分类归档 spa

Text | Business at a glance, wooden fish

Editing | Xue Xiang

On the evening of August 25, Nongfu Spring released its 2021 semi-annual report.

In the financial report, Nongfu Spring experienced good growth in revenue and net profit in the first half of 2021.

In the first half of the year, Nongfu Spring’s revenue was 15.17 billion yuan, an increase of 31.4% year-on-year; net profit was 4.013 billion yuan, an increase of 40.1% year-on-year; gross profit margin rose from 59.9% in the same period last year to 60.9%.

This is the best growth rate of Nongfu Spring since 2017. For the increase in revenue and net profit, Nongfu Spring said in the financial report that this is mainly due to the increase in the company’s product sales, the change of product structure and the effective control of the cost of PET (the material used in the bottle).

Let’s take a look at the main business segments of Nongfu Spring, including packaged water, tea beverages, energy drinks, juice drinks, and other innovative categories.

The financial report shows that in the first half of the year, the revenue of Nongfu Spring packaged drinking water products was 8.919 billion yuan, an increase of 25.6% year-on-year; the revenue of tea drinks was 2.18 billion yuan, an increase of 36.4% year-on-year; the revenue of functional drinks was 2.004 billion yuan, an increase of 38.4% year-on-year; the revenue of fruit juice drinks was 1.224 billion yuan, an increase of 29.9% year-on-year.

It is worth noting that although the sparkling water of its innovative category in the first half of the year was accused of false propaganda due to its Japanese advertisements, it encountered a marketing "rollover" storm, but it did not hinder the growth of Nongfu Spring related fear of you getting tired. According to the financial report, "other categories" including Nongfu Spring soda, gas-flavored drinks, coffee drinks, plant yogurt and other new products earned 846 million yuan in the first half of 2021, an increase of 86.8% year-on-year.　

　We should also see that the rapid growth of Nongfu Spring’s revenue in the first half of the year was due to the increase in marketing expenses. According to the financial report, Nongfu Spring’s sales and distribution expenses increased by 860 million yuan to 3.554 billion yuan in the first half of the year, an increase of 31.92% year-on-year. This is also the period when Nongfu Spring has invested the highest amount in marketing expenses since 2017.

Let’s take a look at management data again.

The gross profit of Nongfu Spring is amazing. The financial report shows that during the reporting period, the gross profit of Nongfu Spring was 9.241 billion yuan, an increase of 33.7% year-on-year, and the gross profit margin reached 60.9%; the net profit was 4.013 billion yuan, an increase of 40.1% year-on-year, and the net profit margin increased by 1.6 percentage points year-on-year, reaching 26.54%. More than the competitor Master Kong, the unified 30% gross profit margin is nearly twice.

From the financial report, the improvement of Nongfu Spring’s net profit is due to the reduction of Nongfu Spring’s management fees and financial expenses. In the first half of the year, Nongfu Spring’s management fees (administrative expenses) decreased by 5.16%, and financial expenses decreased by 20.69% year-on-year.

Of course, compared with the bright results of the first half of the year, Nongfu Spring’s performance in the secondary market is very dismal. Since January 8 this year, Nongfu Spring’s share price reached the highest point of HK $67.75 per share, Nongfu Spring has begun to fall all the way. As of August 25, the entire share price has fallen by more than 40%, and the market value has evaporated more than 300 billion Hong Kong dollars. The decline in market value has also caused the price of Nongfu Spring’s helmsman, Zhong Sui, to shrink significantly. From January 8 to the end of June for more than 5 months, Zhong Sui’s worth has evaporated by about 270 billion Hong Kong dollars, which also made him lose the throne of the richest man in Asia and China.

It is reported that as of today’s Hong Kong stock close, Nongfu Spring’s share price fell 2.96% to HK $39.3/share, with a total market value of 441.986 billion Hong Kong dollars. In the Forbes real-time rich list, Zhong Shanyuan ranked second on the Asian rich list with a price of 66.70 billion US dollars and returned to the position of the richest man in China.

After the release of this financial report, the downward trend in the share price of Nongfu Spring may have eased.

