松江大学城快餐服务 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

100,000-class pure electric ＂square box＂, Baojunyue Plus has more than two doors.

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Bao Junyue, with its bright design concept and tough square box body, has been a highly topical boutique car since its listing, and has been sought after by many young consumers who pursue fashion personality. Some even call it "electric version of Jimny". Although it looks tough and handsome, the three-door and four-seat design and limited size are destined to make this car a big toy that is partial to play and please yourself.

Nowadays, in order to meet the car purchase needs of more consumers, especially young home users, Baojunyue Plus is officially listed. The appearance of this car maintains the design concept of Baojun Yueye. From the side of the car body, the overall size is obviously enlarged a lot, which is in line with what the Plus version should look like. Especially the black car paint, with the telescopic ladder and small schoolbag on the side of the car, is this the "Land Rover Defender Youth Edition"?

Next, let’s talk to you about the Plus version of Baojun Yueye, and how it has changed compared with before. How does it feel to drive?

Compared with the previous Bao Junyue, Bao Junyue Plus is not as simple as lengthening the body size and adding two doors. In terms of power system, Bao Junyue Plus has been improved from endurance performance to motor power-the new car is equipped with a 41.9 kWh power battery, the CLTC cruising range has been increased to 401 km (Bao Junyue is also 303 km), and the driving motor has been upgraded from 50 kW to 75 kW, with a maximum speed of 150 km/h and fast/slow charging.

During the test drive experience in the city, Bao Junyue Plus has nothing to be picky about. There are four driving modes to choose from. When driving in the city, we mainly choose the standard mode. In this mode, the vehicle is very light to drive, the steering wheel feels very light, and the "drag feeling" brought by kinetic energy recovery is not obvious, so it is very comfortable to drive.

In the economy+mode, vehicles will become quite lazy, and in this mode, the maximum speed will be limited, and they will drive slowly on the road to achieve better power consumption performance. It is worth noting that in this mode, the vehicle will have a strong kinetic energy recovery after releasing the switch, and the "novice driver" who drives for the first time may feel a little uncomfortable.

If you pursue speed, you can turn on the sport mode, and the response of the switch will be very quick. The upgraded 75 kW motor will become more calm in accelerating performance in the middle and late stages than the previous Baojunyue. In addition to dealing with daily urban sections and expressways, the maximum speed is 150 km/h, and occasionally running high-speed is basically enough.

The chassis comes standard with McPherson independent front suspension and three-link integral bridge rear suspension, which can easily cope with urban areas and rugged road conditions, and can also be handled properly when encountering continuous uneven roads, so that passengers will not have obvious bumps. The supporting performance of the whole chassis during driving is acceptable. Although the body will nod obviously during full braking, the overall body posture is also within the acceptable range.

As a "square box" model, Bao Junyue also has a good roll performance. At a speed of 60km/h, it will not feel too serious roll. In addition, in terms of sound insulation performance, Baojun Yueye Plus still has some room for improvement, especially in the process of driving on fast roads, motor noise, wind noise and tire noise can be obviously felt. In addition, the models we experienced are equipped with many cool off-road equipment such as telescopic ladders and luggage racks. In addition to being handsome, these have also become "contributors" to noise.

As a new energy vehicle, intelligent driving is also an important indicator to assess a new car. Baojun Yueye Plus is equipped with the "Lingxi Intelligent Driving System" created by the deep integration of Wuling and DJI vehicles. Its general logic is to determine the vehicle position through the difference of sight distance between the two cameras, and to make up for the lack of high-precision maps with DJI’s powerful software capabilities.

On the premise of not relying on precise maps, the intelligent navigation function of speed can be completed only by BEV perception and aircraft navigation information, which is suitable for the main road scenes of expressways and racks in speed and urban areas. In addition to a series of high-order intelligent driving functions, such as high-speed intelligent navigation assistance, cross-floor memory parking and tracking reversing, it also provides intelligent auxiliary configurations such as AEB active emergency braking, lane departure warning and blind spot monitoring, and adds 180 chassis images to realize 540 panoramic images.

Lingxi intelligent driving system, hardware includes 1 millimeter wave radar, 1 high-definition binocular camera, 4 wide-angle panoramic cameras and 12 ultrasonic radars. When the vehicle speed is below 80km/h, the ACC/TJA intelligent cruise assistance can be turned on with one button, and the lane can be intelligently selected when the line is parallel, and at the same time, bends, obstacles, jammed vehicles and the like can be identified.

In use, after we set the navigation destination on the plane, the system will drive along the navigation intelligence under the supervision of the driver, which can greatly reduce the fatigue caused by driving. What needs to be emphasized here is that the LCC function is generally activated in urban areas, and only the longitudinal ability is available, and the lateral lane change needs manual operation; On high-speed and closed roads, the high-speed navigation assistance function is opened, and it has horizontal and vertical capabilities. That is to say, the vehicle can take the initiative to turn on the lights and change lanes to overtake after recognizing the local train ahead, and the whole process can be described as quite silky. In the complicated process of going up and down the ramp, it is also easy to perform.

The recognition rate of Bao Junyue Plus equipped with this sensing system is also quite good, especially for special-shaped obstacles such as cone barrels and construction railings. Vehicles can also be clearly identified.

During this experience, we feel that there are some minor problems in the intelligent driving part of Yueye Plus. For example, when we merge into a particularly congested main road on the ramp, the vehicle will keep driving along the ramp until it reaches the end of the ramp, and it is found that the main road lane is blocked and the vehicle has no chance to merge. At this time, the vehicle will directly quit, and the driver will be prompted by the driving assistance to take over the vehicle. Generally speaking, in this case, as drivers, we will look for opportunities to merge when we are about to enter the main road, instead of driving straight ahead.

After the intelligent driving function of Baojunyue Plus is turned on, the car-following distance still needs to be optimized in our opinion. Even if the relevant car-following distance gear can be adjusted, it is still "ruthlessly" jammed again and again in the driving assistance state. These hopes can be solved through subsequent OTA.

At the same time, Yueye Plus parking system is also very intelligent. The new car is equipped with the "visible stop" function, and the recognized vertical, lateral, oblique and other normal positions can be automatically parked. In the face of obstacles such as ground locks, it can be accurately identified. Under normal circumstances, the entire parking time is controlled at about 30 seconds, and the parking level is no less than that of an "old driver".

In addition, the vehicle is also equipped with a memory parking function. When entering the parking route, the background will actively recommend it and start it at any position on the memory route. The maximum memory is 10, and the maximum stop route is 1km.

