上海中低端龙凤 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

236,000 brought a Toyota Willanda four-wheel drive version. After three months of driving, the owner has a lot to say.

Lead: 236,000 brought a Toyota.

Four-wheel drive version, after three months of driving, the owner has a lot to say. At that time, if the owner wanted to pay attention to its driving experience, he could already buy many models of a higher level at this price, like Honda.

, Ford

Wait for these medium-sized SUVs, which have been in operation for some time now, and share some advantages and disadvantages with you.

First of all, this four-wheel drive version is equipped with PHEV plug-in hybrid system, which consists of a 2.5L Atkinson naturally aspirated engine and two motors. The comprehensive power of the power system is as high as 225kW. Because of the existence of the motor, in the most energy-consuming stage of starting, this hybrid system will give priority to electricity as kinetic energy, so the whole starting stage is extremely quiet. In addition, the damping of the accelerator pedal is relatively heavy, so that the impression of the whole power system is still the feeling of "honest man".

This kind of "honest man" driving tonality is undoubtedly very suitable for daily driving. The right power output ratio, the quiet enough carriage environment and the 87-kilometer pure electric cruising range all make the transportation perfect.

Will consumers who choose the high-performance version be willing to travel mediocre? The answer is obvious. Turn the driving mode to sport, and switch the driving mode to HV. The rest will enjoy the strong push-back feeling brought by this PHEV plug-in hybrid system.

The power is really rough, but the subjective sense of acceleration brought to the driver is not very fast. This problem lies in the E-CVT gearbox, whose inherent mechanical structure determines that its essential work is smooth. There is no powerful downshift, only a steel belt transmits the power to the wheels, which makes the sensory impact of all this somewhat dull.

The lack of subjective acceleration pleasure is not entirely a disadvantage. With such abundant power, the comprehensive fuel consumption of high-performance PHEV can be as low as 4.1L/100km due to the existence of the motor, and the comprehensive fuel consumption in HEV mode is only 5.5L/100km.

It only takes a few turns to feel that even if the high-performance version is an SUV model, it can still bring the driver a sense of practicality attached to the ground, and the overall roll suppression is far from the SUV model of the same level. In terms of the flexibility of the suspension, it is much softer than the previous TNGA architecture models, and there is no lack of weight in the chassis of this class.

In terms of appearance, the X-shaped front face has become a very mainstream family design language of Toyota at present. The high-performance version has been further strengthened on this basis, and the headlights tilted slightly downward make your eyes shine fiercely.

There is no doubt that the high-performance version is one of the more representative models. Although it is called the high-performance version, the overall appearance is not too prominent, and it only depends on the design of the vehicle itself to create a strong offensive. It’s just a pity that even the top-of-the-line high-performance models don’t use full LED headlights, and the turn signal still uses halogen light sources, which is really almost interesting in terms of grade.

Compared with the front of the car and the side of the car, the rear of the high-performance version is much more "honest", but although it is a hybrid model, it is still equipped with bilateral exhaust, which is considered to be relatively good in shaping the sense of movement. The carved lines on the body surface give the high-performance version a muscular visual effect, giving people a very safe and stocky feeling, which is also a point that consumers pay more attention to when buying SUVs.

In my opinion, the overall shape of taillights is not very brilliant, and the built-in light sources are less like headlights, and not all LED light sources are used. When compared with the same class models, there will be no sense of grade.

Although the name of the vehicle model is called the high-performance version, the interior of the high-performance version is still dominated by luxury. Although the interior is not wrapped with any leather material, the soft plastic enamel and stitching technology also make the overall interior feel high. It is quite unexpected to see the full LCD dashboard in Toyota models. The richness of driving information has made a qualitative leap compared with before, and the sense of science and technology is much stronger.

Generally speaking, its positioning is on the high side, and its cost performance is very low. At this price, its body size is the smallest, and it is the old one.

It’s also about 240 thousand, but the four-wheel drive version is really enjoyable to drive. What’s wrong with this three big pieces? What do the riders think at last? Welcome to leave a comment below.

Changchun eπ 008 is on sale, the latest offer 188,600! Sufficient car

[Autohome Changchun Discount Promotion Channel] Recently, we learned from official channels that the model is undergoing a large-scale promotion in Changchun, with a maximum discount of 28,000 yuan and a minimum starting price of 188,600 yuan. For friends who have recently purchased a car, now is the best time to start this model. Please click "Check the car price" in the quotation form to get a higher discount.

长春eπ008特价出售，最新报价18.86万！现车充足

eπ008以其独特的前脸设计引人注目，整体呈现出一种未来感。其进气格栅采用封闭式设计，完美融合了科技感和时尚感。车身线条流畅，整体风格简约而不失动感。

eπ008车身尺寸为5002mm*1972mm*1732mm，轴距达到3025mm，展现出宽裕的车内空间。车侧线条流畅，配合21英寸的轮圈，采用265/45 R21的轮胎规格，整体造型运动且充满科技感。

长春eπ008特价出售，最新报价18.86万！现车充足

eπ008的内饰设计采用了简约而现代的风格，营造出科技感与舒适性的完美结合。中控台配备了15.6英寸的高清触控屏幕，支持语音识别控制系统，能够控制多媒体、导航、电话和空调等多种功能，极大提升了驾驶体验的便捷性。方向盘采用皮质包裹，手感细腻，支持手动上下和前后调节，以适应不同驾驶者的使用需求。座椅则采用仿皮材质，提供了良好的支撑和舒适度，主驾驶位和副驾驶位均配备了加热和通风功能，确保在各种天气条件下都能保持舒适的乘坐体验。此外，主驾驶位座椅还配备了头枕扬声器，带来更加沉浸式的听觉享受。车辆还配备了多个USB和Type-C接口，以及前排的手机无线充电功能，为乘客提供了便利的电子设备充电需求。第二排座椅同样具备多向调节功能，包括前后调节、靠背调节和腿托调节，使得后排乘客也能享受到个性化的乘坐体验。

长春eπ008特价出售，最新报价18.86万！现车充足

eπ008搭载了一款1.5T涡轮增压发动机，最大功率为108kW（147马力），峰值扭矩达到210N·m。这款发动机采用直列四缸布局，为车辆提供了强劲的动力输出。配合电动车单速变速箱，使得动力传递更加高效直接。

汽车之家车主对eπ008给予了高度评价，他提到：“车身整体设计大气，非常耐看，看上去像30多万的车~”这样的赞誉无疑是对eπ008外观设计的认可，相信它会成为更多消费者的理想选择。

Porsche’s mid-mounted hardtop sports car 718 Cayman makes its world debut at the Beijing Auto Show

On April 25, Porsche’s new mid-mounted hardtop sports car, the 718 Cayman, made its world debut at the Beijing Auto Show, and the new mid-mounted roadster 718 Boxster S and the new 911 Targa 4 also made their Asian debuts.

Porsche’s many debut models for this auto show are equipped with smaller displacement but better performance turbocharged engines, which not only enhance the dynamics of the sports car, but also greatly reduce exhaust emissions and fuel consumption. In addition, a variety of models that are leading in their respective market segments were unveiled at the booth at the same time, witnessing Porsche’s strong commitment to the Chinese market. It is quite interesting that Mr. Marcel Nguyen, a leader in German gymnastics, also joined the Porsche booth as a special guest.

