上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

The world swimming has fully recovered, and the China Swimming Army has mixed feelings.

On the evening of December 18th, Beijing time, the 2022 Short-course Swimming World Championships came to an end in Melbourne, Australia, and this year’s world swimming competitions also came to an end. This year’s World Championships in Short-course Swimming set off a record-breaking frenzy. From the world records and competition records alone, 14 world records and 23 competition records have been refreshed, and the number of record-breaking events far exceeds that of the World Championships in Long-course Swimming held in June this year, reflecting that the world swimming level has fully recovered.

In contrast, China, which is full of ambition to go to this short-course World Championships, still has a big gap with expectations because some of its main players are suddenly ill. However, behind the overall lackluster performance of the China team, we can also see that Zhang Yufei, Qin Haiyang, Yan Zibei, Tang Qianting and Pan Zhanle have made great progress in some projects.

Source: China Youth Daily

The Best 20 Sega 32X Games Recommended

On November 21st, 1994, Sega 32X was released in North America. Like Sega Mega-CD, it is an additional component of Mega Drive. Sega 32X initially had a retail price of $159, but ended its life at a shameful price of $19.95. The release of Sega Saturn made all players stop paying attention to it, and only sold more than 800,000 units in its life, which became a difficult commercial failure for Sega.

But who would have thought? Twenty-eight years later, with the rise of retro nostalgia, Sega 32X has become a highly sought-after collection. Although there are only 40 games in it, and many of them are improved versions of old games, we have summarized 20 of the best Sega 32X games for your convenience in nostalgia (archaeology? ) save some time in the process.

At that time, the game won the longest game name award in history (later defeated by brain exercise), which was translated as follows: Golf Magazine: 36 big holes of Fred Kapos (not knowing golf terms). The game got mixed reviews, but it was often mentioned because of 32X.

Cosmic Carnage is a "cosmic massacre", which is essentially a real-life fight in space. It has the strangest character design in human history. This game was launched as the first game, because it was so bad that even Sega pretended that it didn’t exist.

The 32X platform of Beat Boy is one of the games with the best pictures. The gameplay includes constantly exploring each level to find hidden things, and attacking the enemy with various jumping actions. Although they are all traditional platform action games, they lack the rhythm and expressiveness in the name.

The imitator of Violent Motorcycle, the picture is a bit rough, but the gameplay itself is not that bad. The game has 12 drivers and 12 routes. Players punch and kick their opponents while avoiding obstacles and jumping over hills. Multiplayer is very interesting, but it can’t reach the level of some two-person racing games in MD games.

Kolibri, which means "Hummingbird", is an amazing game, which is called 32X "The Adventures of Dolphins". Like Tempo, Hummingbird Adventures ranks among the best 32X games because of its graphics rather than its gameplay.

Also known as "Stellar Assault", "Shadow Squadron" is a very similarStar Wars 3D air combat game, there are few comments about it on the Internet, and there is nothing to say about it.

Amazing spider-man: Warnet was released exclusively on Sega 32X that year, and it is a must-have for Marvel Comics fans. This game is much better than people think, although sadly, most people in the world no longer care about 32X. It is not surprising that the game was released after Sega announced that it would stop production for 32X.

Spider-Man is not the only Marvel hero in this game, but also Daredevil, who repelled Hydra and other evil forces in the Marvel universe in this wall-climbing and horizontal scroll game. Unfortunately, this game didn’t get the praise it deserved at that time.

WWF Wrestling Mania: Arcade Edition is called one of the best and most unique wrestling games on home consoles. Why is it so unique? For beginners, it is more like a fighting game than a wrestling game. For those who are familiar with WWF, there are many famous wrestlers in it, which is equivalent to WWF’s all-star fight.

Pacific Rim-style mecha are fighting in the city streets. One of the many first-person cockpit perspective games on 32X is Armored Steel Head (personal translation). This is one of the first games of 32X. The game focuses on the first-person cockpit perspective and can switch the third-person perspective. It is a visually beautiful game. At the beginning of each level, a commander from the role armed forces will appear to explain the background story and cheer for the upcoming battle.

This is a classic horizontal scroll game with smooth frame rate and smooth animation.Looking at it now, "The Maya Adventures of Raiders of the Treasure"It’s like a mysterious sea in 2D. And Sega 32X Edition "The Maya Adventures of Raiders of the TreasureIt looks like the best version of Windows 95 at that time. However, the 32X version plays at 30fps, which is half that of the Windows version.

《Primitive wrathThere is SFC version.Pseudo-3d style fighting game, with only four ancient animals as optional protagonists.You can carry out cruel ending actions and bloody attacks. It can enter the top ten simply because Europeans and Americans like real people to fight quickly, love me, love my dog.

Arcade transplant works, you can play the original version in the small game of "Dragon 0". There is also an MD version, but the 32X version is closer to the original arcade game, and the better picture makes it more interesting to play.

In 94-95, a Star Wars game saved 32X. Without this game, no one will be interested in 32X and many players will turn to Nintendo’s platform, which is Star Wars: Arcade Edition. The game looks incredible on 32X, which proves that 32X is not useless. There are only three levels in this game, so the replay is low. But whether it’s shooting down a Star Destroyer or completing the famous Death Star Run and blowing the space station to pieces, this game can make the dream of Star Wars fans come true.

md vs 32x

Virtua Racing Deluxe has won both the arcade and the console. The 32X version really enhanced the picture, which transplanted the arcade well. The enhanced visual effect made the game look better, the outline of the car and the road were clearer, and the texture in the background was more pleasant. The MD version of "VR Racing Car" renders 9000 polygons per second, thanks to the Sega Virtua processing chip in the cassette, which is far beyond the processing capacity of MD.

At that time, the works of Blizzard were still excellent, and Black Thorn was one of them. The game played like a mixture of Demon City and Prince of Persia. SFC version and Mac version only have 17 levels and 4 worlds, while 32X version is more valuable, with an extra area, with a total of 5 worlds, which can be said to be the best of all versions!

As the ancestor of 3D fighting and fighting games,VR Warrior doesn’t need a real introduction, especially for Sega players and fighting gamers.

As we all know, the 32X version of Doom is basically the same as the PC version, andThe 32X version is one of the first games ever to get the "adult level" rating of M for Mature, because of its bloodiness and Satan worship. Although it is not the best version, it is still worth experiencing.

Although the SFC version is more popular, the 32X version of "Real Play 2" is one of the 32X essential games, which is highly respected in Europe and America, but the author has no feeling about this kind of game that emphasizes functional stimulation and curiosity.

The only hedgehog Sonik series game on Sega 32X. The protagonist of this game is Knuckles the Echidna, with a new "combination system", which allows players to use two characters at a time. In the eyes of many people, this game sucks. But I don’t agree. I think this game is Sega trying something new. I like the new combination system. It feels very much like what Nintendo will do. Just because it is different doesn’t mean it is not good! Unless we are talking about the whole 32X, it is.

