The executive introduction clicks in empty without a word; the most recent one in the marketing newsletter is still 2010; the website has not been introduced to its own model after reading it; the vertical version is arranged in the title picture with text style news newsletters, and there is no picture for the new general manager. Under the title, it is empty and white. Where have you been, general manager? All kinds of mistakes make people laugh and cry, what happened to the official website of the car company…
If a person is sloppy and untidy, without paying attention to details, would you like to believe that he is serious, reliable, and trustworthy?
"People rely on clothes, horses rely on saddles", the official website of a car company, as the most direct way for users to recognize the brand, is it not the face of the company facing consumers?
In today’s automotive society, automakers with annual sales of hundreds of thousands or millions of vehicles and turnover of tens of billions or hundreds of billions of yuan are all big guys, and it is common to spend millions of yuan on brand activities. But why, more or less, there are such and such mistakes on the official website, and some even make people laugh and cry.
In the Internet age, the industry talked about Internet thinking every day. Auto e-commerce was also a buzzword of the moment, but the most basic network was a prerequisite for everything…
Product introduction, enterprise dynamics, service categories, and online interaction with consumers are all functions of the official website, and they are also the most efficient means for users to understand the enterprise.
Take the two most basic functions of news information and model display, which attract the most attention from users, as an example.
The author consulted the official websites of 25 industry companies. According to yesterday’s deadline, a total of 403 news articles were released from May to July, and the average company released only 5 news articles per month. Among them, Dongfeng Yueda Kia is the best, publishing a total of 52 news articles, which is about 17 articles per month. Consumers can keep abreast of the latest developments of the company in detail. BMW Brilliance updates are the most lagging. There is no news release from May to July. The most recent one was published on April 15.
FAW Toyota’s website uses 36 pictures to occupy the center position, which is about the size of the entire screen to display product information. Including model introduction, car purchase discount information, consumer interaction activities, etc., the information basically covers all its models, which is convenient for users to browse and can grasp first-hand information without going to the store. On the contrary, Geely, which has nearly 20 models, has only 4 pictures in the same position, which fails to make full use of the promotion on the official website. And BMW Brilliance is even worse, and the model introduction cannot be found on the homepage…
Dongfeng Nissan: Where have you been?
In fact, in terms of page layout and aesthetics, Dongfeng Nissan’s official website can be called exquisite workmanship. A big picture with Xuanyi, Teana, Xuanyi Classic, TIIDA, Qashqai, Sunshine, Liwei Qixiong debuting, Dongfeng Nissan is waiting for you to compare, and it is domineering.
But when the author clicked on the news center column, he was really shocked. So far in July, there has only been one news release, and the vertical version is arranged as a news bulletin with a title picture and text style. When I saw the new general manager take office, there was suddenly no picture. Under the title "Daiyue Jin Appointed as the New General Manager of Dongfeng Nissan", there was nothing. General Manager, where have you been?
Similar mistakes have appeared 4 times in the first 22, which is really not right. At least you can’t lose the boss…
BYD: Missed to meet customer service classmates
New energy vehicles are currently a hot topic, with news such as exemption from purchase tax, elimination of local protection, and unified fast charging of national standards continuing recently.
Although the location of the news center on BYD’s official website was obvious, there was only one news item for each of the three months of May, June, and July, which was really pitiful. Old Wang also knew how to praise his own melons. BYD, which had always claimed to be in the leading position of new cars, should also be at the forefront of promotion.
However, the manufacturer’s activities and preferential promotion columns are frequently updated and rich in content, allowing consumers to keep abreast of the latest corporate information.
But when I opened the online car purchase column and watched the "BYD e-purchase anniversary celebration" event, the customer service who was specially prompted that you must contact in advance before payment could not display the corresponding information after clicking, which made the author feel ashamed. It’s a good event, why is the most critical step stuck?
Finally, I couldn’t help but shout. As of 5:00 am on July 24th, my companions had all fallen asleep, and Xiao Ai, who was still fighting at night, still had no chance to meet at this moment…
Ford: Executives, where are you?
Ford’s website was simple and clean, and the page settings were quite standard. Under the News Center column, the setting of the "Reporter Zone" was unique and unique in this reading of the official website.
