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What should I do if medical resources are tight？ The National Health and Health Commission has taken four measures.

Source: CCTV news client

Recently, public opinion has reported that some places are short of medical resources and people have difficulty in seeking medical treatment. On December 14th, the State Council Joint Prevention and Control Mechanism held a press conference, and Jiao Yahui, Director of the Department of Medical Administration of the National Health and Wellness Commission, responded to the relevant situation.

Jiao Yahui introduced that in recent years, the demand for diagnosis and treatment of fever clinics has increased rapidly, and the contradiction between supply and demand is more prominent. However, the growth rate of medical service demand for general outpatient and inpatient services is relatively slow, and the utilization rate of corresponding medical resources is now in a safe and controllable range. The National Health and Health Commission has also taken a series of measures in view of the prominent demand for diagnosis and treatment of fever clinics and the rapid growth.

First, further expand the supply of medical resources and medical services. We require all hospitals above the second level and primary medical and health institutions to open fever clinics or fever clinics, and we have been vigorously promoting this matter recently. According to statistics, as of 12: 00 on December 14th, there were more than 14,000 fever clinics in hospitals above the second level in China, and more than 33,000 fever clinics or consultation rooms were set up in primary medical and health institutions. While increasing the number of fever clinics or fever clinics, we also further simplify the flow of fever clinics. The vast majority of patients go to the fever clinic mainly to prescribe drugs to treat COVID-19’s related symptoms, and many places have also set up simple clinics for fever clinics to further improve service efficiency. According to statistics in some places, the average time to see a fever clinic has been shortened from more than 4 hours at the beginning to less than 40 minutes. In addition, medical institutions in various places are also increasing the expansion and transformation of critical care resources in designated hospitals, sub-designated hospitals, and hospitals above the second level, as well as the increase of critical care beds in tertiary hospitals, the provision of equipment, the training of medical personnel, and the expansion and transformation of convertible ICU, all of which are in full swing. All 31 provinces (autonomous regions and municipalities) in China have formulated corresponding plans and arranged funds. These tasks are also in the process of promotion and implementation.

The second measure is to promote graded diagnosis and treatment. On the one hand, in cities, medical associations are used as carriers, and in rural areas, county medical associations are used as carriers to promote the graded diagnosis and treatment of COVID-19 and other medical services. Let the urban and rural tertiary networks and medical institutions implement their respective functional positioning. Health monitoring is mainly implemented at the grassroots level, especially the health monitoring and health management of key populations; Secondary hospitals provide technical support in all aspects of technology and manpower to meet the needs of general diagnosis and treatment; Tertiary hospitals focus on meeting the needs of diagnosis and treatment of critically ill patients. Through graded diagnosis and treatment, we build a reasonable and orderly medical order.

The third measure is to vigorously promote Internet medical services. Through Internet medical treatment, according to the diagnosis and treatment plan and the guide of home treatment, we will prescribe corresponding prescriptions for patients with COVID-19’s symptoms, and provide corresponding drugs through offline third-party distribution. At the same time, we also require medical institutions to provide 24-hour online consultation and medication guidance, as well as time-sharing appointment services. In this way, the instantaneous peak of medical institutions can be reduced, the gathering of people can be reduced, and the risk of cross-infection when people go to the hospital offline can be reduced.

Fourth, continuously optimize the process of fever clinic, general clinic and hospitalization. By optimizing the medical treatment process, it will provide greater convenience for the broad masses of people to go to medical institutions for medical treatment.

Jiao Yahui said that in the next step, we will further guide medical institutions at all levels in various places to continuously implement relevant measures, and use various methods and measures to expand the supply of medical resources and medical services to better meet the needs of the people for medical treatment.

(CCTV reporter Shi Yingchun and Huang Zhenglong)

10 indie games with excellent plots! Each one is a masterpiece worthy of treasure.

Text/Cold Sword Shaoxia

Whether a game can be recognized by players, in addition to the gameplay, the more important thing is the plot. As we all know, without excessive commercial shackles, indie games will always be the strongest advantage in plot. Developers can build their own stories more freely from the perspective of human nature, which is exactly what the current 3A masterpieces lack. In this issue, we will take stock of ten stand-alone independent games with excellent plots. They have different types of gameplay, but the plot has its own uniqueness. Conscience recommends it, remember to like the collection!

This is The War of Mine.

I believe that among the themes of human nature, suffering, fortitude and bravery, no game can match the skill of the previous game. As a game work with the theme of survival, this game puts players in a war-torn world adapted from real events, a dilapidated house and three ordinary people with their own strengths. What you have to do is to make these three people live until the end of the war.

In the war-torn environment, the game renders the players into a series of difficult and unknown choices with an extremely real atmosphere. Under such conditions, making mistakes, getting injured and dying is almost a process that every player goes through, and there will be countless mistakes and regrets behind it, even though the players gradually become battle-hardened and comfortable. But I still can’t forget how much I paid at the beginning. At this time, the battle-hardened and skillful brings not only the cool feeling produced by the game mechanism, but also a kind of comfort, at least now I won’t let them die casually. And when you realize that there is no such trial-and-error settlement in reality, and the game has left great room for players in terms of mechanism and setting, I believe the anti-war thought of this game will be deeply implanted in your heart. Its connotation is all in a Zhou Mu, and its fun and playability is in a Zhou Mu, which is a veritable masterpiece of Zhou Mu.

Hollow Knight

The story of the empty knight can be said to be very excellent in integrating with the gameplay and showing the world in the story in an integrated way.

