2024 年 – 第 27 页 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

The most splendid Fireworks this year and Shunji Iwai’s aesthetic of mourning for things.

Poster of the Chinese version of the movie Fireworks

Special feature of 1905 film network Summer, swimming pool, bathrobe, fireworks, secret admirer … … All the beautiful things in the world seem to have stayed on that day.

On December 1st, an animated film adapted from Shunji Iwai’s work of the same name was opened in the mainland, and it only took 27.9619 million box office in one day. Although it still lags behind the one produced by Dongbao, it is still the best among Japanese animated films released this year compared with "Sword of God".

Story | Start with fireworks and end with fireworks.

This story begins with a question of teenagers: When viewed from the side, are fireworks round or flat? The two sides with different views argued, and finally they decided to go to the lighthouse at the fireworks meeting that night to find out.

Girls with different growth rates always have different worries from boys. Disgusted by her mother’s remarriage and about to transfer to another school, Cai Jinnai lay by the pool with her eyes closed.

Come to the swimming pool to be the official on duty. You Jie decided to compete in swimming and asked her to be the referee. Unexpectedly, Dian Dao hurt his foot in the game and lost the game. What he didn’t know was that his unrequited love for Cai Jinnai invited the winner Suksuke to watch the fireworks together in the evening.

However, you Jie, who is proud and shy, stood Cai Jinnai up for an agreement with his friends. Disappointed Cai Jinnai admitted that she had made up her mind to invite the winner of the two to watch the fireworks together. It’s just that Cai Jinnai thought Canon would win, and originally wanted to invite Canon. Her elopement plan also fell through in her mother’s obstruction.

The Taoist priest who witnessed all this suddenly thought: If he had won at that time, would the outcome be different? So, Canon road back to before the game.

This time he won, and Cai Jinnai invited him naturally, and then the boy and the girl embarked on an "elopement" trip with the ultimate goal of watching fireworks.

Theme | Why "Fireworks"?

Japanese writer Kotaro Isaka wrote in the book: "The primitive carefree feeling brought by fireworks washed away the fatigue and meaningless persistence of people in the place, and made everyone return to the most innocent childhood."

Stills of the movie "Golden Dream"

Fireworks are of special significance to the Japanese, but for young boys and girls, it is definitely the most important event at that age to meet with the people you like to watch fireworks together. At the moment when the fireworks are lit, time is like solidification. You can only see the dazzling fireworks overhead, and you can only think about the person around you at this moment.

Animated version of "Fireworks" Cai Jinnai and Diandao watch fireworks together.

Jinnai, a Chinese dish in the animated version, achieved something that was never done in the live-action version: watching fireworks with Canon Road. Then she said, "It doesn’t matter whether the fireworks are round or flat, as long as they are with Dian Daojun." Although the two versions have their own treatment on whether they watched the fireworks together, doesn’t this sentence in the animated version echo the "wherever you like" said by Cai Jinnai, who chose not to watch the fireworks in the live-action version?

The live-action version of "Fireworks" dish Jinnai doesn’t care about watching fireworks, just wants to be with Canon Road.

As Cai Jinnai said, whether the fireworks are round or flat is no longer important, nor is it important to watch the fireworks, because the fireworks themselves are just a cover. Through this cover, the teenagers frankly shouted out the names of the people they secretly loved, and the ignorant teenagers and precocious girls finally reached a spiritual interweaving and resonance.

You Jie, who has a crush on you, feels depressed after seeing Diandao "escape" with the girl, and expresses his feelings to the sky. The infected boys shout out the names of the people they like.

Creation | Shunji Iwai and the Tragic Aesthetics in Fireworks

The animated version of Fireworks is directed by animation director Akiyuki Shinbo (Story Series, Lion in March) and directed by Hitoshi Ohne (), and is based on Shunji Iwai’s original work.

The film can be said to be the ultimate work of Shunji Iwai’s tragic aesthetic view.

If you were to talk about the style of Shunji Iwai’s works, how would you describe it? Beautiful, pure, cruel and sad … … Then, summarizing these with Japanese traditional aesthetics is probably "the beauty of mourning." Shunji Iwai’s aesthetic feeling of mourning for things first appeared in the TV short film Fireworks, and it was continued in the animated version.

The film has always been Shunji Iwai’s gentle and delicate.

See food jin nai was taken away, Canon heart very regret.

A slow motion used to depict the inner emotional changes of boys,

The silhouette of teenagers reflects Cai Jinnai’s concern for canon.

The profile shows that the girl secretly observes the reflection and silhouette of the boy in the water.

The train bound for the seaside gives a sense of unreality.

Explain the scene change, render the empty shot of the atmosphere,

Canon peeks at food, Jinnai.

The close-up of the subtle expressions of the protagonists, these shooting techniques together constitute the inner world of the protagonists, which also depicts the youthful and ignorant love between boys and girls.

Canon changed the past four times, creating parallel time and space.

In the story, Akiyuki Shinbo expanded the two endings in Shunji Iwai’s original work, which were divided into "winning or losing the swimming competition", and the regretful hero changed the past four times. The director painted the textured pictures and the strange shapes of fireworks with pencils, so that the audience and the hero and heroine in the story can know that their world is not the real world, but the parallel time and space created by boys.

Parallel worlds, like fireworks, will eventually turn into nothingness after a short period of beauty. In reality, Canon Road and Caijinnai have never had such an intersection, and will soon separate the two places, but their hearts will be filled with such a common memory.

Fireworks will fade away, youth will grow old, and when everything is gone, only the memory of you by my side will last forever.

Fireworks and firecrackers are banned in many parts of the country, which makes the people protect the environment for the New Year.

　　BEIJING, Feb. 20 (Xinhua) Title: [Ten Scenes of Spring Festival] People in China don’t smell firecrackers to protect the environment for the New Year.

　　Reporter Zhang Ni

　　Today is the fifth day of the first month, and there is a custom of setting off firecrackers to welcome the God of Wealth in China. This day is also the peak of setting off fireworks after New Year’s Eve. However, with the introduction of measures to ban and restrict release in recent years, many cities have become much quieter this Spring Festival. During the Spring Festival when firecrackers are not heard, people’s understanding of the old customs is also changing.

　　It is forbidden to put off firecrackers during the Spring Festival in many places.

　　During the Spring Festival this year, many places, including Tianjin and Beijing, imposed strict restrictions on the discharge of fireworks and firecrackers, and the bans issued in some places were even dubbed "the strictest in history" by the media.

　　For example, Tianjin stipulates that from January 1, 2018, fireworks and firecrackers will be prohibited in areas within the outer ring road of Tianjin (including the outer ring road) regardless of time and place. This regulation is also known as the "most severe prohibition order".

　　Beijing, on the other hand, resumed the "prohibition order" this year after experiencing the transition from "prohibition" to "restriction". According to the newly revised "Regulations on the Safety Management of Fireworks and Firecrackers in Beijing", it is forbidden to set off fireworks and firecrackers in the Fifth Ring Road of Beijing, and fireworks sales points are not set up.

