1905 movie network news To say that the most popular and most discussed costume drama recently, it is undoubtedly "Qingyu Nian". As soon as the update day comes, all social platforms are swiped by "Qingyu Nian", and the broadcast charts are also leading the way. Even Bilibili’s TV series up owners are doing "Qingyu Nian" Amway commentary. As an ancient legendary drama of "big IP + powerful actors + fresh meat", "Qingyu Nian" has not only been widely discussed in China, but also set off a "Qingyu Nian fever" overseas.
At present, the drama has landed on the global video sharing website YouTube, the North American video platform Viki, ODK and other new media platforms, and has received high ratings. It is understood that TV stations in South Korea, Japan, North America and other regions will also broadcast the drama one after another.
"Qing Yu Nian" is a novel that was first published on the Chinese website of Qidian in 2007. It is an early work of platinum writer China Literature Limited, and it is also its famous work. The TV series "Qing Yu Nian" tells the story of Zhang Qing, a student majoring in literary history at a university, who is familiar with classical masterpieces. In order to make Professor Ye recognize his thesis proposition of analyzing ancient literary history with modern concepts, he further expounds the views he wants to express by writing novels. His novel mainly tells the story of Fan Xian, a young man with a mysterious life background. After various tests and tempering by his family, rivers and lakes, and temples, he writes an unusual life legend.
Screenshot of overseas video website YouTube
On the overseas video website YouTube channel, "Qingyu Nian" has been launched in Chinese, English, French, Spanish and other languages. In the YouTube community, the characters of Fan Xian, Qingdi, Lin Waner, Fan Sizhu, Princess, Second Prince, and Uncle Wuzhu have received hundreds of thousands of likes and thousands of comments.
The identity of Wuzhu has become the number one puzzle for global netizens
After "Qingyu Nian" was broadcast on the Rakuten Viki platform, it became the first Chinese follow-up drama broadcast at the same time, with an average user rating of 9.7 points (out of 10 points), and has been translated into 10 different languages, including English, German, Spanish, French, Italian, Polish, Portuguese, Romanian, etc. Viki netizens have left touching full marks, from world view, plot character setting, to the interpretation of each character, just like the students who wrote the teacher’s review, long-winded and hearty.
"Celebration of the Year" is launched on the Rakuten Viki platform
As a peak in the online literary industry, as soon as the cast of "Celebration of More than a Year" is released, the book fans are already full of Chinese New Year. There are not only young actors with excellent audience connections: Zhang Ruoyun, Li Qin, Song Yi, Guo Qilin, Xiao Zhan; there are also a large number of seniors with extremely high national level: Chen Daoming, Wu Gang, Yuan Quan, Li Xiaoran. The actors cover the three generations of old, middle and young people, and their appearance and acting skills coexist. The ups and downs of Machiavellian drama, the natural comedy, and many old actors bless the acting skills of Huadan fresh meat. This drama is not without reason.
The ending song of the play is sung by Xiao Zhan, who fascinated many overseas drama fans this summer. On the foreign website mydramalist, it has become the top-rated Chinese drama in all Asian dramas of the same period.
Mydramalist Rating
According to the data, among the overseas audience groups, women are still the main force of "Qingyu Nian" chasing dramas, accounting for about 60%; according to the age data, the circle of fans is relatively large, mainly young and middle-aged audiences aged 18-35. Unlike domestic data, overseas audiences over the age of 40 account for a significant majority, nearly 20%.
Age Proportion of Domestic Audience of "Qingyu Nian"
Age Proportion of Overseas Audience for "Celebration of More Than a Year"
According to "Celebration of the Year"Overseas issuerLi Wenjuan, vice president of Century Youyou, introduced that the company established cooperation with Google’s YouTube in 2014 and opened more than 100 channels, involving more than 10 languages such as Chinese, English, Vietnamese, Arabic, Thai, Indonesian, Spanish, Italian, Portuguese, etc. The number of subscribers has exceeded 8 million. In recent years, it has operated "Old Tavern", "Yunxi Biography", "Love · Chitose Adult’s First Love", "Rouge", "Little Separation" and other more than 500 high-quality Chinese dramas.
"Qingyu Nian" is firstly rooted in traditional Chinese culture, but it is also beyond traditional historical novels. It is a masterpiece that combines oriental classical charm and modern consciousness. It conforms to the aesthetics of overseas audiences, and at the same time promotes the traditional Chinese values and virtues of cherishing the beauty of the moment and not forgetting the original intention. This is the deep-seated challenge that Chinese dramas face when they go overseas. In addition to the global distribution, platform operation and overseas promotion of dramas, how to build a bridge of cultural exchanges between China and other countries and regions in the world is also the direction that film and television need to continue to work hard to go overseas.