In 2015, Porsche’s global sales exceeded 225,000 units, ahead of the 2018 strategic sales target. China also became Porsche’s largest single market in the world with more than 58,000 new car deliveries, and continued to maintain its position as the fourth largest market in the world for two-door sports cars such as the 911. In Quarter 1 of 2016, Porsche continued its strong momentum from last year and delivered 55,974 new cars worldwide. New car deliveries in China also reached 16,409 units, an increase of 9.5% and 23.5% year-on-year respectively.

Dr. Oliver Blume, who first came to China as chairperson of Porsche’s global executive board, was deeply impressed by the enthusiasm of the fans. "In China, sports cars have a huge appeal to young consumers, and Porsche also attaches great importance to the needs of young consumers in China. The new 718 Cayman, which debuted globally at this auto show, is our latest entry-level sports car, and it may become the first Porsche for young consumers. We believe that the glorious history and excellent driving experience of the 718 series will further promote the promotion of sports car culture among young consumers."

The new 718 Cayman: a new four-cylinder turbocharged engine for an even better driving experience

Porsche’s four-cylinder horizontally opposed sports car has a long history and brilliant achievements. In the late 1950s, the Porsche 718 was equipped with the most powerful four-cylinder horizontally opposed engine of the time, winning many famous races such as Le Mans and Targa Florio, which can be described as a model of mid-engine sports cars. The core highlight of the new 718 Cayman is the new four-cylinder turbocharged horizontally opposed engine, which reflects Porsche’s commitment to returning to the tradition of using four-cylinder horizontally opposed engines in mid-engine sports cars.

Turbocharging technology from the track significantly enhances the efficiency of this new four-cylinder engine: the 718 Cayman’s 2.0-liter four-cylinder turbocharged engine has increased the maximum torque by 20 Nm compared to the previous 2.7-liter engine to 310 Nm. The 2.5-liter four-cylinder turbocharged engine of the 718 Cayman S, supported by variable geometry turbo (VTG) technology, has increased the maximum torque and maximum power by 50 Nm and 18 kW (25 hp) respectively compared to the previous 3.4-liter engine to 420 Nm and 257 kW (350 hp). After the 911 Turbo and the 718 Boxster S, the 718 Cayman S is the latest model equipped with VTG, and its 100km acceleration time has been reduced by 0.5 seconds to an amazing 4.2 seconds ("Sport Upgrade" mode).

The 718 Cayman is highly recognizable: bi-xenon headlights with integrated LED daytime running lights perfect the front end of the 718 Cayman, and users can also choose LED headlights with four-point daytime running lights for more energy efficiency and better lighting; the side fenders and side sills are memorable. The rear of the new 718 Cayman is the best display of top sporty performance and the excellence of Porsche designers. The shape is clear, the complex is simple; there is no conformism. The taillights are striped and the interior is three-dimensional. Four LED point brake lights are integrated into each horizontal taillight group. A trim runs between the two taillights, making the rear of the vehicle appear wider.

Options that adjust driving dynamics, such as the Sport Chrono component, Porsche Torque Guidance (PTV) and Porsche Active Suspension Management (PASM), give the 718 Cayman a highly customized sporty character. The PASM sporty chassis, which reduces ground clearance by 20mm, is available as an option for the 718 Cayman S for the first time. The Porsche Dual Clutch Transmission (PDK) is standard on the 718 Cayman. The centerpiece of the new interior layout of the 718 Cayman is the Porsche Communication Management System (PCM) with a mobile phone reserved interface (HFP), a sound system interface, and an upgraded version of the 150 W audio package. PCM can be expanded with an optional configuration module and is compatible with Apple CarPlay to fully adapt to individual needs.

The new 718 Boxster S and the new 911 Targa 4: the perfect interpretation of the engine "fit" concept

The new 718 Boxster S and the new 911 Targa 4 were also presented alongside the 718 Cayman for the first time in Asia. Both Asian premieres are turbocharged, and together they demonstrate Porsche’s "fit-for-type" engine philosophy – always pursuing a balance between cylinder number, displacement, turbocharger size and boost value, rather than a single displacement or power output. The 718 Boxster S, with the same four-cylinder engine as the 718 Cayman S, not only perfectly inherits the sporty DNA of Porsche’s legendary 718 racing car, but also once again demonstrates the perfect connection between four-cylinder engine technology and the brilliant code name of the 718. The 911 Targa 4 is powered by a 3.0-liter six-cylinder twin-turbo engine with 60 Nm and 15 kW (20 hp) more torque and power output than the previous model, reaching 450 Nm and 272 kW (370 hp), matching the four-wheel drive system.

Linfen Volvo XC90 new energy is being discounted, the lowest price 708,900! Limited time special offer

On [Autohome Linfen Promotion Channel], we bring you exciting news! High-profile models are having a grand promotion in the Linfen area. At present, this luxury electric SUV is in the midst of a price boom, with a maximum discount of an astonishing 186,000 yuan. The minimum starting price has been adjusted to 708,900 yuan, which means that consumers can get this environmentally friendly and high-performance model at a more competitive price. To seize this preferential opportunity and explore a more specific car purchase price, please click the quotation form below to check the latest pickup price in real time to ensure that you can enjoy the maximum discount.

临汾沃尔沃XC90新能源正在优惠，最低售价70.89万！限时特惠

The Volvo XC90 New Energy showcases its unique charm with a refined and technological design. The front face features the family’s iconic "Quake" LED daytime running lights, and a chrome-decorated air intake grille to create an elegant and dynamic visual effect. The overall body line is smooth, showing the minimalist aesthetic of Nordic design, while reflecting the emphasis on environmental protection and sustainability of new energy models.

临汾沃尔沃XC90新能源正在优惠，最低售价70.89万！限时特惠

As a stylish and practical luxury SUV, Volvo XC90 New Energy shows the perfect combination of elegance and power with its well-designed body lines. The body size is 4953mm*1958mm*1772mm and the wheelbase is 2984mm, which not only provides passengers with spacious interior space, but also ensures driving stability. The tire size is 275/45 R20, and the front and rear wheels adopt this specification, which not only guarantees driving performance, but also integrates the unique style of the Volvo brand, adding to the vehicle’s sense of movement and visual impact. Overall, the side lines of Volvo XC90 New Energy reflect its luxurious temperament, but also reveal the attention to detail and the pursuit of efficiency.

临汾沃尔沃XC90新能源正在优惠，最低售价70.89万！限时特惠

In terms of interior, Volvo XC90 New Energy adheres to the design concept of both luxury and practicality. The steering wheel is wrapped in exquisite leather material, which feels delicate, and supports manual up and down + front and rear adjustment to ensure that the driver can easily find the best driving posture. On the central console, a 9-inch touch screen stands in it, integrating multimedia systems, navigation and phone functions, which is convenient and responsive. The seats are made of a mix of fabric and leather, which is not only comfortable, but also has good air permeability. The main and passenger seats are provided with 4-way adjustment including front and rear, backrest, high and low and waist support, so that both drivers and passengers can enjoy a personalized comfortable experience. In addition, the front seats are also equipped with heating, ventilation and massage functions, as well as the power seat memory function, which further enhances the luxury of the cockpit. The second row of seats also supports front and rear adjustment and backrest adjustment, providing passengers with flexible space choices. Overall, the interior design of the XC90 new energy focuses on practicality without losing the luxury texture, providing passengers with a warm and technology-filled riding environment.