NBA Jam T.E is a wonderful game. The 32X version is the most accurate arcade transplant version, and it has a lot of exciting new features, including hidden eggs, new players, better music and other modes.This game is not only the first in our list, but also the "first" in many other aspects. It is the first NBA carnival game in the series, and it is also the first game to use authorized players. It also created a record of $1 billion in arcade for the first time!

The best domestic documentary this year tells a story about baseball.

Wen | Ai Jiangtao

A few days ago, when I saw this film in the cinema, I didn’t see it as a documentary at first. After watching it for more than ten minutes, I realized that it was a documentary. After watching it, I found it was like a feature film. Director Xu Huijing’s later explanation relieved me: "I’ve always wanted to shoot a documentary in the form of a feature film." Different from the traditional documentary style, the director adopts multi-camera mode and tries to tell a more three-dimensional story-Under the leadership of Sun Lingfeng, the captain of the former Chinese baseball team and the founder of the strong baseball base, a group of unfortunate children from marginal broken families all over the country went to the United States to participate in the competition through training and changed their lives little by little.

Unlike many sports movies, the core of this story, as Sun Lingfeng said,Not that they chose baseball, but that baseball chose them.Sun Lingfeng told me that after being the captain of the Chinese baseball team for 15 years and the coach of the Jiangsu baseball team for a while, he had reached the ceiling in his original position and wanted to do something really valuable, cultivate children according to his own set of ideas and change the baseball ecology that few people in China care about. The criteria for his selection of players are simple and peculiar: 1. Being poor enough; 2. Good health; 3. There is no hereditary disease in the family.

The tension of the film comes from the contrast, on the one hand, children from poor families, and on the other hand, baseball, which has always been regarded as a middle-class sport. For these children, everything is lucky enough and strange enough.

In October 2017, when this documentary entered the filming, the strong base was established for more than two years. At the beginning of the film, the 10-year-old Xiao Shuang followed Erbo to his father’s grave, and they walked on the country road. Erbo told him to practice with the coach and never come back when he went out. Xiaoshuang came from rural Hebei. His father died of illness before he was born, and his mother chose to leave home when he was a few months old. Xiao Shuang was supposed to be given away, but people thought he was too thin and chose his brother. The small pair in the camera is quiet and restrained, and cries easily. Xu Huijing soon noticed this sad-looking child. When everyone was fighting, he was quietly playing with a little dinosaur in the corner.

Another protagonist of the film was careless. He was 11 years old when he started shooting. Just two days after he entered the base, he turned the place upside down. Like Xiao Shuang, Xiao Shuang doesn’t have a complete home. His father works outside all the year round. When he was a few months old, his mother left home after a fight with his father. But what he showed was recklessness and bravado: he didn’t wait in line for dinner, teased other players with somersaults, couldn’t walk in line, liked to show off how strong he was and how to scare off older children with a knife. The sloppy appearance made Xu Huijing a little excited. He felt that this story had become a protagonist who could string together other characters.

In this way, these children from troubled families met baseball. The daily training of the team is mainly handled by Sun Lingfeng’s master Zhang Jinxin. The boy’s "master", who was almost 70 years old at that time, was a legendary baseball coach in China. He was the president of Fengtai baseball school. He has been engaged in baseball training for more than 40 years and led the China junior baseball team to win four world championships. More than half of the players of China baseball national team have been trained by him. Teacher Guo Zhongjian is responsible for children’s study and daily management. Guo Zhongjian graduated from the Department of Civil Engineering of Tsinghua University. He was the president of Tsinghua University Baseball and Softball Association and was a volunteer at the base. In Xu Huijing’s words,These three men, touts are like grandfathers, Sun Lingfeng is like fathers, and Guo Zhongjian is more like mothers.

The rules of the baseball game are very trivial, and the technical and tactical requirements are also high. At the baseball base, it took Mr. Chloe Wang half an hour to let me understand the rules of the game roughly. To put it simply, the baseball game is divided into nine innings, with nine players on each side. In the game, nine members of the defense team played together, with the pitcher pitching at the pitcher’s mound, while the other members were scattered at home plate, first base, second base and third base for defense; The attacker sends one batter at a time to hit the pitcher’s ball at home plate. After hitting the ball, he should quickly run to other bases. If the defender steps on the base mat before passing the ball to the base, he will successfully get on the base, otherwise he will be out.

If he hits a good ball called a "home run", the defender can run back to home from first base and score a point without any time to pass it back. On the other hand, if you miss the pitcher’s good shot three times in a row, you will be killed and sent to other batters. After all nine players are killed, you will switch between attack and defense. For the defensive side, how to run and pass flexibly on the field according to the pitching characteristics and hitting effect to prevent the offensive players from getting on the base is a great test of the tactical level and cooperation consciousness of the players.

After a brief understanding of the rules of the game, it suddenly occurred to me that if there were no division of bats and bases, baseball would be a bit like running circles that we used to play when we were children. Similarly, many people had to run into the circle to attack and defend, and if they were caught halfway, they would be sent off directly. This makes me instinctively have a good impression on baseball. I don’t know how these children feel when they first come into contact with baseball, but obviously, they have enough things to face besides training.

Xu Huijing filmed for half a month at a time, and came back and forth for more than ten times, silently recording everything that happened here, and began to enter the inner world of children little by little.When he first arrived at the base, careless ate a lot every time he ate, until he couldn’t eat any more, and sometimes even vomited himself, which was of course related to his frequent hunger before. He looks tough and sloppy, but he is also very afraid of the dark. Because he can’t get along well with other partners, everyone doesn’t want to sleep with him, so he has to beg from the coach one by one. When sleeping, he often ties a safety rope to the bedside to fix himself and the bedside. When other players go outside to participate in the competition, they will stick to the sloppy base and sing songs that miss their mother in the night.

Xiao Shuang, who usually withers, is often said by touts that he lacks domineering and is too conservative. But when careless made fun of his father, he jumped up and had a fight with careless.For Xiao Shuang and careless, their imaginary parents may be the greatest comfort when they face all difficulties, because they have never met each other, and they can imagine their parents over and over again.Just like the little boy in "Summer of Kijiro", his mother originally existed only in imagination, but once he stumbled upon his mother’s photo and address, he couldn’t help but set foot on the road of looking for it. However, it may not be a bad thing for him not to find his mother. At least he can think about his mother again and again according to his own wishes.

Favourite has a good way of training children. For a naughty boy like careless, he let him make trouble for the first week and ignored him at all. A week later, he began to tighten the reins by staring at a small thing until he corrected it. During the filming of the documentary, Xu Huijing’s children just went to kindergarten. He applied this method to children and found it very effective. At the base, the tout told me that the children he trained in those years were all carefully selected young seeds. Now these children are more like shoveling and leading them, being more patient and understanding their hearts.

In the film, a scene is impressive. At one end of the training ground, the master kept cheering for everyone, encouraging everyone to be a wolf on the field. The camera at the other end of the training ground was careless and even the formation was not neat. He said to the camera with tears in his eyes: I am a stray dog!