　　Langfang, Hebei Province stipulates that starting from 2018, fireworks and firecrackers are prohibited in Langfang City and counties (cities) under its jurisdiction at any time of the year. During the Spring Festival, it is also forbidden to sell and set off fireworks and firecrackers in the Third Ring Road of Shijiazhuang City.

　　In Shanghai, this year is the third year that the city has implemented fireworks control. During the Spring Festival on New Year’s Day in Shanghai this year, there are more forbidden areas for fireworks and firecrackers than before, and the control is stricter.

　　In addition to prohibiting the discharge of fireworks and firecrackers within the Outer Ring Road in accordance with local legislation in Shanghai, on the basis of the scope of prohibition delineated in 2017, all districts outside the Outer Ring Road have added "high-rise buildings and buildings with low fire resistance using flammable and combustible external wall insulation materials" as prohibited places.

　　In addition, 17 cities in Shandong Province, except Zibo, Zaozhuang, Tai ‘an, Rizhao, Linyi and Laiwu, all the other 11 cities have issued policies to restrict release and prohibit release.

　　Firecracker sales are cold, and sales outlets in Beijing and other places have shrunk dramatically.

　　The reporter noted that the sales of fireworks and firecrackers have also changed in recent years, and the sales of fireworks and firecrackers in many places have been "cold".

　　According to the data released by the Beijing Municipal Government Fireworks Office in February 2017, the sales volume of fireworks and firecrackers in Beijing has been declining continuously since 2012. In 2017, the sales volume of fireworks and firecrackers in the city decreased by 30.5% year-on-year.

　　During the Spring Festival of 2018, there were 87 fireworks and firecrackers sales outlets in Beijing, down 82.97% year-on-year. There were no sales outlets in the Fifth Ring Road and the forbidden areas designated by various districts.

　　In addition, a total of 75,000 boxes of fireworks and firecrackers were stocked in Beijing during the Spring Festival this year, which was 55.9% lower than that in 2017. All large, medium and small combined fireworks and beading fireworks and firecrackers were all listed as prohibited sales.

　　Zou Yonghong, secretary-general of Shandong Fireworks and Firecrackers Association, told the media a few days ago that at present, fireworks and firecrackers are banned in Jinan, and most cities in the province impose restrictions on fireworks and firecrackers. The discharge and sales of fireworks and firecrackers in the main city have declined. Jinan, Qingdao and Yantai have dropped by 70% in recent five years.

　　In Shanghai, there are only nine fireworks outlets in Shanghai this year, and each outlet is expected to invest 300 boxes, which is further lower than the total of 3,000 boxes last year. The variety is limited to firecrackers and Gaosheng. In addition, the principle of real-name purchase is still strictly implemented.

　　What do the people think about not shooting during the Spring Festival?

　　What do the people think about the ban and restriction regulations in recent years?

　　In 2017, a survey of residents in 35 major cities conducted by the Public Opinion and Public Opinion Research Center of Shanghai Jiaotong University showed that when asked, "In order to prevent air pollution, the Chinese government should ban firecrackers and fireworks during the Spring Festival. What is your opinion?" At that time, as many as 80.8% of the people said that they "basically agreed" or "strongly agreed" to ban fireworks and firecrackers during the Spring Festival, which was 16.8 percentage points higher than the survey results in 2015.

　　"In fact, before the ban was implemented, I could feel that fewer people were shooting during the Spring Festival. I haven’t shot for many years myself." Chen Tingting, a post-80s generation who grew up in Beijing, said in an interview.

　　Chen Tingting remembers that when Beijing just changed from a ban to a restriction, firecrackers kept ringing in the neighborhood almost all night on New Year’s Eve, but there was hardly such a scene in recent years.

　　"Setting off firecrackers in the Spring Festival is a childhood memory of many post-70 s and post-80 s, but many children younger than me may not be so enthusiastic, and everyone’s entertainment methods are becoming more and more diverse. In addition, the smog in Beijing in winter has been more serious in recent years, and people’s awareness of environmental protection is also improving. Many people actively choose not to set off firecrackers." Chen Tingting said.

　　At the same time, the implementation of the ban policy has also triggered a heated discussion on the Internet, and many netizens also support it.

　　"It’s better not to put it away. The electronic cannon I bought from Da Hutong two days ago is environmentally friendly and saves money, saves trouble and worries (I’m afraid that the cannon will blow my hands)." Netizen @O greatly greatly greatly Qian Qian said.

　　"You put a whip and he put a box of guns, and every little makes a mickle, which forms pollution. Civilize the Spring Festival and let good air accompany us." Netizen @fun4 entertainment anchor commented.

　　However, some netizens think that the "prohibition order" dilutes the "taste of the year" and give their own suggestions for the "prohibition order".

　　For example, the netizen @ Gaofeng Ben Si put forward: "Don’t let everyone shoot, will the government organize several places to set off the previous celebration fireworks?" Add some joy to the festival. "

　　What does the government encourage to change customs and do without setting off firecrackers?

　　At the same time, in recent years, many local governments have also promoted changing customs and encouraging people to celebrate traditional festivals in a more environmentally friendly way.

　　It is mentioned in the Regulations of Shanghai Municipality on the Safety Management of Fireworks and Firecrackers that "it is encouraged to change customs and promote the use of safe and environmentally friendly alternative products such as electronic firecrackers and fireworks containers".

　　This year, environmental protection departments in many areas also issued initiatives before the festival.

　　Anhui Provincial Environmental Protection Department issued a proposal, hoping that leading cadres at all levels in party member would set an example, consciously take the lead in not buying or setting off fireworks, and at the same time guide and motivate people around them to actively respond to the proposal and do a good job in banning fireworks.

　　The proposal also calls on citizens to advocate the concept of environmental protection, change traditional ways, choose low-carbon environmental protection methods such as electronic firecrackers, festive music and flowers, be friendly to the environment and say "no" to pollution.

　　The proposal issued by the Department of Ecological and Environmental Protection of Hainan Province puts forward that "Party and government organs, enterprises, institutions and their staff at all levels in the province take the lead in setting an example, taking the lead in not setting off fireworks and firecrackers, and driving the whole society to form new festivals and customs that advocate environmental protection."

　　During the Spring Festival this year, Chen Tingting’s family did not buy fireworks as in previous years, but bought Spring Festival couplets, window grilles and other new year’s goods early, and decorated the room completely.

　　In the past two years, in addition to cleaning and decorating the room and preparing for the New Year’s Eve, she and her family have another pastime, that is, grabbing red envelopes, which they enjoy every year, and the whole family goes into battle together.

　　"Although I can’t grab much money, I think it’s quite fun. Maybe times have changed, people’s holiday habits will also change, and maybe grabbing red envelopes will become ‘ Annual customs ’ Yes. " Chen Tingting said. (End)

Ministry of Industry and Information Technology： In March, the automobile production and sales decreased by 44.5% and 43.3% respectively.

　　Beijing, April 14 (Xinhua) According to the website of the Ministry of Industry and Information Technology, the Ministry of Industry and Information Technology recently released the economic operation of the automobile industry in March 2020. The data shows that in March, the production and sales of automobiles were 1.422 million and 1.43 million respectively, down by 44.5% and 43.3% respectively. From January to March, the production and sales of automobiles were 3.474 million and 3.672 million respectively, down by 45.2% and 42.4% respectively.

