分类归档 spa

Without Li Jiaqi and Viya, which beauty brands are better off?

Reporter | Chen Qirui

Editor | Lou Qinqin

Not all beauty brands rely on head anchors.

On July 13th, the local beauty brand Polaiya said at the investor exchange meeting that in 2021, the head anchor delivery accounted for a small single digit in the total sales of product live broadcast. On Tik Tok, nearly 60% of Polaiya’s live broadcast activities are self-broadcast by the brand. At present, Polaiya mainly broadcasts live on Tmall, Tik Tok and JD.COM platforms.

During the "6.18" period in 2022, Polaiya ranked fifth in the Tmall beauty sales list; Its make-up brand Caitang ranks ninth in Tmall’s make-up sales list. In the future, Polaiya will continue to broadcast live, and this year, it will open a second official account in Tik Tok, mainly to promote popular items such as the essence of double antibodies.

According to the report of Qingyan, the information media in the beauty industry, Lin Qingxuan’s self-broadcast accounted for 60% during the "6.18" period in 2022, and the master anchor accounted for 40%. Shanghai jahwa Group, which owns brands such as herborist and Yuze, started the construction of the live broadcast center in December 2021, saying that 70% of the self-broadcast content will be completed by the internal team in 2021, and the store self-broadcast GMV will increase by more than 300% year-on-year.

According to the research report of CITIC Securities, in 2021, Li Jiaqi and Viya will account for about 10% of the live broadcast sales of Polaiya. Li Jiaqi and Viya accounted for about 25% of the live broadcast sales in shanghai jahwa, mainly in Yuze and herborist. According to the report, most A-share cosmetics listed companies are not highly dependent on the head anchor.

With the rise of anchors such as Li Jiaqi and Viya, live broadcast has become an important channel for beauty brands to promote online sales growth.

In this process, the head anchor promoted the sales growth of high-end overseas brands such as Lancome and Estee Lauder, and also made new domestic brands such as Perfect Diary and Flower Xizi come out of the circle, while local brands such as Polaiya and Yuze, which have been established for many years, also made a second spring through live broadcast.

However, the problem that some brands rely too much on the head anchor soon appears. The head anchor has a stronger voice, and the pit fee is more expensive. Beauty brands entering the live broadcast room of the head anchor sometimes lose money and earn traffic. Previously, the dispute between Li Jiaqi and L ‘Oré al also showed that the head anchor’s price requirements risked disrupting the brand price order.

Recently, after anchors such as Li Jiaqi and Viya stopped broadcasting one after another, some brands also realized that over-reliance on head anchors would increase the uncertainty of development. During "June 18th" in 2022, Li Jiaqi suddenly stopped broadcasting, which once caused a large inventory backlog of brands.

In fact, some beauty brands have already begun to reduce their investment in the head anchor, mainly by adding more stores to broadcast themselves. As early as the early outbreak of the epidemic in 2020, some beauty brands such as Lancome began to gradually increase their investment in self-broadcasting in order to reduce the losses caused by the closure of stores.

With the rise of short video platforms such as Tik Tok and Aauto Quicker, beauty brands have gradually extended their self-broadcasting channels from Taobao. In addition to beauty brands, the practice of self-broadcasting is also used by shopping malls such as Yintai, and counter clerks can broadcast live in shopping malls after training. Yintai’s self-broadcasting in shopping malls has established its own system.

Since the previously popular head anchor has gradually faded out, whether it is willing or not, it has become an inevitable trend for beauty brands to reduce their dependence on the head anchor. But not all brands can achieve sales growth through self-broadcasting.

At present, the successful self-broadcast beauty brands have usually developed in the market for a long time, and have a large number of sales points in offline channels. They have a considerable budget to build a live broadcast base, which can be broadcast by their own teams on Tmall and Tik Tok, and also gain exposure in the live broadcast of comprehensive shopping malls such as Yintai.

For those start-up brands, it is usually difficult to get traffic attention by choosing self-broadcasting, and entering the live broadcast room of the head anchor is often a key step for them to enter the mass market. In 2022, the "6.18" Tmall beauty and make-up sales list also showed that, without the support of the head anchor, the number of start-up local brands on the list had been greatly reduced, and overseas brands that had been suppressed once again dominated the list.

The excessive concentration of resources by the head anchor leads to the inequality of the right to speak between the anchor and the brand, but also because of the concentration of resources, the head anchor can bring rare traffic to small brands that lack exposure. In the current period when the field of head anchor is still green and yellow, start-up brands and small brands may face more challenges.

