分类归档 hanzhen

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

01

Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~

Title: The charm of the game: Why are we so fascinated?

With the rapid development of science and technology, video games have penetrated into every corner of our lives and attracted the attention of countless people. From ancient board games to modern e-sports, games have always attracted people with their unique charm. So why are we so obsessed with games? This paper will discuss this problem from many angles.

First, the game is interactive. One of the greatest charms of games lies in their interactivity. Unlike one-way entertainment such as movies and books, games are a two-way interactive experience. Players can cooperate with others to solve problems in the game, and they can also compete with players all over the world. This interaction makes the game full of variables and challenges, and stimulates people’s curiosity and competitive desire.

Second, the game is immersive. The game has a high sense of immersion, which allows players to forget the troubles of the real world and devote themselves to the game. This kind of immersion can often bring players a strong sense of satisfaction and accomplishment. When we win a game or complete a challenge, we will feel extremely excited and satisfied, which is hard to get in real life.

Third, the creativity of the game. The design of the game needs high creativity and imagination. From beautiful pictures to rich plots, from unique gameplay to exciting battles, every link of the game is full of creativity. This creativity not only makes the game colorful, but also satisfies the players’ desire for exploration and knowledge.

Fourth, the sociality of the game. Games are also a social activity,

With the in-depth development and expansion of channels, beauty consumer groups promote the rapid development of beauty industry, and multiple factors affect the development of beauty industry. How should the beauty industry seize the private dividend and promote its better development? The author summarizes some methods, hoping to help you.

With the diversification and in-depth development of sales channels, the consumer groups of beauty brands continue to expand, and multiple factors jointly promote the sustained and rapid development of the beauty industry. As a beauty brand with the highest degree of private domain matching, how to seize the private domain development dividend, break through the growth bottleneck and realize rapid growth?

Now, the beauty industry faces many problems and challenges in private domain operation. Merchants will face three stages in the process of private domain operation: construction stage, growth stage and maturity stage, and each stage will encounter relatively core problems.

First of all, during the construction period, there is a lack of standard operating tools and operating methodology.

Brand is in the exploration period of private domain construction, and it is in the acceptance and learning stage for concepts such as applet, community operation and data management. Secondly, there are many kinds of private domain tools in the market, and merchants are dazzled when choosing, so it is difficult to choose tools that suit their own brands.

Secondly, in the growth period, private domain operations are separated from each other, making it difficult to form a benign closed loop.

Brand private domain has many contacts, such as small program mall, enterprise micro, community, offline shopping guide and store mall, but they can’t get through and cooperate effectively.

Finally, in the mature period, there is a bottleneck in the stock operation, and it is difficult to tap the effective increment.

The brand has successfully accumulated some effective experience, but with the decline of incremental dividends, the traffic is gradually lacking, and the "extensive operation" has a growth bottleneck.

Turning to the current private domain development trend of the beauty industry, it mainly presents the following points:

According to the data compiled by EROMONITOR Prospective Industry Research Institute, among the changes in the proportion of major sales channels in China cosmetics industry (unit%) from 2015 to 2021, the proportion of e-commerce channels has increased rapidly year by year.

In the penetration rate of Tmall TOP100 beauty brand applet mall, 79% of beauty brands have their own applet malls.

Several well-known brands: Maybelline gradually withdrew from the Shangchao department store channel in 2018, only retaining brand boutiques and developing in parallel with online channels; In August, 2020, Vichy built the first O+O (online and offline integration channel) operation center in China. After consumers completed skin testing and product trial in the store, they placed orders in small programs. All major beauty brands in the industry began to increase their efforts to lay out online channels in 2020.

It can be seen that the brand is not only trying a new integration of online and offline, but also trying to expand more attempts including private domain.

According to the brand database data of Quest Mobile Truth Brand in September, 2021, compared with typical consumer industries such as food and beverage, household appliances, mother and baby, the scale of private users in the beauty industry after weight reduction still ranks first.

In the investigation of Tmall Top100 beauty brands in the growth black box in 2020, we can see that there are over 20% beauty brands, and their private domain sales account for nearly 25% of the total e-commerce volume (the proportion of private domain sales of beauty = private domain sales/omni-channel sales of e-commerce).

Therefore, beauty brands should pay attention to the development of private domain while developing their business, and at the same time pay attention to the potential and opportunities of customers’ deep exploration.