　　After the naming was exposed last week, Geely Automobile recently exposed the product information of Boyue COOL intelligent technology. As the new smart SUV of the Boyue family, Boyue COOL has achieved comprehensive digital advancement in intelligence, driving control and appearance on the basis of continuing the three good qualities of the Boyue family "good-looking, easy-to-drive and smart". Fully meeting the advanced needs of users with leapfrog configuration and super quality-price ratio will further establish Geely’s leading advantage in the field of Chinese brand SUVs.

　　The whole system is equipped with 8155 chip, Galaxy OS Air system, the car is silkier and the interaction is smarter

　　Positioned as a "digital human vehicle", Boyue COOL’s intelligent configuration is its biggest highlight.

　　The new car is equipped with the Qualcomm Snapdragon 8155 car machine chip of the same level as 300,000 or 400,000 new power cars as standard. It has 16G memory + 128G storage, 7nm-level process, and 8-core CPU. During driving, the car and machine respond more smoothly, the voice interaction response is faster, and the recognition is more accurate. Enjoy the silky experience of the car machine anytime, anywhere. The unique and industry-leading Galaxy OS Air intelligent car machine system at the same level brings powerful voice control and rich application ecology to Boyue COOL. The V01 voice-specific chip supports 0.4s Keyword Spotting speed, strong recognition ability, low resource occupation, and high interaction efficiency. It also supports functions such as personalized voice, complex multi-conditional voice search, and continuous scene dialogue, making driving more focused and easier to operate. The car system can also support commonly used APP applications on mobile phones, including Autonavi maps, Volcano Car Entertainment, QQ Music, NetEase Cloud Music, Bilibili and other massive software, fully meeting entertainment needs. Mobile APP remote control brings a better cockpit experience.

　　In terms of intelligent driving, in order to allow more users to enjoy intelligent technology configuration and realize the universality of technology, Boyue COOL is equipped with L2-level intelligent driving assistance system, including ICC intelligent pilot, AEB-P pedestrian recognition protection, ELKA emergency lane keeping assistance and other 13 driving auxiliary features, will queue up, turn, brake, count, blink, follow the car, improve driving safety, so that users can easily drive.

　　The new car is also equipped with FACE ID facial recognition, which can monitor driver fatigue, distraction and other dangerous situations and intervene to remind, which is smarter than mobile phones and makes driving safer. Subsequent OTAs can also realize high-level functions such as brushing the face to start the engine, automatically adjusting the seat position and car machine preferences. In addition, in terms of the convenience of daily car use, Boyue COOL is also equipped with comfortable and intelligent configurations such as electric tailgate with induction opening, wireless charging of mobile phones, and CN95 high-efficiency filter elements, bringing users a more practical and convenient travel experience.

　　The unique GEEA 2.0 evolvable electronic and electrical architecture at the same level, the four major domains of the whole car are upgraded and evolved, and new cars are driven every day

　　The advanced underlying architecture makes Boyue COOL more long-term potential. The unique GEEA 2.0 evolvable electronic and electrical architecture at the same level has jumped to the same level as the new force, which can realize cross-domain coordination between the whole vehicle powertrain, dynamic driving, body electronics and infotainment systems, with higher integration, wider coverage, faster upgrade speed, stronger protection and safety. It also supports the intelligent upgrade of the global FOTA cloud, and the driving experience is smarter, smoother, and safer. It is like driving a new car every day.

　　In terms of power, Boyue COOL is equipped with a new generation of Geely Jinqing 1.5TD four-cylinder direct injection engine, with a maximum power of 133kW and a maximum torque of 290N · m. It matches the industry’s most efficient 7DCT wet dual-clutch transmission, and the fastest 100-kilometer acceleration is 7.9s. Thanks to the application of 13 key component technologies and 9 low-friction technologies, Boyue COOL perfectly balances power and fuel consumption, with a minimum 100-kilometer fuel consumption (WLTC) of only 6.29L.