In the game, what players see is the scene of being ruined and deserted by the plague, the already withered bodies, the abandoned urban facilities, the insects’ nostalgia for the past and the feeling of bleak present life. We can not only get in touch with the appearance of the macro world, but also see the traces of insects living, whether they are alive, dead, normal or infected by the plague. In this world, they all do their jobs reasonably and wait for us to discover and challenge, so we almost get the same perspective as the bugs in the story, to explore, to appreciate, to fight and to make choices, and finally all these things we see, hear, think and think come together to form a complete understanding of the whole world of this work. This understanding is undoubtedly complicated and profound. It can be said that the Galaxy Demon City, a way to explore the terrain, makes players very comfortable and naturally immersed in it.

The Empty Knight not only has a huge and substantial story, but also can be said to be an excellent adventure. It is precisely because of the natural combination of the two that this game has become the enlightenment for many new generation players to play in into the pit Galaxy Demon City. So don’t miss it.

Life is Strange.

Although the movie trend of games has become well-known and popular under the exclusive implementation of Sony. But after all, this cinematography can only be regarded as a technique, which itself is still serving the main body of the game. This makes most cinematic games and movies get closer and closer, but there is still a clear and deep gap when we look closely. However, the strange life has really challenged the core of the film, which makes us think that when a game has a story that is really not lost to high-quality movies, high-quality and distinctive characters, and gives a very high proportion of narrative, plus a certain amount of gameplay bonus, whether the experience it creates can really replace movies. Especially when its game design is still around the story narrative, it perfectly answers to the player or the audience, "What if the protagonist makes another choice in a story?" This question.

Yes, it is true that there are many works that add branches to the plot, and there is even a plot that was popular in previous years to the game works. However, this is still the best independent game that has both cinematic performance and profound discussion and reflection on the theme of story cause and effect. I hope you can get your own thoughts in the final dilemma of the story.

Dead Cells

As an action pigeon game, this game emphasizes the concept of "rebirth" in the process and story of the game, which easily inspires our association: Who are we? What is that mass of things attached to our bodies? Why does NPC talk so meaningfully? The game mechanism, the picture performance and the fragmented plot all encourage us to strengthen our desire to explore, and at the end of this story, whether it is the development of the situation, the identity of the protagonist or the behavior of an NPC, there is a great reversal. In this story full of reincarnation and time backtracking settings, the game has brought an excellent game experience and told an excellent story with exquisite design.

Undertale ()

If a game, it can’t provide you with excellent pictures, and it can’t bring you large-scale shock, then thought will be its only winning weapon. Undertale is such a game. The theme of the game is simple, kindness and cruelty, courage and determination. In order to make players willing to sit down and think about these problems independently, developers use everything available, such as players’ inertial thinking about RPG games and the system mechanism of the game. It can be said that from the beginning, this is not a work that only provides players with substitution in the story dimension, but it is very formal, serious and sincere in talking to players through games, and at the same time guiding players. So when the player doesn’t hide behind the role he plays,

Facing all kinds of NPC with humanity in the underground world, the interaction with them and the choices made against them will be so tense and infectious. Finally, under the principle of no spoiler, I want to say that this is a game with great spiritual strength and the script itself is also very witty and humorous. I believe that when you suddenly realize the thinking made by the developer in the story, you can also gain incomparable comfort and happiness.

Go to the moon.

Old people, last wish, romance, love. These keywords constitute the biggest suspense and story theme of this book. This is a delicate and exquisite plot work. First, in the early stage of the story, the old man’s wish to go to the moon was taken as a suspense. However, in order to realize this wish, the company that can modify the memory must understand the cause and effect. Therefore, the hero and heroine sent by the company enter the memory of the elderly through instruments and instruments, and pieced together the truth of the event in different times. Because the memory is gradually explored from near to far, it is a flashback story from the player’s perspective. We know the results first and then see the process and reasons for many events. Under the careful arrangement, the curiosity of the players is fully mobilized. With beautiful music, it gradually goes deep into the core of the story. If you want to experience the purest love, you must try this book.

Fireworks (fireworks)

The horror game rooted in folk culture, the newcomer police who unexpectedly acquired psychic ability, cracked the story of the truth of the Tianjia massacre that happened many years ago with the dead female ghost. The positive side of folk custom is traditional culture, but its negative side contains feudal ignorance. All the causes of this work show us a series of tragedies caused by people’s wrong awe of the unknown and mysterious under the limited cognition and common cultural accomplishment in the past years. With a strong sense of fatalism and persuasiveness, combined with the excellent shaping of the terrorist atmosphere, we can fully realize the helplessness of the tragedies that belong to the past in a large range in modern society. Among them, many montage techniques and interactive design used in the game also add a lot of color to this story. Because of its deep restraint, it is even more arresting. Recommended!

The Binding of Isaac.

For children who are just sensible, the room and parents are probably the whole of his world and the beginning of everything. However, when this "all" and "beginning" are too narrow, too dark and too desperate. Then children who don’t have a higher and wider cognitive range can only do their best to think and judge with the little situation they have only been exposed to. This is often the beginning of a series of long or short tragedies, and Isaac’s combination is to tell such a story. Young Isaac can’t really understand his mother’s behavior, his father’s behavior, his desire for love and his simple and simple desire. He can only use his small and limited thoughts to understand the reasons for the violence his mother inflicted on him, and finally he will come to a tragic end.

As a meat pigeon game, the game puts many details that should have been elaborated in the plot into props, such as divorce agreement, knife, wallet and so on. The changes and reactions of Isaac’s body after obtaining these props touched the players and caused associations. These details confirmed each other and finally pieced together all Isaac’s experiences. I hope that in this dark and horrible story, its unique reality and sociality can give you some correct and positive thinking.

Bones: Skul: The Hero Slayer

As one of the "helpers" of the once "joint overlord". Bones: The heroic killer gains various abilities by changing his head, which is impressive. As a meat pigeon action game launched by a Korean company, this game tells a story full of anti-routines. At the beginning of the story, the positions of the brave man and the devil are exchanged. The human beings led by the brave man kidnapped the devil and transformed his subordinates to make them loyal to mankind. Players will control Bones to save the demon king, but the enemies they encounter are all in their own camp. Breaking the magic crystal that controls them can’t get rid of human control, but it will detonate the bomb on them. It has completely become a consumable that human beings fall into the hands of someone in the human camp. So what is the reason for human beings to do this kind of thing, and what is their purpose? Please set foot on the journey to find the answer yourself. I believe that all kinds of people you meet during this journey will bring you different feelings.