Since Bao Junyue was also released, there are always voices inside and outside the industry calling it "electric Jimny". Now Bao Junyue is also released by Plus. This car is more like a "small Land Rover Defender" in our view, which is different from the previous Bao Junyue. The new car is based on the new platform Tianyu architecture. Although in styling, Bao Junyue Plus continues Bao Junyue’s "Square Box+" square box design, and the overall appearance is still hard-core off-road style, but the body size and overall layout have changed.

The wheelbase of Baojun Yueye Plus has been upgraded to 2560mm, and the body size has been upgraded to 3996/1760/1726mm, adopting a five-door and four-seat layout. In contrast, Baojun Yueye has a wheelbase of 2110mm and a length, width and height of 3,381/1,685/1,721 mm, respectively. It adopts a three-door and four-seat layout-Baojun Yueye Plus can be described as an all-round upgrade, so it will be more practical in terms of external size and internal space.

Although the body size has been greatly increased, Bao Junyue Plus still has sharp flexibility. Its turning radius is only 5.35 meters, and the full-load clearance from the ground can reach 150 mm. This flexibility, coupled with a higher chassis clearance, makes this car very flexible in urban areas, and it is easy to walk in traffic.

In the design of appearance details, Bao Junyue Plus also has many highlights. The new car is equipped with city zebra headlights and track rear taillights. The whole system is equipped with automatic city zebra headlights, which are divided into upper and lower floors, and 184 LED bulbs are built in. The low beam irradiation angle is greater than 45, and the high beam shooting distance is 178 meters. With such sharp lights, it can provide drivers with clear sight at night even on unpaved roads.

The shape of the rear is basically the same as that of the three-door model. The tailgate adopts wedge angle hinge to open the tailgate, which is also a classic design of hard-core off-road vehicles, and it is also more convenient for the trunk to take the loaded items. However, the Car-watch display on the previous three-door model did not appear.

Entering the car, the interior design of Bao Junyue Plus is basically the same as that of the three-door model, and the overall design is relatively simple, but the new car cancels the previous joint screen design and uses the 8.8-inch full LCD instrument panel +10.1-inch floating central control screen design. The gear shifting mechanism has also been changed from knob to gear design. The 14-inch steering wheel is covered with poly urethane, which makes it comfortable and delicate to hold. There are also 14 control buttons integrated at the steering wheel, which can realize six functions, namely intelligent driving, intelligent parking, cruise control, multimedia, telephone and voice control.

In terms of intelligence, the 10.1-inch suspended central control screen interior KiOS intelligent network provides custom card desktop, changeable 3D virtual voice assistant, voice interactive system and other functions, and supports remote car control, online music and online navigation of mobile APP. The function buttons in the car are mainly concentrated on the left and bottom of the screen, and the interactive design adopts "L". The common function area also supports custom editing, which makes the operation quite smooth. In the process of using Gaode map, Iqiyi video and QQ music, the screen display effect is excellent, and the color reproduction is high. The overall feeling is very similar to that of iPad commonly used at home.

Baojunyue Plus also provides 6-way electric adjustment for the main driver and 4-way manual adjustment for the auxiliary driver. The inner padding on the seat is soft and thick, which has a stronger sense of wrapping the body and is more comfortable to ride. Baojun Yueye Plus has not only paid attention to the cockpit design, but also optimized the interior space. The front and rear head spaces in the car are 1043mm and 1061mm； respectively. The front legroom in the car is 913mm, and the rear legroom is 870mm. Space performance does not lose Honda Fit, which can bring more spacious cockpit space, and it is not a problem to meet the travel needs of a family of three/four.

According to the daily travel habits and storage scenes of mainstream home users, Bao Junyue Plus integrates ingenuity into the storage space layout. Baojun Yueye Plus trunk space has an original volume of 385L, which can easily accommodate four medium-sized luggage case; At the same time, each rear seat can be laid down independently by 5/5 points, and the maximum volume of the trunk can be expanded to 1715L after being laid down completely, so it is not a problem for a family to go camping and drive by car. In response to the outdoor needs of mainstream home users, Baojunyue Plus is also equipped with 220V external discharge function, which makes camping and outdoor scenes worry-free.

In addition, the whole car is equipped with as many as 28 storage spaces, including the nine-in-one multifunctional armrest platform and the main and auxiliary storage compartments, so that all kinds of items can easily find a "shelter" in the car, which is particularly friendly to female car owners.

Bao Junyue Plus not only retains the unique "square box" shape, but also takes into account fashion and practicality, plus the low-cost travel brought by pure electric drive. Bao Junyue Plus may become the "new favorite" of young people when buying a car.

Bao Junyue Plus is no more interesting than the 100,000-level range. Are those traditional Honda Fit, Volkswagen LaVida and Nissan Sylphy more interesting?

Of course, speaking of which, you might say, can a fuel car be the same as a pure electric car? As a pure electric vehicle, Baojunyue Plus has a pure electric cruising range of 401km. Although there is no advantage in cruising range compared with fuel vehicles, such cruising performance is enough to meet daily commuting.

Subvert the mobile phone industry! Huawei’s three-fold new products are ready to go

In March this year, Huawei announced a patent for a "folding screen device", which focuses on a device that can be folded in three segments and lists three usage modes. This is the first time Huawei has confirmed the existence of a long-rumored tri-fold product.

According to the news leaked by the supply chain,The product is a mobile phone, and Huawei is very likely to release this three-fold phone by the end of this year or early next year.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

From folding in half to tri-folding can be said to be a huge breakthrough in the development of folding screens. The editor also believes that compared with folding in half, the tri-folding form can better play the advantages of folding screen products.

Square screen vs strip screen

After the folding screen of today’s mobile phones is unfolded, the screen ratio is closer to square, and each mobile phone manufacturer does not limit the position of the long and short sides of the folding screen in the unfolded state.

Most of the content we watch is 16:9 landscape video or 9:16 portrait video, and some movies or documentaries use a 21:9 ultra-wide screen ratio.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

Therefore, the folding screen mobile phone, which claims to have a better screen audio and video experience than traditional mobile phones, actually wastes most of the upper and lower display area when displaying traditional videos or movies.

On some less bulky folding screens, the unfolded screen size is not much larger than that of traditional straight-board mobile phones, which does not match the higher price of folding screens.

The three-segment folded screen is closer to the traditional long screen after unfolding, with clear long and wide sides.Better match with mainstream video content, high utilization of screen display, and better audio and video experience.

