Jing Shi Jian Fa [2023] No.81
All relevant units:
In order to implement the requirements of the Municipal Party Committee and the Municipal Government on promoting the high-quality development of the capital, develop and expand the advertising market scale, effectively reduce the burden on enterprises, continuously stimulate the vitality of the advertising market, and promote the steady recovery and development of the advertising industry in our city, the Municipal Market Supervision Bureau and other ten departments jointly formulated the "Several Measures on Further Promoting the Development of the Advertising Industry", which was approved by the municipal government and is hereby issued. Please conscientiously implement it in light of the actual work.
Beijing Municipal Market Supervision Administration
beijing municipal commission of development and reform
beijing finance bureau
Beijing Municipal Science and Technology Commission, Zhongguancun Science Park Management Committee
Beijing Bureau of Economy and Information Technology
Beijing Municipal Government Affairs Service Management Bureau
Beijing Intellectual Property Office
Beijing Supervision Bureau of the State Financial Supervision and Administration Bureau
Beijing local financial supervision and management bureau
China People’s Bank Beijing Branch
October 24, 2023
Some measures to further promote the development of advertising industry
Advertising plays an important role in promoting consumption, spreading social civilization and absorbing employment, and is an important force to promote the construction of Beijing as a national cultural center and an international consumption center city. In order to further serve and integrate into the new development pattern of the capital, promote the sustained, stable and healthy development of the advertising industry, and fully stimulate the endogenous power and development vitality of the industry, the following measures are formulated according to the work deployment of the municipal government.
First, adhere to overall development and safety, revise and improve the guidelines, enhance risk management and control capabilities, and encourage and support advertising in various fields that promote high-quality economic and social development. (Responsible departments: Municipal Market Supervision Bureau and Municipal Financial Supervision Bureau)
Two, support advertising enterprises to use the guarantee to increase credit financing. Eligible advertising enterprise loans can obtain government financing guarantee services. (Responsible departments: Municipal Finance Bureau, Municipal Financial Supervision Bureau, Beijing Supervision Bureau of the State Financial Supervision Administration)
Third, support small and medium-sized enterprises in the advertising industry to handle the first loan business through the Beijing Loan Service Center and enjoy discount or guarantee fee subsidies. (Responsible departments: Municipal Economic and Information Technology Bureau, Municipal Government Affairs Service Bureau, Municipal Finance Bureau, Municipal Financial Supervision Bureau, Beijing Supervision Bureau of State Financial Supervision and Administration Bureau, Beijing Branch of China People’s Bank)
Four, support advertising enterprises to handle intellectual property pledge guarantee business. Discount subsidies will be given to enterprises that have obtained bank intellectual property pledge loans and meet the requirements. (Responsible departments: Municipal Intellectual Property Office, Municipal Finance Bureau, Municipal Financial Supervision Bureau, Beijing Branch of China People’s Bank, Beijing Supervision Bureau of State Financial Supervision and Administration)
Five, support advertising enterprises to use accounts receivable, cash flow, equipment, etc. as collateral to apply for mortgage loans from banks to solve short-term financing needs. (Responsible departments: Municipal Financial Supervision Bureau, Beijing Branch of People’s Bank of China, Beijing Supervision Bureau of State Financial Supervision and Administration)
Six, support advertising enterprises to apply for the city’s cultural and financial integration development funds, to meet the conditions of advertising enterprises to enjoy investment and loan awards, rent, cultural industry risk compensation policy support. (Responsible department: Municipal Finance Bureau)
Seven, formulate a "white list" of advertising enterprises, relying on the Beijing bank-enterprise docking system to achieve accurate and effective docking of bank-enterprise financing in the advertising industry. Create innovative loan support tools for small and micro enterprises in Beijing, and explore the establishment of loan risk compensation and risk sharing mechanism for advertising enterprises. (Responsible departments: Municipal Market Supervision Bureau, Municipal Financial Supervision Bureau, Beijing Branch of China People’s Bank)
Eight, encourage qualified advertising enterprises to declare the identification of high-tech enterprises from the perspectives of radio, film and television technology, cultural and creative industry support technology, software, research and development and design services; Support advertising enterprises to unite with related manufacturing enterprises and actively explore the development model of integration of the two industries. (Responsible department: Municipal Science and Technology Commission, Zhongguancun Management Committee, Municipal Development and Reform Commission)
Nine, orderly revitalize idle land and space resources to develop the advertising industry, and give the municipal government fixed assets investment subsidy funds to meet the requirements of the transformation and utilization of old factories, inefficient buildings and other stock space to build advertising industrial parks. (Responsible department: Municipal Development and Reform Commission, Municipal Market Supervision Bureau)
Ten, encourage all districts to make full use of the relevant funds at the urban level to formulate policies to support the development of the advertising industry, and promote the stable and healthy development of the industry. (Responsible department: Municipal Finance Bureau, district governments)
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