2023 Oriental Beauty Valley International Cosmetics Conference opens. How can China’s beauty industry break?

"Oriental Beauty Valley China Characteristic Cosmetic Raw Material Base Alliance" was unveiled. The pictures in this article are all provided by the organizers.

The 6th China International Import Expo is in full swing, and the international top event of cosmetics industry is also on schedule.

On the morning of November 9, 2023 Oriental Beauty Valley International Cosmetics Conference officially opened. This conference is the sixth, with the theme of "Beautiful World of Oriental Beauty Valley", and many well-known enterprises, experts, scholars and industry leaders from home and abroad gathered together.

As the "capital of cosmetics industry in China", Oriental Beauty Valley has gathered more than one third of cosmetics enterprises in Shanghai, with an industrial scale of nearly 100 billion yuan. According to the "2023 Oriental Meigu Trademark Brand Value Evaluation Report" released at the opening ceremony, the trademark brand value of Oriental Meigu has reached 33.878 billion yuan, with a total increase of 312% in the past five years.

Release the blue book on the spot

Post-80s and post-90s become the main consumer groups of high-quality cosmetics.

According to the "Blue Book of Oriental Beauty Valley 2023" released at the opening ceremony, the cosmetics market in China will usher in a new round of rapid growth in 2023. In the first half of this year, the total retail sales of cosmetics market reached 207.1 billion yuan, up 8.6% year-on-year.

The blue book shows that consumers tend to pay extra premium for high-quality products, among which the post-80 s and post-95 s are the main consumer groups. More than 80% of consumers are willing to spend money because cosmetics can provide high emotional value (improve the quality of life and happiness). At the same time, consumers’ purchasing decision-making process is becoming more rational.

In terms of product cognition, the resonance between ingredients, raw materials and R&D is pushing the beauty industry to turn to biotechnology, and the beauty market has entered the raw material bonus period, and the China raw materials of domestic beauty cosmetics are also widely loved. The olfactory economy is on the rise, and perfume brands have laid out the field of care. Green and safe sustainable beauty cosmetics are leading the new trend of health and beauty.

In 2023, the brand value of Oriental Meigu trademark reached 33.878 billion yuan.

In addition, the "Oriental Beauty Valley China Characteristic Cosmetic Raw Material Base Alliance" was officially unveiled at the opening ceremony.

Raw material innovation is the source of cosmetic research and development innovation. "Grasping the source is a very high-level thing." When interviewed by reporters, Yuan Fei, deputy secretary of the Party Committee and general manager of Oriental Meigu Enterprise Group Co., Ltd. said. The alliance was jointly initiated by China Fragrance, Flavor and Cosmetics Industry Association and Oriental Beauty Valley, and was jointly established with China characteristic plant raw material planting bases in Yunnan, Anhui, Shandong, Ningxia, Gansu, Sichuan, Xinjiang and Guangxi. In the future, the alliance will solve the problems of low added value of domestic raw materials technology and weak market competitiveness through raw material innovation and Industry-University-Research empowerment. In addition, quality standards related to China characteristic plant raw materials will be formulated, and the substitution process of domestic raw materials will be greatly accelerated with "Oriental Meigu Raw Materials" as a booster.

Opening ceremony site

Start the brand going to sea plan and lead the international development.

Ximu Zhenpin (Shanghai) Biotechnology Development Co., Ltd. is a start-up company established in 2022 and officially settled in Oriental Beauty Valley in 2023. Talking about this choice, Hu Xiaoyan, Chairman of the Board of Directors, expressed the hope that Ximu Zhenpin could borrow a boat and build itself into an international brand.

Going international has always been the development direction of Oriental Beauty Valley. As early as 2016, Oriental Beauty Valley signed a strategic cooperation agreement with French Cosmetics Valley, and "Double Valley Linkage" promoted the development of beautiful and healthy industries. In 2021, Oriental Beauty Valley built the "Oriental Beauty Valley Milan Center" in Milan, Italy, becoming the first overseas platform of China’s beauty industry, fully combining beauty and fashion. In addition, Oriental Beauty Valley has been cooperating with international trade associations and has close interaction with cosmetics trade associations in Denmark, Britain, Germany, Japan, South Korea and other countries.

On the stage of the opening ceremony of the International Cosmetics Conference, Oriental Beauty Valley officially launched a new voyage of "brand going out to sea".

Yuan Fei told reporters that cosmetics brands and products must find the right entry point in addition to product quality. Brand going out to sea is always on the road. With the local online live broadcast and offline shopping malls showing the Red Sea trend, local cosmetics enterprises have shown an urgent incremental demand for going out to sea.

Beauty products are becoming more and more difficult to get out of the circle. What should brands do?