The long screen also has better adaptability, without losing the "display field of view" during the game like the current folding screen, and without stretching the UI elements in the application.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

Three folds to unlock more poses

In the past, folding the screen to half, and then using the lower half of the screen as a bracket was a common use scenario in the manufacturer’s promotion. As the weight of the folding screen phone becomes lighter and thinner, using the phone in the semi-folding scene is more likely to cause the phone to be "pushed down".

The three-fold phone has a more folding structure, so it has better stability in the same scene, which increases the user experience and unlocks more poses.

More worries and risks

The complexity of the mechanical structure of the folding screen mobile phone far exceeds that of the traditional mobile phone, especially the design and optimization of the shaft part, which is the focus of each manufacturer’s iterative upgrade. At the same time, it also plays an important role in the overall structure of the folding screen mobile phone.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

A triple-fold phone also means two such "backbones", and a more complex mechanical structure means more reliability risks.

At present, the development of flexible screens has been quite complete, but there is still room for further optimization of the shaft structure. For example, the shaft quality crisis of a brand’s folding screen flagship last year is a vivid example.

At the same time, more mechanical structure also means a heavier and thicker body. How to make the triple-fold mobile phone lighter and thinner remains a key direction that various manufacturers need to explore.

In addition, such as the power consumption increase brought by the larger screen; the test brought by the more complex body design to the main board and heat dissipation; and whether the manufacturer has prepared the corresponding adaptation at the system level in the face of the tri-fold screen form. These all mean that the tri-fold mobile phone will bring more concerns to consumers and manufacturers.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

Write at the end

The editor is very much looking forward to the three-fold mobile phone, because only by unfolding the three screens can we spell out a screen that matches the tablet computer, and can meet our vision of the original folding screen to "put the tablet in the pocket".

The current folding screen mobile phone with a folding design is close to a square screen after unfolding, which cannot offset the experience compromise brought by the folding screen mobile phone compared with the traditional flagship mobile phone.

At the same time, more complex designs are also accompanied by more uncertainty, and the more precise they are, the more likely mistakes are made. I believe that triple-folding mobile phones will become the next battleground for mobile phone manufacturers and the next stage for them to showcase their skills.

New product forms present both opportunities and challenges for various manufacturers.

Subvert the mobile phone industry! Huawei's three-fold new products are ready to go

Shenyang Beijing BJ60 is being discounted! Offer 30,000, limited quantity

On the Autohome Shenyang Promotion Channel, a much-talked-about model is going through an exciting price reduction promotion. Consumers in Shenyang are fortunate to enjoy this special car purchase discount, with a maximum discount of an astonishing 30,000 yuan, which has further lowered the starting price of the already competitive Beijing BJ60 in Shenyang market, and the minimum starting price has been reduced to 209,800. If you are interested in this hardcore SUV, now is the best time to seize the opportunity and click "Check the car price" in the quotation form to get higher car purchase benefits during the promotion period.

沈阳北京BJ60正在优惠！优惠3万，数量有限

The exterior design of the Beijing BJ60 is ingenious, with a tough front face and a family-style five-hole air intake grille, showing a strong off-road atmosphere. The body lines are smooth, and the overall style combines classic and modern elements. It not only retains the fortitude of a hardcore off-road vehicle, but also reveals a sense of refinement and technology, which leaves a deep impression.

沈阳北京BJ60正在优惠！优惠3万，数量有限

With its slender body size, the Beijing BJ60 has achieved an excellent ratio of 5040mm*1955mm*1925mm, and the wheelbase is 2820mm, giving it a spacious interior space. Its front and rear wheel tracks are 1620mm and 1640mm respectively, ensuring good stability and driving texture. The unique side line design not only shows the tough style of the hardcore SUV, but also shows the exquisite craftsmanship aesthetics. The tire size is 265/65 R18, and it is matched with exquisite wheels, which not only enhances the visual impact of the vehicle, but also ensures excellent grip and driving performance.

沈阳北京BJ60正在优惠！优惠3万，数量有限

The interior design of the Beijing BJ60 highlights the concept of luxury and practicality coexisting. The spacious interior is equipped with exquisite imitation leather seats to provide a comfortable ride experience. The front seats are not only equipped with heating, ventilation and massage functions, but also equipped with electric seat memory functions, so that the driver’s exclusive space can be optimized. The steering wheel is made of leather material, which is delicate to grip and supports manual up and down + front and rear adjustment, ensuring that the driver can easily control. The 12.8-inch central control screen stands on the dashboard, integrated automatic speech recognition control system, easy to operate, and rich multimedia/charging interfaces, including USB, Type-C interfaces, with corresponding numbers in the front and rear rows. At the same time, it also supports wireless charging of mobile phones, meeting the diverse needs of modern drivers. In addition, the seat configuration is comprehensive, and both the main and passenger seats support multi-directional adjustment to adapt to the needs of different drivers.

沈阳北京BJ60正在优惠！优惠3万，数量有限

The Beijing BJ60 is equipped with a 2.0T engine with an output of 120 kilowatts and a maximum torque of 400 Nm. This engine has 163 horsepower, providing a strong power performance for the vehicle. It is combined with an 8-speed automatic transmission to ensure a smooth driving experience and high-efficiency conversion.

Overall, for the Autohome owner, the BJ60 not only satisfied his pursuit of space and appearance, but also won his recognition for its excellent quality. Choosing a favorite car is like choosing a loyal partner. The BJ60 has undoubtedly become the ideal choice for the owner @Fahai, and I believe it will accompany the owner to more exciting journeys in the days to come.

Be the first to test drive Avita 07, a fusion of intelligence and performance

In today’s era, high-quality technology is not scarce, what is really missing is a good product that can stand out. The supply chain of the automotive industry is quite mature, with abundant technical resources, like ingredients in the supermarket, ready to choose. High-performance computing units, top battery suppliers, advanced smart cockpits and comfortable seats are not uncommon in the market.

Be the first to test drive Avita 07

However, how to skillfully combine these ready-made "ingredients" to create a eye-catching "delicacy" has become the key to testing the strength of carmakers. Avita, a brand that brings together the power of three industry giants, Changan, Ningde Times and Huawei, is facing this challenge. After the Avita 11 and 12, they launched the Avita 07 for the mainstream market, aiming to gain a place in the highly competitive mid-size SUV market, competing with many strong competitors such as the Intelligent R7, the Extreme Krypton 7X and the L60.

