product, then the price, and then the emotional value and brand.

　　From the perspective of channels, consumers receive more and more information, and the channels for receiving information are becoming more and more diversified. There are more than 10 common channels for obtaining information, including e-commerce, shopping malls, live broadcasts and so on. This also means that there are more and more marketing channels for brands, because it is difficult to gain public recognition and recognition by marketing only through one channel.

　　In addition, consumers’ preference for domestic brands is also increasing. Back to ten years ago, or earlier, China consumers had a high degree of favor for overseas brands, and they thought that the quality of "foreign goods" was good. But in the last decade, especially in the last five years, domestic brands are slowly rising and winning the favor of more and more consumers.

　　To give a few typical examples, such as baby milk powder, we made a statistic and compared the milk powder market in 2013 and 2021. We will find that overseas milk powder accounted for more than 50% in the whole China market in 2013, but by 2021, the market share of domestic milk powder brands exceeded 50%, surpassing foreign brands; The use of mobile phones is also obvious. In the past, everyone liked to use overseas brands such as Nokia and Apple, but now the market share of mobile phones in China has exceeded 60%. There is also the field of fast food. The rise of local brands in China in recent years is very obvious, and the proportion of local fast food brands in the whole market is also increasing.

　　Finally, look at the capital level, the amount of social financing is also decreasing. In the communication with entrepreneurs, everyone generally said that private equity financing is getting harder and harder, and it is getting harder and harder to get money at the capital level.

　　All these have brought new challenges to the consumer industry in China.

　　03. In the next decade, three major trends in the consumer industry deserve attention.

　　Despite the challenges, technology will continue to affect consumption in the next decade. There are still opportunities in all fields and links of consumption. Mainly in three aspects:

　　1, intelligent

　　Intelligentization is a major direction for the development of the whole society in the future. Intelligentization can reduce costs, improve efficiency, improve cost performance and improve product functions, which are exactly what consumers need. As a consumer goods enterprise, if it wants to achieve good development, it must be recognized by consumers, and it is necessary to make more efforts in intelligence.

　　Specifically, intelligence will occur in many fields, including production, retail, catering, warehousing and so on.

　　For example, in the production field, the production of products will be further automated. For an enterprise like Nongfu Spring, there are few workers in its workshop, and it will adopt automatic packaging and intelligent production, and many production links are realized by machines.

　　In the field of catering, scanning code to order food is very common, which is also an intelligent performance. In the future, there may be automatic food delivery machines, vending machines and automatic checkout machines. There will be automatic brewing machines, milk tea machines and so on in the drink shop.

　　In the field of warehousing, autonomous driving may be more used in transportation in the future, and warehouses can also be made fully intelligent, and intelligent management can be implemented for the storage and transportation of goods.

　　In the field of smart home appliances, although the current development of real estate has encountered some problems, there is still a demand for personalized and convenient home experience, so there is still room for development in the smart home market.

　　2. Nationalization

　　As mentioned earlier, domestic brands are winning the market, the quality of local brands is recognized, and the proportion of domestic products is also increasing, but I think this proportion is not high enough and can be higher in the future. Taking food and beverage as an example, Coca-Cola and Pepsi occupy a large market share, while the share of domestic brands is still low, so there is still much room for exploration in the future.

　　The consumer market has changed from an incremental market to a stock market, and may even be a reduction market. In today’s market economy environment, there are still many opportunities in the consumer industry, but this is a structural opportunity. For example, the rearrangement between domestic products and overseas brands will bring structural opportunities.

　　With the development of social economy, the enhancement of China’s national strength and the progress of science and technology, the operating costs of enterprises will drop, the quality of products will be higher, and consumers will naturally prefer domestic products. China is a unified big market with a population of more than 1.4 billion. The market is large enough, and the adjustment of the ratio of "domestic goods" to "foreign goods" will bring many new development opportunities.