In fact, the brand private domain is not an additional single sales channel, but a secondary undertaking of the brand’s existing global channel passenger flow and advertising traffic. On the basis of not raising the marketing cost, it can effectively undertake the brand global channels and users reached by advertisements, and realize the precipitation and long-term transformation of user assets and brand data assets.

In the initial stage, the private domain investment of the brand is small, and the input-output is not obvious. With the introduction of drainage and fission, the scale of private domain grows rapidly and its complexity increases. At this time, the brand is exploring a suitable private domain model, and the net income (output MINUS input) presents a high negative value.

However, with the maturity of brand private domain operation, the scale of private domain has entered a stable period, the cost of innovation and operation has begun to decrease, and the customer repurchase rate (the average monthly repurchase rate in the beauty industry is 10-15%) and LTV(life time value Life Cycle Value) are also increasing. The net income is gradually improved, moving towards breakeven and creating long-term compound interest.

Therefore, by settling the private domain of brands, brands can get higher profits, and users can also get a more direct and better shopping experience.

With the development of private domain operation in beauty industry, six typical private domain operation models can be sorted out.

1. Multi-positioning promotion type: a number of small programs with different positioning, with sales promotion as the main operating mode.

Representative brands: Perfect Diary, Polaiya, Ou Shiman, etc.

Taking Perfect Diary as an example, the brand has 20+ WeChat official account with different positioning and 10+ small program malls with different positioning, which cooperate with the daily member day +bigday activities to achieve continuous promotion and transformation.

Representative brands: Lin Qingxuan, herborist and Estee Lauder.

Take Lin Qingxuan as an example, get through every contact of WeChat Ecology to drain the live broadcast room and insist on daily broadcast. By constantly trying various links and ways to transform live drainage, we found the most suitable mode for Lin Qingxuan. Moreover, the store shopping guide resources are fully mobilized, and the 3000+ store community shares the live video number.

Representative brands: Guanxia, Huaxizi, HFP, etc.

Seize the beauty component party as the core user of the brand, constantly polish the content of WeChat official account, and finally achieve the reading volume of 600,000-100,000 articles. At the same time, the brand community is operated in the applet, and users are guided to participate in sharing through official topics and activities.

Pay attention to the brand experience of users in the private domain, and guide users to complete the continuous punching of the first purchase and cultivate the habit of re-purchase through the combination boxing of exclusive gifts for newcomers, members’ trial use, sign-in courtesy (customized periphery) and limited spike by members.

Representative brands: shanghai jahwa, etc.

From the offline ordering mode to the online cloud store ordering, the efficiency of goods circulation has been greatly improved; And through policy planning, training and teaching, we will make every effort to build a benchmark store, effectively improve the sales of dealers’ cloud stores, realize the annual sales rate in ninety-seven percent, and at the same time, the headquarters will empower dealers to operate cloud stores and transform live broadcasts.

Representative brands: Sephora, Afu and so on.

Taking Sephora as an example, the SmartBA project was launched in June 2020, which systematically promoted BA from top to bottom. Through corporate WeChat, consumers are guided to enter the private domain of brands, and every "beauty consultant" is empowered by numbers. With their professionalism and aesthetic vision, they will continue to provide consumers with professional 1V1 personalized services and online extension services in the private domain community, which will eventually drive online and offline business growth.

6. Feedback to the public domain: the mall not only carries the purpose of sales transformation, but also uses user research and data analysis to guide product development in the opposite direction.

Representative brands: L ‘Oré al, Elizabeth, Ya Dun, etc.

Taking L ‘Oré al as an example, in 2018, it has started to build technical applications such as SCRM and CDP. The brand uses the accumulated data for user value analysis, and adapts and develops products according to different people and regions. L ‘Oré al is the first brand in the industry to achieve C2B innovation. It took 59 days to tap the demands of thousands of consumers aged 18-30 for "ideal cream", and quickly put into research and development and launched a zero-point cream, which sold 100,000 pieces on the day of listing.

Self-test operation mode interactive test

First of all, if you are a newly created beauty brand or want to try to upgrade the brand and expand the beauty private domain business, then the first step is to think about the private domain organizational structure and operation team building.

Regarding the organizational structure of private domain and the construction of operation team, there are generally the following four modes. Brand merchants can choose which organizational structure to build according to the comprehensive evaluation of the advantages and disadvantages of each model.