Rust lake: Rusty Lake: Roots.

It is not difficult to tell a horror story, but it is also good to tell a grand horror story. However, telling a grand and bizarre horror story full of calm and restraint is a test of the author’s basic skills, and rust lake: The Roots has been achieved very calmly through a series of ingenious decryption levels.

As a work called "One Hundred Years of Solitude" by many players, I prefer to understand the decryption process of the game as a separate link of observation, collection, association and interaction, because it is true that we are decrypting in the game, but every step of the so-called decryption points to an ultimate goal: narration. When all narratives are presented by the player’s decryption interaction, the player in God’s perspective is not just an irrelevant existence. Through action, the substitution of all role perspectives is seamlessly completed. So as to fully realize that there is no lack of disappointment in the strangeness of the family in the story. I believe this game can make you feel the game experience that begins with decryption and is higher than decryption. Do not miss it.

So that’s all the contents of this inventory. If you have any good games you want to share, you can leave a message in the comment area. We will inventory some classic good games with high scores for you every week. Conscience recommendation, see you next time ~

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Pay attention to the "Twitter Workshop", share good games every day, and bid farewell to the game shortage!

The latest situation of table tennis World Cup： Olympic runner-up led the team to win, Germany, South Korea 8

On the evening of December 7th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup continued, and four teams came on stage again for two matchups, namely, South Korea VS Sweden and Germany VS China Taipei. Among them, the second-seeded German team won 8-2 under the leadership of Olympic runner-up Shan Xiaona, ending the losing streak.

As for Sweden, which played inextricably with Japanese players not long ago, the performance was poor this time. In the end, the fourth seed South Korea won 8-2, and it was not an upset-please see below for details.

The battle between South Korea and Sweden is quite interesting. Although the overall strength of the former is obviously stronger, it is mainly the female players who are stronger. As for the male athletes, they have little advantage over Sweden. However, after the start of the competition, the Korean mixed doubles team Zhang Yuzhen/Tian Zhixi took the lead, losing 1-2 to Carlson/C Carlberg (10-12, 11-6, 6-11), and the Swedish team successfully gained the lead.

However, in the second set, South Korea quickly succeeded in counterattack. As a marginal main force, Li Shiwen quickly won 11-9, 11-9 and 11-8 in a row, sweeping Sweden’s top player Berg Sterlon. This shows the great strength gap between the two teams of female athletes.

The third set was the battle of focus. South Korean Lin Zhongxun played against Swedish men’s singles No.1 Carlberg. Not long ago, Carlberg almost overturned Zhang Benzhi and lost 2 points in the deciding game. However, this time, he lost 7-11, 8-11 and 8-11, and the Swedish team was forced into a desperate situation.

In the fourth set of men’s doubles, the former world number one and now world number two Korean team Zhang Yuzhen/Lin Zhongxun played Karlsson/A Carlberg. As a result, the first two ended the battle with 11-7, and the total score of South Korea beat Sweden 8-2.

Germany is the second seed in this competition. However, Shan Xiaona, the Olympic runner-up, is the only core player. Bohr, Ochalov, Francesca, Qiu Dang, Han Ying and Mittham are absent one after another. In terms of strength, they are not even in the top four. They have lost to Sweden and France in succession before, but the China Taipei team they met this time is not at its peak.

Like Germany, the China Taipei team did not have the top three athletes Lin Yunru, Chuan Chih Yuan and Zheng Yijing, so the group stage was almost eliminated. Chen Siyu, the number one player in the quarter-finals, kept resting, and it was not realistic to win Germany.

In the first set of mixed doubles, German meissner/Winter played against China Taipei’s Yang Jiaan/Li Yuhuang. In the first set, the first two players lost 3-11, but then they won two 11-7 turnovers in a row, successfully gaining a 2-1 lead in the total score.

The second set was the battle of focus, in which Shan Xiaona and Chen Siyu, the strongest main players of the two teams, played against each other. Although Shan Xiaona is 40 years old, but the fast break is still powerful, he won the first prize with 11-7, but he was defeated by 8-11 in the second game. In the deciding game, Shan Xiaona rallied and finally ended the battle with 11-7, helping the German team to expand its advantage.

In the third set of men’s singles, Walther, a German player, played against Ye Zhiwei of China Taipei Team. The former’s offensive quality was obviously higher, and he soon ended the battle with 11-9, 11-8 and 11-5. In the fourth set, German women’s doubles team Shan Xiaona/Winter made persistent efforts and finally defeated Chen Siyu/Huang Yihua 11-6, thus defeating China Taipei 8-2 with a total score, ending the previous losing streak.

In this way, after losing in a row, Germany finally saved the face of the second seed, so what kind of ranking and achievements will they finally achieve? Let’s continue to wait and see!

Here comes the baseball geek tutorial! Come and finish the handsome blow →

Zhai Jia kang yi

Good health is essential.

How to exercise at home?

Social sports instructor

Di Chen

Bring you

Popular science of baseball.

And the main points of baseball

Let’s work together in Qi Xin.

Start from me

Win the epidemic prevention and control war

Baseball has a history of more than 100 years, which integrates cooperation, tactics and skills. It is a ball competitive sport suitable for all ages and popular all over the world.

What is the difference between baseball and softball?

The cognition of "men’s baseball and women’s softball" is wrong, and gender can’t distinguish baseball and softball. Softball originated from baseball and came into being in order to play baseball indoors.