　　The new Sino-European joint adjustment chassis brings a good control experience. The 100-kilometer brake is only 36.46m ahead of the same level, with multi-link independent suspension and super long suspension stroke, which can turn bumps into smooth roads and easily deal with various complex road conditions. The ultra-small acceleration and deceleration pitch layer and the leading steering sensitivity of the same level bring better dynamic stability, more flexible steering, more sensitive handling, and no motion sickness for long-distance driving.

　　The standard Bosch version 9.3 ESP body stability control system makes the body dynamic control more delicate. The same level of minimum 3.3 ° A column obstacle angle, high-strength steel accounting for 68% of the safety body, integrated hot-formed boron steel door knocker and other hardcore configurations are blessed to protect the safety of driving and riding in all directions.

　　In terms of space utilization, Boyue COOL is also the most practical and convenient SUV in the 100,000 class. Boyue COOL body size is 4510 × 1865 × 1650mm, wheelbase is 2701mm, and the unique 0.6 luxury car golden axle length ratio in the same class, combined with the smallest front and rear overhang in the same class, not only brings a more stable driving experience, but also realizes super space utilization.

　　In the second row of space, whether it is horizontal, vertical or head, Boyue COOL’s performance is better than the competition, with a high "rate of room acquisition". The unique 39 magic storage spaces and 571L oversized trunk of the same level far exceed the competition of the same level. No matter how many things can be packed, there is no pressure to take the whole family on a self-driving tour, and it can easily meet the needs of multi-scene travel.

　　New digital angular aesthetic shape, front and rear double penetration light group, light show, full of technology

　　Corresponding to the leapfrog intelligence and driving control product power, it is the outstanding appearance of Boyue COOL. The overall shape of Boyue COOL adopts a new "digital edge and corner" aesthetic, showing a youthful atmosphere. The radiant front grille of the front of the car adopts a three-dimensional three-dimensional design, which spreads outward from point to surface, with infinite edges and corners, and the front face of the car is deeply dynamic. The digital light and shadow waist line running through the car is interspersed with the front and rear features, echoing the down-pressed roof, creating a dynamic posture ready to go.

　　The unique front and rear double penetrating light groups of the same level make every appearance shine brightly. The digital Aurora LED front penetrating light can achieve a long irradiation distance of 189m, and it is dazzling at a distance of 100 meters. It can also automatically switch between far and near light, and protect safety at all times with intelligent technology. The ultra-long digital neon LED penetrating the tail light has 258 LED beads. When lit, it is like a neon across the rear of the car, driving in the city night, and it becomes the focus at a glance.

　　It is worth mentioning that Boyue COOL also has the function of digital welcome lamp language. When approaching the vehicle or leaving the vehicle, the LED lamp beads running through the front and rear light groups light up at the same time, bringing an unforgettable sense of ritual. With the unique evolvable digital interactive light show of the same level, the sense of technology is extremely cool.

　　In the interior, the digital style of Boyue COOL is also very prominent. The unique 10.25-inch full-LCD instrument of the same level, with a full-screen suspension design, can focus on displaying vehicle-related parameters, intelligent driving-related information, in-vehicle entertainment information and other content, easily at a glance, with a panoramic view of the information, 13.2-inch 2K digital central control screen, with a resolution of 1440 × 1920, the visual presentation is colorful, the picture is clear, and the outline is delicate. With the 8155 chip and Galaxy OS Air system, the cleverness of the same level can crush the same level, just like loading an iPad into the car, the driving experience is efficient and smooth.

　　The cloud-feeling comfortable seat made of imitation suede in the car, with a thickness of 15mm ultra-comfortable sponge cushion, is also equipped with electric memory and heating functions, matching the 1.12-square-meter large digital panoramic sunroof and the unique 72-color digital emotional ambient light and speaker ambient light of the same class. The seat comfort is bursting, the sense of technology is full, and the journey is more warm.

　　In terms of overall car color, Boyue COOL offers four exterior colors of oxygen white, nitrogen blue, hydrogen green, and titanium gray, as well as two color matching interior colors of technology dynamic black gray and simple high-grade beige, further satisfying users’ pursuit of personalization.