　　3. Innovation

　　This year, the two sessions once again emphasized a word called "new quality productivity". What is "new quality productivity"? It is the quality of advanced productive forces dominated by "innovation". To put it popularly, it is necessary to use new things, do some new creations and realize new development.

　　"New quality productivity" will be a major development direction in the future. Taking catering as an example, we can use some new tools to achieve innovation and intelligence, whether in the front room or the back kitchen or in other business links, so as to meet the changing needs of consumers.

　　Therefore, if consumer enterprises can dig deep in the three directions of intelligence, localization and innovation, they can find some new development opportunities.

　　Finally, you may also be concerned about how catering enterprises can win the favor of investors under the current new situation. In my opinion, current investors will prefer enterprises with the following three characteristics:

　　First, differentiated enterprises. Such enterprises can often find their own core positioning, clearly understand what kind of products they want to make, and distinguish them from other enterprises, with their own characteristics and differentiation, and do not follow the trend.

　　Second, enterprises that can achieve profitability. Whether it can generate profits is an important criterion for investors to judge whether an enterprise is good or not. If an enterprise has a high profit rate, it shows that the enterprise has good profitability and will naturally attract the attention of the capital side.

　　Third, enterprises with scale potential. Investors like leading enterprises in the industry, and leading enterprises often get good valuations. Therefore, if an enterprise has set a detailed and implementable large-scale development path at the beginning of its establishment and has the potential to become an industry leader, then in the view of the capital side, such an enterprise is also very promising.

(Note: This article belongs to the catering industry information published by Yangguang. com. The content of this article does not represent the views of this website, and it is for reference only. )

　　Buy a fish head cake and Peking duck, and after eating the remaining small bones, most people throw them away directly as "wet garbage", but in the hands of Lu Jing, an associate researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, these bones can play tricks. Recently, Lu Jing posted his popular science video "Playing with Bones" on the Internet, which caused many netizens to like it, and some videos even liked more than one million. In an interview with Beijing Youth Daily, Lu Jing said that some video ideas were "unintentionally inserted", but the effect was also very good. She said that the video that netizens see is often only about one minute, but the effort behind it may be half a day, so insisting on shooting is the most difficult place.

　　"Teacher Lu playing with bones"

　　Won over one million praises from netizens.

　　Vertebrate paleontology scientists asked students to buy a chicken skeleton specimen, and as a result, students bought a yellow chicken. What should I do? Lu Jing, an associate researcher at the Institute of vertebrate paleontology and Paleoanthropology, Chinese Academy of Sciences, encountered such a situation in his vibrato video. After a group of people ate the yellow chicken, they cleaned the bones and put them together one by one, and it didn’t take long to make a skeleton specimen.

　　On the 16th, Lu Jing said in an interview with the reporter of Beiqing Daily that he was introduced by someone and thought that if Tik Tok was used for popular science, it might be more effective than reading the book in class. "Our usual job is actually to contact all kinds of bones and bone fossils, so for us, our usual job is ‘ Play with bones ’ , so we just want to put ‘ Play with bones ’ The interest is conveyed to more audiences. "

　　In June this year, Lu Jing published his first section of Tik Tok Science Popularization, which showed the making process of the specimen by splicing the bones of the chubby fish in a fish head cake into a specimen. "I didn’t expect that this video was on fire at once. A few days after the first video was sent, the number of fans reached 100,000. I read the comments of netizens and found that many netizens are very interested in this knowledge. "

　　As of the press release of Beiqing Daily, "Teacher Lu who plays with bones" has gained more than 200,000 fans. The video of using the yellow chicken to spell specimens has been praised more than 1 million times.

　　From eating to filming

　　It will take five or six hours.

　　Braised chicken, fish head cake, Beijing roast duck … … In Lu Jing’s video, you can spell everything, but by spelling out the bones of the ingredients in the dish, she found that the food on the table didn’t give enough weight, which made netizens marvel that "knowledge is power". Of course, there are exceptions. On one occasion, when Lu Jing assembled the fish head, he found that a bone could not be found. "It took a long time for a classmate to take the initiative to confess that he should have accidentally eaten the bone when he was eating."

