爱上海 – 上海后花园论坛-上海419论坛-夜上海论坛-阿拉爱上海

AI experts reflect on the future of human-machine coexistence： too many obstacles waiting to be broken through

The 3rd Shanghai World Artificial Intelligence Conference Cloud Summit, which ended on July 11, shoulders the mission of contributing "China’s solution" to artificial intelligence, and has become a wind vane for the development of the global artificial intelligence industry. In the face of an industry that is more unknown than known, what is the current situation of the artificial intelligence industry? What will it look like in the future? Dajiandong Studio interviewed the big coffee and enterprises who entered the venue to listen to their answers.

AI has worked its magic in a wide range of fields, and the "Shanghai sample" shows sharp corners

Ma Yun, who is giving a cloud speech with a hologram.

The epidemic is not over yet, and this conference is still full of big coffee. According to the statistics of the conference, more than 550 heavy guests gathered in the cloud, including 7 Turing Award winners, 1 Nobel Prize winner, and 62 top Chinese and foreign academicians. They analyze the artificial intelligence industry from different perspectives.

Baidu founder, chairperson and CEO Robin Li’s on-site speech said that at present, a few general AI platforms and some sub-AI platforms focusing on a certain vertical industry have emerged globally. In the vertical industries of information search, information flow recommendation, and driverless driving, artificial intelligence has proved or initially proved its potential for subversion and reconstruction of the industry.

Huawei director and CIO Tao Jingwen believes that the fourth industrial revolution has arrived, which contains huge digital opportunities. 5G + AI + cloud + industrial Internet, multi-technology integration drives industrial transformation, and human beings are accelerating into the intelligent world where everything is connected.

In the video connection, Tesla CEO Musk is very confident about the future realization of Level 5 autonomous driving. "I think it will be achieved soon, and we are confident that we will complete the basic functions of Level 5 this year."

"For example, Baidu’s autonomous driving; Ali’s city brain intelligent transportation; Tencent’s medical reading and medical image data processing; iFLYTEK’s automatic speech recognition; Cambrian, iFLYTEK, and SenseTime Technology as the representatives of start-ups in technology innovation; Hikvision occupies the first place in the global intelligent security enterprise…" Jiang Changjun, vice president of Tongji University and convener of the Shanghai artificial intelligence strategy consulting expert committee, listed them one by one, arguing that China’s artificial intelligence field, especially the intelligent industrialization application, has taken the lead in the world.

Miao Wei, Minister of MIIT, said bluntly that on the whole, the development momentum of our country’s artificial intelligence industry is good, technological innovation is increasingly active, the industrial scale continues to grow, and the application of integration with the industry continues to deepen, and the development prospect is promising.

At present, Shanghai has gathered more than 1100 key enterprises in the industry, and the output value of the artificial intelligence industry exceeds 140 billion yuan. It has gathered 100,000 industrial talents and become one of the leading regions in the development of artificial intelligence in the country.

"Statistics show that in terms of the number of AI companies, Shanghai ranks among the top in the world." Wang Yingchun, director of the Science and Technology and Society Research Office of the Shanghai Institute of Science, believes that Shanghai has taken the lead in fulfilling the mission of "pioneering a new path and model for the development of artificial intelligence", hoping to form a "Shanghai experience" and promote it nationwide.

AI in the epidemic, deep empowerment into a new trend in the industry

In the actual combat of AI, we have to mention the COVID-19 epidemic. The new round of industrial transformation force represented by artificial intelligence has highlighted "smart responsibility" in various aspects such as disease diagnosis, screening and follow-up, drug research and development, logistics and distribution.

Image detection is an important basis and means for the diagnosis and treatment of COVID-19. The "uAI COVID-19 Intelligent Assisted Analysis System" developed by United Imaging, an artificial intelligence subsidiary of United Imaging Group, is the industry’s first AI full-process solution that integrates the overall and partial image characteristics of pneumonia and accurately triages pneumonia images.

In the face of the explosive demand for medical treatment, artificial intelligence assisted diagnosis system comes into play. Shanghai Yitu Technology launched the "COVID-19 intelligent evaluation system" based on artificial intelligence technology, carried out rapid diagnosis and intelligent analysis of curative effect, and launched it in the Shanghai Public Health Center. The evaluation results of more than 70 cases of COVID-19 have been preliminarily verified, showing that the evaluation results of the system are highly consistent with the evaluation of experts.