　　According to reports, in March, 2020, with the phased results of epidemic prevention and control in COVID-19, auto companies accelerated their resumption of work and production, production and operation resumed in an orderly manner, and the auto market gradually picked up, but the overall production and sales were still at a low level.

　　Car sales in March decreased by 43.3% year-on-year.

　　In March, the production and sales of automobiles were 1.422 million and 1.43 million respectively, down by 44.5% and 43.3% respectively.

　　From January to March, the production and sales of automobiles were 3.474 million and 3.672 million respectively, down by 45.2% and 42.4% respectively.

Image source: website of Ministry of Industry and Information Technology

　　— — In March, passenger car sales decreased by 48.4% year-on-year.

　　In March, the production and sales of passenger cars were 1.049 million and 1.043 million respectively, down by 49.9% and 48.4% respectively. In terms of vehicle types, the production and sales of cars were 493,000 and 491,000 respectively, down by 50.3% and 48.6% respectively. The production and sales of SUVs were 498,000 and 485,000 respectively, down by 44.8% and 43.9% respectively. The production and sales of MPV were 35,000 and 46,000 respectively, down by 77.3% and 70% respectively. The production and sales of crossover passenger cars were 22,000 and 21,000 respectively, down by 48.6% and 58.2% respectively.

　　From January to March, the production and sales of passenger cars were 2.684 million and 2.877 million respectively, down by 48.7% and 45.4% respectively. In terms of vehicle types, the production and sales of cars were 1.233 million and 1.325 million respectively, down by 50.4% and 47.6% respectively. The production and sales of SUVs were 1.288 million and 1.372 million respectively, down by 43.1% and 39.6% respectively. The production and sales of MPV were 114,000 and 136,000 respectively, down by 70.4% and 63.3% respectively. The production and sales of crossover passenger cars were 49,000 and 45,000 respectively, down by 51.1% and 54.1% respectively.

Image source: website of Ministry of Industry and Information Technology

　　In March, China brand passenger cars sold 433,000 vehicles, down 48.2% year-on-year, accounting for 41.5% of the total passenger car sales, and its share increased by 0.2 percentage points year-on-year.

　　From January to March, the cumulative sales of China brand passenger cars was 1.155 million, down 47.3% year-on-year, accounting for 40.1% of the total sales of passenger cars, and the share decreased by 1.5 percentage points year-on-year. Among them, the sales volume of cars was 265,000, down 48.7% year-on-year, with a market share of 20.1%; The sales volume of SUVs was 752,000 units, down 41.3% year-on-year, with a market share of 54.8%. MPV sold 91,000 vehicles, down 69% year-on-year, with a market share of 67.2%.

　　— — Commercial vehicle sales in March decreased by 22.6% year-on-year.

　　In March, the production and sales of commercial vehicles were 373,000 and 388,000 respectively, down by 20.3% and 22.6% respectively. In terms of vehicle types, the production and sales of trucks were 341,000 and 357,000 respectively, down by 20.3% and 22.1% respectively. The production and sales of passenger cars were 32,000 and 31,000 respectively, down by 20.9% and 28% respectively.

　　From January to March, the production and sales of commercial vehicles were 790,000 and 794,000 respectively, down by 28.7% and 28.4% respectively. In terms of vehicle types, the production and sales of trucks were 721,000 and 728,000 respectively, down by 29.3% and 28.2% respectively. The production and sales of buses were 69,000 and 66,000 respectively, down by 22.9% and 30.7% respectively.

Image source: website of Ministry of Industry and Information Technology

　　In March, the sales of new energy vehicles decreased by 53.2% year-on-year.

　　In March, the production and sales of new energy vehicles were 50,000 and 53,000 respectively, down by 56.9% and 53.2% respectively. In terms of vehicle types, the production and sales of pure electric vehicles were 38,000 and 40,000 respectively, down by 58.5% and 55.6% respectively. The production and sales of plug-in hybrid vehicles were 11,000 and 13,000 respectively, down by 50.2% and 44.1% respectively. The production and sales of fuel cell vehicles were 38 and 36 respectively, of which the output increased by 5.6% year-on-year, and the sales volume was the same as the same period.

　　From January to March, the production and sales of new energy vehicles were 105,000 and 114,000 respectively, down by 60.2% and 56.4% respectively. In terms of vehicle types, the production and sales of pure electric vehicles were 77,000 and 85,000 respectively, down by 61.8% and 58.6% respectively. The production and sales of plug-in hybrid electric vehicles were 28,000 and 29,000 respectively, down by 55% and 48.5% respectively. The production and sales of fuel cell vehicles were 183 and 207 respectively, down by 19.7% and 7.2% respectively.

Image source: website of Ministry of Industry and Information Technology

　　From January to February, the main business income of key enterprises decreased by 32.8% year-on-year.

　　From January to February, the main business income of key enterprises (groups) in the automobile industry totaled 382.7 billion yuan, down 32.8% year-on-year; Accumulated profits and taxes totaled 21.16 billion yuan, down 65.1% year-on-year.

　　Automobile exports increased by 0.8% year-on-year in March.

　　In March, 91,000 vehicles were exported, a year-on-year increase of 0.8%. In terms of models, the number of passenger cars exported was 68,000, a year-on-year increase of 21.9%; The number of commercial vehicles exported was 23,000, a year-on-year decrease of 33.8%.

　　From January to March, 204,000 vehicles were exported, down 11.5% year-on-year. In terms of models, the number of passenger cars exported was 154,000, a year-on-year increase of 5.3%; 50,000 commercial vehicles were exported, down 40.7% year-on-year.

Summer in the ＂Summer＂ Township ｜ Spend a sauna day and meet the ＂Arctic Village＂ in Wuhan.

avoid/escape summer heat

Xiaxiang town

The countryside of Wuhan is 5℃ lower.

The air here is free and fresh.

There are distant mountains and smoke, dogs and fields.

height of summer

A visit to the countryside in Wuhan with a summer temperature of 5℃

First stop

Huangpi liujiashan village

Cool heart and lungs, Wuhan "North Pole"

Liujiashan Village, Caidian Street, huangpi district is located at an altitude of 806 meters.Among the mountains.Green and cool, it is the tallest, northernmost and most remote village in Wuhan, and is called the "Arctic Village" in Wuhan.

The original ecology is the biggest feature of the local natural environment. In summer, the temperature here is 6-8 degrees lower than that in downtown Wuhan, which is a good place for summer in rural Wuhan.

If this title is not enough for you to locate its coordinates and mention "Qingliangzhai", everyone should know!

At the top of Qingliangzhai, you will enter the village even if you pass through the archway of "hometown of the top scholar, Liujiashan Village"!

There is a mirror-like lake in the village, clear and clean, which is the result of careful care by the villagers.

Most of the retro buildings along the lake are Huizhou style with white walls and blue tiles. The landscape in front of the house is strewn at random with green plants, which is hidden among the green mountains and green waters, and it is full of refreshing meaning.

