月度归档 2023年12月14日

American scholars have found that Chinese culture contains five ways to govern the country.

Source: China Daily China Watch Think Tank

Introduction: From ancient times to the present, Chinese civilization has learned from others and nurtured excellent values that transcend history and keep pace with the times. Chinese culture pays attention to ideological integration, self-governance, inheritance and reference, seeking truth from facts, beauty and beauty, and integrates these elements into the way of governing the country. The rise of China will not pose a threat to other countries. On the contrary, it will promote broader security, promote greater development and help all mankind create a better future.

Author: Joseph Gregory Mahoney

(Josef Gregory Mahoney)

Executive Director, International Center for Political Studies, East China Normal University

Deputy Editor-in-Chief of China Journal of Political Science.

No civilization or culture in the world can draw nutrition from its own history completely; None of them can make progress completely according to their own ideas; No one can fully release the creative potential of the whole society and achieve complete social justice.

Marxist view of history holds that progress is achieved by actively solving contradictions. Resolving conflicts can produce the result of promoting progress, and to achieve social progress, we must first promote human liberation and social justice. However, social progress does not mean that the past history can be erased or forgotten; On the contrary, there are some ancient values that can transcend history. In China, the concepts of "harmony" and "great harmony" are such values, which are essentially interlinked with the concepts of modern socialism and communism. Driven by the concept of good governance, these traditional Chinese civilizations and cultural values are also advancing with the times.

One of the ways of the continuous development of these values is mutual integration, which has long been a feature of China’s traditional thought and Marxism’s China-learning from each other’s strengths and adapting to changes. To some extent, this explains why China’s Marxism not only emphasizes Confucian concepts such as "well-off", but also advocates the Taoist principle of harmonious coexistence between man and nature, and even opens the door to all outstanding achievements of western civilization and other civilizations in the past and present.

Image source: China Daily

From this, we can sum up five key experiences related to governance in the history of China.

The first lesson: ideological integration

China is the first country in the world to create a similar modern national model, which started in the Qin Dynasty and accelerated to maturity in the Han Dynasty. During the Han Dynasty, China integrated the legalist thoughts of the Qin Dynasty with Confucianism, and established a professional national system. The most important thing was to attach importance to good governance and the rule of law. These achievements predate other civilizations and countries by hundreds or even thousands of years. In short, whether as a civilization or as a national system, China has created a national culture to protect itself from disputes over the excessive expansion of the empire.

The second experience: self-governance

Mind your own business, or you risk being ruled by others. In this regard, it is an eternal theme to establish a self-governance system, constantly promote self-improvement, and even carry out radical self-revolution when necessary, but it is often a difficult problem. It is unwise to try to rule others, it will only erode your self-governance ability, thus endangering your own sovereignty and security.

Indeed, throughout the history of imperialism, have we not seen such lessons again and again? Moreover, we can draw another conclusion from the history of imperialist development: aggression and conquest of others often rely on technological innovation, such as a new weapon or new tactics, rather than China’s emphasis on governance innovation since ancient times. For example, Alexander the Great, the ancient Macedonian king, relied on his father Philip II’s powerful military power to March eastward to India, but he could not rule and control all the territories he conquered.

At a more fundamental level, why are imperialist countries, whether it is the ancient Roman Empire, modern Britain or modern America, ultimately doomed to decline? The answer is: on the one hand, they have never mastered the art of self-governance-they can’t even manage themselves well, let alone others. On the other hand, their motivation to control, exploit and even plunder others is often to make up for the defects of domestic self-governance and externalize their internal failures to others. For example, the concept of protecting private property rights is deified. However, in the "zero-sum" game environment, it is this "golden rule" that leads to the fundamental inequality between people becoming the norm.

Image source: Xinhua News Agency

The third experience: inheritance and reference.

We must learn from our own history and culture, otherwise we may lose ourselves completely. As Okakura Tenjin, a Japanese art critic and author of The Book of Tea, warned, since the Meiji Restoration in the late 19th century, Japan has hastily embarked on the road of total westernization. At the same time of comprehensive modernization and transformation, it has almost completely abandoned its traditional values and culture, leaving only a superficial thing.

Countries should base their own development on their own culture and values, otherwise they may, like Japan, first repeat the mistakes of western imperialist countries’ history of expansion and aggression, and then, when a new era comes, they will be unable to carry out reforms to meet new needs and fall into the middle-income trap and security trap again.

In addition, many problems in today’s era, such as climate change, pandemic of new infectious diseases and other increasingly severe survival risks, are caused by some wrong values and behaviors. If they are not screened, some countries may easily get caught up in them. Or they may wander around for decades in the post-colonial era, unable to express their true identity or build a truly effective governance system for themselves, because they don’t really know who they are and where they come from, and they are still vulnerable to more powerful external forces, including former colonists. They will cultivate a sense of insecurity in these countries and use this sense of insecurity to achieve the goal of continuing to control them.

At the same time, countries must learn from others and share what they have learned. China learned a lot from Marxism, Leninism and the so-called Fordism, and benefited a lot from the Enlightenment, the industrial revolution and even the development history of the global capitalist economy. But the most important thing is to treat these past experiences and lessons with a rational and dialectical attitude, put them in an appropriate position and background, and take the essence and discard the dross.

Image source: China Daily

Article 4 Experience: Seeking truth from facts

No matter what role culture and values can play in an ideal state, no matter what lessons we learn from the past, the Chinese governance model has a law that transcends history: everything must start from the material foundation. Material determines consciousness and foundation determines architecture, which is an important principle of Marxism and the first lesson I learned when I came to work in China in 2010. What you see, hear, say and do should be consistent with the actual situation. In this regard, the development and progress of China’s governance model, both domestically and internationally, both in the past and now, have confirmed the correctness of this sentence.

Article 5 Experience: Beauty and Beauty Together

A rising and well-governed China is not a threat to other countries, but the opposite. The stronger and more efficient China becomes, the more it can reflect on its own historical experience, the more it can understand its own limitations, the more it can embody the deep-rooted cultural value of good governance, and the more it can treat other countries cautiously and support their progress as much as possible, because only in this way can it ensure wider security and greater development and create a common future for all mankind. In the past ten years, we have seen such a trend in the rapid development of the "the belt and road initiative" initiative, which is the only logical way forward for a country like China that emphasizes good governance.

Image source: China Daily

Understanding China’s "Harmony" Culture

Source: People’s Daily Online-People’s Daily Overseas Edition

The audience enjoyed the "Zhonghe Shaole" musical instrument in Qing Dynasty. Du Jianpo

Qing gan long Jin tai enamel figure holding pot Du Jianpo

Qing gan long Ji Qing Jin Cai hai Yan he Qing Zun Photo courtesy of Guobo

Qing Qianlong’s "seventy-two poems on the imperial month" is colored ink (September and October). Du Jianpo

From ancient stone tools, bone implements, jade articles and pottery to colorful export porcelain and finely carved lacquerware, from the silk painting "Fuxi Nu Wa Tu" drawn by the Tang Dynasty to the Tao Te Ching written by the calligrapher in fine small letters in the Yuan Dynasty … into the China National Museum "Harmony and Symbiosis-the Forbidden City-Guobo Tibetan Cultural Relics Joint Exhibition", rich cultural relics show the long history of Chinese civilization.