Baseball pitchers generally use shoulder shots or side shots; Softball pitchers are forced to pitch with straight arms around their arms.

Main points of baseball

Key points of pitching training action

Hold the ball on your chest, raise your free feet and shift your center of gravity.

Hip, waist, chest and shoulders turn forward from bottom to top and throw the ball.

Key points of strike training action

Wear gloves before practice to prevent slipping.

The bat is held above the chest, and the width of the feet is wider than the shoulder width.

Make sure to start with your feet and concentrate your whole body energy on the moment of hitting.

Exercise at home does not relax.

Let’s move together.

Information: Shanghai Sports

Editor: Wang Yusi

Why is China not suitable for ＂free medical care＂？ Subject to these conditions

With the rapid growth of medical expenses and the high level of personal medical expenses, "free medical care" has always been one of the hot topics in the field of people’s livelihood.

Since its establishment more than five years ago, the National Medical Insurance Bureau has repeatedly replied to the proposals and suggestions on free medical care. The National Medical Insurance Bureau believes that under the current social and economic development conditions, the level of medical insurance financing is still not high, the fund support ability is still insufficient, medical insurance still needs to adhere to the basic principles of insurance, it is still necessary for individuals to bear certain medical and health expenditure responsibilities, and the implementation of "free medical care" is not conducive to the long-term stable and sustainable development of China’s medical security system.

The medical insurance experts interviewed by CBN believe that free medical care seems to be a beautiful ideal, but it is difficult to realize it, and it will be restricted by many realistic conditions. China’s financial resources, unbalanced medical resources and other factors determine that China is not suitable for free medical care at present. At present, there are still many pain points and difficulties in China’s basic medical security, which need to be solved by further deepening the universal medical insurance system.

"Free medical care" is not really free.

Free medical care is popularly understood as "seeing a doctor without spending money". Poverty caused by illness or returning to poverty due to illness is a concern of many families. Therefore, realizing free medical care for all is considered as a way to reduce the medical burden of the people.

But "seeing a doctor without spending money" is not the real connotation of free medical care. Free medical care is not free of charge, but "paid" by the government or medical insurance institutions.

Zhang Xiao, director of the Medical Insurance and Social Security Research Center of Southeast University, told CBN that what people generally think of as free medical care means that medical services are free, such as registration, diagnosis and treatment, surgery, hospitalization expenses, etc. In countries that are said to have achieved free medical care, some can be completely free, while others can’t. The representative of free medical care is the National Health Service (NHS) in Britain, but other Commonwealth countries except Britain are not completely free, and the most important reason is the cost.

A study by Jin Weigang, vice president of the Institute of National System of Zhejiang University, shows that according to the relevant information of 170 countries (or regions) collected by scientific research institutions of relevant state departments, the medical security situation of 115 comparable countries (or regions) is compared and analyzed, among which 74 countries (or regions) implement social medical insurance, accounting for 64.3%. At present, only a few countries (or regions) implement "free medical care for all". Therefore, the social medical insurance system has increasingly become the mainstream trend of international medical security development, while "free medical care for all" is not the mainstream model.

Liao Zangyi, an associate professor at the School of Politics and Public Administration of China University of Political Science and Law, said in an interview with CBN that free medical care is not really free for all, but through different financing models, money is paid in advance in the form of taxes and premiums, and then distributed and spent by the government or medical insurance institutions, and finally used by individuals.

From the perspective of foreign countries, there are currently two modes of free medical care. One is that the state runs hospitals, such as planned economy countries such as North Korea. The other is that individual medical treatment is free (free or almost free), and the state raises funds and pays medical expenses. This is common in market economy countries, such as Britain, Canada, Australia, Northern Europe and other countries, which raise medical insurance through high taxes and then provide it to the whole people as social welfare; Germany, Japan and other countries are social insurance models, which are paid by both work units and individuals, subsidized by the government and shared by the whole society; The United States is a pure commercial insurance model, and special people (the old, the disabled and the poor) enjoy free medical security policies.

Zhang Xiao believes that the advantage of "free medical care" for all people is that the concept of this system is to better achieve fairness, and everyone can get basic protection regardless of the economic situation. However, this system needs strong public financial support, and if we want to turn to free medical care, we must increase taxes.

In December, 2021, the National Health and Health Commission’s reply to Proposal No.4768 of the Fourth Session of the 13th National Committee of the Chinese People’s Political Consultative Conference mentioned that public financial funds were taken from the people and used by the people, and the funds needed to implement universal free medical care ultimately came from the people in the form of taxes or social insurance premiums. For a period of time, China did not have all the foundations for implementing universal free medical care.

Some people think that since the new medical reform, China has invested a lot of money in medical and health care, and now the financial investment and other funds are enough to support free medical care, and the cost will not increase after the implementation of free medical care.

In this regard, Zhang Xiao believes that the problem is that a lot of financial investment funds are not really used for the provision of medical services for ordinary people. Public hospitals spend a lot of money on maintenance and construction and large-scale equipment procurement, and it is difficult to change this investment method with the current system in the short term.

"Free medical care" is subject to these conditions.

Liao Zangyi believes that free medical care in Britain and Northern Europe costs all taxpayers’ money. The key to realizing free medical care is to pay taxes, but free medical care only meets the minimum requirements of individuals. There is no free lunch in the world, and free medical care will not be the best.

Cai Haiqing, a master tutor at Jiangxi University of Traditional Chinese Medicine, wrote that in order to alleviate the unbearable problem of government finance caused by the rapid growth of medical expenses, some "free medical care" countries can only find ways to reduce the supply of medical services, and the number of drugs and medical consumables included in the free range and the number of beds in hospitals are strictly restricted or even reduced. In India, for example, public hospitals not only have poor facilities, but also have a serious shortage of beds. There are only 348 kinds of free medicines.