In the epidemic, as the first wall of intelligent early warning monitoring, the fire-eyed infrared thermometer independently developed by Shanghai Zero Carbon Technology Company can simultaneously monitor up to 100 targets in a unit area, and distinguish the temperature of each individual through an infrared detector with an accuracy of 0.1 degrees, which greatly shortens the measurement time.

In addition, UKED’s safe house technology provides support for information investigation of personnel in epidemic key regions; Yunzhisheng has launched "epidemic prevention and control robots", which has effectively helped grassroots street communities to carry out health tracking and flow investigation; small i robots use automatic speech recognition, semantic understanding and other technologies to carry out voice interaction, providing free epidemic prevention robot services to the community…

The actual combat of AI in the epidemic highlights the new trend of AI deeply empowering the industry. Ge Yue, global vice president of Apple, exclaimed, "The epidemic has shown us the power of technology."

"Artificial intelligence is a magic card in our hands." Chen Liming, chairperson of IBM Greater China Group, said that embracing new digital technologies represented by artificial intelligence and cloud computing will help enterprises reduce or even resolve the impact of unforeseen events such as major epidemics.

Basic research is still a shortcoming, and an influential ecosystem has not yet been formed

The artificial intelligence industry has made great progress, but it is still in its infancy and there are still many shortcomings.

Ge Junbo, an academician at the Chinese Academy of Sciences and head of the cardiology department at Sun Yat-sen Hospital affiliated to Fudan University, believes that the application of artificial intelligence in reality has not been perfect so far. Medical big data is still "big and messy" because of the lack of data governance standards. "What artificial intelligence needs is accurate data. It can provide a diagnosis through learning, sometimes more accurate than a doctor. The premise is that the data you give it must be accurate."

"Technology is very useful, but it is only a tool. It can be fully utilized in technology applications in the future, but you cannot be superstitious about technology." Zhang Wenhong, director of the infectious disease department of Huashan Hospital affiliated to Fudan University, said that there are still many obstacles to the clinical application of big data.

He pointed out that when there are unexpected situations in big data, reliable doctors can rely on their own logic to continuously generate new data. Although artificial intelligence can continuously learn and make new judgments at every stage, medical care is not a game of Go. Artificial intelligence cannot generate new data here, but also relies on people.

Similarly, Liu Qingfeng, chairperson of iFLYTEK, said that the development of artificial intelligence today is by no means as long as there is data or as long as the data can be used to solve the problem.

How to use less data to achieve better results and make data self-driven more effective; how to solve multilingual problems; how to solve privacy problems; how to solve emotional humanization problems… In his opinion, artificial intelligence still has a lot of core technology innovation, which is a real need for source technology innovation and strong technology field.

Jiang Changjun said frankly that the current artificial intelligence industry in our country has not yet formed an influential ecosystem and industrial chain. Compared with the United States and Europe, it is more focused on application landing, and the development of basic theories and original algorithms is weak, and there is a lack of breakthrough and landmark research results. The development of common technology platforms and smart chips is relatively weak.

"We need to further raise awareness, focus on the future, increase research efforts, make up for technical shortcomings, establish an industrial ecology, and seize the commanding heights of the industry."

It is gratifying to note that currently, leading Internet companies have realized that establishing an industrial ecosystem through open-source technology is an important means to seize the commanding heights of the industry. For example, Baidu’s PaddlePaddle, Tsinghua University’s Jittor, Megvii’s MegEngine, and Huawei’s MindSpore have all open-sourced their deep learning algorithms to master the underlying AI technology through independent research and development.

What is the potential of the artificial intelligence industry? The world will have a super 12 trillion market space

UBTECH Walker Robot

How will the artificial intelligence industry develop in the future?

"It is expected that by 2025, the ICT industry will have 5 trillion scale, the retail industry will be about 1.50 trillion scale, and the smart manufacturing 6.40 trillion scale." Tao Jingwen believes that with the application of artificial intelligence and big data, the world will have a market space of more than 12 trillion, which requires a more open attitude and cooperation.

"There is a saying in the field of artificial intelligence: there is as much artificial intelligence as there is artificial intelligence, and it refers to the learning curve that a technology needs to go through in the early development process. Some people call this the sowing season and the harvest season." Chen Liming, chairperson of IBM Greater China Group, said that with the passage of time, the accumulation of experience, the enrichment of algorithms and the increase of investment, artificial intelligence will also break through the early learning cost and accelerate the deployment in various industries. Perhaps 20 years later, many companies are AI companies in a sense.