After training for a while, the children can finally go to the United States to compete. The children who really came into contact with baseball culture for the first time were very excited. In the arena of Major League Baseball, in the face of a sudden heavy rain, careless turned himself into an inflatable muscular man with a raincoat and had a great time. In the official competition, due to the overage of the captains Dabao, Mahua and several other players, Xiao Shuang, whose arm was injured, became the absolute main force of the team. In the match with the previous U10 champion Chicago team, the children tried their best and lost the game.

After the game, Xiao Shuang even sat on the sidelines sobbing because of one of his pitching mistakes. He cried and said, "You know how hard it is to come here to participate in a competition with so many people helping us!" Usually naughty sloppy at this time also ran to comfort Xiao Shuang. At this time, they have become a real team. Xiaoshuang also learned to take responsibility at that moment.

However, after returning from the American competition, Xiao Shuang ran home. Sun Lingfeng personally drove home to pick him up, and he didn’t want to go back. For this reason, he also got angry with Erbo, who lived alone: You just want to throw me away! At the end of the film, Xiao Shuang ran to a big pine tree on the hillside at the entrance of the village. A person kept inserting pine leaves into the thick branches of the pine tree and chatted with Erbo sitting on the hillside without a word.

"great! The post-editing of "Teenager" has gone through a long time of more than a year. Xu Huijing found that he actually didn’t know enough about children, such as why Xiaoshuang ran home from the base and stopped his promising future. During the epidemic, Xu Huijing, who seldom takes her children, had more time to get along with her children. Slowly, the children allowed themselves to help him bathe, take him to school, and show him the way to school. The emotional connection between father and son became closer and closer. It was then that he understood that whether it was Xiao Shuang or sloppy, or the older captain Dabao and the youngest player Li Haixin,For these children from marginal families, what they lack most is a sense of security."Xiao Shuang is at Erbo’s house. At least he can shout at Erbo when he is angry, but at the base, when the coach says him, he can only listen."

When suffering meets baseball, it is not so much that baseball has changed them, but that kind of collective and regular training life makes these children who are extremely lacking in love feel vaguely at home.As Sun Lingfeng said in the film,Baseball is a home-going sport, because home plate is called home, and you can only score if you run back to home.Children are getting used to change, although they still can’t help but look back from time to time.

Like many people, I asked Sun Lingfeng why he chose such a group of children. His answer is frank and direct: it is not entirely for charity or public welfare, but pure. These children, like white paper, have less attachments and fetters, and can run through his training concept more systematically.

In his words, these children from U8 to U15 are all treasures after training here for more than three years. In the future, whether they enter professional teams or become coaches, they will be sown like seeds.For these children, baseball, like reading, doing business and learning technology, will become a brand-new way to change their destiny.Sun Lingfeng’s plan is quite ambitious. He hopes to go through the whole chain of talent output, team output, venue construction and event formation through the strong angel baseball training base.

Today, the base in Tongzhou is the fourth home of the powerful angel. On this 200-acre land, there are neat living areas, training areas and even vegetable fields. The base now has 68 players. Last year, it accepted 18 poor Yi children from Daliangshan, Sichuan, and set up a women’s baseball team composed of Yi girls. At the base, every child is very polite and greets people outside. After lunch, the children cleaned in groups in the canteen before leaving.

Sloppy skateboarding, jumping all the way to show us the vegetable fields. In front of him, he is obviously tall and thin. "Can you not be thin? We have to run 20 kilometers every day! " Thankfully, a few months ago, Xiao Shuang also returned to the base to join the training. He looks more confident and cheerful, like all children who love to play, riding a small bike and wandering around.

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What should I do if medical resources are tight？ The National Health and Health Commission has taken four measures.

Source: CCTV news client

Recently, public opinion has reported that some places are short of medical resources and people have difficulty in seeking medical treatment. On December 14th, the State Council Joint Prevention and Control Mechanism held a press conference, and Jiao Yahui, Director of the Department of Medical Administration of the National Health and Wellness Commission, responded to the relevant situation.

Jiao Yahui introduced that in recent years, the demand for diagnosis and treatment of fever clinics has increased rapidly, and the contradiction between supply and demand is more prominent. However, the growth rate of medical service demand for general outpatient and inpatient services is relatively slow, and the utilization rate of corresponding medical resources is now in a safe and controllable range. The National Health and Health Commission has also taken a series of measures in view of the prominent demand for diagnosis and treatment of fever clinics and the rapid growth.

First, further expand the supply of medical resources and medical services. We require all hospitals above the second level and primary medical and health institutions to open fever clinics or fever clinics, and we have been vigorously promoting this matter recently. According to statistics, as of 12: 00 on December 14th, there were more than 14,000 fever clinics in hospitals above the second level in China, and more than 33,000 fever clinics or consultation rooms were set up in primary medical and health institutions. While increasing the number of fever clinics or fever clinics, we also further simplify the flow of fever clinics. The vast majority of patients go to the fever clinic mainly to prescribe drugs to treat COVID-19’s related symptoms, and many places have also set up simple clinics for fever clinics to further improve service efficiency. According to statistics in some places, the average time to see a fever clinic has been shortened from more than 4 hours at the beginning to less than 40 minutes. In addition, medical institutions in various places are also increasing the expansion and transformation of critical care resources in designated hospitals, sub-designated hospitals, and hospitals above the second level, as well as the increase of critical care beds in tertiary hospitals, the provision of equipment, the training of medical personnel, and the expansion and transformation of convertible ICU, all of which are in full swing. All 31 provinces (autonomous regions and municipalities) in China have formulated corresponding plans and arranged funds. These tasks are also in the process of promotion and implementation.

The second measure is to promote graded diagnosis and treatment. On the one hand, in cities, medical associations are used as carriers, and in rural areas, county medical associations are used as carriers to promote the graded diagnosis and treatment of COVID-19 and other medical services. Let the urban and rural tertiary networks and medical institutions implement their respective functional positioning. Health monitoring is mainly implemented at the grassroots level, especially the health monitoring and health management of key populations; Secondary hospitals provide technical support in all aspects of technology and manpower to meet the needs of general diagnosis and treatment; Tertiary hospitals focus on meeting the needs of diagnosis and treatment of critically ill patients. Through graded diagnosis and treatment, we build a reasonable and orderly medical order.

The third measure is to vigorously promote Internet medical services. Through Internet medical treatment, according to the diagnosis and treatment plan and the guide of home treatment, we will prescribe corresponding prescriptions for patients with COVID-19’s symptoms, and provide corresponding drugs through offline third-party distribution. At the same time, we also require medical institutions to provide 24-hour online consultation and medication guidance, as well as time-sharing appointment services. In this way, the instantaneous peak of medical institutions can be reduced, the gathering of people can be reduced, and the risk of cross-infection when people go to the hospital offline can be reduced.