临汾沃尔沃XC90新能源正在优惠，最低售价70.89万！限时特惠

For Volvo XC90 New Energy, its 2.0T 310 horsepower L4 engine has a strong power performance, with a maximum power of 228 kW, providing surging power. With the 8-speed automatic transmission, the vehicle can change gears smoothly during driving, ensuring that the driver can enjoy an efficient driving experience in various road conditions. The torque output of this engine is also considerable, reaching 400 Nm, providing excellent torque support for the vehicle.

Overall, the Autohome owner is full of praise for the exterior design of the Volvo XC90 New Energy, especially the minimalist atmosphere of the body and details such as Thor’s Hammer headlights and Viking Axe, which make him very satisfied. He said that the design of the front of the car particularly appeals to him, which undoubtedly adds a unique charm to his driving experience. On the road of pursuing practicality and aesthetics, the Volvo XC90 New Energy is undoubtedly a high-quality choice worth considering.

＂Hurricane＂ frequently exposes ＂spoilers＂ hot searches, these secrets can’t be hidden!

1905 movie network feature "I didn’t read Weibo before reading the hurricane. Why is the hot search always a spoiler?"I believe that many viewers are in the same mood as talk show actors, who are spoiled by various social platforms from time to time.

For a crime-themed suspense work like "Hurricane", the double-sided identity of the character who is like an undercover and a ghost is more like a hook, attracting the audience.

But its hot search did not let the audience go, and multiple high-level topics directly spoiled the key plot.

Especially since #Zhang Biao is the second ghost of the hurricane #, #Huangyao undercover #, #Yang Jian is the third ghost of the hurricane ##Gao Qiqiang death penalty #… The whole topic has been completely released, like the teacher’s pre-exam focus, which has been marked out early.

Many viewers were spoiled without paying attention, which directly affected the perception of the show.

This kind of "spoiler hot search" is rare, or rather, it is not common to cause such intense emotions in the public. To a large extent, this form comes from the popularity of the drama "Hurricane" itself – the webcast data has set a record for the platform, and the number of online topic discussions has reached hundreds of millions…

Just using this kind of key plot as a hot search topic, is it helpful or negative for the series? Drama works with different themes may have their own attribute settings. What is the solution to this kind of "spoiler hot search"?

01.

"Spoiler hot search" is not the first case of "Hurricane", but only episodes with enough popularity will make netizens "afraid" of such "hot search topics".

Before that, online dramas and movies had a similar situation.

In the series "Hurricane", many characters have both good and evil settings, so there are always many possibilities before the mystery is officially revealed. As an anti-underworld drama, finding out the "umbrella company" in it has become one of the fun for many audiences to watch the drama

When the first mole was discovered as the plot progressed, the topic at that time was still #first mole #, and the audience who had not yet synchronized with the content would not be spoiled if they could control their thumbs.

However, when the second mole was exposed, the topic of the hot search became #Zhang Biao is the second mole #. In the end, it rushed to the top of the topic list, causing many viewers who had not yet leveled the updated content to be directly spoiled.

It felt like reading a comic strip of Detective Conan, where someone had circled the murderer when the protagonists appeared. Or the popular drama "Beginning" last year. Although there were more than 300 hot searches, there was no spoiler topic, but there was a comment on the Internet, "The biggest spoiler in" Beginning "is to let the driver be the driver." After going to the drama with this concept, it was always wrong.

Ms. Liu is a fan of "Hurricane". In her words, she is one of the people who have been hurt the most by hot searches.

Like many ordinary migrant workers, she usually doesn’t have much time to catch up with dramas. But now online broadcasts will premiere multiple episodes, "I usually go to work, and I usually watch it before going to bed. My personal habit is to watch two episodes at double speed." Hurricane "released 5 episodes on the first day, and it was a daily update. It wasn’t until I went home for the Chinese New Year that I started to have time to tie it."

But after the holiday, she went back to work, and she didn’t expect that she had not had time to catch up. "On the 28th of January, I clicked on Weibo, and I was caught off guard by the topic of the first hot search. That feeling was very deflated. Later, I swiped to a similar situation, and I stopped reading Weibo for a while."

02.

Who is producing "spoiler searches"?

Most of the moderators who observed these topics came from self-media accounts, but what really made the topic attract attention was still the discussion of netizens. So is it possible that the setting of such topics should be eliminated from the beginning?

Xiao A, a leading Internet platform drama promotion practitioner, told us that in fact, when the drama was promoting, it did not avoid and prevent such spoilers, "because it cannot be prevented."

An episode is about 50 minutes long. Although many episodes emphasize the huge amount of information in the promotion process, the highlights are still limited. "Even if we don’t release it, all kinds of KOLs will do related topics to drain their accounts."

Even in the eyes of the propagandists, the more interesting the content revealed, the better the broadcast effect. "Before going LIVE, it can attract users to watch, which is the most important thing for the platform." But reality is often cruel, and a similar situation will only occur when the popularity and topic are high enough.

Xiao Leng, a publicist who participated in a hit drama in the "Mist Theater," said, "The whole thing is still divided into two. The topic we did at that time did not shy away from spoilers at all, and even the first day of going LIVE, the main content was related to it."

This topic will go back to the work itself, Xiao A dismantled a work to us, "Generally, a content is divided into reason + process + result. And the result is the source of spoilers. Generally, in the topic guidance of a work, it is more about" reason "and" process "." In order to attract users to look at it, we can find the result together, such as the topic of actors, and the social topic that is more popular at the moment. "

At the same time, there are contradictions in the topic design itself. Now more and more episodes are scheduled and broadcast online first, and it is difficult to promote them all. "Generally, the fast-paced party will be the main one. When taking care of users of different rhythms, for example, when members update 6 episodes on the first day, we will not announce all 6 episodes. We may focus on the first four episodes that night, and the last two episodes will be done during the day the next day."

Reviewing the topics during the broadcast of "Hurricane", it can also be found that in the early topic design, more is the analysis of the "process", and many platforms have appeared, such as the timeline of the rise of Gao Qiqiang’s characters, and the discussion of the acting skills of the main creators.

However, as the popularity of the series continued to increase, the spoilers of "Results" began to intensify.

"Spoilers are a good thing if it’s a hit, don’t be afraid, it means everyone is chasing after it. Spoilers mainly have hooks to do, and if the plot is extended, the marketing account can guess the direction of the plot." Little A analyzed, "Of course, suspense dramas still have to protect their biggest trump card."

Admittedly, Leng added that more than one of the works in the "Mist Theater" had done a spoiler search before, but some of them didn’t matter or didn’t cause a lot of spark. "Whether spoilers are appropriate or not depends on the popularity of the show itself."