"A few years ago, a city needed to do intelligent computing and needed more than a dozen cabinets; a year ago, this AI chip could already reduce the number of cabinets to one; in the next ten years, as long as it is shrunk a hundred times on a palm-sized chip, one hand can support the city management needed today." Yitu Zhulong said that the next ten years will be the super-Moore era of AI computing power.

Wang Xiaoqiu, President of SAIC Motor Group, realized that new-generation information technologies such as artificial intelligence, big data, and cloud computing are important engines driving technological revolution and industrial change. In the future, with the continuous maturity of 5G artificial intelligence and other technologies, it will surely promote the accelerated leap of the economy and society from networking to intelligence.

Liu Qingfeng, chairperson of iFLYTEK, said: "In the post-epidemic era, we have been promoted to the digital’survival era ‘. In the future, online and offline life will become the norm. Whether it is epidemic prevention and control, or future production and life, we will face a phased or long-term coexistence of online and offline digital survival. Artificial intelligence lights up the fireworks in the world, which is not only a very attractive and attractive picture in the future, but also a huge trend in the future that we will have to face."

With the rapid development of artificial intelligence, many people have also raised some concerns: Will AI replace our jobs?

Wang Yingchun, director of the Science and Technology and Society Research Office of the Shanghai Institute of Science, said, "Every profession is made up of different job content, and artificial intelligence replaces some of them, and eventually forms a working model in which humans and machines coexist harmoniously."

"In the next stage, AI will be ubiquitous and easier to apply. Traditional companies have the ability to hire their own AI engineers, just as every company has IT engineers today." Kai-Fu Lee, founder and CEO of Innovation Works, believes that AI + will continue to be valuable, but + AI is the bigger solution.

(All photos are provided by the organizers of the conference.)　

AITO asks M7, an ＂all-around vehicle＂ that satisfies perfectionists.

"An idealist who is unconstrained and unconstrained, a painter who hopes to live in a fantasy land." Miss Ni, the owner of M7, described herself like this. "Choosing a car is difficult for a girl, not to mention that I am a perfectionist." As everyone knows, a person who is uninhibited and uninhibited when painting, in the face of real life problems, is difficult to choose.

In the middle of the year, the goddess of luck came to Miss Ni. Being in a first-tier city, she was happy to get the car purchase index, and fell into ecstasy after learning the news. But soon, Miss Ni was entangled again. "I want to buy a car that is perfect in all aspects, but I am afraid of disappointment. Being a perfectionist is too tired! " She vomited.

Bound mseven"Pentathlon" in the eyes of perfectionists

After a period of investigation and comparison, Miss Ni finally chose the M7 as her new car. Friends have expressed their incomprehension. Why did a little girl choose such a big 6-seat SUV? In the interview, Miss Ni told us the reasons for her decision to buy a new car with the confession of "perfectionist".

"For a car, my request is quite a lot. First of all, the space is big enough, and the car makes me feel insecure; Then there is that intelligent technology must be in place, and the configuration should be rich enough and intimate enough; Yan value and aesthetic online, this is also a must; There is also the hope of saving fuel. Now that the oil price is so high, it is better to take a taxi if you don’t save fuel! " In the eyes of a perfectionist like Miss Ni, even if she has a thousand choices, she must find the car that best matches her needs.

Fortunately, she still found M7 who meets the perfect standard of pentathlon.

"Large space represents security"

Regarding friends’ questions, Miss Ni has a unique and interesting point of view: "I hope the car can be bigger, not because I am greedy for more space, but because of a ‘ Big guy ’ Not only can it hold my little universe, but it also makes me feel safe ‘ Protection force field ’ 。”

Wenjie M7 has six large spaces with a body size of 5020x1945x1775mm and a wheelbase of 2820mm, and its longitudinal distance is superior to its peers. In addition, Wenjie M7 is equipped with the industry’s first commercial AITO zero-gravity seat, which opens the zero-pressure suspension with one button and ergonomically creates a first-class comfortable ride experience.

"In the uninspired night, go to a place where there is no one with your car and bid farewell to external disturbances. Lying in the chair, looking at the stars and the moon through the skylight, imagining the story between them, being unconstrained and isolated, and feeling safe. " Miss Ni shared it, and her eyes sparkled.