Fourth, continuously optimize the process of fever clinic, general clinic and hospitalization. By optimizing the medical treatment process, it will provide greater convenience for the broad masses of people to go to medical institutions for medical treatment.

Jiao Yahui said that in the next step, we will further guide medical institutions at all levels in various places to continuously implement relevant measures, and use various methods and measures to expand the supply of medical resources and medical services to better meet the needs of the people for medical treatment.

(CCTV reporter Shi Yingchun and Huang Zhenglong)

10 indie games with excellent plots! Each one is a masterpiece worthy of treasure.

Text/Cold Sword Shaoxia

Whether a game can be recognized by players, in addition to the gameplay, the more important thing is the plot. As we all know, without excessive commercial shackles, indie games will always be the strongest advantage in plot. Developers can build their own stories more freely from the perspective of human nature, which is exactly what the current 3A masterpieces lack. In this issue, we will take stock of ten stand-alone independent games with excellent plots. They have different types of gameplay, but the plot has its own uniqueness. Conscience recommends it, remember to like the collection!

This is The War of Mine.

I believe that among the themes of human nature, suffering, fortitude and bravery, no game can match the skill of the previous game. As a game work with the theme of survival, this game puts players in a war-torn world adapted from real events, a dilapidated house and three ordinary people with their own strengths. What you have to do is to make these three people live until the end of the war.

In the war-torn environment, the game renders the players into a series of difficult and unknown choices with an extremely real atmosphere. Under such conditions, making mistakes, getting injured and dying is almost a process that every player goes through, and there will be countless mistakes and regrets behind it, even though the players gradually become battle-hardened and comfortable. But I still can’t forget how much I paid at the beginning. At this time, the battle-hardened and skillful brings not only the cool feeling produced by the game mechanism, but also a kind of comfort, at least now I won’t let them die casually. And when you realize that there is no such trial-and-error settlement in reality, and the game has left great room for players in terms of mechanism and setting, I believe the anti-war thought of this game will be deeply implanted in your heart. Its connotation is all in a Zhou Mu, and its fun and playability is in a Zhou Mu, which is a veritable masterpiece of Zhou Mu.

Hollow Knight

The story of the empty knight can be said to be very excellent in integrating with the gameplay and showing the world in the story in an integrated way.

In the game, what players see is the scene of being ruined and deserted by the plague, the already withered bodies, the abandoned urban facilities, the insects’ nostalgia for the past and the feeling of bleak present life. We can not only get in touch with the appearance of the macro world, but also see the traces of insects living, whether they are alive, dead, normal or infected by the plague. In this world, they all do their jobs reasonably and wait for us to discover and challenge, so we almost get the same perspective as the bugs in the story, to explore, to appreciate, to fight and to make choices, and finally all these things we see, hear, think and think come together to form a complete understanding of the whole world of this work. This understanding is undoubtedly complicated and profound. It can be said that the Galaxy Demon City, a way to explore the terrain, makes players very comfortable and naturally immersed in it.

The Empty Knight not only has a huge and substantial story, but also can be said to be an excellent adventure. It is precisely because of the natural combination of the two that this game has become the enlightenment for many new generation players to play in into the pit Galaxy Demon City. So don’t miss it.

Life is Strange.

Although the movie trend of games has become well-known and popular under the exclusive implementation of Sony. But after all, this cinematography can only be regarded as a technique, which itself is still serving the main body of the game. This makes most cinematic games and movies get closer and closer, but there is still a clear and deep gap when we look closely. However, the strange life has really challenged the core of the film, which makes us think that when a game has a story that is really not lost to high-quality movies, high-quality and distinctive characters, and gives a very high proportion of narrative, plus a certain amount of gameplay bonus, whether the experience it creates can really replace movies. Especially when its game design is still around the story narrative, it perfectly answers to the player or the audience, "What if the protagonist makes another choice in a story?" This question.

Yes, it is true that there are many works that add branches to the plot, and there is even a plot that was popular in previous years to the game works. However, this is still the best independent game that has both cinematic performance and profound discussion and reflection on the theme of story cause and effect. I hope you can get your own thoughts in the final dilemma of the story.

Dead Cells

As an action pigeon game, this game emphasizes the concept of "rebirth" in the process and story of the game, which easily inspires our association: Who are we? What is that mass of things attached to our bodies? Why does NPC talk so meaningfully? The game mechanism, the picture performance and the fragmented plot all encourage us to strengthen our desire to explore, and at the end of this story, whether it is the development of the situation, the identity of the protagonist or the behavior of an NPC, there is a great reversal. In this story full of reincarnation and time backtracking settings, the game has brought an excellent game experience and told an excellent story with exquisite design.

Undertale ()

If a game, it can’t provide you with excellent pictures, and it can’t bring you large-scale shock, then thought will be its only winning weapon. Undertale is such a game. The theme of the game is simple, kindness and cruelty, courage and determination. In order to make players willing to sit down and think about these problems independently, developers use everything available, such as players’ inertial thinking about RPG games and the system mechanism of the game. It can be said that from the beginning, this is not a work that only provides players with substitution in the story dimension, but it is very formal, serious and sincere in talking to players through games, and at the same time guiding players. So when the player doesn’t hide behind the role he plays,

Facing all kinds of NPC with humanity in the underground world, the interaction with them and the choices made against them will be so tense and infectious. Finally, under the principle of no spoiler, I want to say that this is a game with great spiritual strength and the script itself is also very witty and humorous. I believe that when you suddenly realize the thinking made by the developer in the story, you can also gain incomparable comfort and happiness.

Go to the moon.

Old people, last wish, romance, love. These keywords constitute the biggest suspense and story theme of this book. This is a delicate and exquisite plot work. First, in the early stage of the story, the old man’s wish to go to the moon was taken as a suspense. However, in order to realize this wish, the company that can modify the memory must understand the cause and effect. Therefore, the hero and heroine sent by the company enter the memory of the elderly through instruments and instruments, and pieced together the truth of the event in different times. Because the memory is gradually explored from near to far, it is a flashback story from the player’s perspective. We know the results first and then see the process and reasons for many events. Under the careful arrangement, the curiosity of the players is fully mobilized. With beautiful music, it gradually goes deep into the core of the story. If you want to experience the purest love, you must try this book.

Fireworks (fireworks)

The horror game rooted in folk culture, the newcomer police who unexpectedly acquired psychic ability, cracked the story of the truth of the Tianjia massacre that happened many years ago with the dead female ghost. The positive side of folk custom is traditional culture, but its negative side contains feudal ignorance. All the causes of this work show us a series of tragedies caused by people’s wrong awe of the unknown and mysterious under the limited cognition and common cultural accomplishment in the past years. With a strong sense of fatalism and persuasiveness, combined with the excellent shaping of the terrorist atmosphere, we can fully realize the helplessness of the tragedies that belong to the past in a large range in modern society. Among them, many montage techniques and interactive design used in the game also add a lot of color to this story. Because of its deep restraint, it is even more arresting. Recommended!