Secondly, when preparing for private domain operation after the team is formed, it is necessary to consider the whole link process from traffic to retention and then to sales.

The first step is to plant grass in the commons. Establish brand awareness in the public domain through explosive products, and then conduct global drainage to the private domain through e-commerce/live broadcast, store activities /BA live code, and small red book planting.

The second step is to raise grass in private areas. In the private domain, we will deepen users’ three-dimensional cognition and preference for the brand through various operating means such as enterprise micro-customer service, WeChat official account, community and video number.

The third step is to pull weeds in private areas. Finally, private domain can be realized through mall+live broadcast+member marketing.

What needs to be emphasized here is that the beauty industry has a very typical marketing model: live broadcast with goods. This interactive marketing model with goods is a growth weapon for beauty businesses. According to C2CC Media’s "Private Domain Operation & Status of Beauty Live E-commerce", 70.9% of beauty companies have chosen live broadcast to bring goods.

With the advent of the "self-broadcasting era" of merchants, the live broadcast of video number based on WeChat ecology combined with enterprise WeChat can break the traditional live broadcast barrier and connect the live broadcast with community, WeChat official account, applets and other links in series. In the whole process before, during and after the live broadcast, a complete closed-loop transaction of drainage-conversion-repurchase is constructed to carry out refined operation, thus helping beauty brands to sell goods in private domain and realize sales growth.

Taking the live broadcast of "Lin Qingxuan" private domain video number as an example, with the help of video number operation+mall operation+community operation+advertising operation, the GMV of the live broadcast increased by 570% in four months. The highlights of its live broadcast operation are as follows:

With the help of friends’ circle advertising, the live broadcast is drained, and the big data orientation ability of WeChat advertising is used to lock the brand target customers, effectively shortening the grass planting path and introducing traffic to the live broadcast room.

Fully mobilize Lin Qingxuan’s shopping guide resources, and warm up the live broadcast room by sending skin care knowledge, giving coupons by interactive question and answer, and interacting with red envelopes.

In the live broadcast, on the one hand, by setting up an order lottery activity, the interaction enthusiasm of users in the live broadcast room is enhanced, and the length of stay of users in the live broadcast room is increased; In addition, in the product selection strategy, focus on mature female customers aged 30 -50, and cooperate with drainage products to comprehensively improve GMV.

With the higher offline costs and the fading of the e-commerce dividend period, the beauty industry has moved from "flow" to "retention". For the beauty industry where quality and experience are paramount, private domain operation plays a vital role in the brand omni-channel strategy. It is the key to improve the performance growth to realize the refined operation of users and enhance the loyalty of users through the layout of private domains.

Based on the increasingly mature and diversified private domain gameplay, beauty brands can control traffic, user assets and transactions in "private land", maximize the full-time global advantages of public-private domain linkage, and finally promote the brand and benefit with a complete and efficient private domain marketing closed loop.

This article was originally published by @ Xiao Y’s operating notes. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

An open letter to parents in the city to take the lead in implementing the prohibition of minors from entering entertainment places

Dear parents,

Minors are the future of the motherland, the hope of the nation and the new force to realize the great rejuvenation of the Chinese dream. In China, minors refer to citizens under the age of 18. According to the Law of People’s Republic of China (PRC) on the Protection of Minors, Regulations on the Administration of Entertainment Places, Regulations on the Administration of Internet Service Business Places and other laws and regulations, minors are not allowed to enter the following places:

A, song and dance entertainment places (such as KTV, disco, slow roll bar, etc.);

2. Internet service business premises (Internet cafes, e-sports hotels, etc.);

Three, the electronic game equipment set up in the game entertainment places (except for national statutory holidays, shall not be provided to minors, winter and summer holidays do not belong to national statutory holidays);

Four, the script entertainment places (except for national statutory holidays, rest days and summer holidays, not to provide script entertainment to minors).

The operation mode and content of the above-mentioned places do not conform to the physiological and psychological characteristics of minors, which will have a negative impact on their physical and mental health. In recent years, there have also been criminal cases in song and dance entertainment places in our city due to the acceptance of minors. It is the common responsibility of schools, families and society to prohibit minors from entering relevant cultural and entertainment places. Parents are children’s first teachers, and family is the first line of defense to protect children. Parents should set an example for their children with correct thoughts, noble personality and good words and deeds, establish a good family style, establish a harmonious family, and create a family environment conducive to children’s growth. However, in the cultural law enforcement inspection, it is found that individual parents do not know enough, and even take their children to family gatherings in song and dance entertainment places, and organize birthday parties for their children in song and dance entertainment places.