Reporter | Viann

Editor | Lou Qinqin

Beauty brands want to make explosive items. Relying on explosive products to gain popularity is also one of the methodologies for the rise of domestic beauty brands in recent years. However, it is becoming more and more difficult to make explosives.

According to the "White Paper on Beauty Industry of Huge Engine in 2021" (hereinafter referred to as "White Paper") jointly released by Huge Engine and Kado Consumer Index recently, it is becoming more and more difficult for best-selling products to get out of the circle.

According to the statistics on the purchase data of facial skin care products and cosmetics in the first-and fifth-tier cities in China in 2019 and 2020, in 2020, the number of best-selling cosmetics declined slightly from 850 in the previous year to 775, with a decrease of 9%, and the categories of skin care and cosmetics all declined.

Specifically, the number of best-selling skin care products fell from 687 to 632, a decrease of 8%; The number of best-selling cosmetics dropped from 163 to 143, a decrease of 12%.

The absolute number of best-selling products of skin care products and cosmetics has declined, which is partly due to the rising marketing cost.

In the past few years, most beauty brands have made explosive products through relatively accurate product and crowd positioning and intensive social media marketing. As the traffic dividends of Weibo, Tik Tok, Xiaohongshu, bilibili and other major platforms gradually disappear, the brand marketing costs continue to increase, and the difficulty of manufacturing explosive products also increases.

However, the "White Paper" also pointed out that although the absolute number of best-selling products of skin care and make-up has declined, their sales share in the market has remained stable at 25%, which indicates that the average market contribution of each best-selling product is rising, and powerful single products have increasingly become an important support for the brand to stabilize its market share.

In other words, although it is not easy to make explosive products, it is quite critical for beauty brands to make explosive products.

For beauty brands, if they want to make explosive products, the reasonable layout of categories is very important.

According to the "White Paper", the categories that are daily necessities and have a large base of consumer goods are the most prone to explosive products. From the category point of view, cleansing and toner, as basic categories, each contribute more than 10% of the best-selling products year after year, and the number of best-selling products will remain stable in 2020.

It is worth noting that although the number of explosions in the elite category has decreased significantly, the sales contribution has increased. This means that under the support of sufficient resources, the brand will invest heavily in the essence of explosive products, and it is possible to achieve greater benefits.

In addition, beauty brands also need to identify unique selling points for single products.

Focusing on the "student party" is one of the effective beauty selling points at present. According to the White Paper, judging from the amount of content broadcast in Tik Tok, many explosive products focus on students, and drive consumers to try with cost-effective communication. For example, the velvet lip glaze of the perfect diary and the high-profile "little yellow hat" whitening sunscreen spray are all selling points with a price of less than 100 yuan and a sense of use close to big brands, which have become explosive products.

Endorsement of product efficacy through star ingredients is another effective beauty selling point, especially in skin care products. Yin Yuli, a beauty and personal care analyst at Mintel, said in an interview with Interface Fashion that after years of market education, consumers in China have a deeper understanding of skin care products. When choosing skin care products, they are mainly efficacy-oriented, and they will buy products according to the problems they want to solve. Skin care brands should not only tell consumers what ingredients are contained in products, but also point out what specific effects these ingredients have.

Take Guerlain’s Emperor Bee Posture Repair and Restoration Honey as an example. This product emphasizes the natural extract of French black bee honey, which can repair the skin. L ‘Oré al Paris’ purple iron eye cream claims to contain anti-aging ingredient Bosin, which can stimulate collagen formation.

Innovating product form is another effective way to upgrade consumer experience and make explosive products. For example, New Zealand Mystery unpacks the jelly-like sleep mask, which is convenient for consumers to control their daily dosage, and is also convenient to carry in outdoor scenes.

In addition, in the case of high market competition, last year’s best-selling products may not sell well this year, which requires beauty brands to be "prepared for danger in times of peace". According to the White Paper, the sales of best-selling products in 2019 accounted for 25% in that year. By 2020, the proportion of the same batch of products will be reduced to 22%, especially in essence, mask and cosmetics.

Therefore, after manufacturing explosive products, brands still need to continuously carry out research and development and upgrade to maintain brand popularity.

10 indie games with excellent plots! Each one is a masterpiece worthy of treasure.

Text/Cold Sword Shaoxia

Whether a game can be recognized by players, in addition to the gameplay, the more important thing is the plot. As we all know, without excessive commercial shackles, indie games will always be the strongest advantage in plot. Developers can build their own stories more freely from the perspective of human nature, which is exactly what the current 3A masterpieces lack. In this issue, we will take stock of ten stand-alone independent games with excellent plots. They have different types of gameplay, but the plot has its own uniqueness. Conscience recommends it, remember to like the collection!