This exhibition is the first heavy special exhibition jointly launched by the Palace Museum and the National Museum of China. More than 400 cultural relics are selected from the rich collections of the Palace Museum and Guobo for display. The exhibition is divided into four units, which expounds the historical origin and rich connotation of China’s "harmony" culture from four aspects: the universe, the world, society and morality. The first unit, "Harmony between Heaven and Earth", explains the cosmology of the unity of heaven and man advocated by the Chinese nation since ancient times; The second unit, "Harmony among All Nations", explains the world view of harmony among all nations upheld by the Chinese nation when dealing with foreign relations; The third unit, "Yi Min An He", explains Chinese civilization’s respect and tolerance for the cultural diversity of all social strata and ethnic groups. The fourth unit, "Happiness lies in harmony with people", explains the moral concept of "people’s hearts are kind" of the Chinese nation.

Wisdom of the Unity of Heaven and Man

Stepping into the exhibition hall, the jade ritual vessels of Hongshan culture Yulong, Liangzhu culture Jade Cong and Qijia culture Jade Bi attracted the audience to stop and enjoy. Chinese ancestors collected natural jade and carefully crafted it into a ritual vessel to communicate with heaven and earth and offer sacrifices to ancestors. Today, thousands of years later, when we see these jade articles, we will still be amazed by the superb carving skills and rich imagination of our ancestors.

From chiseling stone, grinding bone and reeling silk to making pottery, smelting copper and painting lacquer, the ancients had a deeper and more comprehensive understanding of the development and utilization of natural materials and the laws of nature, and the emotional resonance and aesthetic concepts caused by natural phenomena were gradually integrated into labor practice and material creation, thus forming a unique ritual and music civilization and social system of the Chinese nation.

In ancient times, the ancestors in the middle and lower reaches of the Yellow River summed up the laws of natural changes according to the climate and four seasons alternately, so as to guide daily life and realize the progress of productive forces. Monthly order, that is, taking the four seasons as the general outline and December as the details, records the astronomical calendar and natural phenology in time, and arranges the decrees of production and life accordingly. In the exhibition hall, Qingganlong’s "Poems of seventy-two waiting for the moon" is the embodiment of the cultural tradition of "obeying the weather and responding to the times". This ink set consists of two boxes, with 6 drawers in each box and 6 spindles in each drawer, totaling 72 spindles. One spindle of ink corresponds to a phenology, with different sizes and shapes, including round, oval, square, hexagonal, leaf, tablet, harp and bell. Ink colors are divided into green, red, white, blue and yellow, which correspond to the traditional five elements in China: spring (first month and February) is wood, which corresponds to green; Summer (April and May) is fire, corresponding to red; Autumn (July and August) is gold, corresponding to white; Winter (October and November) is water, corresponding to blue; The turn of the two seasons (March, June, September and December) is earth, which means activation and hair growth, corresponding to yellow.

Next to the moon-colored ink, there is a set of poems cups with colorful December flowers in Qing Kangxi. This set of multicolored cups consists of 12 pieces. The bright white glaze is decorated with blue and white multicolored flowers. On the one hand, the representative flowers of each month are painted, and on the other hand, the poems corresponding to the flowers are inscribed. Most of the poems are taken from The Whole Tang Poetry. This set of porcelain cups belongs to the imperial wine glasses, with thin and light tires, beautiful patterns and neat styles, which represents the highest level of making blue and white multicolored thin-shell porcelain in Jingdezhen Imperial Kiln Factory in Kangxi Dynasty.

On the one hand, there are bronze bells, chimes and cymbals in the Spring and Autumn Period and the Warring States Period, and on the other hand, there is the glittering "Zhonghe Shaole" musical instrument in the Qing Dynasty. The two sets of exhibits reflect the inheritance and development of Chinese ritual and music culture for thousands of years. Elegant music is the orthodox music used in ancient China to worship heaven and earth, ancestors, and banquets. Its system was formulated in the early years of the Western Zhou Dynasty. The main musical instruments of ancient elegant music are chimes and chimes. The music begins with a bronze bell and ends with a jade chime, which is a combination of many voices and symbolizes "golden sound and jade vibration". "Zhonghe Shaole" has the highest specification in the music system of Ming and Qing Dynasties, and is mainly used for altar and temple sacrifices and national ceremonies above Zhongsi. The bronze-gilded chime with double dragons and dragons’ buttons and dragons’ patterns made during the reign of Emperor Qianlong of Qing Dynasty was hung on the shelf carved with dragons and painted with gold in two layers, showing its dignity and elegance. Matching with it, the jadeite-painted plait with Un-yong Kim pattern is made of precious jade from Hetian, Xinjiang, and both sides of the chime are decorated with Un-yong Kim pattern. The golden yellow of the gold-painted pattern and the emerald green of the jade are brilliant.

Openness and tolerance

In the independent showcase, a small seal on one side evokes people’s reverie of desert wind and smoke and camel bells. This lute was unearthed from Zhang Qian’s tomb in Chenggu County, Shaanxi Province, and the front is engraved with the words "Bowang-Zao" in Yang. During the period of Emperor Wu of the Han Dynasty, Zhang Qian was ordered to make two missions to the Western Regions, which opened up the world-famous Silk Road and was named Bo Wanghou.

The brocade of the Tang Dynasty with decorative group patterns, knight patterns and pig head patterns tells the story of increasing prosperity after the Silk Road was opened for thousands of years. The exotic patterns are integrated with the traditional auspicious patterns in the Central Plains, presenting an open, inclusive and colorful prosperous scene.

Painted porcelain from Changsha kiln in the Tang Dynasty, celadon from Longquan kiln in the Yuan Dynasty, blue-and-white porcelain from Jingdezhen kiln in the Ming Dynasty, and wide-colored porcelain in the Qing Dynasty … Famous export porcelain products of past dynasties witnessed the prosperity of the Maritime Silk Road. A green glazed phoenix tail statue of Longquan kiln with elegant shape and exquisite decoration attracted the reporter’s attention. This statue has a long neck, rich shoulders, and gradually converges below the abdomen, slightly skimming near the foot and circling the foot. Thick blue glaze is applied inside and outside the porcelain, and the glaze is open. The neck is carved with dense chords, the upper abdomen is carved with branches-bound peony, and the lower abdomen is carved with chrysanthemum petals. According to reports, in a Yuan Dynasty shipwreck full of ceramics in Xin ‘an sea area, South Korea, a phoenix-tailed statue with green glaze and peony pattern in Longquan kiln was found, which proved that Longquan kiln celadon played an important role in the cultural exchange and trade of the Maritime Silk Road in Yuan Dynasty.