　　As the best-selling SUV product series under Geely Automobile, the Boyue family has been on the market for 7 years and has sold more than 1.50 million cars. The launch of Boyue COOL will further enrich the product line layout of the Boyue family, consolidate Geely’s leading position in the SUV market, and form a two-car layout with Boyue L to fully impact the first camp of the A-class SUV market. The new car will arrive in stores in early April and start pre-sale simultaneously. (Geely Automobile, for pictures)

Yingzhou Evening News on April 2, located in Funan Economic Development Zone, Anhui Dayao Beverage Co., Ltd. production workshop assembly line is racing to make orders. At present, the workshop digital equipment accounts for more than 92%. It is reported that the beverage production project was landed in August 2021 and put into production in August 2022. The company currently produces Dayao guest juice soda, orange juice soda, and lychee flavor soda. The sales scope covers the whole country. Last year, the company achieved an output value of 230 million yuan. This year, the target output value is more than 300 million yuan, and the tax is expected to exceed 40 million yuan.

(All media reporter, Xu Dandan, photo)

Wang Jianlin has once again defused a potential crisis.

On December 12, the official website of Wanda Group announced that PAG Investment Group(PAG)A new investment agreement has been signed with Dalian Wanda Commercial Management Group. Under this agreement, Pacific Alliance will reinvest in Zhuhai Wanda Commercial Management with other investors after the investment redemption period expires in 2021.

This move means that Wanda has successfully lifted the previous gambling crisis. Back in August 2021, 22 investment institutions, including Zheng Yutong family, Country Garden, CITIC Capital, Ant, Tencent and Pacific Alliance Investment Group, jointly injected 38 billion yuan into Wanda Commercial Management, of which Pacific Alliance invested about 2.80 billion US dollars(About 18 billion RMB)…

The condition of the investment is that if Zhuhai Wanda Commercial Management fails to complete the listing by the end of 2023, 22 investors can ask Wanda to buy back shares at a rate of 8%. This is like a sword of Dascomo hanging over Lao Wang’s head, which may fall at any time.

A person familiar with the matter told ifeng.com’s Eye of the Storm that PAG was the lead agency at that time, and the investment agreements were all drawn up by PAG.

The end of the bet is approaching, and PAG has cleared the thunder buried by himself, and the increasingly thin Lao Wang can finally breathe a sigh of relief.

However, as the shareholding ratio decreases, Wanda’s control over Zhuhai Wanda Commercial Management will inevitably weaken.

Lost nearly 40% of its equity

Seeing the clock ticking at the end of the year, many people were sweating for Wang Jianlin. If the share repurchase clause was touched, it would be a great challenge to the cash flow and reputation of Wanda Commercial Management, but Lao Wang, who had already experienced great storms, temporarily resolved the crisis of Wanda Commercial Management in an unexpected way.

According to the latest agreement announced by Wanda Group, Dalian Wanda Commercial Management holds 40% of Zhuhai Wanda, making it the single largest shareholder. Pacific Alliance and several existing and new investors will participate in the investment, with a total shareholding of 60%.

According to the prospectus provided by Zhuhai Wanda to the Hong Kong Stock Exchange in June 2023, Dalian Wanda Commercial Management Group directly owns approximately 69.99% of the total issued shares of Zhuhai Wanda Commercial Management, and indirectly owns approximately 8.84% of the total issued shares through Zhuhai Wanxin, Zhuhai Wanying and Yinchuan Wanda.

This also means that after the signing of the new agreement, the shareholding ratio of Dalian Wanda Commercial Management Group in Zhuhai Wanda Commercial Management has decreased by at least 38.83%.　 　

This is a huge concession for Lao Wang. In the announcement, Wanda said that it will work with important shareholders such as Pacific Alliance to further optimize the company’s corporate governance, maintain the stability of the management team, and jointly support the company’s long-term development.

It also seems like a good option for investors, as the charterer business is so easy to do. According to public records, Zhuhai Wanda Commercial Management currently manages 494 large commercial centers in 227 prefecture-level cities and above across the country. In the past two years, the number of commercial centers managed by Zhuhai Wanda Commercial Management has grown from 417 to 494, an average annual growth rate of about 9%. Zhuhai Wanda Commercial Management is already the world’s largest commercial management company in terms of commercial area under management.

