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　　Football enters the era of big data (Dazhao Review)

　　Three days ago, Shandong Luneng Taishan professional football club management information system based on big data entered a new stage of version 3.0, and once again took the lead in football management concepts and innovations in the new era.

　　Since 2015, Shandong Luneng Taishan Club has extensively learned from the research results in the field of global football big data, and continuously improved the level of data mining, analysis and application. Through more than two years of efforts, it has established an information management system including 10 modules including teams, players, competitions, training, medical care and public opinion.

　　At the same time, China Football Association has also made plans for the construction of information management system and accelerated its implementation. This is an important measure to change the backward appearance of football in China and meet the needs of the public for football development.

　　Today’s society has entered the era of knowledge economy with information technology as the core, and informatization has become a booster to promote national economic and social development. To improve the overall level of football and sports in China in many aspects, it is necessary to be good at obtaining data, analyzing data and using data. Football managers at all levels should also strengthen their study, understand big data, make good use of big data, enhance their ability to use data to promote training and management, improve the efficiency of talent training, and reduce the blindness and deviation of football market operation.

　　Although the concept of big data has been put forward for nearly 10 years, it is still a new thing to become a new stage of information development. China football’s understanding and cognition of this is still in the initial state. It is very gratifying that Shandong Luneng Taishan Club has taken the lead, and it will certainly benefit more than one club. The strategic significance of big data technology is not to master huge data information, but to professionally process these data and realize the "value-added" of data through "processing". It is a means to develop the cause and improve the level. Information system can’t directly improve the level of football in China, but ignoring information or staying in the old view of the role of information can’t meet the new needs of football development.

　　Objective data and scientific analysis are the key functions and values of information systems. On the other hand, if the data is untrue and the analysis is unscientific, then the misleading disaster may be very terrible. Football is originally a highly socialized sport, and big data is the product of the open era. Any idea of being closed and exclusive is incomprehensible to big data. The management information system of Shandong Luneng Taishan Club was established with the cooperation of many domestic and foreign partners.

　　Please cherish this scientific and technological progress and major breakthrough. Football in China has caught up with the new era. In the face of this new topic in the field of football, even if it is slightly behind, it is much smaller than the gap in football competition, and the confidence in catching up with and surpassing the advanced level in the world should be much greater.

On the 12th, the first session of the 14th National People’s Congress held the third "ministerial aisle". The first person to walk on the ministerial aisle was Gao Zhidan, director of the State Sports General Administration.

Gao Zhidan said that for a long time, the development of China’s three major sports, especially men’s events, was not satisfactory, and the level of men’s football was declining all the way. There were even many chaos in the football industry, which was in sharp contrast with the requirements and expectations of the CPC Central Committee and the people of the whole country.

Gao Zhidan said,It is a sign of a sports power that the three major goals should be achieved, and it is also a short board that we must make up to speed up the construction of a sports power.

Gao Zhidan pointed out that recently, in view of the serious problems in the field of football, we have been deeply rethinking and studying solutions and ways, and we are prepared to systematically treat them from the aspects of ideological education, style construction, deepening reform and doing a good job in current work.

In the spirit of re-taking the Long March Road, we should do a good job in all the work of the three big balls, focus on the outstanding problems such as lack of spiritual integrity and not hard work style in the current work of the three big balls with the determination to eliminate the disease with strong drugs and punish the chaos with heavy punishment, and persevere in changing the work style, being strong in responsibility and grasping implementation.Resolutely crack down and severely punish corruption and "fake gambling" in football and other fields.Correct the wind and discipline, be strict in discipline, improve the system, strengthen the rules, and comprehensively repair and reconstruct the good ecology of the healthy and sustainable development of the three balls.

On March 12th, the first meeting of the 14th National People’s Congress held the third "ministerial channel" interview. This is Gao Zhidan, director of the State Sports General Administration, interviewed by the media. Xinhua News Agency reporter Cai Yang photo

When talking about how to revitalize football in China, Gao Zhidan said that the current reform of football and basketball has entered the deep water area, and the task of deepening the reform and achieving a breakthrough is arduous and arduous. We should unswervingly follow the road of reform, innovation and development, further emancipate our minds, be upright and innovative, and start with the construction of management system, talent system, training system, competition system and guarantee system, and constantly improve the "three big balls" development path with China characteristics. We should face up to the problems, strengthen our confidence, face up to difficulties, accurately understand and implement policies and measures such as the overall plan for football reform and development in China, promote the modernization of the "three-ball" governance system and governance capacity, promote the standardized development of the league’s governance system, be firm and orderly, consistently take the road of "three-ball" development and reform in China, revitalize the "three-ball" and play a good role in football turnaround. We must strengthen the foundation and plant a strong talent base.

We should settle down, start with dolls, give full play to the advantages of the national system, make good use of the vitality of the market mechanism, promote the healthy development of campus football, promote the large-scale growth of young football talents, and consolidate the reserve talent base. We should start from the grass roots, actively support the development of youth football clubs, give more support and guarantee to social football in terms of policies, funds and talents, and promote the benign interaction between social football and professional football.

We should start from the foundation, constantly improve the football competition system and professional league system, smooth the growth channel of outstanding young players from campus football, social football to professional football, and train more outstanding reserve young players and transport them up.In the process of doing a good job of reserve talents, we should resolutely abandon the mentality of quick success and instant benefit, and build a path and channel for the cultivation and growth of reserve talents step by step, so as to revitalize China football for a long time.

Disclaimer: This article was transferred from China News Network (ID: CNS 2012), Beijing Youth Daily, Jiefang Daily and Shangguan News. Thank you!