Corresponding to these export porcelains, overseas countries learn from China’s porcelain-making technology to produce porcelains. For example, Koryo celadon in the 12th century, Jingdezhen multicolored porcelain imitated by Maisen kiln in Europe in the 18th century, and Dehua kiln white porcelain imitated by Japan in the 19th century. These foreign porcelain products have flowed into China and entered the palace, which has become a much-told story for the exchange and mutual learning between Chinese and foreign civilizations.

Passing through a porch that imitates the panorama of the Forbidden City, a series of exhibits come into view, which reflect the achievements of innovation and development after the introduction of western culture into China. The figurines of the Qing-Gan-Long Golden Fetus Enamel are combined with many techniques such as inlay, engraving, silk-twisting enamel and painting enamel, which are exquisite and amazing. This pot is made of gold, and its shape is gourd-shaped. The whole body is painted with blue enamel, decorated with twisted silk and lotus patterns, and inlaid with pearls and corals in many places. Painted enamels with different sizes and shapes are symmetrically arranged on the lid, neck, lower abdomen and large abdomen, and figures, flowers and courtyard landscapes are painted inside the enamel. Under it, it is equipped with a lotus-carved gold-plated copper seat. Cloisoned enamel and painted enamel are all imported from the west. During Qianlong period, there were few figures decorated in enamel products, so this device can be called a masterpiece. The ladies and courtyard figures painted in the opening of the vessel are traditional paintings in China, but they are expressed by European techniques, which reflects the artistic style of combining Chinese and Western styles.

The morality of harmony and goodness

The third unit of the exhibition presents a picture of the harmonious coexistence of scholars, agriculture, industry and commerce in ancient China. "Han Bao Sai Wu Huan leads many leaders" camel button bronze seal is the official seal awarded by the Eastern Han Dynasty court to the leaders of Wu Huan nationality. Wuhuan is a branch of Donghu people in ancient China. The title of "leading the crowd" is related to his deeds such as leading the crowd to join, guarding the frontier fortress, helping the war and counterinsurgency. Cultural relics with national characteristics, such as the bronze musical instruments of southwest nationalities in Han Dynasty, the jade carvings of "Spring Water" and "Autumn Mountain" in Jin Dynasty, and the "Gong Gong Tu" in Ming and Qing Dynasties, reflect the colorful national culture.

The Southern Tour of Qianlong is a huge historical picture of Qing Dynasty painter Xu Yang’s first southern tour of Jiangsu and Zhejiang in 1751 with "imperial poetry as the picture". The whole picture consists of 12 volumes, which combines poetry, calligraphy and painting, and realistically depicts the scene of Qianlong’s early trip to the south of the Yangtze River, the province asking for customs, inspecting officials and the people, inspecting river workers, reviewing divisions and brigades, offering sacrifices to Yuling and visiting scenic spots in lakes and mountains, which truly reflects the splendid rivers and mountains and social features. In this exhibition, the sixth volume of the Southern Tour of Qianlong was exhibited. This volume is entitled "Zhu Gu Su", which focuses on the landscape from Changmen to Xumen in Suzhou. The whole painting takes the Grand Canal as the main axis, with houses and shops along the banks of the river, which is full of prosperity and prosperity.

The foundation of a harmonious society is the values of "people are kind" and "harmony is the most important". Ming Xianzong Zhu Jianshen painted the axis of "A Harmony Map", depicting three old people huddled together, with the old man on the left wearing a Taoist crown, the old man in the middle dressed as a monk, and a Confucian scholar wearing a square towel on the right. The composition of the whole work is ingenious, and it looks like a smiling Maitreya sitting cross-legged, beaming and harmonious, showing the thought of the unity and harmonious blending of Confucianism, Buddhism and Taoism.

At the end of the exhibition, a piece of green and golden colors, Haiyan River, attracted people’s attention. The outer wall of this device is painted with blue enamel, with gold-painted branches-bound peony, banana leaf pattern, ruyi cloud pattern, etc., and near the foot is decorated with pastel lotus pattern and lotus bead pattern, and a pair of white swallows with wings spread and tails cut are carved between the shoulders and necks as ears. This porcelain statue was fired by Jingdezhen Imperial Kiln in the Qing Dynasty for Haiyan Hall in Yuanmingyuan. It needs to be put into the kiln and painted many times, and its technology is superb, which is a combination of carving, pasting and embossing. The blue color of this statue symbolizes "Heqing", and Yan is homophonic with "Yan", which means that Haiyan River is clear and the world is peaceful.

Only exercise can reverse the clock of life.


The media reported a news in Xi ‘an that a 29-year-old man, Xiao Wang, went to the hospital with pain and discomfort in his left calf after playing games for five hours, and was diagnosed with acute deep vein thrombosis.

The doctor mentioned that some patients with thrombosis have swelling and pain in the whole lower limbs, which can not be alleviated, seriously affecting their normal life and work, and thrombosis is a "no-fault" disease.Sitting for a long time will lead to blood stasis in deep veins of lower limbs, and then form thrombosis.

If the thrombus falls off after being squeezed by external force, it will block the pulmonary artery. Pulmonary embolism will bring many dangers, even sudden death.

Biology believes that ancient humans living on the prairie were constantly running, jumping and chasing prey, and our bodies were born for sports.

Muscles, ligaments and tendons support bones, allowing us to run, jump and live actively.

Conversely, moderate exercise and an active lifestyle will also make muscles stronger.

With the process of industrial revolution and Internet revolution, the most important activity of human beings has become to operate the machine in a fixed position, or to stand, or to sit for a long time, and to be unable to walk for hours.

However, the evolution of human structure does not adapt to the long-standing or sedentary working style, and it also suffers more physical loss.

We will see that more and more diseases that originally appeared in the elderly are becoming more and more common among young people. At the same time, more and more people are suffering from chronic diseases in their later years, and people’s average life expectancy has become longer, but the "time to live healthily" has become shorter.

Of course, there are counterexamples,We find that more and more people are getting older, but their bodies have changed little, as if they were frozen. They keep long-term exercise and good sleep.

Younger next year: sports empowermentIt is pointed out that getting old does not mean recession, and the decision of recession is in our own hands. Stick to exercise, and you can refuse to decline and live a healthy and energetic life.

Chris Crowley | Houlang Publishing House

Chris Crawley, one of the authors of this book, is a retired lawyer. In his 70s, he was still riding and skiing, and in his 80s, he could still participate in all kinds of outdoor sports without obstacles.

He once thought that when he reached the age of 60, his feet were like stepping on a smooth slope-a long slope leading to old age and death.

Year after year, I become more and more bloated, slower and weaker, and suffer more and more pain. Eyes can’t see, ears can’t hear, and hip joints and knees are becoming more and more useless.

When I was young, my "friends" who played with me curled up and became grumpy, making it easier to say stupid things.