Every summer vacation, there will be a wave of summer tourists in the village. Most of them are old people with their grandchildren. Some choose to stay in the farmhouse for a short time, while others choose to rent a farmhouse for a comfortable summer.

Take a walk along the plank road in the middle of the lake, blow the mountain lake wind, find enthusiastic old people in the village and ask the historical story of the Qing Dynasty Jinshi.

There is also an excellent viewing platform on the top of the mountain, watching the sunrise and sunset and watching the stars move. Standing on the platform, you can still blow the wind from your neighbor Xiaogan ~

Looking back at Liu Jiashan, the villagers are rich and peaceful. Who would have thought that it was once a poor and backward ravine ~

When talented people return home, the countryside changes dramatically.

In 2004, Yi Youqing, an "able man of Huangpi", came to Liujiashan Village to develop tourism. He invested 40 million yuan to build leisure resorts and scenic spots in Qingliang Village, an old tea plantation in Liujiashan Village, and rebuilt the houses in Liujiashan Village to keep its original quaint appearance.

After the transformation, Liujiashan Village has become a beautiful water town in the deep mountains. The scenic spot also excavates the history of Liu Binshi, the ancestor of Liujiashan Village, who took the second place in the Qing Dynasty’s scientific research, and deduces such scenic spots as Shuxiang River, Zhuangyuan Bridge, Jintu Bridge, Reading Pavilion, and Cowherd’s Cave.

Nowadays, villagers are either hired as employees in scenic spots, or open farmhouses or set up stalls to sell local products. Every household has a tourist meal. In the past, poor and backward mountain villages wereRural construction has experienced gorgeous transformation in more than ten years!

The old stone road between the cottages and the "old house" that is 100 years old have witnessed the transformation of Liujiashan Village.

Get out of the urban heat island and come to the village for the summer!

The chill is getting heavier! The temperature drops the most in beginning of winter. See where to enter the winter on the national winter map.

China Weather Network News "The north wind is cold and cold, and the sparse wood is half green and yellow." Today (November 8th), China entered the beginning of winter solar term. beginning of winter is the first solar term in winter, which means the beginning of cold winter. After beginning of winter, cold air activities became more frequent, and the winter process accelerated. China Weather Network launched the national winter map during beginning of winter all the year round to see where the cold wind is starting and winter is coming.

[National Winter Map] During the beginning of winter season, most of the north entered the winter.

At the beginning of the solar term in beginning of winter all the year round, many places in the north have entered winter, and the front of winter has reached the central part of North China, Qinling Mountains and western Sichuan Plateau. During the solar term in beginning of winter, the process of winter accelerated, and winter continued to cross south, and southern Hebei, southwestern Shaanxi, southern Shandong, most of Henan, northern Jiangsu and Anhui, and northwestern Hubei all entered the threshold of winter. Like Shijiazhuang (November 7), Xi ‘an (November 11), Jinan (November 10), Zhengzhou (November 13), Hefei (November 18), Nanjing (November 19) and other provincial capital cities, the average winter season is concentrated in beginning of winter season.

Most of the south is still in autumn at this time, and places like Hunan and Hubei are cool and full of autumn. In Hainan and the southern coastal areas of Guangdong, the summer heat still exists, and the summer is not over.

[Weather in beginning of winter] The temperature plummeted and the chill became heavier.

At the time of beginning of winter, everything was finally done. Beginning of winter is the first solar term in winter, which means that life begins to close and everything enters a state of recuperation and collection. Its climate has also changed from dry autumn to rainy and cold winter, with a sudden drop in temperature and a growing chill.

"One day in beginning of winter, water cooling is three points." Beginning of winter is the solar term with the fiercest cooling in the whole year, especially in the north. At this time, it has entered the cold season of "singing winter with the wind". China Weather Network took stock of the national temperature changes in the twenty-four solar terms, and found that the national average temperature began to decline since beginning of autumn, and beginning of winter had the largest decline, with the temperature in first frost dropping by 3.77℃ compared with the previous solar term.

The forms of precipitation after beginning of winter are more diverse, such as rain, snow, sleet and hail. The first snow often appears in North China, and it is already a scene of heavy snow in Northeast and Northwest China.

During the cold air intermission, the temperature difference between day and night in North China, Huanghuai and other places is large, and the humidity increases, which is prone to fog and haze weather, especially the visibility is low in the morning and evening, which will have a great impact on people’s life and travel.

Beginning of winter is not equal to winter. After beginning of winter, the cold air is stronger and the activities are more frequent. The front of winter begins to cross the Qinling Huaihe River, and most of the north has entered winter, while most of the south is still in autumn.

[beginning of winter Phenology] Water begins to freeze when it is frozen.

Beginning of winter is divided into three stages: the first stage is when the water begins to freeze, the second stage is when the ground begins to freeze, and the third stage is when the pheasant enters the flood. It is said that this solar term, water can already form ice; The land also began to freeze; After beginning of winter, big birds such as pheasants are rare, but giant clams with similar lines and colors can be seen on the seashore.

"beginning of winter is sunny and has a good harvest." In beginning of winter season, the land in Northeast China is frozen, and agricultural and forestry crops enter the wintering period; Jiangnan and South China should make full use of fine weather to harvest, sun and air late rice.

[beginning of winter custom] It is necessary to make up for the winter and avoid making up for the cold.

As the saying goes, "beginning of winter fills the winter and fills the mouth." In order to resist the cold, there is a folk custom of "beginning of winter food tonic". In the north, jiaozi is eaten, while in the south, radish stewed mutton, ginger duck, crucian bean curd soup and other tonic dishes are usually eaten. However, winter tonic should be moderate, and blind "big tonic" should be avoided.

The weather is getting colder after beginning of winter, so friends should prepare down jackets, hats, scarves, gloves and other cold-proof equipment in advance, and add clothes in time to prevent colds.

When the north wind rises, everything hides, and beginning of winter is brushing away the restlessness of the season with the most peaceful attitude, so that everything can be calm. We might as well enjoy the warm sunshine in winter and feel the good time on earth quietly after our daily busyness. (Text/Liu Wei Design/Liu Hongxin Data Support/Shi Yan Part of the Image Source/vision china)

(Source: China Weather Network)

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Reporting/feedback

The Ministry of Housing and Urban-Rural Development has made it clear that local governments should study the ＂list＂ of real estate projects and accurately support reasonable financing needs.

After the two ministries and commissions issued a document clarifying that "the coordination mechanism of real estate financing should be established in cities across the country", the Ministry of Housing and Urban-Rural Development held a meeting on the 26th to clearly speed up the implementation of the aforementioned coordination mechanism. All localities, taking projects as the object, promptly studied and put forward a list of real estate projects that can be given financing support, and established an information platform for urban real estate financing coordination mechanism projects at the national level.

On the morning of 26th, the Ministry of Housing and Urban-Rural Development held a deployment meeting for the coordination mechanism of urban real estate financing. Relevant responsible comrades of housing and urban-rural construction departments (commissions) of various provinces (autonomous regions and municipalities) and responsible comrades in charge of people’s governments of 35 key cities attended the meeting. Ni Hong, Minister of Housing and Urban-Rural Development, made it clear at the meeting that accelerating the coordination mechanism of urban real estate financing is effective, supporting the development and construction of real estate projects, meeting the reasonable financing needs of real estate enterprises with different ownership equally, and promoting the stable and healthy development of the real estate market.