Be the first to test drive Avita 07, a fusion of intelligence and performance

We were fortunate enough to experience the charm of the Avita 07 pure electric version in Zhoushan in the rain. Its design is full of futuristic feeling. The active air intake grille technology not only enhances the sense of technology, but also optimizes the aerodynamic performance through intelligent switch adjustment, effectively increasing the cruising range. The body lines are smooth, and the large-size wheels are matched to create a sporty posture. The interior configuration is luxurious, the four-screen layout highlights the technological atmosphere, and the cockpit design is inspired by the aviation first class. The space is spacious and the materials are exquisite.

Be the first to test drive Avita 07, a fusion of intelligence and performance

In terms of driving experience, Huawei’s Smart Driving ADS 3.0 system is impressive. Under the synergy of various sensors, it shows a high degree of road condition perception and decision-making wisdom, and the driving operation is close to that of human old drivers. The automatic parking and summoning functions are convenient and practical. Although the parking lot map needs to be entered in advance, it undoubtedly improves the convenience of using the car.

Suing the Trademark Office for dispute, who is the legal representative of Wahaha？

　　A few days ago, the Beijing No. 1 Intermediate People’s Court confirmed to the media that it has received a complaint from Hangzhou Wahaha Food Co., Ltd. against the Trademark Office of the State Administration for Industry and Commerce. The complaint contains the name of Fan Yimou, the vice chairperson of Hangzhou Wahaha Food Co., Ltd. It is understood that the Beijing No. 1 Intermediate People’s Court has accepted the case.

　　The prosecution immediately attracted the attention of all parties and also attracted various controversies.

　　"We did not file a lawsuit against the Trademark Office of the State Administration for Industry and Commerce with the Beijing No. 1 Intermediate People’s Court, but asked the court who used our name to sue, and asked to withdraw the lawsuit, reserving the right to pursue the impostor’s legal responsibility," said Shan Qining, a Wahaha spokesperson, in a statement sent to this newspaper. The statement ended with the official seal of Hangzhou Wahaha Food Co., Ltd.

　　Who has the authority to represent the joint venture company?

　　Obviously, from the above situation, Fan Yimou represented the identity of the major shareholder of the Wahaha joint venture company and played the role of the legal representative of the joint venture company. The Chinese side of the Wahaha joint venture company was obviously unwilling to recognize Fan Yimou’s legal representative identity. For a time, the battle for control of the Wahaha joint venture started again.

　　A few days ago, some media reports said that Danone believes that it has the right to sue the Trademark Office on behalf of the Wahaha joint venture. However, Wahaha is unwilling to admit the facts and asks to withdraw the lawsuit. So does Fan Yimou really have the right to sue the State Trademark Office on behalf of the joint venture?

　　"We have no comment." Danone said the reports were false, as did Shan Qining, Wahaha spokesperson.

　　"Whether the vice-chairperson can exercise legal rights on behalf of the company can be debated." Yan Yiming, a well-known rights lawyer in Shanghai, said that there are three situations in which legal rights are generally exercised on behalf of a company. The first situation is the chairperson, who is the legal representative; the second is the official seal; and the third is that if the vice-chairperson wants to exercise legal rights on behalf of the company, it must be approved by the board of directors. In addition, the general manager of the company represents the company and exercises management power internally.

　　In response, Zhang Malin, a lawyer at Jiangsu Zhibang Law Firm, said that if Fan Yimou is an interested party, it should be possible to sue the State Trademark Office in the name of an individual, but if he is suing in the name of a company, it depends on whether he can have evidence to exercise his rights on behalf of the company. He said that the Beijing No. 1 Intermediate Court has now accepted the lawsuit, indicating that the court believes that the evidence is sufficient, so it is inferred that the complaint should have the official seal of Hangzhou Wahaha Food Co., Ltd.

　　However, it is strange that the statement sent by Wahaha spokesperson Shan Qining to this newspaper ended with the official seal of Hangzhou Wahaha Food Co., Ltd., which shows that the official seal should be on Wahaha’s side. So how did Fan Yimou put the official seal on the complaint, but Wahaha’s side was "unaware"?

　　Zong Qinghou’s resignation was not completed?

　　On June 7 this year, Zong Qinghou, the chairperson of the Wahaha joint venture, wrote his resignation letter to the headquarters of Danone in France because he was "intolerable". Danone said it accepted Zong Qinghou’s resignation and appointed Fan Yimou as the interim chairperson of the joint venture.

　　In late June, Fan Yimou convened the board of directors of Wahaha’s seven joint ventures, demanding that he be elected as the chairperson of the company and that Wahaha hand over its official seal and business license, but the meeting failed to reach any agreement and ended in a farce.

　　According to the joint venture articles of association between Danone and Wahaha, the two sides agreed that the chairperson should be elected by the board of directors. Since Wahaha’s Chinese side strongly resisted Fan Yimou and claimed that according to the articles of association, the chairperson of the joint venture company should be appointed by the Chinese side. From this point of view, Fan Yimou should not have been successfully elected as the new chairperson of the company.

　　"Zong Qinghou’s resignation application should be effective, but the final resignation process should not be completed." Yan Yiming said that resignation does not mean that the legal representative status is automatically lost. It must be approved by the board of directors and the registration of legal person change must be completed at the local industry and commerce bureau. The entire resignation procedure is considered to be completed.

　　Yan Yiming also said that from the current media reports, it is difficult to say who wins and who loses. It should be said that both sides have the opportunity to win the lawsuit, but it does not rule out the possibility of automatic settlement between the two sides when the lawsuit is halfway through.

　　Wu Dong, deputy director of the company law committee of the Shanghai Bar Association, said that one of the most important roots of the Danone-Wahaha dispute was related to China’s original approval system for Sino-foreign joint ventures, and the "administrative inaction" of the State Trademark Office was one of the reasons for the contradiction. This is also the reason why Danone began to sue the State Trademark Office.

　　Wu Dong said that Danone and Wahaha knew that the trademark transfer agreement could not be passed, so they signed a trademark license contract. It is ridiculous that now Danone and Wahaha both claim to solve the problem through legal means. Why did they circumvent Chinese law in the first place? If the Chinese law was strictly followed at that time, the two sides would not have such disputes.

　　According to media reports, the State Trademark Office will not comment until the final result comes out. (Fu Guangyun)

Editor in charge: Zhao Xuanxuan

The 2024 BYD Tang is listed at a price of 219,800-269,800.