This is The War of Mine.

I believe that among the themes of human nature, suffering, fortitude and bravery, no game can match the skill of the previous game. As a game work with the theme of survival, this game puts players in a war-torn world adapted from real events, a dilapidated house and three ordinary people with their own strengths. What you have to do is to make these three people live until the end of the war.

In the war-torn environment, the game renders the players into a series of difficult and unknown choices with an extremely real atmosphere. Under such conditions, making mistakes, getting injured and dying is almost a process that every player goes through, and there will be countless mistakes and regrets behind it, even though the players gradually become battle-hardened and comfortable. But I still can’t forget how much I paid at the beginning. At this time, the battle-hardened and skillful brings not only the cool feeling produced by the game mechanism, but also a kind of comfort, at least now I won’t let them die casually. And when you realize that there is no such trial-and-error settlement in reality, and the game has left great room for players in terms of mechanism and setting, I believe the anti-war thought of this game will be deeply implanted in your heart. Its connotation is all in a Zhou Mu, and its fun and playability is in a Zhou Mu, which is a veritable masterpiece of Zhou Mu.

Hollow Knight

The story of the empty knight can be said to be very excellent in integrating with the gameplay and showing the world in the story in an integrated way.

In the game, what players see is the scene of being ruined and deserted by the plague, the already withered bodies, the abandoned urban facilities, the insects’ nostalgia for the past and the feeling of bleak present life. We can not only get in touch with the appearance of the macro world, but also see the traces of insects living, whether they are alive, dead, normal or infected by the plague. In this world, they all do their jobs reasonably and wait for us to discover and challenge, so we almost get the same perspective as the bugs in the story, to explore, to appreciate, to fight and to make choices, and finally all these things we see, hear, think and think come together to form a complete understanding of the whole world of this work. This understanding is undoubtedly complicated and profound. It can be said that the Galaxy Demon City, a way to explore the terrain, makes players very comfortable and naturally immersed in it.

The Empty Knight not only has a huge and substantial story, but also can be said to be an excellent adventure. It is precisely because of the natural combination of the two that this game has become the enlightenment for many new generation players to play in into the pit Galaxy Demon City. So don’t miss it.

Life is Strange.

Although the movie trend of games has become well-known and popular under the exclusive implementation of Sony. But after all, this cinematography can only be regarded as a technique, which itself is still serving the main body of the game. This makes most cinematic games and movies get closer and closer, but there is still a clear and deep gap when we look closely. However, the strange life has really challenged the core of the film, which makes us think that when a game has a story that is really not lost to high-quality movies, high-quality and distinctive characters, and gives a very high proportion of narrative, plus a certain amount of gameplay bonus, whether the experience it creates can really replace movies. Especially when its game design is still around the story narrative, it perfectly answers to the player or the audience, "What if the protagonist makes another choice in a story?" This question.

Yes, it is true that there are many works that add branches to the plot, and there is even a plot that was popular in previous years to the game works. However, this is still the best independent game that has both cinematic performance and profound discussion and reflection on the theme of story cause and effect. I hope you can get your own thoughts in the final dilemma of the story.

Dead Cells

As an action pigeon game, this game emphasizes the concept of "rebirth" in the process and story of the game, which easily inspires our association: Who are we? What is that mass of things attached to our bodies? Why does NPC talk so meaningfully? The game mechanism, the picture performance and the fragmented plot all encourage us to strengthen our desire to explore, and at the end of this story, whether it is the development of the situation, the identity of the protagonist or the behavior of an NPC, there is a great reversal. In this story full of reincarnation and time backtracking settings, the game has brought an excellent game experience and told an excellent story with exquisite design.

Undertale ()

If a game, it can’t provide you with excellent pictures, and it can’t bring you large-scale shock, then thought will be its only winning weapon. Undertale is such a game. The theme of the game is simple, kindness and cruelty, courage and determination. In order to make players willing to sit down and think about these problems independently, developers use everything available, such as players’ inertial thinking about RPG games and the system mechanism of the game. It can be said that from the beginning, this is not a work that only provides players with substitution in the story dimension, but it is very formal, serious and sincere in talking to players through games, and at the same time guiding players. So when the player doesn’t hide behind the role he plays,

Facing all kinds of NPC with humanity in the underground world, the interaction with them and the choices made against them will be so tense and infectious. Finally, under the principle of no spoiler, I want to say that this is a game with great spiritual strength and the script itself is also very witty and humorous. I believe that when you suddenly realize the thinking made by the developer in the story, you can also gain incomparable comfort and happiness.