Winter vacation and Spring Festival are coming. Parents are requested to correctly guide and enrich their children’s holiday activities, play an exemplary role, and do not violate laws and regulations to bring their children into entertainment places. It is necessary to keep abreast of children’s holiday activities, know whether children have entered Internet cafes, KTV, electronic game business places, etc., guide children to recognize the harm caused by bad online games, evil cartoons, bad novels, internet gambling, etc., and enhance students’ awareness of self-discipline. If found, they should be stopped and educated in time.

To protect minors, we need legal constraints, parental care and multi-party cooperation to build a "guardian alliance". Here, we urge parents to further shoulder the responsibility of educating and supervising their children, pay close attention to the growing environment of minors and protect their healthy growth. If you find that the above-mentioned places in our city accept minors, you can call 12345 to report it, and Pingliang cultural law enforcement department will investigate and deal with it in time.

? ? ? ? ?Pingliang culture market comprehensive administration supervision lochus

? ? ? ? ? ? ? ? ?November 27, 2023? ? ? ??

Remarks | Some pictures are from the Internet, and the copyright belongs to the original author. If there is any infringement, please contact to delete them.

Source: Pingliang Cultural Law Enforcement Team

Editor: Information Statistics Section of Municipal Bureau of Culture and Tourism

Remarks | Pingliang Cultural Travel aims to promote Pingliang cultural tourism. Welcome to reprint. Some words and pictures are from the Internet, and the copyright belongs to the original author. If there is any infringement, please contact to delete them.

　　Football enters the era of big data (Dazhao Review)

　　Three days ago, Shandong Luneng Taishan professional football club management information system based on big data entered a new stage of version 3.0, and once again took the lead in football management concepts and innovations in the new era.

　　Since 2015, Shandong Luneng Taishan Club has extensively learned from the research results in the field of global football big data, and continuously improved the level of data mining, analysis and application. Through more than two years of efforts, it has established an information management system including 10 modules including teams, players, competitions, training, medical care and public opinion.

　　At the same time, China Football Association has also made plans for the construction of information management system and accelerated its implementation. This is an important measure to change the backward appearance of football in China and meet the needs of the public for football development.

　　Today’s society has entered the era of knowledge economy with information technology as the core, and informatization has become a booster to promote national economic and social development. To improve the overall level of football and sports in China in many aspects, it is necessary to be good at obtaining data, analyzing data and using data. Football managers at all levels should also strengthen their study, understand big data, make good use of big data, enhance their ability to use data to promote training and management, improve the efficiency of talent training, and reduce the blindness and deviation of football market operation.

　　Although the concept of big data has been put forward for nearly 10 years, it is still a new thing to become a new stage of information development. China football’s understanding and cognition of this is still in the initial state. It is very gratifying that Shandong Luneng Taishan Club has taken the lead, and it will certainly benefit more than one club. The strategic significance of big data technology is not to master huge data information, but to professionally process these data and realize the "value-added" of data through "processing". It is a means to develop the cause and improve the level. Information system can’t directly improve the level of football in China, but ignoring information or staying in the old view of the role of information can’t meet the new needs of football development.

　　Objective data and scientific analysis are the key functions and values of information systems. On the other hand, if the data is untrue and the analysis is unscientific, then the misleading disaster may be very terrible. Football is originally a highly socialized sport, and big data is the product of the open era. Any idea of being closed and exclusive is incomprehensible to big data. The management information system of Shandong Luneng Taishan Club was established with the cooperation of many domestic and foreign partners.

　　Please cherish this scientific and technological progress and major breakthrough. Football in China has caught up with the new era. In the face of this new topic in the field of football, even if it is slightly behind, it is much smaller than the gap in football competition, and the confidence in catching up with and surpassing the advanced level in the world should be much greater.