03.

Who sent "spoiler hot search" on the list?

Proper placement can make the topic hit the hot search, but whether it can reach a high level still depends on the real discussion of netizens. Looking at many related topics, it can be seen that many "spoiler hot searches" come from netizens’ desire to share.

Just as the original intention of most social platforms was to gather like-minded people together and find a topic of resonance for discussion. This was also completely in line with Xiao A’s point of view. The spoilers were interesting enough to attract the enthusiasm of watching the drama to a large extent.

This situation did not just appear in the drama market. As early as after the release of the movie "Avengers 4", many people watched the zero-point show in advance to prevent spoilers, and even there were many "spoiler-proof" hot search topics at that time, but even so, there were still those viewers who couldn’t hold back and wanted to express their emotions after watching the movie.

In fact, in our survey, there are some viewers who like to be "spoiled".

Xiao Han, the audience, admitted that he accepted being spoiled, and even enjoyed it. "I feel that spoilers are two different emotions. If I am spoiled, I can be more immersed in the process and feel the details of the foreshadowing in advance."

However, for him, when he saw this topic, he would not click on it to take a closer look, but simply knew the result. "If it is discussed in too much detail, it may also make my movie viewing experience discounted."

As you can see, whether to accept spoilers or not, your mileage may vary.

But in the end, whether the spoiler-style hot search can bring popularity to the work is the key. If the audience sees this topic and can generate many emotions, then the corresponding work already has a certain memory point in their hearts, at least it will not really make people abandon the play.

As for the self-media who create topics, they may leave more room for the audience to follow the drama without explaining the plot.

＂Edge Walker＂ opened, Ren Xianqi and Ren Dahua started the ultimate showdown

1905 movie network news "The government and business police are black, shameless collusion, and poison society." On April 2, the crime movie released a new "Ultimate Showdown" version trailer and poster. Unlike the previously released material perspective, the "Ultimate Showdown" version trailer targets the camp confrontation at the top of the force. The identity reversal of many characters and multiple characters makes the changes of the current situation like a double-edged sword. The film has been screened nationwide.

"Marginal Walker" is directed and focuses on the eve of the handover of Hong Kong in 1997. It tells the story of the chaotic black and white chaos of the current situation, the intensification of conflicts between multiple forces, the frequent occurrence of violent incidents, and the great changes. At present, the gang leader Lin Yaochang (played) has entrusted the gang to his crony Ah Luo (played). The multi-identity Ah Luo walks on the edge of black and white, and a riot control operation is quietly opening the prelude to anti-killing. The film will hit theaters across the country on April 15.

　The mastermind behind the scenes is beginning to emerge, and the ultimate showdown is about to begin

"How can a black police officer have so much power?" The newly exposed "Ultimate Duel" version preview opens with the mastermind behind the black and white chaos. The caution of the police, the threat of the chaebol politicians, and the arrogance of the undercover in danger all make this sharp-edged ultimate duel colorful. Multiple forces are intertwined – undercover people and ghosts are indistinguishable, black and white are indistinguishable, and life and death are unpredictable in the decisive battle… A Luo, who is on the edge of black and white, urgently needs a more identity that has the voice over him. The sentence "I am an ordinary Hong Kong citizen" in the preview once again leaves suspense for the mystery of A Luo’s identity, which makes people speculate constantly.

"How many secrets are involved behind this case". The relationship between multiple characters in the trailer is intertwined, and it seems that every link is under the control of the forces behind the scenes. The umbrella company of the gang here has just surfaced, and the threat of the chaebol dignitaries will follow in the next picture. The new Liansheng brothers turned against each other, the undercover teammates defected and turned against the water, and the black and white ends are waiting for opportunities to connect. Can Luo A, who is walking on the edge, stick to the bottom line and meet the ultimate showdown in the multi-level anti-killing and anti-violence? All this makes people can’t wait to go to the cinema to find the answer.

Black and white brothers stage the ultimate showdown, April’s "sin" explodes the screen to show its true face

The poster released at the same time as the trailer of the "Ultimate Duel" version is also full of details. On the screen, A Luo, played by Ren Xianqi, has a determined gaze, draws a gun to face the enemy, and his angular face is full of belief in the back of the water; Lin Yaochang, played by Ren Dahua, frowns tightly, and looks ahead as if everything is under control. On one side is the arrogant god-level undercover agent, and on the other side is the gang leader whose aura has exploded. In the intertwined forces, is it the duel between A Luo and Brother Chang or the two hand in hand to face the backwater of the forces? It is full of curiosity.

As a typical crime action theme of Hong Kong movies, the film "Borderline Walker" has great characteristics and recognition in genre, and many netizens have regarded the film as an annual "crime" bombing film from previous materials. The arrogant undercover character setting, the explosive action scenes, the suspense-filled confrontation character relationship, and the affectionate joining of many powerful celebrities have all filled the film’s expectations.It is worth mentioning that this is the first time that Ren Xianqi, who has been deeply rooted in the "gangster" character image, has played a subversive undercover role, and the new attempt will bring the audience a new cognition. The multi-material actor Ren Dahua, with just the right interpretation, perfectly released the morality and ruthlessness of the gang leader Lin Yaochang, making people look forward to the two wonderful antagonists who will cooperate again after 16 years.

Original Geely Boyue L interior design new highlights interpretation, emotional interaction or the direction of future model development

Geely BoyueLRecently, the interior design of the car was exposed, and the concept car was adopted. "VIsion SThe interior design idea of "tarburst" has added many new design features to the interior, BoyueLThe interior design of Geely Automobile can be said to be the latest design idea of Geely Automobile, from which we can also see the interior design features of Geely Automobile’s next models. There are also some new details in the details, which are very interesting. Let’s take a look today.

Geely officials say BoyueLThe interior design is "Digital Symphony Technology Aesthetics" design concept, which can also be seen from the name, BoyueLThe interior design takes digitalization, intelligence and technology as the main theme of interior design. Among them, Geely launched the first in the brand13.2Inch straight waterfall large screen, surround emotional light curtain, crystal diamond stopper, headrest sound and other details further highlight BoyueLThe sense of interior technology. Interior color scheme BoyueLYes.2A different scheme, one is brown+Blue "Autumn Field Brown", the other is white+Blue "Winter Snow Mountain White".

In terms of interior materials, a large number of suede materials are used in the car, and the use of a large number of soft materials also enhances the luxury experience of users’ daily cars. With the first-ever wraparound emotional light curtain, it is even more interesting. The wraparound emotional light curtain is these vertical strips of different lengths in the interior, and there are a total of light strips27Group, surround the entire center console and the door panel of the front door. The light strip can present lighting effects such as voiceprint, breathing, and water flow changes. When the vehicle is in different states such as music rhythm, nap mode, voice interaction, and air conditioner linkage, it can present different light effects to realize the user’s "emotional" linkage, so that the machine also presents a certain sense of "emotion". This function is personally preferred. Now many young users have similar lighting designs when building their own study or e-sports room. Adding such a design in the car makes the car have "temperature".