Zhang Xiao believes that the implementation of free medical care requires five conditions, the first is to have very ample financial support, the second is a balanced medical service system, the third is a sound medical security system, the fourth is to have a reasonable allocation of medical resources, and the fifth is legal and policy incentives, such as the reform of doctors’ salary system and legal protection.

Judging from the situation in our country, at present, public hospitals are the mainstay in our country, and the construction of medical facilities, the training and salary of medical personnel, and the recruitment of medicines all need financial support. If free medical care is to be implemented, these should be classified as financial payment, which is a burden for finance.

According to the Statistical Bulletin on the Development of China’s Health Care in 2021, the total national health expenditure in 2021 is estimated to be 7,559.36 billion yuan, and the total health expenditure accounts for 6.5% of GDP. From the international comparison, the proportion of China’s total health expenditure to GDP is far lower than that of developed countries, accounting for only half of that of Britain.

"Financial pressure is the first obstacle to free medical care, especially for developing countries, the pressure of medical investment is very great. The insufficient and unbalanced development of medical resources in China also determines that it is difficult to implement free medical care for all. If free medical care is implemented, from a fair point of view, all good medical institutions should treat patients all over the country equally, and good hospitals will be overcrowded, so it is difficult to guarantee patients’ right to fair medical treatment. Therefore, to achieve free medical care, medical resources must be rationally allocated, and it is difficult to realize the reconfiguration of medical resources now. " Zhang Xiao said.

Liao Zangyi believes that China’s medical supply is still insufficient in general, especially high-quality medical resources. Free medical care will cause a run on resources to a certain extent, which will aggravate the problem of difficulty in seeing a doctor. Many people understand that there is no threshold for free medical care, and everyone can enjoy medical services equally and freely, but as we all know, no threshold is the highest threshold, and high-quality medical resources and top-level expert teams have always been scarce resources in society. Even to some extent, free medical care will aggravate the severity of "difficulty in seeing a doctor", and there may be patients all crowding into provincial medical institutions, and the result that everyone wants to be satisfied is that everyone is not satisfied.

Do what you can to improve the level of security

Liao Zangyi pointed out that an important reason why China is not suitable for free medical care at present is that the policy of raising medical insurance is basically divided into two ways: employee medical insurance and resident medical insurance. These two methods are part of the personal burden and part of the unit burden, and then the government makes unified financial subsidies, which determines that our medical insurance fund itself is tight. It is our long-term direction and policy for medical insurance departments to solve how to spend every cent of medical insurance money and do their best to do what they can.

CBN combed the responses of the National Medical Insurance Bureau to the proposal of free medical care since 2019, and found that there are two main voices for free medical care. One is to propose free medical care for all people, and the other is to suggest free medical care for specific groups, such as the elderly over 60 years old in rural areas, the elderly over 80 years old, children or people with specific diseases.

Zhang Xiao said that the implementation of "free medical care" for all people is not suitable for China’s national conditions, but it is possible to improve the level of medical security for specific groups within the framework of the medical security system. Every country has such a policy. For example, Japan, South Korea and other aging countries also have special medical insurance policies for the elderly over 85 years old. The key is to do what you can. The amount of funds in the medical insurance fund is limited every year and it is impossible to meet the needs of everyone.

On July 20th, the National Health Insurance Bureau issued the "Reply to Recommendation No.1437 of the First Session of the 14th National People’s Congress", saying that the medical insurance department should speed up the establishment of a multi-level medical insurance system with basic medical insurance as the main body and medical assistance as the backing, supplemented by medical insurance, commercial insurance, charitable donations and medical mutual assistance, continuously improve the service level of medical insurance, and make overall plans to reduce the medical expenses burden of the insured people, including seriously ill patients in rural areas.

Time magazine selected the top ten games ＂killer 2 of the Mind＂ to reach the top in 2023.

For gamers, there are too many excellent works in 2023, including 3A masterpieces and independent masterpieces. Many players may even be unable to play.

Now, foreign media Time magazine has selected the top ten games in 2023. Let’s take a look.

10. Surge of Fishing Sails

9. Diablo IV

8. Star Wars Jedi: Survivors

7. Super Mario Bros.: Surprise

6. Dead Space Remastered Edition

5. Resident Evil 4 Remastered Edition

4. the legend of zelda: Tears of the Kingdom

3. Marvel Comics spider-man 2

2. The Gate of Bode 3

1. killer 2 of the Mind

Analysis of the whole chain of private domain operation in beauty industry

With the in-depth development and expansion of channels, beauty consumer groups promote the rapid development of beauty industry, and multiple factors affect the development of beauty industry. How should the beauty industry seize the private dividend and promote its better development? The author summarizes some methods, hoping to help you.

With the diversification and in-depth development of sales channels, the consumer groups of beauty brands continue to expand, and multiple factors jointly promote the sustained and rapid development of the beauty industry. As a beauty brand with the highest degree of private domain matching, how to seize the private domain development dividend, break through the growth bottleneck and realize rapid growth?

Now, the beauty industry faces many problems and challenges in private domain operation. Merchants will face three stages in the process of private domain operation: construction stage, growth stage and maturity stage, and each stage will encounter relatively core problems.

First of all, during the construction period, there is a lack of standard operating tools and operating methodology.

Brand is in the exploration period of private domain construction, and it is in the acceptance and learning stage for concepts such as applet, community operation and data management. Secondly, there are many kinds of private domain tools in the market, and merchants are dazzled when choosing, so it is difficult to choose tools that suit their own brands.

Secondly, in the growth period, private domain operations are separated from each other, making it difficult to form a benign closed loop.

Brand private domain has many contacts, such as small program mall, enterprise micro, community, offline shopping guide and store mall, but they can’t get through and cooperate effectively.

Finally, in the mature period, there is a bottleneck in the stock operation, and it is difficult to tap the effective increment.