The Binding of Isaac.

For children who are just sensible, the room and parents are probably the whole of his world and the beginning of everything. However, when this "all" and "beginning" are too narrow, too dark and too desperate. Then children who don’t have a higher and wider cognitive range can only do their best to think and judge with the little situation they have only been exposed to. This is often the beginning of a series of long or short tragedies, and Isaac’s combination is to tell such a story. Young Isaac can’t really understand his mother’s behavior, his father’s behavior, his desire for love and his simple and simple desire. He can only use his small and limited thoughts to understand the reasons for the violence his mother inflicted on him, and finally he will come to a tragic end.

As a meat pigeon game, the game puts many details that should have been elaborated in the plot into props, such as divorce agreement, knife, wallet and so on. The changes and reactions of Isaac’s body after obtaining these props touched the players and caused associations. These details confirmed each other and finally pieced together all Isaac’s experiences. I hope that in this dark and horrible story, its unique reality and sociality can give you some correct and positive thinking.

Bones: Skul: The Hero Slayer

As one of the "helpers" of the once "joint overlord". Bones: The heroic killer gains various abilities by changing his head, which is impressive. As a meat pigeon action game launched by a Korean company, this game tells a story full of anti-routines. At the beginning of the story, the positions of the brave man and the devil are exchanged. The human beings led by the brave man kidnapped the devil and transformed his subordinates to make them loyal to mankind. Players will control Bones to save the demon king, but the enemies they encounter are all in their own camp. Breaking the magic crystal that controls them can’t get rid of human control, but it will detonate the bomb on them. It has completely become a consumable that human beings fall into the hands of someone in the human camp. So what is the reason for human beings to do this kind of thing, and what is their purpose? Please set foot on the journey to find the answer yourself. I believe that all kinds of people you meet during this journey will bring you different feelings.

Rust lake: Rusty Lake: Roots.

It is not difficult to tell a horror story, but it is also good to tell a grand horror story. However, telling a grand and bizarre horror story full of calm and restraint is a test of the author’s basic skills, and rust lake: The Roots has been achieved very calmly through a series of ingenious decryption levels.

As a work called "One Hundred Years of Solitude" by many players, I prefer to understand the decryption process of the game as a separate link of observation, collection, association and interaction, because it is true that we are decrypting in the game, but every step of the so-called decryption points to an ultimate goal: narration. When all narratives are presented by the player’s decryption interaction, the player in God’s perspective is not just an irrelevant existence. Through action, the substitution of all role perspectives is seamlessly completed. So as to fully realize that there is no lack of disappointment in the strangeness of the family in the story. I believe this game can make you feel the game experience that begins with decryption and is higher than decryption. Do not miss it.

So that’s all the contents of this inventory. If you have any good games you want to share, you can leave a message in the comment area. We will inventory some classic good games with high scores for you every week. Conscience recommendation, see you next time ~

-END-

Pay attention to the "Twitter Workshop", share good games every day, and bid farewell to the game shortage!

The latest situation of table tennis World Cup： Olympic runner-up led the team to win, Germany, South Korea 8

On the evening of December 7th, Beijing time, the Chengdu Table Tennis Mixed Team World Cup continued, and four teams came on stage again for two matchups, namely, South Korea VS Sweden and Germany VS China Taipei. Among them, the second-seeded German team won 8-2 under the leadership of Olympic runner-up Shan Xiaona, ending the losing streak.

As for Sweden, which played inextricably with Japanese players not long ago, the performance was poor this time. In the end, the fourth seed South Korea won 8-2, and it was not an upset-please see below for details.

The battle between South Korea and Sweden is quite interesting. Although the overall strength of the former is obviously stronger, it is mainly the female players who are stronger. As for the male athletes, they have little advantage over Sweden. However, after the start of the competition, the Korean mixed doubles team Zhang Yuzhen/Tian Zhixi took the lead, losing 1-2 to Carlson/C Carlberg (10-12, 11-6, 6-11), and the Swedish team successfully gained the lead.

However, in the second set, South Korea quickly succeeded in counterattack. As a marginal main force, Li Shiwen quickly won 11-9, 11-9 and 11-8 in a row, sweeping Sweden’s top player Berg Sterlon. This shows the great strength gap between the two teams of female athletes.

The third set was the battle of focus. South Korean Lin Zhongxun played against Swedish men’s singles No.1 Carlberg. Not long ago, Carlberg almost overturned Zhang Benzhi and lost 2 points in the deciding game. However, this time, he lost 7-11, 8-11 and 8-11, and the Swedish team was forced into a desperate situation.

In the fourth set of men’s doubles, the former world number one and now world number two Korean team Zhang Yuzhen/Lin Zhongxun played Karlsson/A Carlberg. As a result, the first two ended the battle with 11-7, and the total score of South Korea beat Sweden 8-2.

Germany is the second seed in this competition. However, Shan Xiaona, the Olympic runner-up, is the only core player. Bohr, Ochalov, Francesca, Qiu Dang, Han Ying and Mittham are absent one after another. In terms of strength, they are not even in the top four. They have lost to Sweden and France in succession before, but the China Taipei team they met this time is not at its peak.

Like Germany, the China Taipei team did not have the top three athletes Lin Yunru, Chuan Chih Yuan and Zheng Yijing, so the group stage was almost eliminated. Chen Siyu, the number one player in the quarter-finals, kept resting, and it was not realistic to win Germany.

In the first set of mixed doubles, German meissner/Winter played against China Taipei’s Yang Jiaan/Li Yuhuang. In the first set, the first two players lost 3-11, but then they won two 11-7 turnovers in a row, successfully gaining a 2-1 lead in the total score.

The second set was the battle of focus, in which Shan Xiaona and Chen Siyu, the strongest main players of the two teams, played against each other. Although Shan Xiaona is 40 years old, but the fast break is still powerful, he won the first prize with 11-7, but he was defeated by 8-11 in the second game. In the deciding game, Shan Xiaona rallied and finally ended the battle with 11-7, helping the German team to expand its advantage.

In the third set of men’s singles, Walther, a German player, played against Ye Zhiwei of China Taipei Team. The former’s offensive quality was obviously higher, and he soon ended the battle with 11-9, 11-8 and 11-5. In the fourth set, German women’s doubles team Shan Xiaona/Winter made persistent efforts and finally defeated Chen Siyu/Huang Yihua 11-6, thus defeating China Taipei 8-2 with a total score, ending the previous losing streak.

In this way, after losing in a row, Germany finally saved the face of the second seed, so what kind of ranking and achievements will they finally achieve? Let’s continue to wait and see!

Here comes the baseball geek tutorial! Come and finish the handsome blow →

Zhai Jia kang yi

Good health is essential.

How to exercise at home?

Social sports instructor

Di Chen

Bring you

Popular science of baseball.

And the main points of baseball

Let’s work together in Qi Xin.