"Strong intelligence represents imagination"

In Miss Ni’s view, imagination is a gift from the world, which originates from the connection between people and the world. "The more nodes you connect, the more imagination you can get. Not only the connection with people, animals, music and history is the source of my imagination. Just like smart devices, asking the wisdom of M7 is even a better choice than imagination. "

The M7 is equipped with the HarmonyOS intelligent cockpit, which can provide car owners with an unimaginable intelligent travel experience anytime and anywhere. Super desktop, realizing seamless transfer of multiple devices to the car, and mobile applications can get on the bus at any time; Intelligent voice interaction, which can be said visually, has more intelligent reminding function to create a top-level interactive experience; The intelligent scene from HarmonyOS makes the interior environment more comfortable and the car machine knows the owner’s mind better.

"Multiple configurations represent vitality"

"At the peak of my creation, I want to get more and create more every day, and tossing is essential. Youth and vitality have nothing to do with age, but are determined by mentality. Although the environment and platform will decide a lot, whether it is there or not and whether it is wanted or not are two different things. There are more choices in life and more cars. I believe no one will refuse, but that is the vitality! "

The vitality of Miss Ni’s mouth is displayed in the rich configuration on the M7. Front seats come standard with seat massage and ventilation heating; Dual 40W wireless fast charging makes the mobile phone full of power at all times; Unit 19 HUAWEI SOUND sound system, luxury mobile concert hall; Studio-class soft light queen mirror, with soft light, can easily create beautiful makeup; 128-color ambient light and 3-slot fragrance system add more colors to life. Haopei is standard, and the world M7 builds an all-round technology cockpit with vitality.

"High face value represents creativity"

For almost all girls, Yan value is definitely the highest weight in the process of car selection, and so is Miss Ni. But her judgment on car design is not limited to face value. "High face value is not only important, but also the source of my creativity. If it is a conservative car, it will make me feel boring. But if it is too angular, it will make me feel that creativity is bound. "

The M7 continues the ultimate, simple and pure design concept of the series of models. The visual appearance is luxurious, calm and extremely symmetrical, and the interior design style is people-oriented and experience first. Through exquisite design techniques, the M7 combines attractive classic symbols with luxurious body elements to create a high-value luxury smart car that is more suitable for modern people’s aesthetics, so that more consumers can take the car as the origin and stimulate the creativity of their beautiful peers.

"Low energy consumption represents execution"

Because she got the fuel vehicle index, Miss Ni didn’t consider the pure electric vehicle, and she didn’t want those uncontrollable and constrained conditions. The extended-range hybrid of M7 is different from traditional energy sources, which not only has long battery life, but also has low fuel consumption. The unique characteristics of the world give her a sense of deja vu and old friends.

Thanks to the intelligent platform of pure electric drive, Wenjie M7 can provide Miss Ni with a comprehensive battery life of 1,220 kilometers for a tank of oil, a four-second acceleration of 100 kilometers and a fuel consumption as low as 5.8L. Based on the excellent chassis and suspension adjustment, the driving quality of the M7 is both maneuverable and comfortable. With 6 driving modes and 3 energy consumption modes, this freedom-loving girl can enjoy more driving pleasure at lower travel cost.

"Quiet and powerful, I appreciate the character of being able to work hard in a place that others can’t see, with execution but not exposed." Miss Ni commented on the new car like this.

In Miss Ni’s eyes, the M7 is an "all-round model" that makes perfectionists satisfied. She smiled and said, "I know there must be a perfect product in the world, but the process of finding it is always difficult and painful." Fortunately, I didn’t give up my initial intention and standards, which is another inspiration that I chose to ask M7. "

Review the high-tech in previous Olympic Games.

　　As the Olympic Games in Rio de Janeiro, Brazil are coming, I would like to review the history and see which scientific and technological products that appeared in previous Olympic Games are still in use today.

　　2000Sydney 2008 Olympic Games

　　1.shark skin like swimsuit

Shark skin 1.jpg

　　For the first time in the Olympic Games, Australian star Thorpe won three gold medals in this swimsuit. Many swimmers try to enhance their competitiveness by using a "shark skin" one-piece swimsuit with a V-shaped back. Because according to the manufacturer of this swimsuit — — Speedo claims that it can increase the speed of swimmers by 3%.

