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If you want to enhance your charm and get rid of rusticity quickly by collocation, our collocation should not be too casual. A woman with real temperament will not follow suit at will. When you want to find a collocation that can keep warm and fashionable in winter, maybe you can look at the following fashionable collocation and understand these three points of fashion, and you can easily become fashionable with foreign flavor.

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First, master 3-point fashion, but not foreign style.

(1) let you have long legs by being short at the top and long at the bottom.

The biggest figure problem of short or short-legged girls is that the proportion is not good enough. At this time, we don’t have to worry. We can improve our personal proportion easily by mastering the classic collocation skills of short and long.

The collocation of jacket and high-waisted trousers is mainly to make the position of our waist be pulled up, which can highlight your waist and visually extend the leg length.

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② Personality overlapping highlights taste.

Girls with average collocation skills rarely try to mix and match at will in their daily lives, but if you really want to wear a sense of high class, overlapping is definitely indispensable.

Especially in winter, it is recommended.You can boldly use all kinds of coats to fold and wear.Through various loose coats, bottoming shirts, sweaters, etc., the style is changed, thus easily embodying the sense of fashion.

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③ Boldly express charm with color.

In daily collocation, black, white and gray are the most common, classic and versatile, but for some girls who pursue individuality,Single color matching is always boring. At this time, it is really easy to express your personality through beautiful popular color matching.

For example, in winter, in addition to the basic black, white, gray and earth tone, green, pink and purple clothes can also be used, but the saturation is not too high, otherwise there will be a risk of blackening.

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andColor not only affects skin color, but also affects our matching proportion. Different colors of upper and lower body clothes can form a more obvious style visually.

For example, dark bottoms with light-colored tops can also be divided into our proportions at the color division, so that the proportion of the figure can be adjusted. When you match, you should remember that the color division point should be raised as high as possible, so as to avoid appearing fifty-fifty.

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Second, these are fashionable and foreign, and they look good when copied.

In winter, all kinds of cotton-padded jacket are indispensable clothes in our wardrobe. How should a cotton-padded jacket with a short foundation be matched? First of all, girlsYou have to look at the inside. The inside style is simple and low-key, and it can be worn with a down jacket, so you can refuse to be bloated.Form a better bonus effect. For example, these simple sweaters with solid color down jackets have a strong sense of layering.

Simply matching wide-leg pants with the lower body can also block the body disadvantage, modify our existing body problems, and easily foster strengths and avoid weaknesses.

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When wearing a loose coat, if you are worried that you will look fat if you cover your waist, then you can also match a variety of high-waist pants to form a more obvious connection.

By matching high-waist trousers with a short coat to modify your figure, you can also open your coat, which obviously highlights your waist curve. This collocation will basically not appear bloated.

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The matching of the same color has always been very classic. When girls and friends don’t know how to match, it should be no problem to choose the same style for the color of tops and trousers..

Simple matching of the same color makes the whole shape look more harmonious and more closely connected, and it does not seem to be inconsistent.

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Same-color collocation does not mean that the colors must be exactly the same, we can use the collocation of near-color system.It can also be combined with colors with uniform color system and different brightness. With a sense of hierarchy, it will not be too complicated and particularly easy to control.

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Winter collocation only needs to master the above fashionable ideas and see how these fashionistas are matched, which will always enable you to gain more ideas in dressing and master more ways to become beautiful, and you can become a goddess inadvertently.

Source: People’s Daily Online-People’s Daily Overseas Edition

Traditional non-legacy relies on the short video "circle powder" for the younger generation; The Battle at Lake Changjin, The Awakeing Age and other main melody film and television works have aroused empathy among the whole people; Weekends in museums and grand theaters have become a lifestyle … In the past year, China’s cultural undertakings and cultural industries have flourished, and people’s sense of cultural acquisition and happiness has been continuously enhanced.

Culture makes the country prosperous and the nation strong. The Fifth Plenary Session of the 19th CPC Central Committee clearly put forward the long-term goal of building a cultural power by 2035. How to stimulate endogenous motivation with culture and condense the spiritual strength of forging ahead in a new journey? Our reporter interviewed a number of deputies.

Cultural undertakings flourish.

According to Yan Jingming, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Writers Association, literary and artistic creation has flourished in recent years, and literature, movies, TV dramas and stage art have all made great achievements, which is gratifying. "China writers have provided a large number of excellent works to express real life, tell the story of China well and carry forward the main theme of the times; Excellent film and television dramas carry forward the spirit of the times and are full of feelings of home and country, which has aroused enthusiastic response among the broad masses of the people, especially young audiences, and fully embodies the power of culture. "

Cultural undertakings such as press and publication, radio, film and television, literature and art have flourished, further enriching the spiritual and cultural life of the people; Museums and city parks are open for free, and public cultural services are continuously upgraded, making it more convenient for people to enjoy cultural life.

According to the statistics of the Ministry of Culture and Tourism, by the end of 2020, there were 3,212 public libraries, 618 art galleries, 5,788 museums, 3,327 cultural centers, more than 40,000 cultural stations and 575,400 village-level comprehensive cultural service centers. All public libraries, cultural centers, cultural stations, art galleries and more than 90% museums are open free of charge, achieving "barrier-free, zero threshold".