Electricity is lower than oil, glory strikes! The glory edition of Han and Tang dynasties sold well when it went on the market. In March, it achieved sales of 34,092 vehicles, ending the first battle of oil and electricity! Glory is overweight again. On April 22nd, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Edition were heavily listed, and the "Hexagonal Champion" Han and Tang Dynasties realized the rejuvenation of the full matrix glory edition.

Among them, the Tang EV Glory Edition has a total of three models, with a price of 219,800-269,800 yuan; Tang DM-p Glory Edition has two models, with a price of 229,800-249,800 yuan; The 2024 Tang DM-p Ares Edition has a total of one model with a price of 269,800 yuan.

The whole system comes standard with Yunxiao -C, which is luxurious to carry!

The most advanced core value of Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition comes from the standard of Yunqi -C intelligent damping body control system, which realizes the new experience of luxury and leapfrog, and brings higher-end travel quality to home users. Yunnian -C can realize stepless adaptive adjustment of damping by controlling the electromagnetic valve of shock absorber to adjust damping. When the vehicle passes through the bumpy road, the comfort control strategy of high frequency and small damping is adopted to make the chassis "soft" and improve the driving comfort. When the vehicle is in rapid cornering, acceleration and braking, the maneuverability control strategy of low frequency and large damping is adopted to make the chassis "hard", provide greater support, restrain the body roll and pitch, and ensure the handling stability of the vehicle. Compared with the traditional passive suspension, Yunqi -C makes the vehicle achieve a "qualitative" improvement in driving comfort, while taking into account the handling of the vehicle.

At the core technology level, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition focus on the needs of different scenes, accurately meet the needs of different home users, and achieve the ultimate performance, efficiency, control and enjoyment. Tang DM-p Glory Edition /2024 Ares Edition is equipped with DM-p King Hybrid and comes standard with super intelligent electric four-wheel drive, which has achieved all-round transcendence over traditional mechanical four-wheel drive in terms of power, safety, difficulty relief and energy consumption. At the same time, the DM-p King Hybrid inherits the gene of DM-i super hybrid, which makes the zero-hundred-speed acceleration of new cars as fast as 4.3s, and the fuel consumption of power loss per 100 kilometers under comprehensive working conditions as low as 6.5L, truly realizing "not only fast, but also saving"! At the same time, the 2024 Tang DM-p Ares Edition is equipped with an escape artifact differential lock, which can easily cross the outdoor off-road scene.

Tang EV Glory Edition is blessed with ultra-high safety blade battery. The two-wheel drive version has a pure electric cruising range of up to 730km. The four-wheel drive version is equipped with front and rear dual motors, and it has super intelligent electric four-wheel drive, which realizes the super performance of zero-acceleration 4.4s Moreover, the new car can achieve a maximum of 170kW safe boost DC fast charge, and the longest battery life is 173km after charging for 10 minutes, which improves the energy charging efficiency. Whether you love pure electric travel or like to explore the outdoors, you can get the ultimate satisfaction from Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition, and get high-quality travel enjoyment.

The start is high, and there are over 100 flagship standards.

At the configuration level, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition all come standard with over 100 flagship core configurations. Among them, in terms of intelligent cabin, the new car fully upgraded the high-end version of the intelligent cockpit -DiLink 100. Based on the D 100(6nm) chip, it cooperated with international chip giants to deeply customize the vehicle-class cockpit platform supporting 5G. The performance of high-computing chips is better than the mainstream of the industry, and it has the ecological advantages of millions of applications, creating an infinitely enjoyable intelligent cockpit that is "smarter, more efficient and more humane". In terms of intelligent driving, with the help of -DiPilot 10, the new car can achieve L2+ intelligent driving assistance level, and has the functions of BSD blind spot monitoring, DOW door opening warning, etc., and its active safety performance is ahead of the same level.

In the comfortable configuration, Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition continued the large space base of 6/7 seats of family luxury, and created luxury driving enjoyment from the four dimensions of vision, hearing, smell and touch. Among them, visually, the new car has Dragon Face sports/closed front face, lotus rhyme gray interior color matching, 31-color intelligent cockpit atmosphere lights, etc. The 2024 Tang DM-p Ares Edition further brings a whole set of Ares design, releasing a deep fighting atmosphere. In terms of hearing and touch, the new car has brought high-level configurations such as 12-speaker HiFi-level customized Dana audio, ventilation/heating/electric adjustment of the main and co-pilot seats, and the large 6-seat version has even entered the high-end comfort configuration such as ventilation, heating and 10-point massage in the middle row. In addition, the new car is also equipped with antibacterial module and intelligent fragrance to improve the air quality inside the car and make it fresh to drive.

It is worth mentioning that the new car has added romantic mode, parking unlocking function, 3D real car color matching, plus convenient configurations such as 220V AC socket in the car, 50W mobile phone wireless fast charging, and 6kW mobile power station, which can comprehensively improve the car experience of family users and unlock a variety of car life.

Summary:

In the era of traditional fuel vehicles, the B+C SUV market has been monopolized by joint ventures for a long time. With subversive technology and product experience, the Tang family cut into the 200,000-level mainstream market with the strongest joint venture, taking the lead in realizing subversion and becoming a veritable leader in new energy transformation in the mid-to-high-end market. Tang EV Glory Edition, Tang DM-p Glory Edition /2024 Ares Edition all come standard with Yunqi -C, and the strength has jumped again, continuously meeting the ever-increasing car demand of home users. The brand-new Tang family matrix will also represent the China brand, and accelerate the process of converting oil to electricity in the mid-to-high-end SUV market!

Amy made a perfect curtain call. Game of Thrones and Vice President became winners.

　　 1905 movie network news The 67th American TV Emmy Awards were announced at the Microsoft Theater in Los Angeles this morning, Beijing time. Hosted by Andy Samberg, the star of "Detective Bewilder", the award ceremony opened happily. This year’s Emmy Award won three awards: Best Drama, Director and Screenplay, while jon hamm, the male actor, finally ended his seven-year running with him and was honored as Emperor. Viola davis won the Best Actress in Drama. In comedy, it broke the myth of Lian Zhuang and won the best drama series. At the same time, it also included four important awards: best actress, best male actor and best screenwriter. Comedy upstart won the best actor and best director awards in comedy category.

　　 In the limited drama (original "mini drama")/TV movie, he won the best TV movie award by winning six awards, including the best limited drama.

[Drama] "Game of Thrones" won three awards. Joe Hamm ended his seven years of running with him.