And Zhuhai Wanda Business Management can continue to create profits. In 2021 and 2022, Zhuhai Wanda Business Management’s after-tax profit will be 5.30 billion yuan and 7.50 billion yuan respectively, and the estimated profit in 2023 will reach 9.50 billion yuan. In this way, the annual growth rate will reach 34%.　 　

At a time when many real estate companies are struggling to find financing to get out of trouble, Wanda Business Management is thriving. More importantly, there is no new gambling agreement in the agreement, and the increasingly emaciated Lao Wang finally does not need to carry the spell of "listing", although listing will still be a must for Zhuhai Wanda.

Shen Meng, executive director of Chanson Capital, said that Wanda Commercial Management is an asset-light enterprise, and the value of shares that are not listed is limited. Institutional investments still seek returns. Wanda must not only maintain stable performance, but also promote listing when future conditions are met.

And Wanda is not safe, need to continuously improve competitiveness in business operations, brand building, Client Server, etc., to cope with the increasingly fierce market competition, while continuing to pay attention to the source of funds and the use of efficiency. What’s more, Dalian Wanda business management also need to take out about 38 billion yuan to buy back equity.

In this regard, Bai Wenxi, chief economist of IPG China, told ifeng.com "Eye of the Storm" that according to Wanda’s announcement, Pacific Alliance will join other investors to reinvest in Zhuhai Wanda Commercial Management after its investment redemption period expires in 2021. This means that Wanda needs to really put up the money to Pacific Alliance and other investors, and then Pacific Alliance and other investors will invest in Zhuhai Wanda Commercial Management. However, the specific investment method may change according to the actual situation.

Shen Meng directly stated that the repurchase is only formal, and it only needs to be readjusted according to the transaction structure. There is no need to really hand over the money to the other party, and then let the other party invest it back.

Second, the good show may have just begun

According to public information, PAG’s main business covers the credit market, private equity and real estate. Its previously released prospectus shows that the revenue of PAG Investment has shown a continuous growth momentum, climbing from $436 million to $737 million, with a compound annual growth rate of 30.02%.

In addition to Wanda, PAG’s portfolio also includes a number of well-known Chinese companies, such as Tencent Music, Nayuki, Baosteel Gas, Sinopharm Group, Borui Bio, and Lexin Financial.

In 2010, Shan Weijian chose to join PAG as chairperson and chief executive. The low-key but well-known capitalist was the first Chinese student at the University of San Francisco. During his career, he served as the Texas Pacific Group, a globally renowned private equity firm(TPG)Partner and co-managing partner of TPG Asia.

Some people who have worked with Shan Weijian said of him: "Although he is a low-key person, he has a huge influence in the industry." And more people regard him as "a barbarian at the door". Since he took the helm of PAG, he has won absolute control of Bikang Pharmaceutical and Zhenai.com.　　

He is particularly active in real estate, which is seen as one of PAG’s three core businesses.

In 2013, PAG invested in the acquisition of a 65% stake in Shanghai Yueda 889 Plaza project. In 2015, PAG joined forces with Vanke to acquire the third phase of Enterprise World from Ruian Real Estate.

In addition, PAG also acquired 100% of China Merchants Group Tower in Shanghai, 100% of China Merchants Group Plaza in Shanghai, and 91% of Beijing China Merchants Group Tower in the heart of Beijing’s business district through a real estate fund jointly established with China Merchants Shekou.

On August 30, 2017, PAG, the second-largest shareholder in Chunquan REIT, published an open letter. In the letter, they called for a special shareholders’ meeting with the aim of ousting Chunquan Asset Management, which is currently controlled by Japanese capital. They proposed returning management to Chunquan REIT itself, and expected to be able to send personnel to the board of directors, while appointing professionals to review the company’s management.

A year later, PAG went further and made a direct bid for Chunquan REIT. Chunquan REIT’s main asset is the China Trade Center in Beijing.