Go to the moon.

Old people, last wish, romance, love. These keywords constitute the biggest suspense and story theme of this book. This is a delicate and exquisite plot work. First, in the early stage of the story, the old man’s wish to go to the moon was taken as a suspense. However, in order to realize this wish, the company that can modify the memory must understand the cause and effect. Therefore, the hero and heroine sent by the company enter the memory of the elderly through instruments and instruments, and pieced together the truth of the event in different times. Because the memory is gradually explored from near to far, it is a flashback story from the player’s perspective. We know the results first and then see the process and reasons for many events. Under the careful arrangement, the curiosity of the players is fully mobilized. With beautiful music, it gradually goes deep into the core of the story. If you want to experience the purest love, you must try this book.

Fireworks (fireworks)

The horror game rooted in folk culture, the newcomer police who unexpectedly acquired psychic ability, cracked the story of the truth of the Tianjia massacre that happened many years ago with the dead female ghost. The positive side of folk custom is traditional culture, but its negative side contains feudal ignorance. All the causes of this work show us a series of tragedies caused by people’s wrong awe of the unknown and mysterious under the limited cognition and common cultural accomplishment in the past years. With a strong sense of fatalism and persuasiveness, combined with the excellent shaping of the terrorist atmosphere, we can fully realize the helplessness of the tragedies that belong to the past in a large range in modern society. Among them, many montage techniques and interactive design used in the game also add a lot of color to this story. Because of its deep restraint, it is even more arresting. Recommended!

The Binding of Isaac.

For children who are just sensible, the room and parents are probably the whole of his world and the beginning of everything. However, when this "all" and "beginning" are too narrow, too dark and too desperate. Then children who don’t have a higher and wider cognitive range can only do their best to think and judge with the little situation they have only been exposed to. This is often the beginning of a series of long or short tragedies, and Isaac’s combination is to tell such a story. Young Isaac can’t really understand his mother’s behavior, his father’s behavior, his desire for love and his simple and simple desire. He can only use his small and limited thoughts to understand the reasons for the violence his mother inflicted on him, and finally he will come to a tragic end.

As a meat pigeon game, the game puts many details that should have been elaborated in the plot into props, such as divorce agreement, knife, wallet and so on. The changes and reactions of Isaac’s body after obtaining these props touched the players and caused associations. These details confirmed each other and finally pieced together all Isaac’s experiences. I hope that in this dark and horrible story, its unique reality and sociality can give you some correct and positive thinking.

Bones: Skul: The Hero Slayer

As one of the "helpers" of the once "joint overlord". Bones: The heroic killer gains various abilities by changing his head, which is impressive. As a meat pigeon action game launched by a Korean company, this game tells a story full of anti-routines. At the beginning of the story, the positions of the brave man and the devil are exchanged. The human beings led by the brave man kidnapped the devil and transformed his subordinates to make them loyal to mankind. Players will control Bones to save the demon king, but the enemies they encounter are all in their own camp. Breaking the magic crystal that controls them can’t get rid of human control, but it will detonate the bomb on them. It has completely become a consumable that human beings fall into the hands of someone in the human camp. So what is the reason for human beings to do this kind of thing, and what is their purpose? Please set foot on the journey to find the answer yourself. I believe that all kinds of people you meet during this journey will bring you different feelings.

Rust lake: Rusty Lake: Roots.

It is not difficult to tell a horror story, but it is also good to tell a grand horror story. However, telling a grand and bizarre horror story full of calm and restraint is a test of the author’s basic skills, and rust lake: The Roots has been achieved very calmly through a series of ingenious decryption levels.

As a work called "One Hundred Years of Solitude" by many players, I prefer to understand the decryption process of the game as a separate link of observation, collection, association and interaction, because it is true that we are decrypting in the game, but every step of the so-called decryption points to an ultimate goal: narration. When all narratives are presented by the player’s decryption interaction, the player in God’s perspective is not just an irrelevant existence. Through action, the substitution of all role perspectives is seamlessly completed. So as to fully realize that there is no lack of disappointment in the strangeness of the family in the story. I believe this game can make you feel the game experience that begins with decryption and is higher than decryption. Do not miss it.

So that’s all the contents of this inventory. If you have any good games you want to share, you can leave a message in the comment area. We will inventory some classic good games with high scores for you every week. Conscience recommendation, see you next time ~

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Pay attention to the "Twitter Workshop", share good games every day, and bid farewell to the game shortage!

Time magazine selected the top ten games "killer 2 of the Mind" to reach the top in 2023.

For gamers, there are too many excellent works in 2023, including 3A masterpieces and independent masterpieces. Many players may even be unable to play.