He imagined that his muscles looked like pleated cloth, trapped in a wheelchair, waiting for death …

This is the true state of many people who are over the age of ancient times. Obviously, there are still so many sights to see and so many new things to experience, but the aging body binds itself, and you deeply understand what "the body can’t keep up with the soul".

Until Chris met his training coach, he found that,Disease and aging are not the inevitable result of aging, sedentary is the catalyst of aging.

No matter how much food you eat, as long as you don’t exercise, you are telling your body that you are suffering from famine.

You tell your body that it’s time to get old, it’s time to start a low-calorie and indifferent mode, it’s time to store every bit of food as fat, it’s time to abandon the immune system, it’s time to let muscles disappear, let joints age, it’s time to find a cave, curl up and start shaking.

Modern people are sedentary, don’t like socializing, and eat everything you can, just like the signal from famine or winter, which makes the body respond to "aging".

So, when the sun goes down, you turn on the TV and sit for hours; When you watch TV, eat snacks and drink beer; When you give up life and participation, you begin to get old.

How to avoid aging? The answer given by Younger Next Year is:Only exercise can continuously make the brain send growth signals to the body and reverse the biological clock.

Exercise can bring at least five changes to the body:

1. Remodeling and improving aerobic foundation.

When a person is lazy, his body will slowly become sluggish, while aerobic exercise can prevent remodeling and repair the aerobic system, and help the body get back on its feet.

2. Reduce the occurrence of diseases.

Aerobic exercise can greatly reduce the occurrence of inflammation and reduce inflammation, which can help us eliminate half of serious diseases.

3. Improve mood and reduce depression.

Aerobic exercise is a good medicine to improve mood, which makes us more energetic and optimistic, reduces indecision and indecision, and improves work efficiency.

Step 4 relieve stress

In the face of pressure, human instinct is to fight or run, and exercise is the best way to release pressure.

During exercise, the brain will secrete more endorphins. Endorphins are natural painkillers, which can bring euphoria and help you relieve stress.

At the same time, exercise gives your brain something to focus on, giving you a chance to talk to yourself and stop worrying. The feeling of controlling your body will also give you a sense of control over your life.

5. Make yourself smarter.

There is a brain-derived neurotrophic factor, also called BDNF, which provides nutrients for the brain.

It can promote the connection and activity between neurons in the brain. When neurons in our brain become more active and connected, our brain will become smarter and more responsive.

The magic of exercise is that it is the best way to make the body produce more BDNF.

In the experiment of mice, it was found that the longer the mice ran on the wheel, the higher the BDNF level in their brains.

German researchers also found in experiments that the speed at which people learn vocabulary after exercise is 20% higher than that before exercise.

How much exercise is appropriate?

What kind of exercise is most beneficial to the body?

In "Younger Next Year: Sports Empowerment",From now on, exercise six days a week and keep exercising, that is, keep sending "growth" information to your body.

At the first level, the goal we set for ourselves is to do 45 minutes of "long and slow" aerobic exercise without any discomfort, such as cycling, jogging, brisk walking and so on;

The second level, 45 minutes of "long and slow" aerobic exercise four days a week, and 45 minutes of weight training two days a week;

At the third level, do 45 minutes of long and slow exercise once or twice a week. On other days of aerobic exercise, let the heart rate reach 70% ~ 85% of the highest heart rate.

Cameron Diaz, a famous actress who appeared in The Grinch in Disguise and Charlie’s Angels, wrote a book called Your Body is the Start of Everything. She wrote:

Health is not just the absence of illness, but when you wake up, get up, make breakfast and move in the morning, you feel great; It is that you have a keen, clear and meticulous mind and a happy heart.

The charm of sports is that the more you do, the better you believe you will do.

If you want to improve your body, your health, your IQ and mind, exercise now!

author | Gan Lanlan, write other people’s stories and live your own life.

picture | vision china, Internet (if there is any infringement, please contact to delete)

These 24 sets are suitable for everyday fashion wear. They look beautiful when worn. You may wish to collect them in early autumn.

Autumn clothes wear fashionable atmosphere, and different styles are worn with different combinations. 24 sets of fashionable autumn clothes have different styles, some of which are youthful and some are quiet next door. Different styles have interpreted different selves, found their own styles and matched their favorite clothes, which is what every girl loves!

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First, fashion autumn clothes are worn.

1. coat

How can you get a suit jacket with an autumn coat? The black suit jacket is simple and formal, and the grass green suit jacket is covered with a simple white T-shirt, which is comfortable and gentle to wear in autumn.

With black straight pants, modify the leg shape, wear the visual sense of long legs, and the legs are slightly split.It can make the calf slimmer, and it can also make the wear itself look more fashionable and personalized.

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2. Pants

Autumn pants must have jeans, jeans can be said to be very common all year round, slim jeans are very suitable for wearing with boots in autumn, cool, Shuai Shuai.Wearing sexy and handsome, and wearing it like this is super leg-long, and the long legs will feel immediately.

The top is paired with a one-shoulder sweater, which is particularly slim, especially highlighting the shoulders and necks of girls, and the local charm is often more attractive.

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3. Skirts

The autumn knitted dress is worth starting with, a classic diamond plaid knitted skirt, which is classic and retro.And very warm, not only full of autumn atmosphere, but also very practical and versatile.

It is not only suitable for daily matching, but also suitable for going out to play. With a suit jacket of the same color, it is simple to wear the same color, which shows the elegance of girls and naturally improves their temperament!

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Second, the matching skills of fashion autumn clothes

1, color echo

Color echo is the most important trick to wear.Dark gray sweater cardigan, full of college spirit, age-reducing and cute, no matter what clothes are worn inside, they are very beautiful. You can wear a halter top inside or a simple shirt.

With a small black pleated skirt, simple three-color matching, the fashion sense of age-reducing wear is really eye-catching, so full of energy is also very suitable for dating!

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2, wide outside and tight inside

Wide outside and tight inside is a very slim wearing skill, and it is also very slim and natural to wear in autumn.The khaki loose long trench coat is simple and natural, and it is also super beautiful and bright, which is more handy to match.

The more suitable style is intellectual atmosphere, with a slim shirt inside, which is full of age reduction and cuteness, while the combination of light mature girls and students is mature, and different people can bring different feelings with the same clothes.

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3. The upper part is short and the lower part is long

Dressing is something we need to experience every day in our lives. Good dressing can also make women more confident and charming.

The beige short sweater is slim and slim, highlighting the waist and wearing a sexy figure curve. With black straight trousers,Wearing short clothes and long clothes can also make girls more confident and sexy. If they are tired of wearing loose and sweet clothes, they can also try slim sexy clothes!

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Second, fashion autumn clothes with templates

1. Knitwear+skirt

The blue pullover sweater is very beautiful to wear, very sweet and fresh. With the denim skirt, the hem of the skirt is also very loose, which will make the girl’s figure curve look more beautiful and sexy.

However, the style of wearing is close to the sweetness. If you want to have a figure and a face value, wear it in autumn and plant grass as soon as possible!