BoyueLcarried on13.2Inch touch multimedia screen with a resolution of1440x1920,It is close to the vertical screen in size.4What is it?3Screen, in terms of pixel density, the clarity should be better, and you need to wait for the real car experience. This is also the first time Geely has used it.13.2Inch size screen, the surface of the screen has been treated with anti-fingerprint (oleophobic coating), anti-reflection coating, and anti-glare film, and the effect under strong light is worth looking forward to. The large screen is pre-installed with Geely’s Galaxy.OSIntelligence systemAIR version (specially adapted)13.2Inch brand new version). The screen can also be followed by10.25Inch full LCD meter and25.6inchAR-HUDHead up display linkage, to achieve three-screen linkage function.

Milky WayOSIt is the mainstream on-board intelligent car system on Geely Automobile. The current mainstream configuration is YikatongE02Chip, match12.3Inch multimedia screen. But BoyueLUsed on13.2Inch multimedia screen, and not surprisingly, it will be powered by Qualcomm Snapdragon.8155The car-grade chip acts as the brain of the car-machine system (Xingyue)LAlso carry8155)So in order to adapt to the new hardware, Geely Automobile developed the GalaxyOS AIR version, compared to the mainstream galaxyOSVersion,AIR version adoptsFReed TOuch lightnessUIDesign (that is, the new system interface design), the use of short URL design in the operation interaction, the user’s commonly used functions are just a click away, improve the user’s efficiency.

BoyueLEquipped with a sound system from HARMAN Infinity. Of course, if there is no accident, this is the top configuration, and it may also be presented in the form of an optional package. There are total sound systems11A speaker, among which the more special is the headrest sound arranged at the driver’s headrest, which can separate the driving signal from the entertainment signal, that is, the music and navigation signals are played separately, so that the music navigation does not interfere with each other. The sound system has three music modes: private, driving and sharing. In recent years, Geely cars have often carriedBOSESound system, HARMAN Infinity audio is generally used by Lynk & Co, so BoyueLThe music experience is still worth looking forward to.

BoyueLIt is not a model with an antibacterial steering wheel. Among other Geely models, the antibacterial steering wheel is already one of the more mature configurations. For example, ColorfulCOOL,JiajiLAnd other models are equipped with antibacterial steering wheels or antibacterial interiors. The antibacterial steering wheel will add nano-silver ions to the material during production. Through the sterilization effect of nano-silver ions, common pathogenic bacteria such as Staphylococcus aureus and Escherichia coli can be killed to protect the health of the occupants. BoyueLThe antibacterial steering wheel is designed with an e-sports handle, which is functional in terms of suppression, sterilization, disinfection, and deodorization. Perhaps its process is different from that of other models.

BoyueLThis time, a newly designed electronic stopper is adopted, which is different from other Geely models. Geely’s current electronic stopper handles still have many shapes, XingyueL,EmgrandSThe aircraft-style stopper on the aircraft, the Jiaji Platinum Edition, the diamond-shaped stopper on the Boyue Asian Games Edition, the ColorfulCOOL,BinruiCOOLUse the Thor Black Block handle etc. onLThe crystal diamond stopper used on the phone is more eye-catching than other stoppers, and the shape is thicker. The inner laser of the stopper is engraved with "Thor Power".logo,It’s still nice.

BoyueLThe seat design on the car adopts a new shape, compared to other Geely models, the BoyueLThe seat design strengthens the waist support and shoulder support, and the sitting feeling is worth looking forward to. The waist support position is made of suede, and the use of fur material can also strengthen the friction at the waist to ensure the driver’s intense driving feeling. Compared with other Geely models, BoyueLAdjustable leg rests are added to the seat, making it easier for users of different heights to find a more suitable posture for them. The seat is equipped with seat suction, heating, memory and other functions in the details, and the functionality is in the past.

BoyueLThe sun visor on has made a unique design, and the sun visor adoptsPCOptical materials can block ultraviolet rays during the day and prevent high beams from facing the car at night. Functionally, it is similar to the design of sunglasses. At present, there are no other models on the market with similar designs, but there are similar sunshade accessories sold in some online stores. But from personal experience, it remains to be seen whether sunglasses visors have any value before drawing conclusions. After all, most users will place special sunglasses in the car, and the effect of some advanced polarized sunglasses will definitely be better than that of sunglasses visors. But taking a step back, the industry must have some avant-garde designs if it wants to upgrade and progress. No matter how many functions these new designs have, it is a brave attempt and exploration.

Other details of the design include the double trunk design and small blind spotsAColumn design and so on. BoyueLAs Geely Automobile LayoutAlevelSUVThe heavyweight products in the market have high hopes from Geely Automobile. It is reported that the new car is also standardL2Advanced driver assistance systems,540° Looking around at panoramic images and other functional configurations, I think users don’t have to worry about the overall strength. With more and more information disclosure, BoyueLThe IPO time will not be too far, I think users may pay more attention to the price of this car, if the price is more "close to the people", BoyueLIt is very promising to becomeAThe new "dark horse" model in the first-class market. Everyone thinks BoyueLHow is your strength? Welcome to discuss in the comment section.

I am the wood teacher, I hope you buy a car less detours.

Executives are being investigated one after another, and Evergrande is about to usher in the end？

Recently, Hengda news constantly, Hengda real estate was investigated, workout stranded, executives were investigated one by one… The disposal of Hengda issues by regulators is constantly up the ante, Hengda, and the ending is getting closer and closer.

Evergrande cannot issue new bills

On the evening of September 24, China Evergrande released a bombshell message: in view of the fact that Evergrande Real Estate Group is being investigated, the current situation cannot meet the eligibility for the issuance of new notes.

There are relevant provisions for the issuance of bills by real estate enterprises. Article 8 of the "Pilot Measures for the Administration of Overseas Issuance of Securities and Listing of Domestic Enterprises" stipulates that there are five circumstances under which overseas issuance and listing shall not be allowed.One of them is that domestic enterprises are being investigated according to law for suspected crimes or major violations of laws and regulations, and there is no clear conclusion yet.

The "Hengda Real Estate Group is under investigation" mentioned in the announcement was on August 16 this year. Hengda Real Estate announced that it had received the "Notice of Filing a Case" issued by the China Securities Supervision Commission. Due to the company’s suspected information disclosure violations, the China Securities Supervision Commission decided to file a case against Hengda Real Estate.

In fact, after being investigated, he immediately knew that new bills could not be issued, and the announcement was made now, perhaps out of consideration for the resumption of trading in Hengda Hong Kong shares on August 28.

In addition, new notes cannot be issuedThat is, there is no way to issue bonds and borrow money, which means that Hengda’s blood transfusion pipeline is blocked from the financing end, and it also means that overseas workouts may end in failure.

Previously, Hengda’s workout voting meeting was pushed back and forth until September 22, when it directly announced that the workout meeting would not be held because sales were not as expected.

In March this year, Evergrande announced a restructuring plan for its $19.149 billion foreign debt, offering three options to creditors.

First, replace the old debt 1:1 with the new note,new billThe duration is 10 to 12 years.