As for this investment strategy, Mr. Shan has made it clear that his aim in fighting for control is to change the management of the acquired company in order to increase the value of the company. He is convinced that "only by creating value through acquisitions can we truly gain income."　 　

One is a capital tycoon, a real estate tycoon, and their story may have just begun.　　

This article is from the WeChat official account:ifeng.com Finance (ID: finance_ifeng)Author: ifeng.com Finance

This article is from the WeChat official account:Bad review (ID: chaping321), Author: Dodo Bird Samurai, Editor: Mask Line, Original title: "Refund one to pay three can pay 100 million little brother Yang, also began to find a way out for himself.", title picture from: Visual China

Today’s Weibo’s trending topic list is: Crazy Little Brother Yang.

You may not have heard of this name. Brother Yang is Douyin’s top Internet celebrity. The reason for the fire this time is also very "top": the products sold with goods are suspected of quality problems. According to the refund, one pays three, and may have to pay one hundred million.

Trump is not as popular as him today.

Although 100 million yuan was just a "small goal", such a big battle still made netizens curious about what happened.

What happened is very simple, a few days ago, the fake @Wang Hai(It was also him in the Simba Bird’s Nest incident before)I found that the power of the Jinzheng wall breaker and meat grinder sold in Brother Yang’s live stream before was false.

The wall breaker is marked with a power of 300W, but the actual power is 105W. The meat grinder is marked with a power of 300W, and the actual power is 120W.

This product with a unit price of 399 sold for 68,000. According to the refund of one to three, the total amount of the final refund compensation exceeded 100 million.

As things got worse, the brand Fangjinzheng also quickly issued a statement on Weibo, saying that 300W is the rated power of the whole machine, while the 120W and 105W marked on the motor refer to the output power of the motor alone, and the two are not the same concept.

At present, there is no conclusion on this matter, and the two sides are still relying on the "network small court" to shoot snipers in the air and fight back and forth.

In the back and forth controversy, some people followed the amount to eat melons, but in the end they got more doubts: Who is Brother Xiao Yang? How much does he earn a month, can he afford to pay?

Brother Yang, full name "Crazy Brother Yang", formerly known as Zhang Qingyang, was born in Lu’an City, Anhui Province in 1995.

On Douyin, the main funny plot content, sitting on 102.30 million fans, an average of 14 Chinese people, there is 1 is his fan, just from the number of fans, and even hang Andy Lau, Chen He, Di Li Reba and other stars.

As early as his sophomore year, Brother Yang and his twin brother "Big Brother Yang" opened Yang to create short videos, and at the beginning they posted some dancing spoof content. Such content was already a lot on Douyin at that time, and their account data was mediocre.

What made Brother Yang start to feel that he could fire was a simple and crude cannon fight.

Once during the Chinese New Year, the two brothers "rubbed" a big cannon fight, with about half a 27-inch display screen(Visual inspection)It’s so big, and the caption is also rude: "Double-click to add attention, and it will be released tomorrow."

One night came 80,000 many people who wanted to see the firecrackers paid attention to him, and this was the first famous work.

However, it is very tragic that after the firecracker, 40,000 fans were lost the next day.

But from then on, Brother Yang began to try this nonsense and death-seeking style.

His first real hit was "fried ink."

The plot was very simple. He and his roommate were on the balcony preparing to use a firecracker to blow up ink to play. However, as soon as he lit the fire, his roommate entered the room and locked the door, leaving Brother Yang on the balcony to be blown up by ink.

This video directly increased Brother Yang’s fans to more than 600,000, and also made him feel the "traffic password".

Then the two brothers joined their families to create together, grasping the two weapons of death and reversal, specializing in funny plot content. Due to the unique style, the fans grew rapidly.

Such a "traffic password" was later re-engraved by Brother Yang into the live broadcast sales.

There is a brand selling stockings, and they pull the brand and ask him to talk about why a big man wants to sell stockings?

There is a brand selling bags, priced at 1299, and they directly said: What kind of bags are you selling, so expensive, you must not be able to sell any of them.

The brand explained that this bag is very good, for example, it can be waterproof and scratch-proof.