Start from me

Win the epidemic prevention and control war

Baseball has a history of more than 100 years, which integrates cooperation, tactics and skills. It is a ball competitive sport suitable for all ages and popular all over the world.

What is the difference between baseball and softball?

The cognition of "men’s baseball and women’s softball" is wrong, and gender can’t distinguish baseball and softball. Softball originated from baseball and came into being in order to play baseball indoors.

Baseball pitchers generally use shoulder shots or side shots; Softball pitchers are forced to pitch with straight arms around their arms.

Main points of baseball

Key points of pitching training action

Hold the ball on your chest, raise your free feet and shift your center of gravity.

Hip, waist, chest and shoulders turn forward from bottom to top and throw the ball.

Key points of strike training action

Wear gloves before practice to prevent slipping.

The bat is held above the chest, and the width of the feet is wider than the shoulder width.

Make sure to start with your feet and concentrate your whole body energy on the moment of hitting.

Exercise at home does not relax.

Let’s move together.

Information: Shanghai Sports

Editor: Wang Yusi

Why is China not suitable for ＂free medical care＂？ Subject to these conditions

With the rapid growth of medical expenses and the high level of personal medical expenses, "free medical care" has always been one of the hot topics in the field of people’s livelihood.

Since its establishment more than five years ago, the National Medical Insurance Bureau has repeatedly replied to the proposals and suggestions on free medical care. The National Medical Insurance Bureau believes that under the current social and economic development conditions, the level of medical insurance financing is still not high, the fund support ability is still insufficient, medical insurance still needs to adhere to the basic principles of insurance, it is still necessary for individuals to bear certain medical and health expenditure responsibilities, and the implementation of "free medical care" is not conducive to the long-term stable and sustainable development of China’s medical security system.

The medical insurance experts interviewed by CBN believe that free medical care seems to be a beautiful ideal, but it is difficult to realize it, and it will be restricted by many realistic conditions. China’s financial resources, unbalanced medical resources and other factors determine that China is not suitable for free medical care at present. At present, there are still many pain points and difficulties in China’s basic medical security, which need to be solved by further deepening the universal medical insurance system.

"Free medical care" is not really free.

Free medical care is popularly understood as "seeing a doctor without spending money". Poverty caused by illness or returning to poverty due to illness is a concern of many families. Therefore, realizing free medical care for all is considered as a way to reduce the medical burden of the people.

But "seeing a doctor without spending money" is not the real connotation of free medical care. Free medical care is not free of charge, but "paid" by the government or medical insurance institutions.

Zhang Xiao, director of the Medical Insurance and Social Security Research Center of Southeast University, told CBN that what people generally think of as free medical care means that medical services are free, such as registration, diagnosis and treatment, surgery, hospitalization expenses, etc. In countries that are said to have achieved free medical care, some can be completely free, while others can’t. The representative of free medical care is the National Health Service (NHS) in Britain, but other Commonwealth countries except Britain are not completely free, and the most important reason is the cost.

A study by Jin Weigang, vice president of the Institute of National System of Zhejiang University, shows that according to the relevant information of 170 countries (or regions) collected by scientific research institutions of relevant state departments, the medical security situation of 115 comparable countries (or regions) is compared and analyzed, among which 74 countries (or regions) implement social medical insurance, accounting for 64.3%. At present, only a few countries (or regions) implement "free medical care for all". Therefore, the social medical insurance system has increasingly become the mainstream trend of international medical security development, while "free medical care for all" is not the mainstream model.

Liao Zangyi, an associate professor at the School of Politics and Public Administration of China University of Political Science and Law, said in an interview with CBN that free medical care is not really free for all, but through different financing models, money is paid in advance in the form of taxes and premiums, and then distributed and spent by the government or medical insurance institutions, and finally used by individuals.

From the perspective of foreign countries, there are currently two modes of free medical care. One is that the state runs hospitals, such as planned economy countries such as North Korea. The other is that individual medical treatment is free (free or almost free), and the state raises funds and pays medical expenses. This is common in market economy countries, such as Britain, Canada, Australia, Northern Europe and other countries, which raise medical insurance through high taxes and then provide it to the whole people as social welfare; Germany, Japan and other countries are social insurance models, which are paid by both work units and individuals, subsidized by the government and shared by the whole society; The United States is a pure commercial insurance model, and special people (the old, the disabled and the poor) enjoy free medical security policies.

Zhang Xiao believes that the advantage of "free medical care" for all people is that the concept of this system is to better achieve fairness, and everyone can get basic protection regardless of the economic situation. However, this system needs strong public financial support, and if we want to turn to free medical care, we must increase taxes.

In December, 2021, the National Health and Health Commission’s reply to Proposal No.4768 of the Fourth Session of the 13th National Committee of the Chinese People’s Political Consultative Conference mentioned that public financial funds were taken from the people and used by the people, and the funds needed to implement universal free medical care ultimately came from the people in the form of taxes or social insurance premiums. For a period of time, China did not have all the foundations for implementing universal free medical care.

Some people think that since the new medical reform, China has invested a lot of money in medical and health care, and now the financial investment and other funds are enough to support free medical care, and the cost will not increase after the implementation of free medical care.

In this regard, Zhang Xiao believes that the problem is that a lot of financial investment funds are not really used for the provision of medical services for ordinary people. Public hospitals spend a lot of money on maintenance and construction and large-scale equipment procurement, and it is difficult to change this investment method with the current system in the short term.

"Free medical care" is subject to these conditions.

Liao Zangyi believes that free medical care in Britain and Northern Europe costs all taxpayers’ money. The key to realizing free medical care is to pay taxes, but free medical care only meets the minimum requirements of individuals. There is no free lunch in the world, and free medical care will not be the best.

Cai Haiqing, a master tutor at Jiangxi University of Traditional Chinese Medicine, wrote that in order to alleviate the unbearable problem of government finance caused by the rapid growth of medical expenses, some "free medical care" countries can only find ways to reduce the supply of medical services, and the number of drugs and medical consumables included in the free range and the number of beds in hospitals are strictly restricted or even reduced. In India, for example, public hospitals not only have poor facilities, but also have a serious shortage of beds. There are only 348 kinds of free medicines.

Zhang Xiao believes that the implementation of free medical care requires five conditions, the first is to have very ample financial support, the second is a balanced medical service system, the third is a sound medical security system, the fourth is to have a reasonable allocation of medical resources, and the fifth is legal and policy incentives, such as the reform of doctors’ salary system and legal protection.

Judging from the situation in our country, at present, public hospitals are the mainstay in our country, and the construction of medical facilities, the training and salary of medical personnel, and the recruitment of medicines all need financial support. If free medical care is to be implemented, these should be classified as financial payment, which is a burden for finance.

According to the Statistical Bulletin on the Development of China’s Health Care in 2021, the total national health expenditure in 2021 is estimated to be 7,559.36 billion yuan, and the total health expenditure accounts for 6.5% of GDP. From the international comparison, the proportion of China’s total health expenditure to GDP is far lower than that of developed countries, accounting for only half of that of Britain.