The brand has successfully accumulated some effective experience, but with the decline of incremental dividends, the traffic is gradually lacking, and the "extensive operation" has a growth bottleneck.

Turning to the current private domain development trend of the beauty industry, it mainly presents the following points:

According to the data compiled by EROMONITOR Prospective Industry Research Institute, among the changes in the proportion of major sales channels in China cosmetics industry (unit%) from 2015 to 2021, the proportion of e-commerce channels has increased rapidly year by year.

In the penetration rate of Tmall TOP100 beauty brand applet mall, 79% of beauty brands have their own applet malls.

Several well-known brands: Maybelline gradually withdrew from the Shangchao department store channel in 2018, only retaining brand boutiques and developing in parallel with online channels; In August, 2020, Vichy built the first O+O (online and offline integration channel) operation center in China. After consumers completed skin testing and product trial in the store, they placed orders in small programs. All major beauty brands in the industry began to increase their efforts to lay out online channels in 2020.

It can be seen that the brand is not only trying a new integration of online and offline, but also trying to expand more attempts including private domain.

According to the brand database data of Quest Mobile Truth Brand in September, 2021, compared with typical consumer industries such as food and beverage, household appliances, mother and baby, the scale of private users in the beauty industry after weight reduction still ranks first.

In the investigation of Tmall Top100 beauty brands in the growth black box in 2020, we can see that there are over 20% beauty brands, and their private domain sales account for nearly 25% of the total e-commerce volume (the proportion of private domain sales of beauty = private domain sales/omni-channel sales of e-commerce).

Therefore, beauty brands should pay attention to the development of private domain while developing their business, and at the same time pay attention to the potential and opportunities of customers’ deep exploration.

In fact, the brand private domain is not an additional single sales channel, but a secondary undertaking of the brand’s existing global channel passenger flow and advertising traffic. On the basis of not raising the marketing cost, it can effectively undertake the brand global channels and users reached by advertisements, and realize the precipitation and long-term transformation of user assets and brand data assets.

In the initial stage, the private domain investment of the brand is small, and the input-output is not obvious. With the introduction of drainage and fission, the scale of private domain grows rapidly and its complexity increases. At this time, the brand is exploring a suitable private domain model, and the net income (output MINUS input) presents a high negative value.

However, with the maturity of brand private domain operation, the scale of private domain has entered a stable period, the cost of innovation and operation has begun to decrease, and the customer repurchase rate (the average monthly repurchase rate in the beauty industry is 10-15%) and LTV(life time value Life Cycle Value) are also increasing. The net income is gradually improved, moving towards breakeven and creating long-term compound interest.

Therefore, by settling the private domain of brands, brands can get higher profits, and users can also get a more direct and better shopping experience.

With the development of private domain operation in beauty industry, six typical private domain operation models can be sorted out.

1. Multi-positioning promotion type: a number of small programs with different positioning, with sales promotion as the main operating mode.

Representative brands: Perfect Diary, Polaiya, Ou Shiman, etc.

Taking Perfect Diary as an example, the brand has 20+ WeChat official account with different positioning and 10+ small program malls with different positioning, which cooperate with the daily member day +bigday activities to achieve continuous promotion and transformation.

Representative brands: Lin Qingxuan, herborist and Estee Lauder.

Take Lin Qingxuan as an example, get through every contact of WeChat Ecology to drain the live broadcast room and insist on daily broadcast. By constantly trying various links and ways to transform live drainage, we found the most suitable mode for Lin Qingxuan. Moreover, the store shopping guide resources are fully mobilized, and the 3000+ store community shares the live video number.

Representative brands: Guanxia, Huaxizi, HFP, etc.

Seize the beauty component party as the core user of the brand, constantly polish the content of WeChat official account, and finally achieve the reading volume of 600,000-100,000 articles. At the same time, the brand community is operated in the applet, and users are guided to participate in sharing through official topics and activities.

Pay attention to the brand experience of users in the private domain, and guide users to complete the continuous punching of the first purchase and cultivate the habit of re-purchase through the combination boxing of exclusive gifts for newcomers, members’ trial use, sign-in courtesy (customized periphery) and limited spike by members.

Representative brands: shanghai jahwa, etc.

From the offline ordering mode to the online cloud store ordering, the efficiency of goods circulation has been greatly improved; And through policy planning, training and teaching, we will make every effort to build a benchmark store, effectively improve the sales of dealers’ cloud stores, realize the annual sales rate in ninety-seven percent, and at the same time, the headquarters will empower dealers to operate cloud stores and transform live broadcasts.

Representative brands: Sephora, Afu and so on.

Taking Sephora as an example, the SmartBA project was launched in June 2020, which systematically promoted BA from top to bottom. Through corporate WeChat, consumers are guided to enter the private domain of brands, and every "beauty consultant" is empowered by numbers. With their professionalism and aesthetic vision, they will continue to provide consumers with professional 1V1 personalized services and online extension services in the private domain community, which will eventually drive online and offline business growth.

6. Feedback to the public domain: the mall not only carries the purpose of sales transformation, but also uses user research and data analysis to guide product development in the opposite direction.

Representative brands: L ‘Oré al, Elizabeth, Ya Dun, etc.

Taking L ‘Oré al as an example, in 2018, it has started to build technical applications such as SCRM and CDP. The brand uses the accumulated data for user value analysis, and adapts and develops products according to different people and regions. L ‘Oré al is the first brand in the industry to achieve C2B innovation. It took 59 days to tap the demands of thousands of consumers aged 18-30 for "ideal cream", and quickly put into research and development and launched a zero-point cream, which sold 100,000 pieces on the day of listing.

Self-test operation mode interactive test

First of all, if you are a newly created beauty brand or want to try to upgrade the brand and expand the beauty private domain business, then the first step is to think about the private domain organizational structure and operation team building.