Second, convert to a 5-9 year termnew billConverted into a combination of Hengda Property, Hengda New Energy Vehicles, or equity-linked notes linked to Hengda’s listed shares.

And thirdly,A combination of the above two…

That is to say, all three options require the issuance of new notes.

Now Hengda cannot issue new bills, financing channels are blocked, and workouts are also put on hold. It is clear that the Hengda issue has begun to close the net.

Many generals are being investigated

The first person to be taken away was Ke Peng, the former CEO of Evergrande Group. In January this year, he was taken away by the police for investigation because of his involvement in Hengda’s old reform in Shenzhen.

Shenzhen’s old renovation project was once regarded as Evergrande’s most important "ballast stone".

As early as 2016, Hengda’s financial report showed that it had 38 old renovation projects in Shenzhen, and the total value after all development would exceed 600 billion yuan. In 2019, Xia Haijun, then president of Hengda, once said that Hengda had 48 projects in Shenzhen, which was the largest developer of land reserves in Shenzhen, and the future income was unlimited. In 2020, Hengda’s financial report showed that Shenzhen accounted for 55 of the 104 old renovation projects laid out by Hengda.

But now it has been investigated, indicating that illegal activities may have been involved in the operation of these old renovation projects.

On September 16, Du Liang, general manager of Evergrande Wealth, and other suspected criminals were taken criminal coercive measures by Shenzhen public security. According to market news, the people arrested by Evergrande Wealth this time are all management.

Evergrande’s wealth is Xu Jiayin’s "money bag", which is used to provide financing for Evergrande’s own or related projects.

In August 2021, due to the difficulty of redemption, Evergrande announced that its financial products would stop selling to the outside world. According to the statistics of China Evergrande Group, from the initiation of financial products to the suspension of sales, the total amount of financing involved about RMB 92.10 billion yuan.

In September 2021, Evergrande’s wealth exploded, causing investors from all over the world to protect their rights. On September 10 of that year, Xu Jiayin publicly stated, "I can have nothing, but Evergrande’s wealth investors can’t have nothing. We must ensure that all maturing wealth products are repaid as soon as possible, not a penny less."

However, according to the "Internal Control Assessment and the Main Results of the Review of Certain Issues Raised by the Former Auditor" issued by Evergrande on August 24, 2023, as of December 31, 2022, Evergrande Wealth has not paid principal and interest of 34 billion yuan.

On August 31, Hengda Wealth once again issued a document saying that due to the lower than expected progress of asset disposal and the lack of asset disposal funds, it could not be redeemed for the month. From 8,000 yuan per month to 2,000 yuan per month, and then completely unable to redeem, in less than two years, Hengda Wealth’s cash flow has completely dried up.

Now it seems that Xu Jiayin’s lofty words at that time were nothing more than a delaying strategy, and now they cannot be repaid. Evergrande’s wealth may be suspected of crimes.

On September 21, Zhu Jialin, the former chairperson of Evergrande Life Insurance, was investigated.

Evergrande’s other purse is "Evergrande Life Insurance", which was fully taken over by Haigang Life Insurance, a newly established state-owned insurance company, due to serious insolvent.

In the heyday of Evergrande Life Insurance, it was responsible for "blood transfusion" for various businesses. Like Evergrande’s wealth routine, it sold high-yield universal insurance to attract the purchase of insurance products, and funneled the money to Evergrande’s real estate, automobile and other businesses through trusts and other means.

Hengda life is 2015 through the new Great Eastern Life Insurance changed its name, the total assets from 73.10 billion yuan in 2016 to 241.50 billion yuan in 2020, net profit has dropped from 1.243 billion yuan in 2017 to 333 million yuan in 2020, serious insolvent, the industry said its previous financial report may have problems, as the chairperson of Hengda life Zhu Jialin, may be involved.

On September 26, the latest news from Caixin English Network said that Xia Haijun, the former CEO of China Evergrande, and Pan Darong, the chief financial officer, have both been controlled or taken away.

Xia Haijun, the former president of Evergrande, is the most famous and responsible person in Evergrande besides Xu Jiayin, and is known as the "working emperor of the real estate industry".

Before Hengda’s thunder, the then president Xia Haijun immediately sold his holdings of Hengda dollar debt, cash 56.688 million dollars (about 360 million yuan), in 2021, Xia Haijun also successively reduced his holdings of Hengda property, Hengda Auto, Hengda RV Bao shares, a total of about 1.0155 billion Hong Kong dollars (about 827.20 million yuan).

In March 2022, Hengda Property was exposed 13.40 billion deposits were enforced, and with further investigation of the incident, the three executives involved, Xia Haijun, Pan Darong and Ke Peng, were asked to resign by the board of directors.

Xia Haijun has been the No. 2 figure in Evergrande for more than a decade. Major events in Evergrande’s development history are inseparable from Xia Haijun’s participation and decision-making, including Hengda’s financial management.

Xia Haijun and others were controlled by the relevant departments, which is a very obvious signal that the relevant departments have dealt with Evergrande, or have reached the stage of closing the net, even the executives who have left before cannot escape responsibility.

It’s hard to get back

With the "capable generals" around Boss Xu being caught one by one, Evergrande is not far from the finale.

Since Hengda’s explosion, the fire sale of Hengda’s shares, the "technical" divorce, and the filing for bankruptcy protection in the United States may pay for this series of "lying down" operations.

In the past six months, China Hengda has repeatedly disclosed that Hengda Real Estate is involved in major litigation and fails to pay off due debts. Among them, as of the end of July, Hengda Real Estate involves more than 30 million yuan in pending litigation, a total of 437.743 billion yuan in due and unpaid debts 2775.01 billion yuan, and a total of 207.50 billion yuan in overdue commercial tickets. Up to now, Hengda Real Estate has more than 600 information on the person subject to execution, and the total amount of execution exceeds 55.70 billion yuan. In addition, there are many restrictions on consumption orders, dishonest persons subject to execution (Lao Lai) and final case information.

Hengda since the second half of 2021 large-scale exposure to debt risk, nearly two years is still difficult to ease the pressure on funds, as of the end of June this year after excluding contractual liabilities of 1.78 trillion yuan, involving a large number of loans, payables, net assets negative 644.20 billion yuan. According to incomplete statistics, Hengda is currently involved in the country’s unfinished housing reached 1.60 million sets, which is behind 1.60 million families, close to 5 million people. The regulatory authorities left Xu boss time, or just to let him complete the task of "guaranteeing the building" as much as possible.Author | Wang Jian

Brother Yang was cracked down on or paid 100 million, establishing MCN to find a way back

This article is from the WeChat official account:Bad review (ID: chaping321), Author: Dodo Bird Samurai, Editor: Mask Line, Original title: "Refund one to pay three can pay 100 million little brother Yang, also began to find a way out for himself.", title picture from: Visual China

Today’s Weibo’s trending topic list is: Crazy Little Brother Yang.

You may not have heard of this name. Brother Yang is Douyin’s top Internet celebrity. The reason for the fire this time is also very "top": the products sold with goods are suspected of quality problems. According to the refund, one pays three, and may have to pay one hundred million.

Trump is not as popular as him today.