"Financial pressure is the first obstacle to free medical care, especially for developing countries, the pressure of medical investment is very great. The insufficient and unbalanced development of medical resources in China also determines that it is difficult to implement free medical care for all. If free medical care is implemented, from a fair point of view, all good medical institutions should treat patients all over the country equally, and good hospitals will be overcrowded, so it is difficult to guarantee patients’ right to fair medical treatment. Therefore, to achieve free medical care, medical resources must be rationally allocated, and it is difficult to realize the reconfiguration of medical resources now. " Zhang Xiao said.

Liao Zangyi believes that China’s medical supply is still insufficient in general, especially high-quality medical resources. Free medical care will cause a run on resources to a certain extent, which will aggravate the problem of difficulty in seeing a doctor. Many people understand that there is no threshold for free medical care, and everyone can enjoy medical services equally and freely, but as we all know, no threshold is the highest threshold, and high-quality medical resources and top-level expert teams have always been scarce resources in society. Even to some extent, free medical care will aggravate the severity of "difficulty in seeing a doctor", and there may be patients all crowding into provincial medical institutions, and the result that everyone wants to be satisfied is that everyone is not satisfied.

Do what you can to improve the level of security

Liao Zangyi pointed out that an important reason why China is not suitable for free medical care at present is that the policy of raising medical insurance is basically divided into two ways: employee medical insurance and resident medical insurance. These two methods are part of the personal burden and part of the unit burden, and then the government makes unified financial subsidies, which determines that our medical insurance fund itself is tight. It is our long-term direction and policy for medical insurance departments to solve how to spend every cent of medical insurance money and do their best to do what they can.

CBN combed the responses of the National Medical Insurance Bureau to the proposal of free medical care since 2019, and found that there are two main voices for free medical care. One is to propose free medical care for all people, and the other is to suggest free medical care for specific groups, such as the elderly over 60 years old in rural areas, the elderly over 80 years old, children or people with specific diseases.

Zhang Xiao said that the implementation of "free medical care" for all people is not suitable for China’s national conditions, but it is possible to improve the level of medical security for specific groups within the framework of the medical security system. Every country has such a policy. For example, Japan, South Korea and other aging countries also have special medical insurance policies for the elderly over 85 years old. The key is to do what you can. The amount of funds in the medical insurance fund is limited every year and it is impossible to meet the needs of everyone.

On July 20th, the National Health Insurance Bureau issued the "Reply to Recommendation No.1437 of the First Session of the 14th National People’s Congress", saying that the medical insurance department should speed up the establishment of a multi-level medical insurance system with basic medical insurance as the main body and medical assistance as the backing, supplemented by medical insurance, commercial insurance, charitable donations and medical mutual assistance, continuously improve the service level of medical insurance, and make overall plans to reduce the medical expenses burden of the insured people, including seriously ill patients in rural areas.

Time magazine selected the top ten games ＂killer 2 of the Mind＂ to reach the top in 2023.

For gamers, there are too many excellent works in 2023, including 3A masterpieces and independent masterpieces. Many players may even be unable to play.

Now, foreign media Time magazine has selected the top ten games in 2023. Let’s take a look.

10. Surge of Fishing Sails

9. Diablo IV

8. Star Wars Jedi: Survivors

7. Super Mario Bros.: Surprise

6. Dead Space Remastered Edition

5. Resident Evil 4 Remastered Edition

4. the legend of zelda: Tears of the Kingdom

3. Marvel Comics spider-man 2

2. The Gate of Bode 3

1. killer 2 of the Mind

Analysis of the whole chain of private domain operation in beauty industry

With the in-depth development and expansion of channels, beauty consumer groups promote the rapid development of beauty industry, and multiple factors affect the development of beauty industry. How should the beauty industry seize the private dividend and promote its better development? The author summarizes some methods, hoping to help you.

With the diversification and in-depth development of sales channels, the consumer groups of beauty brands continue to expand, and multiple factors jointly promote the sustained and rapid development of the beauty industry. As a beauty brand with the highest degree of private domain matching, how to seize the private domain development dividend, break through the growth bottleneck and realize rapid growth?

Now, the beauty industry faces many problems and challenges in private domain operation. Merchants will face three stages in the process of private domain operation: construction stage, growth stage and maturity stage, and each stage will encounter relatively core problems.

First of all, during the construction period, there is a lack of standard operating tools and operating methodology.

Brand is in the exploration period of private domain construction, and it is in the acceptance and learning stage for concepts such as applet, community operation and data management. Secondly, there are many kinds of private domain tools in the market, and merchants are dazzled when choosing, so it is difficult to choose tools that suit their own brands.

Secondly, in the growth period, private domain operations are separated from each other, making it difficult to form a benign closed loop.

Brand private domain has many contacts, such as small program mall, enterprise micro, community, offline shopping guide and store mall, but they can’t get through and cooperate effectively.

Finally, in the mature period, there is a bottleneck in the stock operation, and it is difficult to tap the effective increment.

The brand has successfully accumulated some effective experience, but with the decline of incremental dividends, the traffic is gradually lacking, and the "extensive operation" has a growth bottleneck.

Turning to the current private domain development trend of the beauty industry, it mainly presents the following points:

According to the data compiled by EROMONITOR Prospective Industry Research Institute, among the changes in the proportion of major sales channels in China cosmetics industry (unit%) from 2015 to 2021, the proportion of e-commerce channels has increased rapidly year by year.

In the penetration rate of Tmall TOP100 beauty brand applet mall, 79% of beauty brands have their own applet malls.

Several well-known brands: Maybelline gradually withdrew from the Shangchao department store channel in 2018, only retaining brand boutiques and developing in parallel with online channels; In August, 2020, Vichy built the first O+O (online and offline integration channel) operation center in China. After consumers completed skin testing and product trial in the store, they placed orders in small programs. All major beauty brands in the industry began to increase their efforts to lay out online channels in 2020.

It can be seen that the brand is not only trying a new integration of online and offline, but also trying to expand more attempts including private domain.

According to the brand database data of Quest Mobile Truth Brand in September, 2021, compared with typical consumer industries such as food and beverage, household appliances, mother and baby, the scale of private users in the beauty industry after weight reduction still ranks first.

In the investigation of Tmall Top100 beauty brands in the growth black box in 2020, we can see that there are over 20% beauty brands, and their private domain sales account for nearly 25% of the total e-commerce volume (the proportion of private domain sales of beauty = private domain sales/omni-channel sales of e-commerce).

Therefore, beauty brands should pay attention to the development of private domain while developing their business, and at the same time pay attention to the potential and opportunities of customers’ deep exploration.

In fact, the brand private domain is not an additional single sales channel, but a secondary undertaking of the brand’s existing global channel passenger flow and advertising traffic. On the basis of not raising the marketing cost, it can effectively undertake the brand global channels and users reached by advertisements, and realize the precipitation and long-term transformation of user assets and brand data assets.