In early January, the Ministry of Housing and Urban-Rural Development and the General Administration of Financial Supervision jointly issued the "Notice on Establishing a Coordination Mechanism for Urban Real Estate Financing". According to the notice, the coordination mechanism of urban real estate financing is established by cities at or above the local level, with the responsible comrades of the city government in charge of housing and urban-rural construction as the team leader, and the local housing and urban-rural construction departments and the agencies dispatched by the General Administration of Financial Supervision as the member units.

According to the development and construction of real estate projects and the qualifications, credit and finance of project development enterprises, the coordination mechanism puts forward a list of real estate projects that can be given financing support in accordance with the principle of fairness and justice, and pushes it to financial institutions within their respective administrative areas. Financial institutions evaluate the supporting objects pushed by the coordination mechanism according to the principles of marketization and rule of law.

Different from the previous white list of housing enterprises, the innovation of coordination mechanism lies in that the object of financing support is projects rather than enterprises. According to the aforementioned notice, financial institutions should not blindly lend, cut off or suppress loans for projects that encounter temporary difficulties in development and construction, but should support them by extending existing loans, adjusting repayment arrangements and adding new loans.

At that time, Chai Qiang, president of China Real Estate Appraiser and Real Estate Brokers Association, publicly stated that the debt risk of real estate enterprise groups does not mean that all its real estate projects are risky. Providing financing support with the project as the carrier avoids financial institutions from "one size fits all" all projects of debt default housing enterprises.

The meeting further emphasized that the orderly development and construction of the project is the basis for the stable and healthy operation of the real estate market and is related to the vital interests of the people. In view of the current financing problems of some real estate projects, all localities should focus on projects, study and put forward a list of real estate projects that can be given financing support, coordinate the issuance of loans by financial institutions within their respective administrative regions, and accurately and effectively support reasonable financing needs.

"Loans are the relationship between banks and housing enterprises. After the establishment of the financial coordination mechanism, the government can bridge the gap in the middle, establish a platform for dialogue and exchange, and better coordinate and solve the difficulties and problems existing in real estate financing. " Feng Bo, vice president of Chengdu Urban Construction and Development Research Institute, told the First Financial Reporter.

Feng Bo said that although some financial institutions have established some white list systems before, some financial institutions may confuse the debt risk of real estate group companies with the development and operation risk of project companies because they may not have a comprehensive and accurate grasp of the project development risks and operation risks of development enterprises.

"Bank credit approval should fully consider the business level, mortgage guarantee, repayment ability and other related risk factors. If there is a big risk, it will take hedging measures. Because project loans are often large, once they are formed, they will have a certain impact on the bank’s operating indicators and all aspects of loan management. " An industry insider told reporters.

However, Feng Bo also suggested that under the new coordination mechanism, the city government will take the lead in coordinating and guiding the financial institutions within their respective administrative areas to connect with real estate projects within their respective administrative areas, which will enhance the accuracy, continuity and coordination of real estate financial support policies, which will help to reverse the current hedging behavior of some bank financial institutions against real estate enterprises, more accurately support and better meet the reasonable financing needs of real estate projects, and effectively safeguard the legitimate rights and interests of buyers.

The meeting also made it clear that the role of "people’s governments in cities at or above the prefecture level" is to take the lead in coordination, quickly establish and operate this important mechanism, timely judge the local real estate market situation and real estate financing needs, strengthen overall planning, refine policies and measures, and build a communication platform between government, banks and enterprises.

Although both the new real estate model and the new coordination mechanism emphasize the full autonomy of urban real estate regulation and control, there are also people in the industry who are worried about the different auditing standards, progress and supervision standards for the white list of projects.

The meeting put forward detailed requirements from the regulatory level: credit funds should be guaranteed to be closed and used in compliance, and misappropriation should be resolutely prevented. At the provincial level, it is necessary to track and monitor the implementation and strengthen supervision and guidance. At the national level, an information platform for urban real estate financing coordination mechanism projects will be established, and weekly scheduling and monthly notification will be implemented.

It is worth noting that at the press conference of the State Council Office held on the 25th, Xiao Yuanqi, deputy director of the State Financial Supervision and Administration, also said that accelerating the coordination mechanism of urban real estate financing was effective.

Li Yujia, chief researcher of Guangdong Housing Policy Research Center, said that the financing coordination mechanism is an important guarantee for the real estate support policy to take effect. In the next step, the financial management department should promote the reengineering of the business system and risk control system of financial institutions, and the real estate management department should do a good job in the integrity management and compliance of business management of real estate enterprises.

Reporting/feedback

Where can I go to cool off in a sauna day？ These places in Xuhui let you embrace a cool summer!

　　 It is an eternal theme in summer to enjoy the cool and escape the heat.

Trees are dancing, birds are chirping,

There is a school in Xuhui parks.

The cool beauty of green waves,

Follow xiaobian,

Let’s take a look at these good places to enjoy the scenery and enjoy the cool!

part 01

Xujiahui Park

summer 2023 /

Strolling by Huijin Lake, we can see the trees are shaded, the springs are tinkling, black swans and groups of koi fish are swimming and playing leisurely on the lake, and some tourists sit around and take a nap in under the greenwood tree, while others play Tai Chi for fitness. Leaves swaying gently in the breeze, like singing a moving song, are cool and green as far as you can see.

part 02

Guangqi park

The grass is long and the fish is shallow. The sleeping lotus pond in Guangqi Park reflects the grass and trees on the shore. It is popular on the water and cool. Walking along the path in the garden, you can only hear birds chirping and make people feel the summer heat disappear.

part 03

Kangjianyuan

The Kangjian Garden is shaded by trees, with winding roads, and the bamboo forests and trees on both sides are lush and distinct, which not only provides shade from the sun, but also has a good taste. The pond in the garden with clear water like a mirror isolates the transpiration of the summer heat. Visitors can exercise in twos and threes or enjoy the scenery, as if the hot summer day has gone, and only feel extremely comfortable coolness.

part 04

guilin park

Walking through the quaint small bridge in Guilin Park, the sun shines on the lake through the trees to form mottled light and shadow. The pavilion and the green trees set off each other, providing a place for the surrounding residents to enjoy the cool in summer. Several lotus flowers in the pond in the park seize the time to bloom their own beauty, fragrant and refreshing.

part 05

Dongan park

The dense canopy of Dongan Park is intertwined in the air, and the water surface is also dyed cool green. The park is lush with vegetation, and the breeze blows and rustles, forming an extended picture with the rippling pond. Even without air conditioning, the green eyes can make you feel cool.

part 06

xiang yang park

The trees in Xiangyang Park are flourishing, and the green leaves are like a propped-up green velvet umbrella, which shields tourists from the hot sun. The flower beds and fountains in the park tinkle with water, which soothes people’s restless hearts, and keeps them away from the hustle and bustle, leaving at dusk. The four seasons are different and the joy is endless.

part 07

Hengshan park

As soon as I walked into Hengshan Park, I was greeted with green eyes, accompanied by cicadas, and it seemed that I could hear my footsteps clearly and feel my breath. When the shade of grass wins the flowers, I strolled along the path and enjoyed the coolness.