Wu Weishan, member of Chinese People’s Political Consultative Conference and director of China Art Museum, has a deep understanding of the people’s high cultural enthusiasm. Since the normalization of epidemic prevention and control, the number of people making appointments for China Art Museum is 1,800 per day, and tickets are often booked out several days in advance, especially on weekends. "This reflects the public’s demand for beauty and culture." Wu Weishan said that the China Art Museum also responded to the public’s voice by holding online exhibitions and other ways. In his view, it is necessary to strengthen the aesthetic education of the whole people, enrich and cultivate the social and cultural atmosphere with the idea, spirit, behavior and creation of beauty, improve the aesthetic and humanistic quality of the whole people and enhance cultural self-confidence with aesthetic education and cultural people.

Cultural self-confidence is constantly increasing.

Only by establishing a high degree of cultural self-confidence, can a country and a nation forge the determination to persist, the courage to work hard and the vitality of innovation and creation, and let the spiritual building of the country and the nation stand tall. At this year’s two sessions, the deputies generally felt that with the continuous development of China’s cultural undertakings and cultural industries, people’s spiritual and cultural life has been continuously enriched and cultural self-confidence has been continuously enhanced.

"In the process of China opera going out, we won applause and recognition from the world audience, which greatly enhanced the cultural confidence of our opera people. We are increasingly aware that only national ones are the world’s. " Li Shujian, deputy to the National People’s Congress and vice chairman of the Chinese Dramatists Association, said. In recent years, he has led Henan Yu Theatre to perform in more than 30 countries and regions, including Broadway in the United States and Dolby Theatre in Hollywood. "Especially after the performance of Henan Opera" Cheng Ying Saving the Orphan "in the United States, local stars enthusiastically took photos with us, and many foreign audiences met me backstage and said that we told a good story." Li Shujian said. In order to facilitate the understanding of foreign audiences, "Saving the Orphan in Cheng Ying" has subtitles in seven languages.

It is not only a traditional opera, but also the original opera’s going out to sea has let the world see the new atmosphere of China culture.

Ke Jun, deputy to the National People’s Congress and general manager of Jiangsu Performing Arts Group, said that the original operas such as River of Transportation, Jian Zhen’s East Crossing and Rabe’s Diary used the concept of integration and innovation to tell the story of China in an international language, and promoted the exchange of civilizations and mutual learning. Among them, "Jian Zhen’s Journey to the East" and "Rabe’s Diary" toured in Los Angeles, new york, Berlin, Hamburg and Vienna respectively in 2019, and were appraised by Chinese and foreign media as "China’s original opera with high standard, high quality, deep connotation, phenomenal level and world level".

"These achievements have enabled us to see the new atmosphere of a cultural power and greatly enhanced our cultural self-confidence. The creative transformation and innovative development of Chinese excellent traditional culture is promising. " Ke Jun said.

Building a strong cultural country

This year is the second year of implementing the 14th Five-Year Plan. How to better promote the construction of a strong cultural country is also a topic of concern to the deputies.

The success of the opening ceremony of the Beijing Winter Olympics showed the world the strength of digital technology in China and the charm of China culture. With the help of new technologies such as 5G, ultra-high-definition video and free viewing angle, the audience has gained a better sense of immersion and presence, which are the cultural and scientific achievements of the deep integration of cultural industries and new technologies.

This year’s government work report puts forward, "promote the digitalization of public culture, promote the optimization of the layout of grassroots cultural facilities and resource sharing, and expand the supply of high-quality cultural products and services." In this regard, Ma Huateng, deputy to the National People’s Congress and chairman and CEO of Tencent’s board of directors, believes that the integration of cultural science and technology is the cross-cutting field of the two strategies of strengthening the country by culture and technology, and the special project of "cross-border application" of cultural scientific and technological achievements should be deployed to promote the value spillover for other industries, further enhance the independent innovation capability of science and technology, and at the same time deploy the special project of "deep application" of cultural scientific and technological achievements to promote the high-quality development of cultural industries.

Han Yongjin, deputy to the National People’s Congress and chairman of the National Library Council, believes that it is necessary to strengthen the theoretical research of cultural power, especially the research on the index system of cultural power; At the same time, we should pay attention to giving full play to the power of literature classics to make the words in them come alive. "Literature classics are engraved with the spirit of China and the soul of the nation, bearing the historical memory, ideological wisdom and knowledge system of the Chinese nation, and are the driving force and source for us to realize the great rejuvenation of the Chinese nation." Han Yongjin said that the most fundamental thing to make the words in the classics come alive is to guide everyone to read. This year, national reading has appeared in the government work report for the ninth time.

Embracing the future is also the aspiration of the representatives of the literary and art circles. Ji Wei, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Quyi Artists Association, believes that the COVID-19 epidemic has changed the performance mode of traditional Quyi. "In the Internet age, traditional folk art cannot be absent. Every literary and art troupe must adapt to the new situation in which online and offline performance methods coexist and communication methods change, and give full play to the role of literary light cavalry. " Ji Wei said, "As long as the’ soul’ of traditional folk art is still there, it will certainly attract the attention of young people."

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

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Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~