Now, foreign media Time magazine has selected the top ten games in 2023. Let’s take a look.

10. Surge of Fishing Sails

9. Diablo IV

8. Star Wars Jedi: Survivors

7. Super Mario Bros.: Surprise

6. Dead Space Remastered Edition

5. Resident Evil 4 Remastered Edition

4. the legend of zelda: Tears of the Kingdom

3. Marvel Comics spider-man 2

2. The Gate of Bode 3

1. killer 2 of the Mind

# Football highlights

World football plays well every Friday.

The fifth goal, Bayer Leverkusen midfielder Velc, flicked around in the penalty area and singled out the other team’s entire defense. In the face of the opponent’s five-person double-team hitting the hand near the corner, with such performance, it seems that it is difficult for Vilt to stay in the pharmaceutical factory.

The fourth goal Tristan corner kick directly scored. This goal requires not only superb footwork, but also strong self-confidence. The corner kick directly breaks the door, and the high arc is the secret.

The third ball was hung upside down in the restricted area of Mitrovic, with an excellent angle and a heavy potential. Mitrovic (Riyadh Crescent 6-0 Mumbai City AFC Champions League), such high-quality goods as Mishen can be described as a blow to the Saudi League.

Palacios volleyed at almost the same position in the second ball, stretching his movements in one go. Froumy Nensai 5-3 goias Bajia. This ball is more beautiful and gives people a greater visual impact.

The first goal, Harry Kane’s shot in the middle of the field, is bold and has the charm of Beckham’s fame with one goal. This ball is expected to be selected for this year’s puskas award.

I haven’t seen such a wonderful goal for too long.

Thank you for your appreciation, and your attention is more exciting.

World Cup Joyful Guide

2022 FIFA World Cup Qatar 2022 has already begun. In 2010, Qatar won the right to host the 2022 World Cup and became the first Middle Eastern country to host this football feast.

This is the first time that the World Cup has been held in the Gulf region, and it is also the first time that it has been played in the northern hemisphere in winter.

So what is football? What are the basic rules of football? Let’s learn about football today.

Football is a sport in which the feet are the mainstay, the ball is controlled and dominated, and two teams attack and defend each other on the same rectangular court according to certain rules.

Football is called because of its strong antagonism, changeable tactics and large number of participants.The first movement in the world ".

The predecessor of modern football originated fromChinaThe ancient ball game "Cuju" in Zizhou, Shandong Province (now Zibo City) was spread to Europe by Arabs and gradually evolved into modern football.

Modern football originated in England. In 1848, the Cambridge Rules, the first written rule in the history of football, was born. On October 26th, 1863, England established the first football association in the world, and unified the competition rules of football.

In 1872, the first official match between football associations was held between England and Scotland. In 1900, in the Second Summer Olympic Games, football was included as an official event.

The highest organization of football is the International Football Federation, which was founded in 1904 and headquartered in Zurich, Switzerland. The highest organization in China is the Chinese Football Association, which was established in Beijing on January 3rd, 1955.

The competition is divided into two teams, each team11 people(Generally speaking, each team is allowed to replace three substitute players during the game), and one of them must be a goalkeeper. The whole game is 90 minutes, which is divided into upper and lower halves, with each half lasting 45 minutes.

The rest time between the first half and the second halfNo more than 15 minutes.. There is a referee and two sideline referees in the game. In each half, the referee can make up time according to the injuries and time-consuming substitution on the field.

If the game must be decided, if the two teams draw within 90 minutes, overtime will be played for 15 minutes in the first half and 15 minutes in the second half. If the game is still tied, it will be passed.have a penalty kickThe winner is decided.

If the football completely crosses the sideline, it willPenalty for throwing a foul ball. After the player touches the ball out of the bottom line of his own goal, he will be awarded a corner kick.

When passing the ball forward, there must be two opposing players between the attacking player who receives the ball and the goal, otherwise it will be judged offside.

A player who fouls in his own restricted area will be awarded a penalty. If the penalty is saved by the goalkeeper or kicked on the post, the game will continue. However, in penalty shoot-out, if the football hits the doorpost and bounces back, it can’t be shot again.

A foul outside the penalty area will give the opponent a free kick. If the free kick is near the penalty area, the opposing defender can build a human wall.

Direct free kicks can be shot directly, while indirect free kicks must have a pass before shooting. When serious fouls and violations occur, the referee will show a yellow card to warn him. If the fouler gets a second yellow card warning or a malicious foul, the referee will show a red card and send him off.

The game time should be divided into two equal halves, 45 minutes for each half and 90 minutes for each game.