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2. Knitted cardigan+dress

Knitted beige cardigan is quiet and elegant, simple and natural, full of vitality and very cute. It is a beige dress inside, and the warm color makes the color look very good, and it looks very smart for girls.

Paired with a pair of canvas shoes, simple, elegant and natural, with a pair of orange canvas shoes, a whole image of a good girl.

Today’s football analysis recommended, 003 La Palmas La Liga vs Atletico Madrid

lapper maas

Las palmas ranked 10th in the standings with 14 points. Poor performance at the beginning of this season, only winning one game.

Recently, the state of La Palmas has rebounded. The team has won a winning streak in the last two games, but the strength of the opponents is limited.

Atletico Madrid

Atletico Madrid does not lose to Real Madrid and Barcelona in La Liga strength; They have always been one of the strong contenders for the La Liga title.

Last season, Atletico performed well and won the third place in the league; This season, Atletico Madrid still showed a strong competitive state.

Comprehensive analysis:

The two sides have confronted each other for nearly eight times, and La Palmas has only scored 1 win, 0 draw and 7 losses. It can be seen that La Palmas is at a disadvantage. At present, it is a critical period for Atletico Madrid to try its best to grab points, and Atletico Madrid will try its best to fight against its opponents. At present, the lineup of Atletico Madrid is basically complete, and the team has no core players absent for the time being. By comprehensively comparing the current situation and strength of both sides. This game may wish to look forward to the performance of Atletico Madrid.

Forecast of this field: subjective and negative

Score: 0-2 1-2

Why is your collocation always ordinary? I don’t understand these three points of fashion, so it’s no wonder I’m not foreign.

If you want to enhance your charm and get rid of rusticity quickly by collocation, our collocation should not be too casual. A woman with real temperament will not follow suit at will. When you want to find a collocation that can keep warm and fashionable in winter, maybe you can look at the following fashionable collocation and understand these three points of fashion, and you can easily become fashionable with foreign flavor.

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First, master 3-point fashion, but not foreign style.

(1) let you have long legs by being short at the top and long at the bottom.

The biggest figure problem of short or short-legged girls is that the proportion is not good enough. At this time, we don’t have to worry. We can improve our personal proportion easily by mastering the classic collocation skills of short and long.

The collocation of jacket and high-waisted trousers is mainly to make the position of our waist be pulled up, which can highlight your waist and visually extend the leg length.

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② Personality overlapping highlights taste.

Girls with average collocation skills rarely try to mix and match at will in their daily lives, but if you really want to wear a sense of high class, overlapping is definitely indispensable.

Especially in winter, it is recommended.You can boldly use all kinds of coats to fold and wear.Through various loose coats, bottoming shirts, sweaters, etc., the style is changed, thus easily embodying the sense of fashion.

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③ Boldly express charm with color.

In daily collocation, black, white and gray are the most common, classic and versatile, but for some girls who pursue individuality,Single color matching is always boring. At this time, it is really easy to express your personality through beautiful popular color matching.

For example, in winter, in addition to the basic black, white, gray and earth tone, green, pink and purple clothes can also be used, but the saturation is not too high, otherwise there will be a risk of blackening.

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andColor not only affects skin color, but also affects our matching proportion. Different colors of upper and lower body clothes can form a more obvious style visually.

For example, dark bottoms with light-colored tops can also be divided into our proportions at the color division, so that the proportion of the figure can be adjusted. When you match, you should remember that the color division point should be raised as high as possible, so as to avoid appearing fifty-fifty.

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Second, these are fashionable and foreign, and they look good when copied.

In winter, all kinds of cotton-padded jacket are indispensable clothes in our wardrobe. How should a cotton-padded jacket with a short foundation be matched? First of all, girlsYou have to look at the inside. The inside style is simple and low-key, and it can be worn with a down jacket, so you can refuse to be bloated.Form a better bonus effect. For example, these simple sweaters with solid color down jackets have a strong sense of layering.

Simply matching wide-leg pants with the lower body can also block the body disadvantage, modify our existing body problems, and easily foster strengths and avoid weaknesses.

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When wearing a loose coat, if you are worried that you will look fat if you cover your waist, then you can also match a variety of high-waist pants to form a more obvious connection.

By matching high-waist trousers with a short coat to modify your figure, you can also open your coat, which obviously highlights your waist curve. This collocation will basically not appear bloated.

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The matching of the same color has always been very classic. When girls and friends don’t know how to match, it should be no problem to choose the same style for the color of tops and trousers..

Simple matching of the same color makes the whole shape look more harmonious and more closely connected, and it does not seem to be inconsistent.

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Same-color collocation does not mean that the colors must be exactly the same, we can use the collocation of near-color system.It can also be combined with colors with uniform color system and different brightness. With a sense of hierarchy, it will not be too complicated and particularly easy to control.

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Winter collocation only needs to master the above fashionable ideas and see how these fashionistas are matched, which will always enable you to gain more ideas in dressing and master more ways to become beautiful, and you can become a goddess inadvertently.

Cultural self-confidence, spiritual strength is more high.

Source: People’s Daily Online-People’s Daily Overseas Edition

Traditional non-legacy relies on the short video "circle powder" for the younger generation; The Battle at Lake Changjin, The Awakeing Age and other main melody film and television works have aroused empathy among the whole people; Weekends in museums and grand theaters have become a lifestyle … In the past year, China’s cultural undertakings and cultural industries have flourished, and people’s sense of cultural acquisition and happiness has been continuously enhanced.

Culture makes the country prosperous and the nation strong. The Fifth Plenary Session of the 19th CPC Central Committee clearly put forward the long-term goal of building a cultural power by 2035. How to stimulate endogenous motivation with culture and condense the spiritual strength of forging ahead in a new journey? Our reporter interviewed a number of deputies.

Cultural undertakings flourish.

According to Yan Jingming, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Writers Association, literary and artistic creation has flourished in recent years, and literature, movies, TV dramas and stage art have all made great achievements, which is gratifying. "China writers have provided a large number of excellent works to express real life, tell the story of China well and carry forward the main theme of the times; Excellent film and television dramas carry forward the spirit of the times and are full of feelings of home and country, which has aroused enthusiastic response among the broad masses of the people, especially young audiences, and fully embodies the power of culture. "

Cultural undertakings such as press and publication, radio, film and television, literature and art have flourished, further enriching the spiritual and cultural life of the people; Museums and city parks are open for free, and public cultural services are continuously upgraded, making it more convenient for people to enjoy cultural life.

According to the statistics of the Ministry of Culture and Tourism, by the end of 2020, there were 3,212 public libraries, 618 art galleries, 5,788 museums, 3,327 cultural centers, more than 40,000 cultural stations and 575,400 village-level comprehensive cultural service centers. All public libraries, cultural centers, cultural stations, art galleries and more than 90% museums are open free of charge, achieving "barrier-free, zero threshold".