　　2.Trait racing suit

　　Marion Jones in the United States and Cathy Freeman in Australia and other sprint stars use special running clothes developed by Nike. This kind of running suit is very sleek and has a hood, which can cover all parts of the sprinter except his face, hands and feet. This can keep the muscles warm and compress, and improve the sprinter’s performance.

　　3.Recycled products sports equipment

　　Steve Moneghetti, an Australian marathon runner, took part in the competition wearing shorts and vest made of recycled soft drink bottles. According to the manufacturer Nike, this material is cooler than other fabrics.

　　Olympic 100-meter champion Donovan Bailey put on special running shoes made by Adidas. It is said that this special running shoe has a hard metal plate, which can keep human toes as stiff as jaguar’s claws when running.

　　2004Athens Olympic Games in 2008

QQ screenshot 20160726114927.jpg

　　2008Beijing Olympic Games in 2008

　　The 2008 Beijing Olympic Games adopted a large number of world-leading new technologies, such as ground lifting stage, multimedia, ground LED system, command system, communication system and other dozens of high and new technologies, involving many fields.

　　1.Digital lamp

　　The Olympic rings rose slowly in the Bird’s Nest and flew into the vast night sky. China’s ancient painting and calligraphy scrolls slowly unfolded, showing the classical artistic conception of ink painting; On the ancient Silk Road, huge wooden boats braved the wind and waves — — These shocking visual effects are outlined by the gorgeous lights of the Bird’s Nest.

QQ screenshot 20160726145819.jpg

　　At the opening ceremony of the Olympic Games, more than 600 competition lights in the Bird’s Nest were all abandoned, and Zhang Yimou chose its own lighting. Science and technology have entered the digital age, and the lighting effect has also transitioned to digital lights. This new lighting effect makes the scale and imagination of the stage effect of the opening ceremony of the 2008 Olympic Games to the extreme. Digital lights are used in the 2008 Beijing Olympic Games: PG lights, that is, high-brightness projection lamp. By using the principle of optical projection and high-brightness light source, the contents on the negative are projected to the ground in full color, which can form a very visual impact picture effect at night. In the performance of the opening ceremony, the large scroll that runs through the center of the venue and the evolution animation from ancient times to modern times are successively displayed on the scroll, all of which are projected to the center of the venue by this PG lamp after pre-production. The simplicity of black-and-white contrast of China ink painting, the splendor of western oil painting and the strong color of Impressionism are all presented by this high-tech technology.

　　2.LED

　　LED (Light Emitting Diode) is a semiconductor solid light emitting device, which uses a solid semiconductor chip as a light emitting material. When direct voltage is added at both ends, carriers in the semiconductor recombine to cause photon emission and generate light. LED can directly emit red, yellow, blue, green, cyan, orange, purple and white light.

QQ screenshot 20160726141927.jpg

　　In the 2008 Olympic Games, LED was used to the maximum extent. The opening scroll is opened on a huge LED screen. The screen is 147 meters long and 22 meters wide. It is a huge platform with the highest scientific and technological content, with 44,000 LEDs on it. The light and shadow effects made by LED are closely combined with performances, which conjure up various patterns and introduce the audience into a fantastic world. After repeated tests, LED can completely stand the tests of stepping on by actors and flooding. Although the whole opening ceremony took a long time, the key technologies such as battery solved the energy problem of LED.

　　3.Aluminum alloy material

QQ screenshot 20160726142026.jpg

　　At the opening ceremony of the 2008 Olympic Games, a big hole was opened in the center of the stage, and a "earth" with a height of 6 stories and a diameter of about 20 meters slowly rose from it. Where is such a big "earth" hiding? It turns out that this "earth" is compressed underground first, that is to say, the spherical structure must be flexible. When placed on the ground, it is oval, and it will become spherical after being pulled up by the steel wire above.

　　After the ball is lifted by the lifting platform, the actor needs to perform on the vertical surface of the ball, so it needs strong stability after lifting to ensure the safety and effect of the performance. This all depends on high-tech aluminum alloy photosensitive materials, which makes the "earth" flexible.

　　4.multi-media

QQ screenshot 20160726142220.jpg

　　At the opening ceremony of the 2008 Olympic Games, "birds" and "whales" flew and swam freely over the huge scrolls. How did these come about? It turns out that slide projection technology was used in the opening ceremony before, but this time, all kinds of multimedia equipment were used. It can use computers to digitize media information such as words, graphics, images, animations, sounds and videos, and then integrate them into a certain interactive interface, so as to create a bowl-shaped screen of thousands of square meters at the top of the Bird’s Nest, showing a clear picture of the whale swimming freely and expressing the harmony between man and nature.