Although 100 million yuan was just a "small goal", such a big battle still made netizens curious about what happened.

What happened is very simple, a few days ago, the fake @Wang Hai(It was also him in the Simba Bird’s Nest incident before)I found that the power of the Jinzheng wall breaker and meat grinder sold in Brother Yang’s live stream before was false.

The wall breaker is marked with a power of 300W, but the actual power is 105W. The meat grinder is marked with a power of 300W, and the actual power is 120W.

This product with a unit price of 399 sold for 68,000. According to the refund of one to three, the total amount of the final refund compensation exceeded 100 million.

As things got worse, the brand Fangjinzheng also quickly issued a statement on Weibo, saying that 300W is the rated power of the whole machine, while the 120W and 105W marked on the motor refer to the output power of the motor alone, and the two are not the same concept.

At present, there is no conclusion on this matter, and the two sides are still relying on the "network small court" to shoot snipers in the air and fight back and forth.

In the back and forth controversy, some people followed the amount to eat melons, but in the end they got more doubts: Who is Brother Xiao Yang? How much does he earn a month, can he afford to pay?

Brother Yang, full name "Crazy Brother Yang", formerly known as Zhang Qingyang, was born in Lu’an City, Anhui Province in 1995.

On Douyin, the main funny plot content, sitting on 102.30 million fans, an average of 14 Chinese people, there is 1 is his fan, just from the number of fans, and even hang Andy Lau, Chen He, Di Li Reba and other stars.

As early as his sophomore year, Brother Yang and his twin brother "Big Brother Yang" opened Yang to create short videos, and at the beginning they posted some dancing spoof content. Such content was already a lot on Douyin at that time, and their account data was mediocre.

What made Brother Yang start to feel that he could fire was a simple and crude cannon fight.

Once during the Chinese New Year, the two brothers "rubbed" a big cannon fight, with about half a 27-inch display screen(Visual inspection)It’s so big, and the caption is also rude: "Double-click to add attention, and it will be released tomorrow."

One night came 80,000 many people who wanted to see the firecrackers paid attention to him, and this was the first famous work.

However, it is very tragic that after the firecracker, 40,000 fans were lost the next day.

But from then on, Brother Yang began to try this nonsense and death-seeking style.

His first real hit was "fried ink."

The plot was very simple. He and his roommate were on the balcony preparing to use a firecracker to blow up ink to play. However, as soon as he lit the fire, his roommate entered the room and locked the door, leaving Brother Yang on the balcony to be blown up by ink.

This video directly increased Brother Yang’s fans to more than 600,000, and also made him feel the "traffic password".

Then the two brothers joined their families to create together, grasping the two weapons of death and reversal, specializing in funny plot content. Due to the unique style, the fans grew rapidly.

Such a "traffic password" was later re-engraved by Brother Yang into the live broadcast sales.

There is a brand selling stockings, and they pull the brand and ask him to talk about why a big man wants to sell stockings?

There is a brand selling bags, priced at 1299, and they directly said: What kind of bags are you selling, so expensive, you must not be able to sell any of them.

The brand explained that this bag is very good, for example, it can be waterproof and scratch-proof.

The two brothers began to use various means to wipe the outer skin of the bag with a brush, and even bite their mouths. They had to break it, and the brand couldn’t get off the stage today.

Anyway, very dramatic.

Several times, netizens frantically prompted the brand in the live stream: "You can be the original manufacturer or the plaintiff."

Some people may be curious, what should I do if it is really damaged? The brand is not here to be scolded.

Don’t say it, this buddy really broke things several times, and even if he broke it, these two brothers are not empty.

First, you can use this to cut prices with the brand.

Secondly, because the operations used are very extreme, such as using teeth to check the quality of slippers, these operations do not happen in real life, and the audience will not feel that there is a problem with the quality of the product, but will feel that the quality of the product is good.

Of course, if you believe this scenario completely, you will lose.

But this was full of drama, which made Brother Yang’s live broadcast data rise steadily.

According to the data in the background of the star map, Crazy Little Brother Yang has reached more than 20 million views in recent times, and the sales range of a single game is between 10 million and 100 million.

According to the quotation on the star map, Xiao Yang is now an e-commerce special 210,000 per hour, and the fight is 40,000 a product.

This is just advertising fees, and there is usually a commission.

In addition to direct live streaming, Brother Yang also engaged in "live slicing authorization" before.

Authorized creators can edit out the highlights of Brother Yang’s live broadcast and put them on their account to bring goods. The income is divided into Brother Yang 3:7, and some good data can be discussed for 5:5. Before media broke the news, the share income of just slices is as high as 16 million yuan per month.

But then there were many unauthorized people sailing under false colors, using Brother Yang’s live slices to sell other counterfeit and shoddy products, so the authorized business has been suspended.

Looking at it this way, you might think that Brother Yang is a live blogger who earns a lot by live streaming.

So, yes, but not quite.

Just a few days ago, Brother Yang spent 103 million to buy a building in Hefei.

Look at the name "content-based e-commerce industry base" and you will know that the end of Internet celebrity is the establishment of MCN.

In fact, as early as 2021, Brother Yang established an MCN institution, and now there are more than 300 accounts in the account matrix.

Why set up MCN as a matrix?

In the field of live e-commerce, doing a matrix actually has a natural advantage: the more accounts in the matrix, the greater the traffic, and the stronger the "pricing power" can be obtained, and the price is the life infra of e-commerce. After having the price advantage, you can sell more goods, or you can use it as a bargaining chip to attract more accounts to settle in, a virtuous cycle.

At the same time, if the scale is large, the supply chain and cost control will be easy to handle, directly replicating and optimizing indefinitely.

A long time ago, Brother Yang revealed in the live broadcast that his company had nearly 10,000 employees.

In addition, a leading live streaming host like this has a set of profitable operations: traffic equity.

The live streaming host takes out its own traffic to sell goods for the brand platform, and the brand pays shares in exchange for the live streaming host platform. Viya, who was previously fined for tax evasion, completed deep binding with Giant Bio and Delmar through similar operations.

To put it simply, live streaming is very profitable, but they still want to earn more. Some play MCN to engage in matrices, some play traffic to invest in stocks, and some even turn around and become capitalists directly, using the money they earn to establish investment institutions and make money with money.

From Brother Yang, Simba to Viya, why does everyone want to be an MCN and play capital?

Think about it carefully, in fact, the flow pool is limited, and no one can fully grasp it. For small UP, you are popular this month, and he is popular next month. Even the super top stream has timeliness, but this timeliness may change from monthly measurement to annual measurement.

What these top players want to seize is certainty, such as precipitating a more mature supply chain and cost control, which belong to the industry accumulation and will not be easily outdated. And with these "stable assets", you no longer need traffic completely, and the doubling of scale and profits is only incidental on the way.

Some time ago, there were media reports that Viya made more money after not broadcasting, and to some extent, it also showed that scale can make money faster than pure super individuals.

But how many people can successfully go from "making money for a while" to "making money for a lifetime"? No one can say.