Wu Weishan, member of Chinese People’s Political Consultative Conference and director of China Art Museum, has a deep understanding of the people’s high cultural enthusiasm. Since the normalization of epidemic prevention and control, the number of people making appointments for China Art Museum is 1,800 per day, and tickets are often booked out several days in advance, especially on weekends. "This reflects the public’s demand for beauty and culture." Wu Weishan said that the China Art Museum also responded to the public’s voice by holding online exhibitions and other ways. In his view, it is necessary to strengthen the aesthetic education of the whole people, enrich and cultivate the social and cultural atmosphere with the idea, spirit, behavior and creation of beauty, improve the aesthetic and humanistic quality of the whole people and enhance cultural self-confidence with aesthetic education and cultural people.

Cultural self-confidence is constantly increasing.

Only by establishing a high degree of cultural self-confidence, can a country and a nation forge the determination to persist, the courage to work hard and the vitality of innovation and creation, and let the spiritual building of the country and the nation stand tall. At this year’s two sessions, the deputies generally felt that with the continuous development of China’s cultural undertakings and cultural industries, people’s spiritual and cultural life has been continuously enriched and cultural self-confidence has been continuously enhanced.

"In the process of China opera going out, we won applause and recognition from the world audience, which greatly enhanced the cultural confidence of our opera people. We are increasingly aware that only national ones are the world’s. " Li Shujian, deputy to the National People’s Congress and vice chairman of the Chinese Dramatists Association, said. In recent years, he has led Henan Yu Theatre to perform in more than 30 countries and regions, including Broadway in the United States and Dolby Theatre in Hollywood. "Especially after the performance of Henan Opera" Cheng Ying Saving the Orphan "in the United States, local stars enthusiastically took photos with us, and many foreign audiences met me backstage and said that we told a good story." Li Shujian said. In order to facilitate the understanding of foreign audiences, "Saving the Orphan in Cheng Ying" has subtitles in seven languages.

It is not only a traditional opera, but also the original opera’s going out to sea has let the world see the new atmosphere of China culture.

Ke Jun, deputy to the National People’s Congress and general manager of Jiangsu Performing Arts Group, said that the original operas such as River of Transportation, Jian Zhen’s East Crossing and Rabe’s Diary used the concept of integration and innovation to tell the story of China in an international language, and promoted the exchange of civilizations and mutual learning. Among them, "Jian Zhen’s Journey to the East" and "Rabe’s Diary" toured in Los Angeles, new york, Berlin, Hamburg and Vienna respectively in 2019, and were appraised by Chinese and foreign media as "China’s original opera with high standard, high quality, deep connotation, phenomenal level and world level".

"These achievements have enabled us to see the new atmosphere of a cultural power and greatly enhanced our cultural self-confidence. The creative transformation and innovative development of Chinese excellent traditional culture is promising. " Ke Jun said.

Building a strong cultural country

This year is the second year of implementing the 14th Five-Year Plan. How to better promote the construction of a strong cultural country is also a topic of concern to the deputies.

The success of the opening ceremony of the Beijing Winter Olympics showed the world the strength of digital technology in China and the charm of China culture. With the help of new technologies such as 5G, ultra-high-definition video and free viewing angle, the audience has gained a better sense of immersion and presence, which are the cultural and scientific achievements of the deep integration of cultural industries and new technologies.

This year’s government work report puts forward, "promote the digitalization of public culture, promote the optimization of the layout of grassroots cultural facilities and resource sharing, and expand the supply of high-quality cultural products and services." In this regard, Ma Huateng, deputy to the National People’s Congress and chairman and CEO of Tencent’s board of directors, believes that the integration of cultural science and technology is the cross-cutting field of the two strategies of strengthening the country by culture and technology, and the special project of "cross-border application" of cultural scientific and technological achievements should be deployed to promote the value spillover for other industries, further enhance the independent innovation capability of science and technology, and at the same time deploy the special project of "deep application" of cultural scientific and technological achievements to promote the high-quality development of cultural industries.

Han Yongjin, deputy to the National People’s Congress and chairman of the National Library Council, believes that it is necessary to strengthen the theoretical research of cultural power, especially the research on the index system of cultural power; At the same time, we should pay attention to giving full play to the power of literature classics to make the words in them come alive. "Literature classics are engraved with the spirit of China and the soul of the nation, bearing the historical memory, ideological wisdom and knowledge system of the Chinese nation, and are the driving force and source for us to realize the great rejuvenation of the Chinese nation." Han Yongjin said that the most fundamental thing to make the words in the classics come alive is to guide everyone to read. This year, national reading has appeared in the government work report for the ninth time.

Embracing the future is also the aspiration of the representatives of the literary and art circles. Ji Wei, member of Chinese People’s Political Consultative Conference and vice chairman of the Chinese Quyi Artists Association, believes that the COVID-19 epidemic has changed the performance mode of traditional Quyi. "In the Internet age, traditional folk art cannot be absent. Every literary and art troupe must adapt to the new situation in which online and offline performance methods coexist and communication methods change, and give full play to the role of literary light cavalry. " Ji Wei said, "As long as the’ soul’ of traditional folk art is still there, it will certainly attract the attention of young people."

What is culture? How to explain culture?

What is culture?

If culture talks about appearances, it is: everything that is different from nature in human social life is culture. As long as it is not natural, it is created by people, and it is all culture, but this is only the appearance.

The core of culture: it is the common way of thinking and values formed by this nation that has lived for a long time in a special natural environment and a unique mode of production and lifestyle. This is culture. Specific environment, specific period. Then a group of people generated this value. For example, if he lives on the plateau, or the natural environment on this plain is different from that on the prairie, and his way of life and production are different, then his way of thinking and values are different. This way of thinking and values, he is not a person, he is the common lifestyle and values of this nation or this country, and this is culture.

We in China pay attention to family and everything. We have talked about it for more than 2,000 years. Now the common people also recognize it. It is this value that China people recognize. Therefore, culture is a unique value of a farming nation.

The most basic bond of farming people’s survival is blood, but the basic unit of survival is family, so from this perspective, this family and everything is the unique culture of our Chinese nation. Not in other countries, because their lifestyles and production methods are different, he will change. For example, in Hanshu, especially in Biography of Xiongnu, there is a dialogue between Han Division and Xiongnu, which is called Khan’s dialogue between them. This is called two different cultures, which are actually right from their respective perspectives, but because of their different lifestyles and production methods, I think you are wrong, and you think I am wrong. So what is right and what is wrong? What is suitable for our survival is called right.

# Culture # # Xiongnu #

Without Li Jiaqi and Viya, which beauty brands are better off?

Reporter | Chen Qirui

Editor | Lou Qinqin

Not all beauty brands rely on head anchors.

On July 13th, the local beauty brand Polaiya said at the investor exchange meeting that in 2021, the head anchor delivery accounted for a small single digit in the total sales of product live broadcast. On Tik Tok, nearly 60% of Polaiya’s live broadcast activities are self-broadcast by the brand. At present, Polaiya mainly broadcasts live on Tmall, Tik Tok and JD.COM platforms.