　　5.Digital ignition

QQ screenshot 20160726142818.jpg

　　Twenty-nine huge colorful footprints made up of fireworks opened the curtain of the 29th Beijing Olympic Games, symbolizing that the modern Olympic Games is coming towards Beijing step by step and entering the Bird’s Nest. The lighting of these 29 big footprints is controlled by computer system and digital lighting is adopted. This technology can ignite all fireworks in a short time, ensuring that fireworks can cross 3.5 kilometers in just a few seconds. In addition, there are 22 launching points in the dragon-shaped water system next to the Bird’s Nest. After digital control by computer, all fireworks bombs can shoot into the sky one after another, making the fireworks look like a flying dragon. Although traditional fireworks are still used, after digital ignition, fireworks show different visual effects from the past.

　　2012London 2008 Olympic Games

　　1.Photographic robot

QQ screenshot 20160726153041.jpg

　　Getty Images, the official photo agency of London Olympic Games, installed photographic robots in some Olympic venues, which can realize remote control and 360-degree rotation. According to the NBC report, "photographic equipment can be hidden in flashlights, rafters and scaffolding, and placed in and around the Olympic Games, which can play the most important role in places where photographers can’t reach because of distance and safety reasons."

　　2.A more attractive voice

　　It is reported in the Atlantic Monthly that most of the voices heard on TV during watching the Olympic Games are not true. Some sounds were not recorded at the game site, at least in this sense, it is not true. Some audio is recorded in advance under optimized conditions and then used for TV broadcast. The website of Atlantic Monthly also cited an example of the Olympic archery competition. An Olympic audio engineer said that the sound was based on the sound he heard in the movie Robin Hood. He used a special microphone to collect the sound on the ground between the archer and the arrow rake. It is said that this method produces a sound that no one can actually experience at the scene.

　　3.Double runway

QQ screenshot 20160726154303.jpg

　　The runway of the main stadium of London Olympic Games has adopted a brand-new surface, which means that track and field athletes do not need to wear spikes to participate in the competition. According to the BBC, "Other runways are designed with rubber particles on the top floor, which combines the traction and shock absorption. Different from the past, the runway designed by Mondo separates these functions into two layers. The bottom layer is padded, which can cushion and shock absorption, and the top layer is durable, which can maximize the skid resistance, adhesion friction and durability. " This design makes it unnecessary for athletes to wear spikes on the track.

　　4.artificial limb

　　South African athlete Oscar Pistorius, who has nicknames such as "Oscar Pistorius" and "the fastest legless man in the world", became the first athlete to use artificial limbs to participate in the Paralympic Games. After a controversy over whether artificial limbs should be allowed to participate in the Olympic Games, Pistorius used special carbon fiber artificial limbs to participate in the 400-meter and 4×400-meter relay races.

　　5. Athletes who put data first

QQ screenshot 20160726154743.jpg

　　London Olympic Games is a "digital Olympics". Many athletes use sleep tracking devices and motion capture systems to understand their physical condition more accurately. According to the Financial Times, some companies dealing in biometric instruments also deal with athletes to participate in data collection to improve the performance of gadgets.

　　6.Virtual bicycle

/gkimage/9n/s1/uh/9ns1uh.png

　　Although it is thousands of miles away from London, Australian cyclists have been training in London cycling track by using virtual reality technology. In a video of the Australian Broadcasting Corporation explaining the technology, it can be seen that cyclists are looking at a screen that looks like a video game, which is actually an environment that is completely simulated according to the London Olympic Road Cycling Stadium. Each training bicycle is fixed in the Australia Institute of Sport, but it is equipped with a screen, a GPS and some ranging tools. This system can also collect the training data of athletes, and the coach can clearly know their time-consuming, speed, energy and riding distance.

　　7.start detection system

QQ screenshot 20160726160118.jpg

　　Omega, the official timer of the Olympic Games, brought a new starting equipment to swimming and track and field events in London Olympic Games. The track starter is fully electronic for the first time. It is said that the technology in the 1970s required athletes to push the starting device 5 mm to start. Now, swimmers start to light up directly to show who is in the first place, who is in the second place and who is in the third place.

