Recently, Netease Cloud Music Version 5.0 was fully released on Android and iPhone, providing music users with the latest products and services. In this big version update, Netease Cloud Music not only upgraded the video page, but also expanded the application scope of personalized recommendation algorithm in products to meet the diverse music needs of users.
Brand-new video page, see what you want to see
In version 5.0, Netease Cloud Music added a video tab to the navigation bar, and launched a brand-new video page as the secondary page of the product. The video page set of previous MV and short video content has become an independent page in version 4.2, and in this version update, Netease Cloud Music has comprehensively upgraded the video page architecture.
The most obvious thing is that there are classified pages under the video page, which are divided into more than ten categories according to the video content, such as music, MV, pop music, cover, second element, music scene, playing and singing. Like video homepage recommendation, these classified pages generate personalized recommended video streams according to users’ preferences, and the content can be updated every time the page is refreshed, which is convenient for users to enjoy video content in different categories. In addition, the video page also adds a search function, through keyword search, you can quickly find the video you want to watch.
(Video page)
Since its launch, Netease Cloud Music has been adhering to the innovative product spirit, putting users first, constantly updating and improving products by analyzing user needs, and providing users with the ultimate music experience. And this 5.0 version update, the new video page on the line, also conforms to the needs of users.
There are various forms of music presentation, and video is an important music carrier. Moreover, in the form of Live concert and live performance, video can show the power of music from two aspects: sound and picture, which is more stereoscopic and comprehensive. On the other hand, the introduction of video function also provides musicians with more ways to spread. The threshold of video recording is low. By releasing videos, musicians can not only show their works, attract attention, but also effectively enhance interaction. After song lists, comments, radio stations and columns, it has become a common mode of communication for many musicians, especially original musicians.
(Milk coffee often spreads music works by releasing videos.)
Therefore, in March 2017, the short video function was launched in Netease Cloud Music 4.0, and Netease Cloud Music became the earliest music APP with video function. After the video function was launched, according to the background data of Netease Cloud Music, the user’s stay time on the video page and the video playback rate have been improved several times, which reflects the user’s love for video content. And original musicians such as Milk Coffee and Xie Chunhua often post videos on musicians’ homepages to actively communicate with users. With the upgrade of the video page in version 5.0, the video function has further played the role of "music socialization", closely connecting musicians and users, and has become an important way to announce original music.
The application scope of personalized recommendation algorithm is expanded.
Netease Cloud Music’s personalized recommendation algorithm has always been known for its accuracy, and its personalized recommendation function has been widely used in many functions of products, and even called by many users as "knowing yourself better than a man/girlfriend". In the 5.0 version, Netease Cloud Music added a theme keyword content recommendation module and a "guess what you like" module, both of which introduced personalized recommendation algorithms.
(Subject Keyword Content Recommendation Module)
The theme keyword content recommendation module mainly recommends the content of the same theme according to the user’s music preference. Music categories as big as ancient style and secondary element, as small as singers or musicians such as Jay Chou, may become the theme of recommended content. The "guess what you like" module mixes a variety of music preferences of users, and then appears in this module through algorithm recommendation. For example, a person who likes both folk songs and European and American music may see the contents related to folk songs and European and American music in the "Guess what you like" module.
("Guess what you like" module)
In addition, the new video page of Netease Cloud Music also introduces personalized recommendation algorithm. The expansion of the application scope of personalized recommendation algorithm in Netease Cloud Music means that the whole product will be more personalized for users, and the recommendation of music content by thousands of people will make it more convenient to discover and share favorite music. For musicians, it can make music works heard by more potential users, and then promote the creation of original works.
(Le Qian)
(Add "Don’t miss the wonderful" module at the top of the friends page)
In the latest version, Netease Cloud Music will also upgrade the sign-in page to a music sign, and you can get beautiful pictures, songs or music reviews every day when you sign in. In addition, at the top of the friends page, Netease Cloud Music has added a "Don’t miss the wonderful" module. From now on, you are no longer afraid to miss the dynamic updates of friends you care about.