　　Although most of these videos only take about 1 minute, Lu Jing admits that it is not easy behind each video. "Basically, it takes half a day for each video to be completed. For example, at 1 o’clock in the afternoon, we will start to fight after eating. When it is finished and filmed, it may be six or seven in the afternoon."

　　Lu Jing introduced that compared with the fine specimen production, the specimen production process shown in the video is actually greatly simplified. Even so, the splicing of specimens often encounters difficulties. "For example, we will find that some chicken bones cannot be well bonded with glue, and it is necessary to use materials such as iron wire to assist. At this time, the difficulty of work has obviously increased."

　　However, this process sometimes brings unexpected creativity to Lu Jing. "Because it is not easy to put chicken bones together, we thought that we could put chicken bones together like the famous archaeopteryx fossils. After putting them together, we showed the audience the relationship between primitive birds and modern birds by comparing them with the original fossils, and showed the evolution from ancient birds to modern birds. This effect was unexpected before we ate it, and it was also ‘ Unintentionally inserted willow ’ The result. "

　　conversation

　　The biggest challenge is to keep shooting.

　　Beiqing Daily: We have noticed that with the increase of fans, some viewers have taken the initiative to send you animal bones found in the wild, asking you to identify which animals these bones belong to.

　　Lu Jing: Yes, now I’m starting to get some help from netizens. For the sake of "video science popularization", I sometimes use the specimens stored in the institute to explain the differences of different animal bones.

　　Beiqing Daily: Are there any interesting stories?

　　Lu Jing: Once a netizen sent me a video of a bone found in the wild and asked me what animal it was. After reading it at that time, I found that the netizen made a mistake. He mistook the animal’s pelvis for a skull and put it in the wrong place. When I received help, I was on a business trip in Yunnan. I wanted to find a suitable specimen in Yunnan to make a popular science video response, but I couldn’t find it. After returning to Beijing, I immediately went to the specimen room of the institute and found the bone specimen of the sheep. By comparing the specimen with the video of the netizen, I proved that the netizen posted the bone of a sheep or a wild boar. Taking the specimens of other animals as examples, I pointed out the differences between the bones of cattle, horses and other animals and those found by netizens. After this video was sent out, many netizens told me that they found such popular science interesting, and some netizens took the initiative to ask us if these specimens were all eaten.

　　Beiqing Daily: It should be very difficult to judge what animal it is just by bones, right?

　　Lu Jing: Indeed, once I received a request from a netizen for help, saying that a suspected ichthyosaur fossil was found. "At first, several of our colleagues looked at it and thought it was true, but after carefully comparing the bone structure, we found that this ‘ Ichthyosaur fossils ’ There is a problem. It is impossible for a real ichthyosaur to have some of its skeleton structures. So we compared the ichthyosaur specimens collected in the library, made videos of the problems and shared them with netizens.

　　Beiqing Daily: Can you briefly introduce other daily work?

　　Lu Jing: Another project is to build 3D models of ancient fish fossils scanned by precise CT, restore the vascular and neural structures of ancient fish, and import these models into VR equipment. In this way, people can enter the bones of ancient fish and other ancient creatures, observe the physiological structures of extinct creatures most intuitively and shockingly, and understand the evolution of their body structures. The virtual reality of paleontological morphological data not only greatly facilitates scientists’ research, but also allows visitors, including children, to feel the charm of ancient animals.

　　Beiqing Daily: Were you surprised that you became online celebrity?

　　Lu Jing: I’m very busy at work, and my biggest worry now is whether I can stick to filming for a long time. I have been thinking about how my video should be positioned, but netizens are very enthusiastic and interested in our popular science video, and I will continue to shoot hard. (Reporter Qu Chang)