Regarding the organizational structure of private domain and the construction of operation team, there are generally the following four modes. Brand merchants can choose which organizational structure to build according to the comprehensive evaluation of the advantages and disadvantages of each model.

Secondly, when preparing for private domain operation after the team is formed, it is necessary to consider the whole link process from traffic to retention and then to sales.

The first step is to plant grass in the commons. Establish brand awareness in the public domain through explosive products, and then conduct global drainage to the private domain through e-commerce/live broadcast, store activities /BA live code, and small red book planting.

The second step is to raise grass in private areas. In the private domain, we will deepen users’ three-dimensional cognition and preference for the brand through various operating means such as enterprise micro-customer service, WeChat official account, community and video number.

The third step is to pull weeds in private areas. Finally, private domain can be realized through mall+live broadcast+member marketing.

What needs to be emphasized here is that the beauty industry has a very typical marketing model: live broadcast with goods. This interactive marketing model with goods is a growth weapon for beauty businesses. According to C2CC Media’s "Private Domain Operation & Status of Beauty Live E-commerce", 70.9% of beauty companies have chosen live broadcast to bring goods.

With the advent of the "self-broadcasting era" of merchants, the live broadcast of video number based on WeChat ecology combined with enterprise WeChat can break the traditional live broadcast barrier and connect the live broadcast with community, WeChat official account, applets and other links in series. In the whole process before, during and after the live broadcast, a complete closed-loop transaction of drainage-conversion-repurchase is constructed to carry out refined operation, thus helping beauty brands to sell goods in private domain and realize sales growth.

Taking the live broadcast of "Lin Qingxuan" private domain video number as an example, with the help of video number operation+mall operation+community operation+advertising operation, the GMV of the live broadcast increased by 570% in four months. The highlights of its live broadcast operation are as follows:

With the help of friends’ circle advertising, the live broadcast is drained, and the big data orientation ability of WeChat advertising is used to lock the brand target customers, effectively shortening the grass planting path and introducing traffic to the live broadcast room.

Fully mobilize Lin Qingxuan’s shopping guide resources, and warm up the live broadcast room by sending skin care knowledge, giving coupons by interactive question and answer, and interacting with red envelopes.

In the live broadcast, on the one hand, by setting up an order lottery activity, the interaction enthusiasm of users in the live broadcast room is enhanced, and the length of stay of users in the live broadcast room is increased; In addition, in the product selection strategy, focus on mature female customers aged 30 -50, and cooperate with drainage products to comprehensively improve GMV.

With the higher offline costs and the fading of the e-commerce dividend period, the beauty industry has moved from "flow" to "retention". For the beauty industry where quality and experience are paramount, private domain operation plays a vital role in the brand omni-channel strategy. It is the key to improve the performance growth to realize the refined operation of users and enhance the loyalty of users through the layout of private domains.

Based on the increasingly mature and diversified private domain gameplay, beauty brands can control traffic, user assets and transactions in "private land", maximize the full-time global advantages of public-private domain linkage, and finally promote the brand and benefit with a complete and efficient private domain marketing closed loop.

This article was originally published by @ Xiao Y’s operating notes. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

Four melons a day, each one is more exciting, and the stars in the entertainment circle will play.

The incident of Zhao Wenqi’s unmarried children revealed another kind of family concept conflict. Zhao Wenqi released photos of unmarried children, but there was no husband. Netizens have speculated whether there is a hidden problem of marriage self-discipline behind this behavior. During the development of the whole incident, the social discussion on women’s self-discipline gradually warmed up, and Zhao Wenqi became the focus of the topic.

Finally, we focus on the libel of Zhao Liying. Rumors that suddenly broke out on the Internet accused Zhao Liying of tax evasion, which seriously endangered her reputation. Fans found that these rumors originated from other celebrity cases, and officials quickly dismissed them. While the rumor maker apologized to Zhao Liying, the incident revealed the harm of online rumors and called on the public to rationally identify information.

On the whole, the entertainment circle of this day is surging, and the stars are facing severe tests in family, marriage and moral choice. These events reflect the ups and downs of the entertainment circle, and the stars are always facing public scrutiny and comments under the dual pressure of public opinion and social media. This also makes us ponder, under the aura of stars, whether they are also facing trivial and real life problems like ordinary people, as well as many disturbances of family and marriage.

An open letter to parents in the city to take the lead in implementing the prohibition of minors from entering entertainment places

Dear parents,

Minors are the future of the motherland, the hope of the nation and the new force to realize the great rejuvenation of the Chinese dream. In China, minors refer to citizens under the age of 18. According to the Law of People’s Republic of China (PRC) on the Protection of Minors, Regulations on the Administration of Entertainment Places, Regulations on the Administration of Internet Service Business Places and other laws and regulations, minors are not allowed to enter the following places:

A, song and dance entertainment places (such as KTV, disco, slow roll bar, etc.);

2. Internet service business premises (Internet cafes, e-sports hotels, etc.);

Three, the electronic game equipment set up in the game entertainment places (except for national statutory holidays, shall not be provided to minors, winter and summer holidays do not belong to national statutory holidays);

Four, the script entertainment places (except for national statutory holidays, rest days and summer holidays, not to provide script entertainment to minors).

The operation mode and content of the above-mentioned places do not conform to the physiological and psychological characteristics of minors, which will have a negative impact on their physical and mental health. In recent years, there have also been criminal cases in song and dance entertainment places in our city due to the acceptance of minors. It is the common responsibility of schools, families and society to prohibit minors from entering relevant cultural and entertainment places. Parents are children’s first teachers, and family is the first line of defense to protect children. Parents should set an example for their children with correct thoughts, noble personality and good words and deeds, establish a good family style, establish a harmonious family, and create a family environment conducive to children’s growth. However, in the cultural law enforcement inspection, it is found that individual parents do not know enough, and even take their children to family gatherings in song and dance entertainment places, and organize birthday parties for their children in song and dance entertainment places.