The breeze dissipates the heat, and summer is long.

Come to Xuhui Park to embrace a cool summer!

Editor: Wei Li

Proofreading: Chen Haixiao

Revising: Wei Li

Please indicate the official account number from Shanghai Xuhui.

Shangguan number author: Xu Huitong

The new Volkswagen Golf is exposed, with a new front face and a small interior change, which will be listed during the year.

Nearly four years after its release, the current eighth-generation Volkswagen Golf is about to usher in a mid-term change. Recently, the latest overseas version of the golf has been exposed in advance. It is reported that the overseas version of the mid-term change golf will be sold in the first quarter, and the domestic version of the new model is expected to be listed this year.

The appearance part of this change is mainly to adjust the front face shape. Although the overall visual effect of the front face of the new model is still very close to the cash, the headlights, the net and the front bumper shape have all been redesigned, and the detailed shapes have been adjusted. The interior part has also been slightly changed. Let’s take a closer look.

In the front face, the outline of the upper and side of the headlight remains unchanged, and the bottom shape is redesigned. The shape of the bottom of the current lamp group is straightened, the shape of the inner side of the lamp group is narrowed, and the outline of the whole lamp group is more tough. In addition, the internal light source structure has also been adjusted. The middle net between the headlight groups has become wider than the current one, and a penetrating light belt has been used.

The shape of the front bumper has also been adjusted. The middle net area on the front bumper is larger, and the upper line of the middle net has also been straightened. According to different versions, three styles of front bumper shapes continue to be provided. The normal version is a horizontal grille design, while the sports version is a black grid grille, and the spoiler shape is more prominent.

The shape of the side part of the car body has not changed much, the creased waistline is very tough, and the generous C-pillar is also the iconic design of golf. This time, the redesigned model will add new wheel hub styles.

The change of the tail is not very big, mainly to adjust the internal light source structure of the taillight, and the new double L-shaped light strip light source design is even more cool.

In the interior part, the overall layout of the center console has not changed much, mainly because the shape of the center console has been adjusted. The border of the center console is no longer connected with the border of the instrument panel, but a larger floating center console is used.

In terms of power configuration, the overseas version of the new golf will provide a 1.5T engine with a light mixing system and a 2.0T high-power engine, while GTE models are expected to be equipped with the latest 1.5T plug-in hybrid system. Based on the current good market performance of ID.3, the current golf is not expected to have a pure electric version.

Comments ｜ The decision-making level made five statements within one month. How to get the house price in 2017？

　　CCTV News:Looking back on 2016, this year’s property market can be described as "first rising and then restraining". If the hot words in the first half of the year are skyrocketing housing prices, then the hot words in the second half of the year are undoubtedly the introduction of regulatory policies, and this trend is continuing.

　　Ministry of Housing and Urban-Rural Development: Pay close attention to hot cities, control housing prices, and destock third-and fourth-tier cities

　　On the 29th, the website of the Ministry of Housing and Urban-Rural Development published the Circular of the Party Group of the Ministry of Housing and Urban-Rural Development of the Communist Party of China on Inspection and Rectification, pointing out that it will continuously strengthen the regulation of the real estate market and actively carry out research.Pay close attention to hot cities to control housing prices, and third-and fourth-tier cities and counties and cities to go to stock.And standardize and rectify the market order.

　　In fact, this has been the decision-making level since December.the fifth timeClear real estate regulation and control objectives.

　　The Political Bureau of the Communist Party of China (CPC) Central Committee held a meeting on December 9, pointing out that it is necessary to dissolve the real estate inventory, accelerate the urbanization of migrant workers, promote the reform of the housing system to meet new citizens, expand effective demand, and stabilize the real estate market.

　　On December 14th, the Central Economic Work Conference held a meeting and pointed out that it is necessary to adhere to the position that "houses are used for living, not for speculation" and put forward solutions.

　　On December 21st, the 14th meeting of the Central Leading Group for Finance and Economics emphasized standardizing the housing rental market and curbing the real estate bubble.

　　On December 26th, Chen Zhenggao, Minister of Housing and Urban-Rural Construction, pointed out that we should do a good job in preventing bubbles and risks in hot cities.

　　Since the introduction of the new policy of property market regulation in many cities across the country on September 30, the price increase in many hot cities across the country declined in November.

△ On December 11th, China Index Academy released the national residential price index of 100 cities in November 2016.

　　However, the transaction volume price of some cities is still at a high level, which also triggered the second upgrade of the regulatory policies of a series of cities. It is worth mentioning that since December, the efforts to control housing prices in various places are still increasing:

　　Upgrade purchase restriction in several provincial capital cities:

　　December 26, Jinan City

　　Purchase restriction for registered households in this city2 sets; Foreign purchase restriction1 set, and must provide proof of paying personal income tax or social insurance in urban areas for more than 24 consecutive months. In addition, in the new property market policy issued by Jinan, clear management measures are put forward for the transaction behavior of the land market.

　　In December, Zhengzhou City restricted purchase and loan double upgrade.

　　On December 21st, Zhengzhou announced the regulation policy and upgraded the existing purchase restriction policy. That is, on the basis of the original purchase restriction,More than 180 square meters (inclusive)Housing (including new commercial housing and stock housing) is also included in the scope of purchase restriction.

　　Non-Zhengzhou household registration families need to provide continuous payment in Zhengzhou when purchasing houses in Zhengzhou.More than 2 years(including 2 years) personal income tax or social insurance certificate. In addition, the New Deal has further increased the use of other means of regulation, such as reaffirming the strict control of housing provident fund credit policy.

　　On December 23, Henan Province issued the Notice on Further Improving the Personal Housing Loan Business in Zhengzhou Restricted Area, and the down payment ratio of the second suite was adjusted to60%The Zhengzhou real estate market’s loan restriction regulation policy has been upgraded again.

　　On December 21, Wuhan issued a notice to expand the scope of housing purchase restriction.

　　It is stipulated that from December 22nd, Wuhan will increase the housing purchase restriction in some areas of Dongxihu District, Jiangxia District and huangpi district.

　　Beijing, a typical representative of first-tier cities, also clearly pointed out a few days ago that investment speculation should be resolutely curbed.Ensure that house prices will not increase in 2017.. This means that controlling housing prices has become the top priority of real estate regulation.

　　The central level has repeatedly reiterated the requirements of real estate regulation and control, and the upgrading of local regulation and control policies have further explained the urgency of real estate regulation and control. Looking forward to 2017, how will the real estate market go?

　　In the hot real estate market, everyone hopes to have a magical crystal ball and see the future development direction of the market. Any judgment on whether the future house price changes will rise or fall is like a gambling game.Fortunately, however, the market trend is a linear continuation. Summarizing the changes in the property market in the past year, we can see some clues about the market in the next 12 months.