The two brothers began to use various means to wipe the outer skin of the bag with a brush, and even bite their mouths. They had to break it, and the brand couldn’t get off the stage today.

Anyway, very dramatic.

Several times, netizens frantically prompted the brand in the live stream: "You can be the original manufacturer or the plaintiff."

Some people may be curious, what should I do if it is really damaged? The brand is not here to be scolded.

Don’t say it, this buddy really broke things several times, and even if he broke it, these two brothers are not empty.

First, you can use this to cut prices with the brand.

Secondly, because the operations used are very extreme, such as using teeth to check the quality of slippers, these operations do not happen in real life, and the audience will not feel that there is a problem with the quality of the product, but will feel that the quality of the product is good.

Of course, if you believe this scenario completely, you will lose.

But this was full of drama, which made Brother Yang’s live broadcast data rise steadily.

According to the data in the background of the star map, Crazy Little Brother Yang has reached more than 20 million views in recent times, and the sales range of a single game is between 10 million and 100 million.

According to the quotation on the star map, Xiao Yang is now an e-commerce special 210,000 per hour, and the fight is 40,000 a product.

This is just advertising fees, and there is usually a commission.

In addition to direct live streaming, Brother Yang also engaged in "live slicing authorization" before.

Authorized creators can edit out the highlights of Brother Yang’s live broadcast and put them on their account to bring goods. The income is divided into Brother Yang 3:7, and some good data can be discussed for 5:5. Before media broke the news, the share income of just slices is as high as 16 million yuan per month.

But then there were many unauthorized people sailing under false colors, using Brother Yang’s live slices to sell other counterfeit and shoddy products, so the authorized business has been suspended.

Looking at it this way, you might think that Brother Yang is a live blogger who earns a lot by live streaming.

So, yes, but not quite.

Just a few days ago, Brother Yang spent 103 million to buy a building in Hefei.

Look at the name "content-based e-commerce industry base" and you will know that the end of Internet celebrity is the establishment of MCN.

In fact, as early as 2021, Brother Yang established an MCN institution, and now there are more than 300 accounts in the account matrix.

Why set up MCN as a matrix?

In the field of live e-commerce, doing a matrix actually has a natural advantage: the more accounts in the matrix, the greater the traffic, and the stronger the "pricing power" can be obtained, and the price is the life infra of e-commerce. After having the price advantage, you can sell more goods, or you can use it as a bargaining chip to attract more accounts to settle in, a virtuous cycle.

At the same time, if the scale is large, the supply chain and cost control will be easy to handle, directly replicating and optimizing indefinitely.

A long time ago, Brother Yang revealed in the live broadcast that his company had nearly 10,000 employees.

In addition, a leading live streaming host like this has a set of profitable operations: traffic equity.

The live streaming host takes out its own traffic to sell goods for the brand platform, and the brand pays shares in exchange for the live streaming host platform. Viya, who was previously fined for tax evasion, completed deep binding with Giant Bio and Delmar through similar operations.

To put it simply, live streaming is very profitable, but they still want to earn more. Some play MCN to engage in matrices, some play traffic to invest in stocks, and some even turn around and become capitalists directly, using the money they earn to establish investment institutions and make money with money.

From Brother Yang, Simba to Viya, why does everyone want to be an MCN and play capital?

Think about it carefully, in fact, the flow pool is limited, and no one can fully grasp it. For small UP, you are popular this month, and he is popular next month. Even the super top stream has timeliness, but this timeliness may change from monthly measurement to annual measurement.

What these top players want to seize is certainty, such as precipitating a more mature supply chain and cost control, which belong to the industry accumulation and will not be easily outdated. And with these "stable assets", you no longer need traffic completely, and the doubling of scale and profits is only incidental on the way.

Some time ago, there were media reports that Viya made more money after not broadcasting, and to some extent, it also showed that scale can make money faster than pure super individuals.

But how many people can successfully go from "making money for a while" to "making money for a lifetime"? No one can say.

This article is from the WeChat official account:Bad review (ID: chaping321)Author: Dodo Samurai, Editor: Mask Line