Winter vacation and Spring Festival are coming. Parents are requested to correctly guide and enrich their children’s holiday activities, play an exemplary role, and do not violate laws and regulations to bring their children into entertainment places. It is necessary to keep abreast of children’s holiday activities, know whether children have entered Internet cafes, KTV, electronic game business places, etc., guide children to recognize the harm caused by bad online games, evil cartoons, bad novels, internet gambling, etc., and enhance students’ awareness of self-discipline. If found, they should be stopped and educated in time.

To protect minors, we need legal constraints, parental care and multi-party cooperation to build a "guardian alliance". Here, we urge parents to further shoulder the responsibility of educating and supervising their children, pay close attention to the growing environment of minors and protect their healthy growth. If you find that the above-mentioned places in our city accept minors, you can call 12345 to report it, and Pingliang cultural law enforcement department will investigate and deal with it in time.

? ? ? ? ?Pingliang culture market comprehensive administration supervision lochus

? ? ? ? ? ? ? ? ?November 27, 2023? ? ? ??

Remarks | Some pictures are from the Internet, and the copyright belongs to the original author. If there is any infringement, please contact to delete them.

Source: Pingliang Cultural Law Enforcement Team

Editor: Information Statistics Section of Municipal Bureau of Culture and Tourism

Remarks | Pingliang Cultural Travel aims to promote Pingliang cultural tourism. Welcome to reprint. Some words and pictures are from the Internet, and the copyright belongs to the original author. If there is any infringement, please contact to delete them.

Entertainment Talk Show ｜ Constant Romance

Not surprisingly, the footage of "New Longmen Inn" starring Chen Lijun and Li Yunxiao didn’t appear on social media for long, and the two stars began to explode. From then on, because these actors will go to Hangzhou again in the future, there is probably one more reason, such as watching the new national style environmental Shaoxing opera "Xinlongmen Inn", and also watching Chen Lijun’s "Jade-faced Husband" Jia Ting and Li Yunxiao’s gold inlaid jade.

The play "Xinlongmen Inn" was produced by Zhejiang Xiaobaihua Yue Opera Troupe led by Mao Weitao, a famous Yue Opera performer. It became popular not long after it was staged, and it has been sold out so far. Unexpectedly, it is also reasonable. Surprisingly, the whole drama is full of young actors, acting the plots of the famous movies Longmen Inn and Xinlongmen Inn, and these two movies, one from the famous director Hu Jinquan, the other from Li Huimin and Tsui Hark, starring Brigitte Lin and Maggie Cheung, that is to say, it has lacked freshness in all aspects, and the previous one is an insurmountable peak, no.

Many people think that both the version of the Yue Opera "Xinlongmen Inn" and the images of Chen Lijun and Li Yunxiao are imitating the Baozang Song and Dance Troupe, but in fact, as long as you know a little about Yue Opera, it is not difficult to know that such a stage expression is derived from the old tradition of Yue Opera.

Poetry and Politics: Women’s Yue Opera in Shanghai’s Public Culture in the 20th Century, written by Jiang Jin, is a book I like very much. This book combs the history of Yue Opera, introduces important actors and plays, and examines the history of Yue Opera from the perspectives of gender, politics, the game between popular culture and elite culture.

Yue Opera was born in Shengzhou. From the beginning of "Xiaoge Class", it constantly improved its performance form and gained a firm foothold in Shanghai. At the same time, a fundamental change has taken place. It gradually changed from an all-male class to an all-female class. The reasons for becoming an all-female class are complicated. From the performance ability of men and women, the actresses at that time were more devoted and more capable, because it was very difficult for them to get out of the mountains and get a job opportunity, so most of them worked very hard. Moreover, the joys and sorrows in the story often linked with their own experiences and touched their hearts. They were particularly devoted to their performances, and they really laughed if they wanted to, and they really shed tears if they wanted to. This will more resonate with the audience.

From a cultural point of view, people in Jiangsu and Zhejiang provinces have a very rich secular life and developed secular culture, forming a kind of "emotional culture", which pays attention to personal life and true feelings. Yue opera is the concentrated expression of "love culture", and it is highly consistent on stage and off stage. While expressing feelings on the stage and telling love stories between the opposite sex, it is difficult to grasp the scale of male and female actors and actresses, and the actors are embarrassed, and the audience under the stage is also embarrassed. Only female CP will not make people uncomfortable at all. From the audience’s point of view, the audience of Yue Opera has gradually become dominated by women, further affecting its form.

In fact, the expression of this kind of "popular drama" and the core of "emotional culture" have been continued in Chinese film and television. From today’s perspective and referring to the drama tradition in Jiangnan area, it is not difficult to see that it is a cinematic "drama", which is full of "drama" from the core to the expression. It even gradually extended to a huge genre, shaping the creation and acceptance of later generations. Many ancient dolls, many Xian Xia, or stories like Dream of China may all fall under a big category: drama. The drama in the south of the Yangtze River is their not-so-distant source.

In the history of Yue Opera, the most important turning points and practices are all related to these factors. For example, the reform of Yue Opera in Yao Shuijuan and Yuan Xuefen, as well as their own theaters and schools for Yue Opera, all have a strong gender color, especially the enthusiasm for building theaters and schools, which can be understood from the perspective of women’s psychology-women like to build their own nests. There is also the interaction between Shaoxing opera actresses and female audiences, and even female audiences set up various fan organizations for idols, in this way to expand social interaction and exercise their social participation ability. This is actually very similar to today’s fan organizations.

A history of ups and downs of Yue Opera is actually a history of women, a romantic history belonging to women. Judging from this history, from "Xiaogeban" to the popularity of Chen Lijun and Li Yunxiao, some things in the deepest part of human nature have never changed, or even changed, they have become very slow. They always appear in the same or similar appearance in different times. This is a little reassuring.

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