　　Multi-pronged approach, the property market continues to cool down

　　First of all, the soaring housing prices in the first ten months of 2016 are related to loose money and credit and lax supervision.Some funds originally expected to enter the real economy have instead entered the real estate investment field to promote housing prices.After October, a series of policies to strictly control the risks of real estate financial business, including prohibiting illegal issuance or misappropriation of credit funds into the real estate sector, have an immediate impact on real estate.According to the price dynamics of newly-built houses in 70 large and medium-sized cities in November released by the National Bureau of Statistics of China on December 19th, the number of cities whose house prices fell month-on-month increased to 11, an increase of 4 cities compared with October.

　　One of the priorities of the central bank’s monetary policy in 2017 will be to curb the real estate bubble.In 2017, the monetary policy will remain stable and neutral, and at the same time, efforts will be made to prevent and control asset bubbles and strictly limit the flow of credit to invest in speculative housing purchases.The monetary authorities can induce short-term interest rate increase and guide banks to slow down the growth rate of real estate-related financing through regulation, and these measures will cool down the real estate.

　　Secondly, the high housing prices in 2016 are related to residents’ lack of investment channels.At the beginning of the year, the successive "fuse" and "stock market crash" made a large number of investors lose confidence in the stock market. After a knife and knife, a lot of funds were transferred from the stock market and flowed to the property market that seemed to have a good rate of return at that time. After the addition of this fund, the heat of the market has been greatly improved and the property price has been raised.

　　In the new year, although it is hard to say that the stock market will definitely pick up, it is unlikely to be worse than in the past.Moreover, the chances of a bond market pullback after the year-end crash are also rising.Therefore, in the new year, investors will have more choices and may not necessarily stick to the real estate with poor liquidity.This kind of asset diversion will make the property market "de-bubble" to a certain extent.

　　Third, in the new year, the government’s control over the property market will be further increased on the basis of 2016, and the use value of the house will accelerate its return.The parties will further clarify that the house is for living, not for speculation. We should make precise efforts in regulation, curb investment speculation, increase the supply of ordinary commodity housing, and meet the rigid demand for housing. In order to achieve this goal, the government will provide more housing choices for residents by increasing the supply of residential land and standardizing the rental market.

　　The regulation of the property market is not a comprehensive suppression, but a combination of strict control and guidance.

　　It is a distinctive feature of the real estate policy in the new year that the policy will be implemented because of the city.What is certain is that the government will not comprehensively suppress and control the real estate policy across the board, but will combine strict control with guidance.The real estate market in first-tier cities should be strictly controlled; The focus of second-tier cities is to stabilize housing prices; The third-and fourth-tier cities still aim at "destocking".It is precisely because of the different control objectives that in the new year, there may be a greater division in the direction of housing prices in first, second and third tier cities.

　　Of course, whether this series of regulatory policies can effectively affect the property market depends on the extent to which the government can resist the temptation of real estate to stimulate economic growth. In mid-2016, due to the steady economic growth in the first three quarters, the fourth quarter became a window period for regulation. And in the new year,Facing the new beginning, the balance between the government’s goal of achieving economic growth of not less than 6.5% and paying attention to the risk of real estate bubble will greatly affect the trend of the property market.

　　At the same time, it should be clear that,Even under the combined effect of various conditions, it is difficult for the property market to rise as sharply as in 2016 in the new year, but it does not mean that the property market will definitely plummet.After all, no matter from the current proportion of mortgage in bank loans or the proportion of real estate in personal assets, the sharp drop in house prices will bring systemic financial risks and social risks, and the sharp drop in house prices does not meet the regulatory objectives.Therefore, in the new year, it is expected that house prices will bid farewell to the previous unilateral rising mode, and in the two-way mode, no matter the rise or fall, they will be controlled within a moderate range as much as possible.

Zhang Xuhao, who is worth 9 billion, started his business again and aimed at the golf course

[Hunting Cloud Network Shanghai] reported on December 12 (Text/Egg General)

"Our aim is that 2680 yuan must be used in playgolf for everyone to learn golf. In fact, this movement is very simple and very civilian, and it cannot be demonized by past thinking. "

Recently, after three years’ silence, Zhang Xuhao, the founder of Hungry, started a new entrepreneurial action. Unlike Hungry, a grounded takeaway project, this time he has to enter a high-end niche track-"Golf Driving Range and Teaching Training", and he has generously smashed 150 million yuan from the beginning.

For the latest entrepreneurial action, this time Zhang Xuhao is unusually high-profile. Since Hungry was acquired by Alibaba for $9.5 billion in April, 2018, he has stepped down as a legal person, shareholder and other senior management positions of Hungry, Baidu Takeaway related operating companies, ending the era of "Hungry in Zhang Xuhao" and gradually disappearing after wealth freedom.

This high-profile publicity makes people wonder, is it Zhang Xuhao who blew the horn for starting a new business, or is it just the invisible rich who pursue sports out of love?

It is understood that the main company of PLAYGOLF is Shanghai Geke Sports Science and Technology Development Co., Ltd., which operates a 60,000-square-meter golf course-Huangxing Golf Club, equipped with outdoor football field, outdoor tennis, indoor basketball, fighting sports and other sports venues.

According to the data, PLAYGOLF was located in the original Huangxing Park Golf Driving Range in Shanghai, which was once the largest venue in Asia, setting a Guinness record for 300 people swinging at the same time, but it was closed in 2019. According to the official introduction of PLAYGOLF, the renovation cost 150 million yuan and took more than 300 days. After the renovation, there are 240 automatic service positions and a 1,400-square-meter green practice area, which is called "the only long-stick real grass position and the largest green in Asia".

According to its official report, PLAYGOLF will be "the best golf driving range in Asia and even the whole world". To this end, it has also built many supporting measures, such as bars, steakhouses and all-day restaurants, in addition to a full set of customized entertainment services.

In the public comments, we can see that PLAYGOLF’s quick entry teaching of high ball and white ball covers swing technical guidance, physical ability evaluation, technical analysis and comparison, playing fees and golf training direction planning. The group purchase price is 392 yuan, and the public playing position can be used by one person for one hour. At the same time, the park also has a luxury private room with a group purchase price of 2560 yuan for private party packages.

According to the eye-catching survey, the legal representative of PLAYGOLF is Li Dongping, which was established in September 2020. However, in the enterprise change record, before May 31, 2021, the legal representative of the company was Zhang Xuhao. In the company’s equity penetration, Zhang Xuhao shares accounted for 99.41%, which is the actual controller of the company. This means that PLAYGOLF is actually a personal entrepreneurial project in Zhang Xuhao.

According to the introduction of Zhang Xuhao’s circle of friends, the promotion of PLAYGOLF has the shadow of being hungry in those days, hoping to break people’s stereotype of golf as a luxury sport through low prices. As low as 268 yuan per class, it looks quite "close to the people". According to public information, the size of the golf market has increased from 8.64 billion yuan in 2016 to 10.26 billion yuan in 2020. With the annual growth of consumption data in this field, it also means that the golf market is gradually being accepted by more middle-class consumers.

In fact, Zhang Xuhao’s high-profile entry into the sports track is not his first entrepreneurial attempt in recent years.

