[Information] On September 13th, 2012, the first domestic model of Guangzhou Automobile was officially listed in the Italian Pavilion of Shanghai World Expo. The new car launched this time is equipped with two different versions of 1.4T, which are divided into six models according to different configurations. The official guide price is from10.88-15.88 million yuanPlease see the table below for the detailed selling price:
Gac fiat Feixiang guides the price. | |
car make and model | Price (ten thousand yuan) |
1.4T Manual Enjoy Edition | 10.88 |
1.4T automatic enjoyment edition | 12.28 |
1.4T Manual Enjoy Edition | 11.98 |
1.4T automatic enjoyment edition | 13.38 |
1.4T automatic enjoyment edition | 13.88 |
1.4T automatic exclusive edition | 15.88 |
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Home of the carI have brought you a real shot of the new car in the first time:
■ New car background
Fiat Feixiang is not the first domestic Fiat car. The former Nanjing Fiat still left a deep impression on the China sedan market. After many years, Fiat re-entered the China market and chose to cooperate with Guangzhou Automobile Group, which has many successful joint venture experiences, to promote new models.
『DodgeDart(Left) andFiatFei XiangThey are all built on the CUSW platform. "
As the first domestic model in gac fiat, the importance of Feixiang to the brand’s future development is self-evident. Therefore, like many joint ventures, gac fiat has done a lot of localized development on Feixiang to make it more in line with the needs of China consumers. At the same time, the first phase of the brand-new Fiat Changsha factory can also form the scale of annual production and sales of 140 thousand vehicles, ensuring the market supply of new cars.
■ Introduction of new car
Feixiang made its debut at this year’s Expo. This model originated from Fiat CUSW platform, which is basically a long version of Alfa Romeo Giulietta and a sister model. The new car continues the design of Dodge Dart on the whole line, but the front face and rear are slightly conservative. It will take time to prove whether this style can be accepted by consumers in China.
In terms of body size,FiatFei XiangReached 4679mm*1850mm*1471mm,wheelbase (of a vehicle)For the 2708, such parameters are enough to provide a guarantee for the in-car seating space, which is undoubtedly very important in the China market.
In terms of interior design, Fiat Feixiang maintains a high degree of consistency with Dart on the same platform, and there are not many differences in other aspects except the LOGO of the steering wheel. The highlight of the center console comes from the 8.4-inch LCD screen, and the rich configuration also makes this model competitive. For example, the body stability system and HHS ramp assist function are equipped in addition to manual transmission models. In addition, the wide and comfortable nappa leather seat is also a highlight in the car. No matter the shape or comfort, it is excellent from the previous auto show experience.
On the power system,FiatFei XiangThe whole system is equipped with 1.4Tturbochargeengine, but according to different price differences for high.powerAnd lowpowerTwo versions, which is higher.powerMaximum versionpower150 horsepower, maximumtwist moment230 nm, but lowpowerMaximum versionpower120 horsepower, maximumtwist moment206 nm. Among them, lowpowerVersion models are equipped with 5MT and 6-speed dry type.dualclutchtransmissionAnd high.powerVersion is onlydualclutchtransmissionOptional.
Comparison table of some parameters of compact family cars in four markets | ||||
car make and model | Fei Xiang | newSAGITAR | new | Old money |
Wheelbase (mm) | 2708 | 2651 | 2648 | 2610 |
engine | 1.4T | 1.4 | 1.6L | 1.4TSI |
Maximum power (PS) | 120/150 | 131 | 125 | 131 |
gearbox | 5MT/6 speed dual clutch | 5MT/7 speed dual clutch | 5MT/6 speed dual clutch | 5MT/7 speed dual clutch |
In addition to the engine, the structure of Fiat Feixiang adopts front and rear torsion beams which are not independent.hang, and on the same platformDodgeDartUsingMulti-linkafterIndependent suspension, although non-independent suspension can provide more spacious seating space for rear passengers, due to the special preference of China consumers for independent suspension, this design may be at a disadvantage in the competition with competitors.
■ Fiat Feixiang’s rivals
No matter from the model size or power configuration, Fiat Feixiang has many strong rivals, among which Focus, Shanghai New LaVida and. Compared with competitors, Feixiang is not weak in body size and power, and even surpasses many data.
But at the same time, it also needs rational analysis. After all, configuration and power are not the basis for a model to sell well. The word-of-mouth advantage accumulated by rivals over the years is the real test for Fiat Feixiang. At the same time, because what we have seen at present are all high-end models of Fiat Feixiang, the cost performance of low-end models is still in the inconclusive stage.
■ Target consumer groups
Personally, an Italian brand sedan with American descent is especially suitable for those young and fashionable people who are mature but do not lose their personality. It is difficult for them to accept the maturity of LaVida and the narrow seats of Cruze, and they think that the market share of Focus and Civic is too high, so the Philippine Xiang specially developed for the China market can meet their needs in terms of appearance, power, interior configuration and ride comfort.
● Edit comments
The listing of Fiat Feixiang is not a light task. As the first product in gac fiat, even though it has many advantages, the lack of brand competitiveness and market reputation still makes people worry about its market performance. After all, in the same market segment, Fei Xiang will face too many tough opponents.
So what does gac fiat need to do in the face of such market challenges? The editor believes that while increasing the promotion of brand culture, further expanding the pre-sales and after-sales network scale and improving the overall level of marketing and service teams will not only gain advantages in hardware, but also capture the hearts of consumers in software. Such a combination of software and hardware can make the future of new cars more anticipated, and also lay a solid foundation for the launch of new products in the future. (Text/Photo/Photo by Huang Zhengqiao, car home)
Click the next page to view the configuration table of some models of gac fiat Feixiang = = = = = = = = = > > >.
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