　　 This year’s Amy is not as strong as last year’s, but the competition is still very fierce. "Game of Thrones" was attacked by the dark horse and other popular dramas, and finally won Amy’s favor, winning the three awards of best drama, director and screenwriter. After being nominated for the fifth time in a row, "Little Devil" Peter Dinklage won the best supporting actor award for the second time. It seems that the death of "Jiong Nuo" in the fifth season is not a serious injury, but the best bargaining chip for its Emmy award this year.

　　 Mad Men, which had never won a performance award before, finally won a sigh of relief for the best male actor. jon hamm ended his seven-year running with him and won the title of Emperor at the end of the season, which was the best curtain call for the era drama Mad Men. This year’s new drama made viola davis get the first Emmy nomination in her life, and finally won the best actress in drama, becoming the first African-American best actress in Emmy history. Taraji P hansen, the heroine of Hip-Hop Empire who keeps pace with her, regretted losing the election.

　　 Last year, uzo aduba, who won the best guest actress in comedy, was once again recognized for her slightly neurotic performance in the drama and won the best supporting actress in drama.　

[Comedy] Modern Family ended the best comedy throne of Lian Zhuang myth "Vice President"

　　 In this year’s comedy competition, surprise gift, Modern Family finally fell out of favor with the academy, and the Lian Zhuang record was broken. Instead, Vice President won the best comedy series. Julia Louis Dreyfus, the star of "Vice President", won the Best Actress in Emmy Comedy for the fourth time. In addition, the play won four awards, including Best Screenplay and Best Actor, which made it a big winner in this comedy category. However, my poehler in the movie finally passed Amy and ended her trip to Amy.　

　　 The transparent family, which focuses on "transgender" hot topics, has become the upstart comedy this year. Everyone’s beloved "Sheldon" didn’t make the shortlist for this year’s Emmy, and it was almost universally expected that Jeffrey Tambor won this year’s Emmy comedy. Previously, Jeffrey was nominated by Emmy for six times, but he didn’t win any prizes. This time, in Transparent Family, he portrayed the image of a transgendered father vividly. The play also won the best director in comedy.

　　 Allison janney won the Best Supporting Actress in a Comedy Series. This year, she played steadily in "The Best Mom", and she had already been nominated for the Golden Globe Award as a female companion, and also won the TV Critics’ Choice Award. There is no suspense for Jenny to win this award.

[Limited drama/TV movie category] olive kitteridge won six important awards.

　　 This year’s limited drama competition is particularly fierce, and "olive kitteridge" reflect the current hot issues in American society. However, it is obvious that Olive kittredge’s description of ordinary people’s lives is more appetizing for Emmy Awards, and it won six awards in one fell swoop: Best Limited Drama, Best Director, Best Screenplay, Best Male Actor, Best Female Actor and Best Male Supporting. Telling the legendary life of a female blues singer won the best TV movie award.

　　 David oyelowo lost to olive kitteridge richard jenkins.　, missed the best actor in the limited drama. There seems to be no doubt that the award for defining the best actress belongs to Frances McDormand, and her vitriolic female image in the play is impressive. And bill murray won the best male match with his consummate acting skills.

　　 Although there are three actors bring up the rear from "American Fear", among them, sarah paulson, the "Banana Sister", has a very high voice, but regina king broke through the tight encirclement with "American Serious Crime" and won the best supporting actress in a limited drama/TV movie category, and finally "American Fear" returned empty-handed at this year’s Emmy Awards.

award prize winner Drama awards Best drama series best actor

Jon Hamm

best actress Viola Davis Best Supporting Actor

Peter Dinklage　

Best supporting actress Uzo Aduba Best guest actor Reg e. cass　 Best guest actress Margo Martindale best director

David Nutter

The best playwright David Benioff　 Comedy awards Best drama series best actor Jeffrey Tambor　 best actress

Julia Louis-Dreyfus

Best Supporting Actor Tony Hale　 Best supporting actress Allison Janney Best guest actor Bradley whitford Best guest actress Joan cusack’s Shameless Family best director Jill Soloway　 The best playwright Armando Iannucci Limited drama/TV movie/drama special program award Best limited drama Best TV movie best actor

Richard Jenkins

best actress Frances McDormand　 Best Supporting Actor

Bill Murray

Best supporting actress

Regina King

best director

Lisa crowden　

bestplaywright

Jean Anderson

Reality show awards　 Best competition reality show Best organized reality show Winner of ingenuity Best unorganized reality show Deadly hunting Best host Jane Lynch Variety awards　 Best variety talk show Best sketch variety show best director Chuck O’Neil　 The best playwright Elliott Kalan

Presenting the centenary of the founding of the party, the TV series ＂Red Boat＂ produced by the reception desk is turned on!

The Red Boat, a major revolutionary historical TV series produced by the Central Radio and Television General Station, produced by the Television Drama Documentary Center of the General Station, and produced by China TV Drama Production Center Co., Ltd., has been officially launched in Hengdian Film and Television City recently. The drama will reproduce the historical process of the Communist Party of China (CPC)’s birth, development and growth from 1919 to 1928 in a panoramic way, and vividly interpret the connotation and value of the "Red Boat Spirit".

Launching ceremony of "Red Boat"

The TV series "Red Boat" is guided by the "Red Boat Spirit", which tells the story of Mao Zedong, Li Dazhao, Chen Duxiu and Zhou Enlai, and other proletarian revolutionary pioneers’ persistence, hard work and selfless dedication under arduous circumstances, focusing on the purity of communist party people’s initial heart, the truth of doctrine, the firmness of faith and the beauty of personality.

The whole play is ambitious, grand in structure, solid in play and true in historical facts, which shows the story of China and the strength of China, and artistically shows the historical inevitability of China’s road.

"Red Boat" stills

As the key repertoire of "A Tribute to the 100th Anniversary of the Founding of the Communist Party of China (CPC)", the TV series "Red Boat" interprets the historical logic and initial struggle of the Communist Party of China (CPC) in the past century from the original point, and its shooting and production has extraordinary historical significance and strong practical significance.

"Red Boat" stills

The production team of the play is strong, directed by Yeming Song, who has directed many masterpieces of major revolutionary historical themes such as Marshal Peng Dehuai and Diplomatic Fengyun. Young actors such as Wang Renjun and Xi Wang co-starred with powerful actors such as WangZhifei and Dong Yong, and powerful actors such as Yang Lixin and Ding Liuyuan joined in.