After leaving hungry, Zhang Xuhao set up Shanghai Puguan Business Consulting Partnership (Limited Partnership) and Shanghai Yuduo Business Consulting Co., Ltd. in March and April of 2018 respectively, and registered and established Shanghai Geke Business Consulting Co., Ltd. in 2019. The latter holds 100% of Shanghai Geke Sports Technology Development Co., Ltd.

At the same time, Zhang Xuhao also invested in Shanghai Yangwan Network Technology Co., Ltd. in the past three years, accounting for 5% of the shares. The latter is to study the use of blockchain technology to provide credible financial service providers around the world. Although Tianyan found on its homepage that the team got angel round investment in 19 years, it successfully launched DeFi wallet DeBank in early 20 years, and got A round investment at the end of 20 years to accelerate the launch of DeFi wallet products. But at present, there is no more public information about the product and the company.

If Hungry, founded in 2009, was Zhang Xuhao’s vague ambition when he was a student, then today’s high-profile publicity for PLAYGOLF is mostly due to his love.

Aside from the label "founder of Hungry", there is another label about Zhang Xuhao that has been mentioned countless times, and that is "national second-class athlete".

It is reported that Zhang Xuhao loved intense sports since he was a child, such as boxing, basketball and car racing. He loves all kinds of basketball, and once completed the training course for racing drivers and got the qualification certificate. Hungry after the establishment, it is also an "entrepreneurial movement" that makes him feel excited.

Even as a former member of the basketball school team, in 2016, Zhang Xuhao invited his idol Kobe Bryant as a spokesperson for being hungry, which is one of the few unicorns in the take-away industry associated with sports.

Zhang Xuhao once said that how to make sports closely integrated with users, products and corporate culture is the most critical point. As a sports fan who often works out and loves to play basketball, he has an entrepreneurial personality who dares to fight and fight, which may have laid the groundwork for his current entry into the sports circle. He has been looking for suitable opportunities and projects, and PLAYGOLF has become an attempt he is willing to make public.

Like Hungry, Zhang Xuhao still chooses Shanghai for his second venture. The difference is that his wealth is not what it used to be, which makes him quite generous this time. In May this year, Zhang Xuhao ranked 490th in the 2021 New Fortune 500 Rich List with a wealth of 9 billion yuan.

Interestingly, Zhang Xuhao has always shown more love for basketball than golf. Compared with some new generation entrepreneurs, Zhang Xuhao’s values are somewhat traditional. He likes the images of some athletes in the past and values the self-discipline and diligence of entrepreneurs. For the extreme sports that many entrepreneurs are keen on, he said that it is "too dangerous" because "safety is the most important".

In an interview with Lazy Bear Sports in 2017, Zhang Xuhao even bluntly said that under the trend that people in China are paying more and more attention to sports and participating in it, the unicorn "Hungry" will definitely appear in a certain segment of the sports industry in the future. China Capital is also paying more and more attention to the development of the sports industry, and said that sports need to be commercialized, but not over-commercialized, and a balance needs to be found. "Ma Yun’s Tai Ji Chuan is very interesting. You can’t be left or right. To find a middle point, this is wisdom."

In this way, Zhang Xuhao’s investment in PLAYGOLF is not surprising. Golf is indeed a sport that needs wisdom and balance to achieve success. At the same time, as one of the "Four big noble Sports", which is also known as tennis, snooker and bowling, if it can be popularized, it will have great commercial potential for more potential audiences.

Interestingly, although the single lesson of PLAYGOLF is as low as 268 yuan, the cost advantage is not obvious from the price of other golf driving ranges, but the positioning of PLAYGOLF is higher, which makes it more cost-effective.

Of course, PLAYGOLF is not a completely pure golf driving range, but also equipped with outdoor football field, outdoor tennis, indoor basketball, fighting sports and other sports venues, which means that PLAYGOLF is still a comprehensive sports project on the whole, which can also meet more users who love fighting, basketball and other sports, and at the same time realize the integration of entrepreneurship and sports in Zhang Xuhao.

It is worth noting that since the beginning of this year, with the implementation of the policy of prohibiting off-campus subject training, the track of physical education, which has been silent for a long time, has ushered in a change. Beijing Motive Sports acquired Isee Cinderella Children’s Art Center with RMB 400 million, and Hangzhou Youth Sports Education Brand Bingo Movement and Shanghai Seed Nova also completed a new round of financing of RMB 10 million.

The implementation of the "double reduction" policy has greatly increased the demand for sports training. In addition to basketball training, with the rise of the middle class, minority sports such as fencing, baseball and skiing have obvious long tail attributes, and their training market will also be released in the tide of consumption upgrading. The favorable policies will boost the rapid development of the industry.

This year, SNOW51 and Xueleshan, indoor ski training institutions, have successively announced the completion of billion-dollar financing. It can be seen that the market space left by the "double reduction" and the promotion of consumption have made the youth sports training institutions usher in rare development opportunities, and with the help of industrial policy dividends, there will be a broader market space for minority training such as fencing and skiing in the future.

From this point of view, Zhang Xuhao’s high-profile disclosure of the move to enter the sports circle is particularly timely.

An industry insider, who asked not to be named, told Hunting Cloud that Zhang Xuhao added some elements to the transformation of PLAYGOLF, which is a world-famous basketball court, and China Locke Basketball Park also landed in Shanghai.

"In fact, PLAYGOLF is a bit similar to the current hot virtual sports open in the Metauniverse. The target group is 400 million middle-income people in China. By lowering the threshold of high-end sports and redefining the sports consumption scene, the ultimate goal is to improve the frequency of sports."

In his view, golf, racing, skiing, rowing and other high-end sports have been trapped in the venue and price restrictions, so the frequency is not high, but now we can lower the threshold of venue conditions, time constraints and high costs by realizing the operation of sports in urban stores and re-transforming sports consumption scenes, and finally let high-end sports gradually become popular.

Whether the meta-universe or the scene is reconstructed or not, it remains to be seen whether Zhang Xuhao can take a different path with cost performance when Internet gameplay is used in high-end sports.

Reporting/feedback

年度归档 2024年2月3日

The most splendid Fireworks this year and Shunji Iwai’s aesthetic of mourning for things.

Fireworks and firecrackers are banned in many parts of the country, which makes the people protect the environment for the New Year.

Ministry of Industry and Information Technology： In March, the automobile production and sales decreased by 44.5% and 43.3% respectively.

Summer in the ＂Summer＂ Township ｜ Spend a sauna day and meet the ＂Arctic Village＂ in Wuhan.

The chill is getting heavier! The temperature drops the most in beginning of winter. See where to enter the winter on the national winter map.

The Ministry of Housing and Urban-Rural Development has made it clear that local governments should study the ＂list＂ of real estate projects and accurately support reasonable financing needs.

Where can I go to cool off in a sauna day？ These places in Xuhui let you embrace a cool summer!

The new Volkswagen Golf is exposed, with a new front face and a small interior change, which will be listed during the year.

Comments ｜ The decision-making level made five statements within one month. How to get the house price in 2017？

Zhang Xuhao, who is worth 9 billion, started his business again and aimed at the golf course

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