See here, do you know anything about football? You don’t have to worry about others getting in the way when watching the ball.

[See you at 8: 00] China men’s basketball team missed the top 16 of the World Cup.

  At 8 o’clock every day, CCTV will sort out the big and small things that happened around us within 24 hours.

  [Focus]

  ● The Ministry of Finance announced the national lottery in 2018, and the overdue prize money exceeded 2.5 billion yuan.

  ● Many provinces signed letters of responsibility to strive to reduce the myopia rate of children and adolescents by 0.5% every year.

  ● The Ministry of Ecology and Environment issues relevant annual reports, showing that mobile sources such as motor vehicles have become an important source of air pollution.

  ● Because the user privacy agreement of "ZAO”App is not standardized, the Ministry of Industry and Information Technology conducted an inquiry interview with the relevant person in charge of Beijing Momo Technology Co., Ltd..

  ● The reporter learned from the People’s Bank of China on the 4th that P2P online lending institutions, whether in operation or out of operation, will be fully connected to the credit information system.

  ● Hetao Irrigation District in Inner Mongolia and Qianjinbei in Fuzhou, Jiangxi Province were included in the World Irrigation Project Heritage List in 2019 (the sixth batch).

  ● Beijing Daxing International Airport will have the official sailing conditions before September 15th.

  ● Hainan Province will include "unreasonable low-cost travel" in the category of public interest litigation.

  ● The China Tobacco Control Association released the survey results of 10 counties/towns in 8 cities, and nearly 60% of the cigarette outlets did not have signs prohibiting the sale of minors.

  ● Ma Hongjun, former deputy secretary of the Party Committee and president of Yunnan Forestry Vocational and Technical College, was expelled from party membership and public office.

  ● In the final match of Group A of the 2019 Basketball World Cup held on the 4th, the China men’s basketball team lost to the Venezuelan team by 59:72, ranking third in the group with a record of 1 win and 2 losses, and missed the top 16.

  [Expo]

  ● On September 4th, a New Zealand tourist bus rolled over, killing five tourists from China.

  ● On the 4th local time, an explosion occurred in a fireworks factory in India, and the death toll has risen to 19.

  ● The U.S. government intends to speed up the execution procedure of death penalty to punish the criminals of mass murder.

  ● The US-European satellite insurance collided, and the US company argued that the communication failure caused it to "do nothing".

  ● Iranian President Rouhani said on the 4th that Iran will further suspend the implementation of the comprehensive agreement on the Iranian nuclear issue.

  ● Due to the defection of some Members of Parliament, the British Prime Minister suffered a major setback in Parliament, or a general election will be held in advance.

  ● The South Korean Foreign Ministry said that the Rising Sun Flag is a symbol of militarism and should not appear in the Japanese Olympic Games.

  ● A formalin leakage accident occurred in a middle school in South Korea, and 51 students were sent to hospital.

  ● Scientists have warned that the melting amount of Greenland ice sheet in 2019 may set a historical record.

  ● A teenager in Britain only eats French fries, potato chips and white bread for a long time, and his eyes are blind due to nutritional imbalance.

  [hundred States]

  ● The trial of the man’s wife-killing case in Thailand ended, and the defendant refused to plead guilty. The case will be pronounced on November 8.

  ● The family members of the deceased in the Lijiang anti-killing case said that if the other party was sentenced to justifiable defense, they would not appeal.

  ● Due to the spontaneous combustion in the passenger’s charging treasure cabin, a flight of Eastern Airlines returned after taking off, and the police intervened in the investigation.

  ● Shanxi high-speed traffic police responded that "the police colluded with the car" and the police involved had been suspended.

  ● On the 4th, a crowded event occurred in the opening promotion of a shopping mall in Bazhong, Sichuan, which has injured 16 people.

  ● A public security bureau chief in Yunnan lost his horse and angered his mother. He cried in court when he was tried.

  ● Anhui cracked a huge network superstition fraud case, involving more than 50 million yuan.

  ● Huazhong University of Science and Technology responded to the suicide of Chen Zemin, a graduate student in 2016: it is fully cooperating with the public security organs to investigate and assisting the families of the students involved in handling the aftermath.

  ● A teacher of an off-campus cram school in Nanjing was arrested for allegedly molesting a female student.

  ● Nanning Customs cracked a major smuggling case of dried peppers from India and seized 620 tons of dried peppers involved.

  ● Hubei has launched a smart school bus. If a student is forgotten in the bus, the system will automatically call the police.

  ● According to astronomical experts, on the evening of the 6th of this month, Tianyu will stage "Jupiter and the Moon".