During the "6.18" period in 2022, Polaiya ranked fifth in the Tmall beauty sales list; Its make-up brand Caitang ranks ninth in Tmall’s make-up sales list. In the future, Polaiya will continue to broadcast live, and this year, it will open a second official account in Tik Tok, mainly to promote popular items such as the essence of double antibodies.

According to the report of Qingyan, the information media in the beauty industry, Lin Qingxuan’s self-broadcast accounted for 60% during the "6.18" period in 2022, and the master anchor accounted for 40%. Shanghai jahwa Group, which owns brands such as herborist and Yuze, started the construction of the live broadcast center in December 2021, saying that 70% of the self-broadcast content will be completed by the internal team in 2021, and the store self-broadcast GMV will increase by more than 300% year-on-year.

According to the research report of CITIC Securities, in 2021, Li Jiaqi and Viya will account for about 10% of the live broadcast sales of Polaiya. Li Jiaqi and Viya accounted for about 25% of the live broadcast sales in shanghai jahwa, mainly in Yuze and herborist. According to the report, most A-share cosmetics listed companies are not highly dependent on the head anchor.

With the rise of anchors such as Li Jiaqi and Viya, live broadcast has become an important channel for beauty brands to promote online sales growth.

In this process, the head anchor promoted the sales growth of high-end overseas brands such as Lancome and Estee Lauder, and also made new domestic brands such as Perfect Diary and Flower Xizi come out of the circle, while local brands such as Polaiya and Yuze, which have been established for many years, also made a second spring through live broadcast.

However, the problem that some brands rely too much on the head anchor soon appears. The head anchor has a stronger voice, and the pit fee is more expensive. Beauty brands entering the live broadcast room of the head anchor sometimes lose money and earn traffic. Previously, the dispute between Li Jiaqi and L ‘Oré al also showed that the head anchor’s price requirements risked disrupting the brand price order.

Recently, after anchors such as Li Jiaqi and Viya stopped broadcasting one after another, some brands also realized that over-reliance on head anchors would increase the uncertainty of development. During "June 18th" in 2022, Li Jiaqi suddenly stopped broadcasting, which once caused a large inventory backlog of brands.

In fact, some beauty brands have already begun to reduce their investment in the head anchor, mainly by adding more stores to broadcast themselves. As early as the early outbreak of the epidemic in 2020, some beauty brands such as Lancome began to gradually increase their investment in self-broadcasting in order to reduce the losses caused by the closure of stores.

With the rise of short video platforms such as Tik Tok and Aauto Quicker, beauty brands have gradually extended their self-broadcasting channels from Taobao. In addition to beauty brands, the practice of self-broadcasting is also used by shopping malls such as Yintai, and counter clerks can broadcast live in shopping malls after training. Yintai’s self-broadcasting in shopping malls has established its own system.

Since the previously popular head anchor has gradually faded out, whether it is willing or not, it has become an inevitable trend for beauty brands to reduce their dependence on the head anchor. But not all brands can achieve sales growth through self-broadcasting.

At present, the successful self-broadcast beauty brands have usually developed in the market for a long time, and have a large number of sales points in offline channels. They have a considerable budget to build a live broadcast base, which can be broadcast by their own teams on Tmall and Tik Tok, and also gain exposure in the live broadcast of comprehensive shopping malls such as Yintai.

For those start-up brands, it is usually difficult to get traffic attention by choosing self-broadcasting, and entering the live broadcast room of the head anchor is often a key step for them to enter the mass market. In 2022, the "6.18" Tmall beauty and make-up sales list also showed that, without the support of the head anchor, the number of start-up local brands on the list had been greatly reduced, and overseas brands that had been suppressed once again dominated the list.

The excessive concentration of resources by the head anchor leads to the inequality of the right to speak between the anchor and the brand, but also because of the concentration of resources, the head anchor can bring rare traffic to small brands that lack exposure. In the current period when the field of head anchor is still green and yellow, start-up brands and small brands may face more challenges.

In the "turning point year" in 2023, the beauty industry has these major trends.

Winston Churchill once said, "Never waste a crisis", because there are endless possibilities hidden in the crisis.

With the full opening of epidemic control in the whole country, people’s lives have taken on a new look: they exposed themselves at the first time when they were yang, and exchanged virus strains with their patients. Those who were yang-free or worried everywhere, or suffered from "phantom yang syndrome". When the whole people are talking about the new meanings of Yang Guo, Yang Kang and Wang Zhongyang, and using "Baojuan" and Yang Di to create stalks, the trend of ion ironing in COVID-19 is wildly lifted, and "lying flat" has almost become the first priority in life.

In this process, we saw that pharmaceutical companies made a fortune, and the prices of masks and antigens soared. However, there is another point that can’t be ignored in the isolated economy. Skin care products and masks also ushered in short-term dividends, and the emotional value hidden behind the "face value economy" has been seen by more and more people …

2023 is destined to be a "turning point year". As far as the beauty industry is concerned, what kind of trend will it show?

01

Trend 1: The market scale is advanced to the first cosmetics market in the world.

China has already developed into the second largest cosmetics market in the world after the United States. According to "Blue Book of Cosmetics Industry: China Cosmetics Industry Research Report (2022)", the scale of cosmetics market in China is expected to reach 540 billion yuan in 2025. Thanks to the upgrading of consumption and the large base of cosmetics consumers in China, China will become the largest cosmetics market in the world by then. According to the research and forecast of Goldman Sachs, the scale of China’s cosmetics consumption market has ranked first in the world, and it is estimated that its scale will increase to 145 billion US dollars in 2025, twice that of 2019, with an average compound annual growth rate of 11%.

Previously, due to the repeated epidemic and the pressure on the global environment, the beauty industry was hit hard, but what we can still see is that the beauty consumption market in China has obviously picked up. Under this momentum, the beauty market in 2023 will usher in new development opportunities.

02

Trend 2: Beauty consumption has fully recovered from the demand side and the supply side.

Although the environment is difficult, the demand for beauty consumption has never been muted. In 2023, the overall beauty consumption will show a trend of "first restraining and then promoting". After the national liberalization signal started, the impact of the infection peak made the consumption scene seriously missing, and both online and offline were temporarily paralyzed and stopped. At the same time, the decrease of residents’ income also greatly suppressed people’s consumption confidence and desire. When the epidemic subsides, people’s consumption mentality will be restored for a period of time. It is estimated that by the second half of 2023, the overall economic vitality and beauty consumption will usher in a comprehensive recovery.

It is reported that the total retail sales of consumer goods in China will increase by 11% in 2023, reaching 50 trillion yuan. It can be said that consumption will become the main driving force for GDP growth in 2023, and creating new demand through supply-side structural reform has become the top priority. It is reported that the central government has put the restoration and expansion of consumption in a priority position, and through a series of positive and effective policy combination boxing, it will reverse social expectations and boost market confidence, and beauty consumption will also usher in market dividends.