Fujian team is one of the most active teams in the offseason this year, and it is reinforced in a large area! Zou Yang, Zhao Yiming from Shenzhen team, Li Zhanglin from Shanxi team and Yang Ali from Beijing team were all very young players with great potential. Zou Yang is 1.98 meters tall, and his defense is good. His offensive end is mainly empty-cut, and his shooting is average, which is very similar to Zhai Xiaochuan’s style. Zhao Yiming scored 30+ in the league last summer, but he didn’t get any chances in Shenzhen. Li Zhanglin is the third overall pick in the CBA draft in 2021, a striker with a height of 2.03 meters. He used to be the scoring champion in CUBA history and didn’t get any chance in Shanxi team. Yang Ali is a small defender who dares to fight and fight, and he can’t get any chances in the Beijing team. I hope these young players can break out in Fujian next season.

?Wang Yixiong, the top pick of Fujian team, has a two-year rookie contract expired. Now there are Wang Huadong, Zou Yang, Li Zhanglin, Zhao Yiming and others in the frontcourt of Fujian team. Wang Yixiong will not be renewed and will be swept out of the house.

Wang Yixiong was the No.1 in the CBA draft in 2021. At that time, Fujian team was full of expectations for Wang Yixiong and trained him as a star of hope. The rookie season hasn’t started yet. Just arrived in Fujian to report that Wang Yixiong was injured in training and only played 10 games last season. This season, Wang Yixiong is in good physical condition, basically playing the whole season, averaging 18 minutes, getting 4.1 points and 2.5 rebounds, shooting 39.7% from the field, 33% from three-pointers and 41% from free throws. Such data is really hard to get! As an inside player, his overall shooting percentage is 40%, and his free throw percentage is only 41%. His basic skills are too poor. Although Wang Yixiong is physically strong, his skills are rough and his finishing ability is poor.

Wang Yixiong and another No.1 scholar, Jun Xuan, both went to the United States to play in high school. Both of them are from California State University of NCAA, and it is precisely because of their experience in studying abroad that they became the No.1 scholar. Many players studying abroad participated in the CBA draft, except Wang Yixiong, Qu Junxuan and Sun Siyao, but they didn’t play, and they were on the verge of leaving CBA.

The World Cup starts in two weeks, and national teams

Are in full swing for running-in preparations.

China men’s basketball team ushered in an exciting victory.

Beat Cape Verde in Italy’s four-nation tournament.

In this game, Li Kaier did not participate in the battle.

But the men’s basketball team still plays high-quality organization and defense.

Especially Cui Yongxi’s domineering empty dunk in the second quarter.

It shows the indispensable vitality of the new generation men’s basketball team.

Constantly honed, with the in-depth understanding of tactical concepts

I am confident to see the men’s basketball team under the new system

Re-killing in the international arena responds to some heights.

In contrast, the American team seems to be not going well.

The newly formed "dream team" is like a "dream detachment"

At the beginning of joint training, the starting lineup of American men’s basketball team

Actually lost to the selection team who came to practice. …

Cunningham played like Dancsics in the selection team.

One-on-one hit, series from soup to nuts, leading the team to victory.

But Cole said that he was not worried about such a thing at all.

It is an old tradition for the American team to lose to the selection team.

It has happened in the past, and it will not delay the men’s basketball team to win the championship in the end.

At this moment, the real Dancsics is also having a hard time.

Last time we talked about Dancsics, who became the captain.

The first time I led the team, I lost to the Greek team without letters.

Even in the game, I was robbed and dunked by the letter brother.

Brother letter at that time, don’t mention how proud you are.

"Ha ha ha! Scared! Letters are all brothers in front of me! "

Holding my breath, Slovenia and Greece fought for the second time

It’s a pity that Dancsics’s team still lost this time.

Greece finally defeated Slovenia 88-77.

Moreover, Dancsics was injured in the second quarter.

Before the knee injury, he had just scored 18 points.

After the knee injury, Dancsics dropped out of the game directly.

In fact, the injury is not serious, but the knee is very important

For safety reasons, Dong Zi didn’t play in the second half.

But it does not prevent him from continuing to participate in the national team schedule.

The really bad news is that his national team-mates

Cancar, also unfortunately injured his knee in the game.

His injury is much more serious than Dancsics’s.

77 also prayed for the health of his teammates on social media.

But in a high probability, I didn’t run away without the World Cup.

Two consecutive defeats in the warm-up match, and I was slightly injured myself.

An important teammate almost reimbursed the race schedule.

Dancsics’s World Cup trip was not very smooth.

As the strongest player in the international arena at present,

How sure is he to lead the team to win the championship?