  Visual sense

  ● Recently, a brigade of the Air Force Aviation in the northern theater conducted ultra-low altitude valley flight training, and the pilot was clearly visible in the cabin.

  ● Rice in Qiandongnan Miao and Dong Autonomous Prefecture of Guizhou Province turns yellow one after another, and autumn is getting stronger.

  ● FIFA announced the emblem of FIFA World Cup Qatar 2022 in 2022, which looks like a white trophy from a distance.

  [sound]

  ● If you complain about your work, if you feel wronged in your heart, first look at the picture below. 30,000 people support the safety of 7 million people.

  — — On the 4th, Singaporean Prime Minister Lee Hsien Loong’s wife, Jing He, forwarded a post in the official discussion forum of the Major League of Police Support on her personal Facebook page, supporting the Hong Kong police.

 

  ● Brown rice is rich in vitamins, minerals and dietary fiber, which is suitable for people with three highs.

  — — Weibo, the official of Gree Electric, responded that "Dong Mingzhu claimed to make rice cookers for the three high crowds".

  [face]

  ● Mr. Tielang Dai, director and screenwriter of the animated film "Sheriff Black Cat", died at 19: 25 on the 4th due to illness at the age of 89.

  ● Recently, in Taizhou, Zhejiang, eight young "prospective doctors" worked together to save a suicidal woman who wanted to jump off a bridge on the way to the hospital for internship.

  ●78-year-old American writer Andrew • Kaplan is about to become the first "AndyBot" and realize "eternal life" on the cloud.

  See you at 8 o’clock tomorrow!

  Editor: Xiao Xiao Cai Chunlin

Reveal the details of Fan Debiao’s 48 million contract! The new season will not continue to be assisted by the transaction.

On September 18th, Beijing time, the details of Vanderbilt’s four-year $48 million contract were exposed, with a starting salary of $10.71 million and a player option of $13.29 million in the last year. The Lakers could not trade him in the new season. In the next few years, Fan Debiao will continue to assist James and Thick Eyebrows in winning the championship.

Previously, the Lakers and Vanderbilt reached a four-year and $48 million early renewal contract. Recently, the salary website Spotrac disclosed the details of Vanderbilt’s new contract.

$10.71 million in the 2024-25 season; $11.57 million in 25-26 season; 12.43 million dollars in 26-27 season; $13.29 million in 27-28 season (player option).

The annual salary of Fan Debiao’s four-year new contract is increasing year by year, and he has the player option in the last year; In addition, Fan Debiao will have a six-month trading freeze period, which will make him unable to be traded in the new season (February next year is the trading deadline).

Fan Debiao, 24, joined the Lakers before the 22-23 season trade deadline, played 26 regular season games for the Lakers, averaging 7.2 points, 6.7 rebounds, 1.6 assists and 1.2 steals, helping the Lakers to make a strong counterattack to the playoffs and all the way to the Western Conference.

Although Fan Debiao missed the opportunity to renew the four-year $71 million maximum salary contract, he renewed the four-year $48 million contract ahead of schedule, which is the biggest contract renewal he has ever obtained in his career. Next, Fan Debiao can play for the Lakers with peace of mind, and continue to assist James and Thick Eyebrows in winning the championship.

Toy spoiler again, sexy goddess villain joins Marvel Comics.

I don’t expect Marvel Comics spoilers, but I can’t stop the spoilers of toy manufacturers.

Funko Pop, the spoiler, directly announced the new series of "X-Men ’97" series "Red Queen" Madeline Phulel doll, which is the role of limited animation that Marvel Comics is currently building.

In previous Marvel Comics movies, this character has never appeared, which is the first show.

If you haven’t read comics, Madeleine may not be familiar with them, but she has two more famous names in Marvel Comics, the Red Queen and the Fairy Queen, which are villains in the X-Men.

Everyone may be more familiar with the ontology of the Red Queen. Phoenix Qin Gelei and Hong Huangshou are clones of Qin Gelei. In order to fight against the apocalypse, Mr. Jing Xie, the villain in the X-Men, got Qin Gelei’s DNA and cloned the Red Queen.

After the death of Phoenix Qin, the Red Queen, who has the same ability as Qin, became a substitute, and also gave birth to a child with the laser eye, which is the cable that appeared in the movie Death Attendant 2. Unfortunately, Qin didn’t die and came back, which directly led to the blackening of the Red Queen and signed an agreement with the devil to become a villain.

The Red Queen has almost the same ability as Chin, with telepathic ability, and even some memories of phoenix force and Chin, so her ability is very fate.

Because the dressing style after blackening is very bold, it is also a role that major cartoonists like to draw very much. Send some illustrations.