"Red Boat" stills

The main creators of the crew will uphold the spirit of artisans, adhere to the standards of profound thinking, exquisite art and excellent production, aim at high quality, high efficiency and high productivity, reproduce major historical events in a panoramic way with the artistic creation of the new era, stick to their original intentions, keep in mind their mission, take the promotion of the "Red Boat Spirit" as their own responsibility, and strive to hand over an answer that satisfies the audience.

"Red Boat" stills

The situation of hegemony between Shanghai Harbor and Shandong Taishan shows the potential of China football.

Football in China has always been an important part of domestic sports. However, due to historical and practical reasons, the development of football in China still faces many challenges and difficulties. In this context, the hegemony between Shanghai Harbour and Taishan Mountain in Shandong Province and the outstanding performance of Taishan U21 in U21 League all show the hope and potential of China football.

First of all, the hegemony between Shanghai Harbour and Shandong Taishan is a highlight in China Football League. The two teams showed great strength and competitiveness in this season’s league tournament, which kept the suspense of the championship until the final round. This competitive pattern not only improves the appreciation and attraction of the league, but also promotes the investment and attention of clubs in the introduction of players and the construction of coaching teams. This healthy competitive environment is very beneficial to the development of football in China.

Secondly, Taishan U21′ s outstanding performance in U21 League also shows the future of China football. This young team showed excellent technical and tactical level and teamwork ability in the competition, which made people have a deeper understanding of the strength and potential of young players in China. These young players not only represent the future of football in China, but also are an important force for the internationalization of football in China.

However, the development of football in China still faces many challenges and difficulties. Among them, the most prominent problems are the low popularity of youth football, imperfect infrastructure construction and irregular management of professional leagues. Therefore, we need more attention and input to promote the development of football in China.

First of all, we need to strengthen the popularization and training of youth football. This requires not only the clubs to strengthen the youth training system, but also the support and participation of all sectors of society. Only by letting more children get in touch with and like football can we cultivate more excellent players.

Secondly, we need to strengthen infrastructure construction and improve the quality and quantity of football venues. This requires not only the support and input of government departments, but also the participation and contribution of all sectors of society. Only by building more high-quality football venues can more players have a better training and competition environment.

Finally, we need to strengthen the management and standardization of professional leagues. This requires clubs to strengthen their internal management and improve their operational level, as well as the support and supervision of relevant departments. Only by establishing a standardized league management system can professional leagues develop more healthily and orderly.

In a word, the development of football in China needs more attention and investment. Only through the joint efforts and support of the whole society can football in China achieve better development and make greater contributions to sports in China.

Analysis of the whole chain of private domain operation in beauty industry

With the in-depth development and expansion of channels, beauty consumer groups promote the rapid development of beauty industry, and multiple factors affect the development of beauty industry. How should the beauty industry seize the private dividend and promote its better development? The author summarizes some methods, hoping to help you.

With the diversification and in-depth development of sales channels, the consumer groups of beauty brands continue to expand, and multiple factors jointly promote the sustained and rapid development of the beauty industry. As a beauty brand with the highest degree of private domain matching, how to seize the private domain development dividend, break through the growth bottleneck and realize rapid growth?

Now, the beauty industry faces many problems and challenges in private domain operation. Merchants will face three stages in the process of private domain operation: construction stage, growth stage and maturity stage, and each stage will encounter relatively core problems.

First of all, during the construction period, there is a lack of standard operating tools and operating methodology.

Brand is in the exploration period of private domain construction, and it is in the acceptance and learning stage for concepts such as applet, community operation and data management. Secondly, there are many kinds of private domain tools in the market, and merchants are dazzled when choosing, so it is difficult to choose tools that suit their own brands.

Secondly, in the growth period, private domain operations are separated from each other, making it difficult to form a benign closed loop.

Brand private domain has many contacts, such as small program mall, enterprise micro, community, offline shopping guide and store mall, but they can’t get through and cooperate effectively.

Finally, in the mature period, there is a bottleneck in the stock operation, and it is difficult to tap the effective increment.

The brand has successfully accumulated some effective experience, but with the decline of incremental dividends, the traffic is gradually lacking, and the "extensive operation" has a growth bottleneck.

Turning to the current private domain development trend of the beauty industry, it mainly presents the following points:

According to the data compiled by EROMONITOR Prospective Industry Research Institute, among the changes in the proportion of major sales channels in China cosmetics industry (unit%) from 2015 to 2021, the proportion of e-commerce channels has increased rapidly year by year.

In the penetration rate of Tmall TOP100 beauty brand applet mall, 79% of beauty brands have their own applet malls.

Several well-known brands: Maybelline gradually withdrew from the Shangchao department store channel in 2018, only retaining brand boutiques and developing in parallel with online channels; In August, 2020, Vichy built the first O+O (online and offline integration channel) operation center in China. After consumers completed skin testing and product trial in the store, they placed orders in small programs. All major beauty brands in the industry began to increase their efforts to lay out online channels in 2020.

It can be seen that the brand is not only trying a new integration of online and offline, but also trying to expand more attempts including private domain.

According to the brand database data of Quest Mobile Truth Brand in September, 2021, compared with typical consumer industries such as food and beverage, household appliances, mother and baby, the scale of private users in the beauty industry after weight reduction still ranks first.

In the investigation of Tmall Top100 beauty brands in the growth black box in 2020, we can see that there are over 20% beauty brands, and their private domain sales account for nearly 25% of the total e-commerce volume (the proportion of private domain sales of beauty = private domain sales/omni-channel sales of e-commerce).

Therefore, beauty brands should pay attention to the development of private domain while developing their business, and at the same time pay attention to the potential and opportunities of customers’ deep exploration.

In fact, the brand private domain is not an additional single sales channel, but a secondary undertaking of the brand’s existing global channel passenger flow and advertising traffic. On the basis of not raising the marketing cost, it can effectively undertake the brand global channels and users reached by advertisements, and realize the precipitation and long-term transformation of user assets and brand data assets.

In the initial stage, the private domain investment of the brand is small, and the input-output is not obvious. With the introduction of drainage and fission, the scale of private domain grows rapidly and its complexity increases. At this time, the brand is exploring a suitable private domain model, and the net income (output MINUS input) presents a high negative value.

However, with the maturity of brand private domain operation, the scale of private domain has entered a stable period, the cost of innovation and operation has begun to decrease, and the customer repurchase rate (the average monthly repurchase rate in the beauty industry is 10-15%) and LTV(life time value Life Cycle Value) are also increasing. The net income is gradually improved, moving towards breakeven and creating long-term compound interest.

Therefore, by settling the private domain of brands, brands can get higher profits, and users can also get a more direct and better shopping experience.