In the initial stage, the private domain investment of the brand is small, and the input-output is not obvious. With the introduction of drainage and fission, the scale of private domain grows rapidly and its complexity increases. At this time, the brand is exploring a suitable private domain model, and the net income (output MINUS input) presents a high negative value.

However, with the maturity of brand private domain operation, the scale of private domain has entered a stable period, the cost of innovation and operation has begun to decrease, and the customer repurchase rate (the average monthly repurchase rate in the beauty industry is 10-15%) and LTV(life time value Life Cycle Value) are also increasing. The net income is gradually improved, moving towards breakeven and creating long-term compound interest.

Therefore, by settling the private domain of brands, brands can get higher profits, and users can also get a more direct and better shopping experience.

With the development of private domain operation in beauty industry, six typical private domain operation models can be sorted out.

1. Multi-positioning promotion type: a number of small programs with different positioning, with sales promotion as the main operating mode.

Representative brands: Perfect Diary, Polaiya, Ou Shiman, etc.

Taking Perfect Diary as an example, the brand has 20+ WeChat official account with different positioning and 10+ small program malls with different positioning, which cooperate with the daily member day +bigday activities to achieve continuous promotion and transformation.

Representative brands: Lin Qingxuan, herborist and Estee Lauder.

Take Lin Qingxuan as an example, get through every contact of WeChat Ecology to drain the live broadcast room and insist on daily broadcast. By constantly trying various links and ways to transform live drainage, we found the most suitable mode for Lin Qingxuan. Moreover, the store shopping guide resources are fully mobilized, and the 3000+ store community shares the live video number.

Representative brands: Guanxia, Huaxizi, HFP, etc.

Seize the beauty component party as the core user of the brand, constantly polish the content of WeChat official account, and finally achieve the reading volume of 600,000-100,000 articles. At the same time, the brand community is operated in the applet, and users are guided to participate in sharing through official topics and activities.

Pay attention to the brand experience of users in the private domain, and guide users to complete the continuous punching of the first purchase and cultivate the habit of re-purchase through the combination boxing of exclusive gifts for newcomers, members’ trial use, sign-in courtesy (customized periphery) and limited spike by members.

Representative brands: shanghai jahwa, etc.

From the offline ordering mode to the online cloud store ordering, the efficiency of goods circulation has been greatly improved; And through policy planning, training and teaching, we will make every effort to build a benchmark store, effectively improve the sales of dealers’ cloud stores, realize the annual sales rate in ninety-seven percent, and at the same time, the headquarters will empower dealers to operate cloud stores and transform live broadcasts.

Representative brands: Sephora, Afu and so on.

Taking Sephora as an example, the SmartBA project was launched in June 2020, which systematically promoted BA from top to bottom. Through corporate WeChat, consumers are guided to enter the private domain of brands, and every "beauty consultant" is empowered by numbers. With their professionalism and aesthetic vision, they will continue to provide consumers with professional 1V1 personalized services and online extension services in the private domain community, which will eventually drive online and offline business growth.

6. Feedback to the public domain: the mall not only carries the purpose of sales transformation, but also uses user research and data analysis to guide product development in the opposite direction.

Representative brands: L ‘Oré al, Elizabeth, Ya Dun, etc.

Taking L ‘Oré al as an example, in 2018, it has started to build technical applications such as SCRM and CDP. The brand uses the accumulated data for user value analysis, and adapts and develops products according to different people and regions. L ‘Oré al is the first brand in the industry to achieve C2B innovation. It took 59 days to tap the demands of thousands of consumers aged 18-30 for "ideal cream", and quickly put into research and development and launched a zero-point cream, which sold 100,000 pieces on the day of listing.

Self-test operation mode interactive test

First of all, if you are a newly created beauty brand or want to try to upgrade the brand and expand the beauty private domain business, then the first step is to think about the private domain organizational structure and operation team building.

Regarding the organizational structure of private domain and the construction of operation team, there are generally the following four modes. Brand merchants can choose which organizational structure to build according to the comprehensive evaluation of the advantages and disadvantages of each model.

Secondly, when preparing for private domain operation after the team is formed, it is necessary to consider the whole link process from traffic to retention and then to sales.

The first step is to plant grass in the commons. Establish brand awareness in the public domain through explosive products, and then conduct global drainage to the private domain through e-commerce/live broadcast, store activities /BA live code, and small red book planting.

The second step is to raise grass in private areas. In the private domain, we will deepen users’ three-dimensional cognition and preference for the brand through various operating means such as enterprise micro-customer service, WeChat official account, community and video number.

The third step is to pull weeds in private areas. Finally, private domain can be realized through mall+live broadcast+member marketing.

What needs to be emphasized here is that the beauty industry has a very typical marketing model: live broadcast with goods. This interactive marketing model with goods is a growth weapon for beauty businesses. According to C2CC Media’s "Private Domain Operation & Status of Beauty Live E-commerce", 70.9% of beauty companies have chosen live broadcast to bring goods.

With the advent of the "self-broadcasting era" of merchants, the live broadcast of video number based on WeChat ecology combined with enterprise WeChat can break the traditional live broadcast barrier and connect the live broadcast with community, WeChat official account, applets and other links in series. In the whole process before, during and after the live broadcast, a complete closed-loop transaction of drainage-conversion-repurchase is constructed to carry out refined operation, thus helping beauty brands to sell goods in private domain and realize sales growth.

Taking the live broadcast of "Lin Qingxuan" private domain video number as an example, with the help of video number operation+mall operation+community operation+advertising operation, the GMV of the live broadcast increased by 570% in four months. The highlights of its live broadcast operation are as follows:

With the help of friends’ circle advertising, the live broadcast is drained, and the big data orientation ability of WeChat advertising is used to lock the brand target customers, effectively shortening the grass planting path and introducing traffic to the live broadcast room.

Fully mobilize Lin Qingxuan’s shopping guide resources, and warm up the live broadcast room by sending skin care knowledge, giving coupons by interactive question and answer, and interacting with red envelopes.

In the live broadcast, on the one hand, by setting up an order lottery activity, the interaction enthusiasm of users in the live broadcast room is enhanced, and the length of stay of users in the live broadcast room is increased; In addition, in the product selection strategy, focus on mature female customers aged 30 -50, and cooperate with drainage products to comprehensively improve GMV.

With the higher offline costs and the fading of the e-commerce dividend period, the beauty industry has moved from "flow" to "retention". For the beauty industry where quality and experience are paramount, private domain operation plays a vital role in the brand omni-channel strategy. It is the key to improve the performance growth to realize the refined operation of users and enhance the loyalty of users through the layout of private domains.

Based on the increasingly mature and diversified private domain gameplay, beauty brands can control traffic, user assets and transactions in "private land", maximize the full-time global advantages of public-private domain linkage, and finally promote the brand and benefit with a complete and efficient private domain marketing closed loop.

This article was originally published by @ Xiao Y’s operating notes. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

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