Corporate dynamics is a daily compulsory course for every media teacher. Is this project designed for the release of hot topics in the enterprise? I just wanted to like it, but I almost flashed my waist when I didn’t think about it… The author was surprised to find that the sub-column, "Introduction to senior executives of the company", was blank after clicking on it, and there was not a word. Executives, where are you? "If I knew this earlier, why did I have to start", there is nothing, and why waste this column on emotions…
Return to the homepage, the bottom row of navigation bar. There are several sub-sections under the Client Server, used cars, and news center columns, but there is nothing under Ford Technology. Click to browse the secondary page, and it can be seen that it is divided into four aspects: fuel economy, safety performance, dynamic driving, and easy control. Since there are, why can’t it be displayed on the homepage to facilitate users to choose their favorite areas? Details, or details.
Dongfeng Citroen: Fork, are you a fork or not?
It has to be said that Dongxue’s official website design is the most unique one.
Magazine page-like promotional graphics are novel in style, with horizontal dragging left and right. The 18 images clearly display the latest dynamic information of the enterprise.
Under the News and Events column, the "Test drive the champion model or participate in WeChat interaction, that is, have the opportunity to win the World Cup surprise package" activity displayed in the first position reminded the author of the earlier days of the night battle, so click to view the details.
The first thing that came into view was the pop-up window of the winning list, which was very envious. Although I didn’t know about this event earlier to try my luck, surprises always came unexpectedly. When I tried to turn off the pop-up window, Fork Fork Jun got angry, eh? Can’t turn it off… Although the event ended on the 14th of this month, you can’t be so naughty…
When a colleague tested it on his computer, we were convinced that he was really not a fork! He just looked similar and looked the same…
BMW Brilliance: What did you do last March?
Simplicity and cleanliness are the first impressions that the official website page of BMW Brilliance gave me. But after a cursory browsing, I quickly discovered its biggest feature. Hey, there is no car?
As the official website of a luxury car brand, BMW has continued its trend-setting characteristics and is at the forefront of fashion. It is the only company on the official website of this statistics that cannot see any product information on the homepage.
You can only see the product production information from 2003 to 2009 on the company information – products and operations – model overview page. At the bottom of the homepage, click the links of BMW China and authorized dealers to see the relevant product information on the jump page.
In addition, in terms of news release, BMW Brilliance is also the only company that has not released a news release in May, June, and July. The most recent one dates back to April 15.
FAW Toyota: 36 Big Pictures Let You See Enough at Once
"1, 2, 3, 4, 5, 6… 35, 36!" There were actually 36 display pictures of FAW Toyota’s central area, which was much more generous than the other "cheapskates" who only had 3 or 4 pictures.
Corolla, Vios, RAV4, Crown, Corolla Full Interpretation, Latest Financial Services Solution, Lander Cool Luze, Prado Self-Driving Tour Recruitment, Prius, 86 Zero Distance…
It includes model introduction, car purchase discount information, consumer interaction activities, etc., basically covering all its models. Users can easily browse and gain first-hand information without visiting the store.
The layout doesn’t cost money, and it’s not how you want to organize it!
Great Wall: Online scoring, whether it is good or not, the user has the final say
Auto e-commerce is a buzzword, but at the moment, there are really few people who are in full swing on their official website, including Great Wall Motors. Just like the dazzling sales performance, the official website of the Haval brand also made my eyes really brighten.
The most attractive thing for the author is the activity page for ordering Haval H2 online. There is a 360 ° product static display area that integrates appearance and interior. Users can freely choose the full picture of the interior and exterior of the vehicle, including 13 spray paint colors and 8 interior colors. You can control all the information of the model without leaving home.
In addition, the most outstanding part of the column design is also the only one among all websites. Users can rate products online. Including space, power, control, fuel consumption, comfort, appearance, and interior seven aspects, with a maximum score of 5 and a minimum score of 1.
At the same time, users can also write a comment of at least 30 words, together with the above scoring items, which will be displayed on Haval’s official website in real time. It can be said that whether it is good or not, the user has the final say. (Reporter, Liu Ye)
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