With the development of private domain operation in beauty industry, six typical private domain operation models can be sorted out.

1. Multi-positioning promotion type: a number of small programs with different positioning, with sales promotion as the main operating mode.

Representative brands: Perfect Diary, Polaiya, Ou Shiman, etc.

Taking Perfect Diary as an example, the brand has 20+ WeChat official account with different positioning and 10+ small program malls with different positioning, which cooperate with the daily member day +bigday activities to achieve continuous promotion and transformation.

Representative brands: Lin Qingxuan, herborist and Estee Lauder.

Take Lin Qingxuan as an example, get through every contact of WeChat Ecology to drain the live broadcast room and insist on daily broadcast. By constantly trying various links and ways to transform live drainage, we found the most suitable mode for Lin Qingxuan. Moreover, the store shopping guide resources are fully mobilized, and the 3000+ store community shares the live video number.

Representative brands: Guanxia, Huaxizi, HFP, etc.

Seize the beauty component party as the core user of the brand, constantly polish the content of WeChat official account, and finally achieve the reading volume of 600,000-100,000 articles. At the same time, the brand community is operated in the applet, and users are guided to participate in sharing through official topics and activities.

Pay attention to the brand experience of users in the private domain, and guide users to complete the continuous punching of the first purchase and cultivate the habit of re-purchase through the combination boxing of exclusive gifts for newcomers, members’ trial use, sign-in courtesy (customized periphery) and limited spike by members.

Representative brands: shanghai jahwa, etc.

From the offline ordering mode to the online cloud store ordering, the efficiency of goods circulation has been greatly improved; And through policy planning, training and teaching, we will make every effort to build a benchmark store, effectively improve the sales of dealers’ cloud stores, realize the annual sales rate in ninety-seven percent, and at the same time, the headquarters will empower dealers to operate cloud stores and transform live broadcasts.

Representative brands: Sephora, Afu and so on.

Taking Sephora as an example, the SmartBA project was launched in June 2020, which systematically promoted BA from top to bottom. Through corporate WeChat, consumers are guided to enter the private domain of brands, and every "beauty consultant" is empowered by numbers. With their professionalism and aesthetic vision, they will continue to provide consumers with professional 1V1 personalized services and online extension services in the private domain community, which will eventually drive online and offline business growth.

6. Feedback to the public domain: the mall not only carries the purpose of sales transformation, but also uses user research and data analysis to guide product development in the opposite direction.

Representative brands: L ‘Oré al, Elizabeth, Ya Dun, etc.

Taking L ‘Oré al as an example, in 2018, it has started to build technical applications such as SCRM and CDP. The brand uses the accumulated data for user value analysis, and adapts and develops products according to different people and regions. L ‘Oré al is the first brand in the industry to achieve C2B innovation. It took 59 days to tap the demands of thousands of consumers aged 18-30 for "ideal cream", and quickly put into research and development and launched a zero-point cream, which sold 100,000 pieces on the day of listing.

Self-test operation mode interactive test

First of all, if you are a newly created beauty brand or want to try to upgrade the brand and expand the beauty private domain business, then the first step is to think about the private domain organizational structure and operation team building.

Regarding the organizational structure of private domain and the construction of operation team, there are generally the following four modes. Brand merchants can choose which organizational structure to build according to the comprehensive evaluation of the advantages and disadvantages of each model.

Secondly, when preparing for private domain operation after the team is formed, it is necessary to consider the whole link process from traffic to retention and then to sales.

The first step is to plant grass in the commons. Establish brand awareness in the public domain through explosive products, and then conduct global drainage to the private domain through e-commerce/live broadcast, store activities /BA live code, and small red book planting.

The second step is to raise grass in private areas. In the private domain, we will deepen users’ three-dimensional cognition and preference for the brand through various operating means such as enterprise micro-customer service, WeChat official account, community and video number.

The third step is to pull weeds in private areas. Finally, private domain can be realized through mall+live broadcast+member marketing.

What needs to be emphasized here is that the beauty industry has a very typical marketing model: live broadcast with goods. This interactive marketing model with goods is a growth weapon for beauty businesses. According to C2CC Media’s "Private Domain Operation & Status of Beauty Live E-commerce", 70.9% of beauty companies have chosen live broadcast to bring goods.

With the advent of the "self-broadcasting era" of merchants, the live broadcast of video number based on WeChat ecology combined with enterprise WeChat can break the traditional live broadcast barrier and connect the live broadcast with community, WeChat official account, applets and other links in series. In the whole process before, during and after the live broadcast, a complete closed-loop transaction of drainage-conversion-repurchase is constructed to carry out refined operation, thus helping beauty brands to sell goods in private domain and realize sales growth.

Taking the live broadcast of "Lin Qingxuan" private domain video number as an example, with the help of video number operation+mall operation+community operation+advertising operation, the GMV of the live broadcast increased by 570% in four months. The highlights of its live broadcast operation are as follows:

With the help of friends’ circle advertising, the live broadcast is drained, and the big data orientation ability of WeChat advertising is used to lock the brand target customers, effectively shortening the grass planting path and introducing traffic to the live broadcast room.

Fully mobilize Lin Qingxuan’s shopping guide resources, and warm up the live broadcast room by sending skin care knowledge, giving coupons by interactive question and answer, and interacting with red envelopes.

In the live broadcast, on the one hand, by setting up an order lottery activity, the interaction enthusiasm of users in the live broadcast room is enhanced, and the length of stay of users in the live broadcast room is increased; In addition, in the product selection strategy, focus on mature female customers aged 30 -50, and cooperate with drainage products to comprehensively improve GMV.

With the higher offline costs and the fading of the e-commerce dividend period, the beauty industry has moved from "flow" to "retention". For the beauty industry where quality and experience are paramount, private domain operation plays a vital role in the brand omni-channel strategy. It is the key to improve the performance growth to realize the refined operation of users and enhance the loyalty of users through the layout of private domains.

Based on the increasingly mature and diversified private domain gameplay, beauty brands can control traffic, user assets and transactions in "private land", maximize the full-time global advantages of public-private domain linkage, and finally promote the brand and benefit with a complete and efficient private domain marketing closed loop.

This article was originally published by @ Xiao Y’s operating notes. Everyone is a product manager. Reprinting is prohibited without permission.

The title map comes from Unsplash and is based on CC0 protocol.

This article only represents the author himself, and everyone is a product manager. The platform only provides information storage space services.

标签归档松江大学城快餐服务

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