This article is from the WeChat official account:Bad review (ID: chaping321)Author: Dodo Samurai, Editor: Mask Line

Why didn’t Hua Xizi cut with Li Jiaqi？

Original yanglei AI lanmeihui

Hua xizi set fire to his body.

Source |AI Blue Media Exchange

ID：lanmeih001

Author | Yang Lei

Editor | Wei Xiao

Unexpectedly, Li Jiaqi’s anger for the accident of Hua Xizi is still fermenting.

Yesterday, after work, Hua Xizi, the "silent lamb", suddenly sent an apology, saying that he was late. "I have a few words to tell you," and wrote a 450-word essay.

Hua Xizi summed up the state of these days with the words "sincere fear, at a loss". However, regarding the incident itself, Hua Xizi didn’t say a word about whether an eyebrow pencil in 79 yuan was expensive or not, and the negative impact on the brand caused by Li Jiaqi’s inappropriate remarks and the countermeasures.

In the words summed up by netizens: talking a lot means saying nothing …

In order to make up for consumers, Hua Xizi will also give away 10,000 eyebrow pencils for free use, but netizens don’t buy it.

Obviously, Hua Xizi’s public relations strategy did not work, but instead pulled himself from the edge of the incident to the center.

Early this morning, the PR people of Wangchuanhuaxizi fled overnight. And issued a statement in the circle of friends: I have resigned from Hua Xizi, and everything that happened in the hot search today has nothing to do with me.

According to Zhongxin Jingwei, people familiar with the matter said that Hua Xizi left a public relations department or collectively.

The situation has spread to this point, and Hua Xizi has been in chaos both inside and outside. But after clarifying the origin of this matter, we can’t help asking a question: Hua Xizi has been thinking about it for so many days, why hasn’t he cut with Li Jiaqi?

It’s time to untie Li Jiaqi

Suppose that the "Li Jiaqi taunts consumers" incident happened to other brands and anchors. What kind of judgment will the brand make at the first time?

A routine operation is that the brand will draw a clear line with the anchor at the first time. If it is serious, the brand will also hold the anchor accountable.

However, Hua Xizi clearly knows where the consumer is angry, but he doesn’t say anything about it. This is also one of the reasons why consumers don’t buy Hua Xizi’s apology behind this open letter.

Judging from the equity penetration chart, Li Jiaqi actually has nothing to do with Hua Xizi. However, Hua Xizi, founded in 2017, was able to go from obscurity to the head of domestic beauty cosmetics in three years, but it was all thanks to Li Jiaqi.

Looking back in the process of AI Blue Media Convergence, Li Jiaqi is deeply bound, and Hua Xizi can be described as a step into the sky. In 2019, double 11 promoted Hua Xizi to rank seventh in Tmall beauty category with GMV of 250 million yuan. In 2020, Hua Xizi became the first in the turnover list of domestic beauty cosmetics with GMV of 235 million yuan, and in that year, double 11 went straight to the second place in the category of Tmall beauty cosmetics with a turnover of over 470 million yuan.

With so many domestic products queuing up for Li Jiaqi to bring goods, it happened that Huaxizi was the most favored. The reason behind this, Li Jiaqi summed it up like this: "I have been with Hua Xizi for many years. I am the one who knows best how Hua Xizi got up. They almost gave me their home. I almost took Hua Xizi’s surname Li."

In other words, Hua Xizi is working for Li Jiaqi.

Earlier, 36Kr reported that it was rumoured that Li Jiaqi got a profit share as high as 100%-120% by cooperating with Hua Xizi, which was equivalent to brand inversion.

Although Hua Xizi denied this statement, saying that the cooperation between the company and the anchor was at the average level in the industry, Hua Xizi’s high marketing expenses were spread evenly on 79 yuan’s eyebrows, so that consumers could instinctively think about whether it was worth it.

When Li Jiaqi shouted "Where is it expensive?" And let consumers can’t afford to find their own reasons, this noisy point turned into a sword and stabbed Hua Xizi.

Can be described as Li Jiaqi, Li Jiaqi also destroyed.

In fact, Hua Xizi has also shown growth fatigue in the past two years. In 618 this year, the pre-sales of Huaxizi in Tmall, Tik Tok and Aauto Quicker did not exceed 100 million yuan, which is the second year in a row. In 2021, in 618, the overall sales of Huaxizi reached 263 million yuan, which exceeded 100 million yuan during the pre-sale period.

Visible, binding Li Jiaqi, also cannot once and for all. However, Hua Xizi did not untie Li Jiaqi in time according to the routine, which also showed that they were tied too deeply to some extent.

Are the "Hua Xizi" in danger?

Hua Xizi once represented "new domestic beauty". What is "new domestic beauty"? Redefine design, aesthetics and make consumers more confident in using it.

The most representative is not 79 yuan’s eyebrow pencil, but Huaxizi’s carved lipstick. In 2019, the carved lipstick, which abandoned the public film and adopted the ancient micro-carving process, became a hit in the live broadcast room in Li Jiaqi, and Hua Xizi became famous. It takes oriental aesthetics as its selling point, establishes its own oriental beauty makeup system, and puts concentric locks, dowry, micro-carving, Miao Yin, batik and other elements into product design one by one. At that time, Hua Xizi’s exquisite and unique packaging design also repeatedly triggered discussions on social platforms.

After tasting the bonus of carved lipstick, Hua Xizi worked hard on the outer packaging. According to public information, Hua Xizi applied for 177 patents, more than half of which were product packaging design.

Excessive force on the outer packaging has gradually begun to disgust consumers. Some netizens teased: Hua Xizi is more like a company selling outer packaging.

New domestic products are expensive, not groundless.

A very direct action is that consumers begin to "weigh" the new domestic beauty cosmetics.

Before, the perfect diary stiletto was weighed by consumers to verify that the perfect diary was more expensive than Armani lipstick.

For Hua Xizi, consumers are even more merciless. Everyone accurately calculated that the price per gram of Hua Xizi eyebrow pencil is as high as 985 yuan, which is more expensive than gold.

The star product Huaxizi Loose Powder, which once sold explosively, is on the same level as Chanel under the calculation of netizens. It is understood that the price of Huaxizi Loose Powder is 169 yuan, the net content is 8.5g, and the unit price is 19.88 yuan. The price of Chanel Loose Powder is 590 yuan, and the net content is 30g, and the unit price is 19.67 yuan-which means that Huaxizi Loose Powder is more expensive than Chanel.

Cosmetics should not have been weighed, but in the face of the fact that the unit price per gram is higher than that of the first-line big brands, and its brand value and practical value are much worse than that of the big brands, it is difficult for consumers to convince themselves that they must support "new domestic products."

After the recent incident in Li Jiaqi, the most lively place is the live broadcast room of old domestic products represented by bee flowers.

A flower falls, and thousands of old Chinese goods are born. To a certain extent, it also shows that whether it is a good domestic product is really not defined by the brand itself, but judged by consumers.

Today’s topic

Did you understand Hua Xizi’s response?

Come to the comment area and let’s talk ~

Original title: "Why didn’t Hua Xizi cut with Li Jiaqi? 》

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Why didn’t Hua Xizi cut with Li Jiaqi？

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