03

Trend 3: Beauty products continue to "roll efficacy" and "roll research and development"

With the blessing of social media and personal network, it is more and more convenient for people to obtain product information, which also makes consumers more rational in their choices. Many "component parties" are even familiar with the basic formula and efficacy features of products. As a result, the brand pursues the concept of "products are king" and begins to increase its research and development, aiming to compete from the trend of safety, naturalness and efficacy.

As can be seen, the R&D expenditure of international giants is frequently up to 1 billion yuan, and in recent years, China has continuously increased its investment in R&D innovation, such as Estee Lauder, Shiseido, L ‘Oreal, Unilever and Kao. Meanwhile, the investment of local brands in R&D and the number of patents have also increased considerably, especially the R&D ideas from medicine to cosmetics have risen rapidly, such as the rapid development of Huaxi biology, and the technology related to dermatology in the big health track has attracted much attention. Maintaining the micro-ecological balance of skin has also become a new idea for soothing and repairing.

04

Trend 4: Domestic brands may gradually replace international brands.

The strong growth of China market makes international brands fight back crazily. According to the Jost Sullivan report, in 2021, the top five participants in China cosmetics market accounted for 21.9% of the market share, all of which were international cosmetics groups. At the same time, however, the drastic changes in the China market have also led to the departure of Revlon, while the momentum of domestic brands with local genes cannot be underestimated. In 2021, the proportion of domestic products in cosmetics industry in China is 47.2%, compared with 82.4%, 71.7%, 71.6% and 54.1% in South Korea, Western Europe, Japan and the United States, there is still much room for domestic brands in China to grow.

At present, the government’s favorable policies are being actively promoted. Only Shanghai will strive to reach the scale of 300 billion yuan in 2023, and want to build 10 leading enterprises with revenues exceeding 5 billion yuan and have 3-5 leading brands going international; The consumer side is also constantly welcoming new opportunities in the promotion of national pride. It is reported that domestic products are especially favored by young consumers; Brand-end market competitiveness is rising, and companies including Polaiya, Betani, Aimeike, Huaxi Bio and Shangmei have successively succeeded in IPO. By focusing on enhancing the scientific and technological content of products, domestic products are gradually narrowing the gap with international brands. It can be said with certainty that domestic brands will replace international brands in the future.

05

Trend 5: The supply chain side is increasingly inclined to "autonomy" in research and development.

Today’s beauty supply chain has entered an era of highly centralized and efficient operation. It is no exaggeration to say that the brand may only need to spend one day in Guangzhou Meibo City from the selection of raw materials, bottles, packaging to logistics, and the high gross profit margin of 70%-80% or even 90%, the low threshold of starting from 100 small-scale factories and starting from 1000 large-scale factories, has attracted many enterprises to cross the border, and many unknown brands have even already obtained financing.

However, the more intense the competition, the more likely it is for enterprises with real strength to break through in the long run. It can be seen that the establishment of exclusive raw materials such as Bose, Schizoyeast and Pitera has made L ‘Oré al, Estee Lauder, SK-II and other brands build technological barriers, so domestic products have made efforts in basic research for patented raw material formulas. Hua Xizi poached Li Huiliang, Polaiya introduced Wei Xiaolan, Huanya invited Pan Zhi, and major chief scientists were snapped up by enterprises. At the same time, the problem of raw materials "getting stuck in the neck" is becoming more and more serious. At present, almost all raw materials in cosmetics manufacturing warehouses are imported, and surfactants, emulsifiers and thickeners are imported. Therefore, many people in the industry call for independent research and development of domestic raw materials to be put on the agenda.

06

Trend 6: Brand marketing needs to pay more attention to emotional value output.

There are many people entering the beauty market, low-end products are caught in a price war, and the consumption upgrading trend of rational consumers is becoming more and more obvious. It is worth mentioning that the boosting effect of emotional value behind the "Yan-value economy" has become increasingly prominent. In the past, people mostly consumed in kind, while products solved the substantive needs of consumers. With the continuous growth of the middle class, more and more consumers began to pursue the enjoyment of spiritual culture and service level, which is the strong added value that brands want to pursue.

On the premise of improving product quality, the brand’s marketing focus began to focus on people’s yearning for a better life, creating new demands from the dimensions of innovation, personalization, differentiation and diversification, and sprouting new consumption growth points, which is also the password for the brand to develop to the high end or broaden the long tail market. The responsibility of sustainable development is not only borne by consumers, but also requires companies to take more practical actions to alleviate climate change and other issues.

07

Trend 7: Channel scenarios call for online and offline integration.

For beauty brands, the grasp of channel resources is also particularly important. At present, the traditional channels are still dominated by international brands, but the emergence of THE COLORIST colorist, Plum Blossom, etc. has not only opened up new possibilities for offline beauty retailers, but also opened a fast channel for the development of new brands. In addition, due to the lack of offline scenes during the epidemic period, offline consumption has gradually shifted to online, especially "online live broadcast" has become a life raft for many brands and stores.

Nowadays, more and more brands and channel providers realize that the two-way collaborative mode of online plus e-commerce, social media marketing and offline enhanced experience service will be the general trend. The production of online grass planting content catalyzes consumers’ demands for skin care, and also forms an itch demand for mastering makeup artist. The strong experience and quick advantage of offline is the key to accurately identify the pain points of consumption immediately and realize the physical expansion of beauty consumption happiness.

08

Trend 8: Tighter supervision and sustainable concept help the benign development of the industry.

The introduction of new regulations on cosmetics has made the industry threshold constantly improve, such as the implementation of raw material registration and filing system, the submission of raw material safety information, the extension of supervision scope to the upstream, and the encouragement of raw material innovation; At the foundry level, the person in charge of quality and safety is set up to strengthen the management of the whole production process, and at the same time, the main responsibility is further clarified, the compliance cost is increased, and the binding relationship between the foundry and the brand end is deep; For the brand side, the efficacy evaluation requirements were implemented, which increased the compliance cost of enterprises, extended the new cycle and raised the filing threshold.

For consumers, the sustainability of beauty cosmetics has become more tangible. Whether it is the popularity of pure beauty cosmetics, the degradable or reusable packaging materials, or the practice of corporate social responsibility, it is becoming one of the important indicators for consumers to choose brands, and it is also a key link to enhance brand and product loyalty.

Summary: The real post-epidemic era has arrived. With the optimization and adjustment of epidemic prevention measures in various places, the social panic and discrimination against Covid-19 have been greatly reduced. But objectively speaking, there are still many people who have certain cognitive inertia, so they should do a good job in psychological construction when they see the "two bars" on antigens.

Perhaps at this stage, beauty companies are still "doing their best, listening to destiny", but this does not mean "putting it down". While tightening the string of epidemic prevention, the beauty industry is looking forward to a more orderly development atmosphere and consumption environment. In your opinion, what trends will the beauty industry show? Welcome to add ~