　　8.Kick sensor

　　Originally, the Olympic Games may cancel the Taekwondo competition, but technically recording the strength and accuracy of kicking may save the event. Zhao Zhengyuan, president of the World Taekwondo Federation, said in an interview: "I think Taekwondo will really benefit from technology, because it can ensure that medals will be awarded to the best athletes and will not be awarded to others because of misjudgment by the referee. This is an excellent opportunity for us to stay in the Olympic Games. There are few competitions with this technology, which will help to eliminate human errors in taekwondo competitions. "

　　9.Digital housekeeper

　　Being selected for the Olympic Games is not only a proof of strength for an athlete, but also a supreme honor. Can the organizers of the Olympic Games use the power of science and technology to help athletes concentrate on the competition and eliminate their worries in life? Atos, the digital partner of the London Olympic Games, did just that. Atos Company established an identity information system for nearly 15,000 athletes who participated in the Olympic Games and Paralympic Games. The athletes who were included in the system were equivalent to obtaining a certification label, which made it easier to obtain visas and a series of preferential policies. Atos Company has also compiled a supporting application, so that athletes can log in to their identity accounts through their mobile phones, tablets or computers on weekdays. The account will contain a lot of information including the competition schedule, training plan and competition results, which is equivalent to providing a "digital housekeeper" for each participant.

　　10.Reduce the burden on runners

/gkimage/47/nf/aj/47nfaj.png

　　As a space power, the United States has also applied its own space technology to the preparations for the Olympic Games. Shannon Rowbury, a well-known American long-distance runner, unfortunately suffered from an injury and her femur was damaged. However, with the help of space science and technology, she only rested for six weeks after diagnosis and resumed training. Robery uses a set of AlterG anti-gravity running assistant device, which allows the trainer to train with at least 20% of his own weight, and the physical burden of the athlete will be greatly reduced. The principle of this treadmill is to pump air into the air bag around the runner’s waist. When the air pressure in the air bag rises, the runner will be lifted and the weight load will be reduced. Athletes can reduce their weight by up to 80% simply by pressing the up/down buttons in the panel.

　　11.Team overall data analysis

/gkimage/7y/1d/84/7y1d84.png

　　For cyclists, the wind tunnel laboratory is their loyal scientific and technological partner. The data analysis in the wind tunnel laboratory can help athletes optimize training programs, adjust training methods, and improve their performance by using aerodynamic scientific and technological achievements. But for a long time, the analysis of wind tunnel laboratory can only serve an athlete on a personal basis. Researchers at Monash University in Australia have improved an experimental device used to test airplanes and cars, enabling it to collect data of athletes for analysis. More crucially, this machine has crossed the barrier of analyzing individuals before, and can analyze the data of the whole bicycle fleet at the same time. In this way, the coach can make a training plan for the whole team according to the analysis results and find ways to improve the team’s performance.

　　12.Red BullXplan

/gkimage/d4/26/oh/d426oh.png

　　Although an athlete participates in the Olympic Games alone, he represents more than just him. Behind the athletes, there is a team of coaches who support his motherland and train for him. Lolo Jones, an American hurdler, participated in the Red Bull Project X. She once said in a video: "I’m not fighting alone". The video shows the whole team behind Jones: a coach, a director, a manager, a sports scientist, a coaching consultant and a physiology consultant. Such a rich and powerful work team is naturally not busy in vain, they use the most cutting-edge technology.

　　The Red Bull X project uses a 3D digital analysis system, which can do many things that humans can’t. Plan X is divided into three parts — — Vicon 3D tracking system, optical measurement system Optojump Next and data acquisition tool Phantom Flex Camera. The three technologies complement each other, which can not only give a macro evaluation of athletes’ performance, but also disassemble every minute of training competition into countless tiny fragments for analysis.

　　Jones’s team made 39 reflection marks on her body. With these marks, 40 Vicon T40S motion capture cameras capable of shooting 2000 frames per second will track all her movements. Optojump Next, an optical measurement system, will decompose every jump of Jones into contact time, flight time, height, hurdle rhythm, specific energy, specific power, total energy and total power. Finally, Phantom Flex Camera, a top camera capable of shooting 10,750 frames per second, will record Jones’ every minute with images.

　　"If technology can help an athlete perform better, then this system can benefit everyone." Jones’s average hurdle time is 12.5 seconds, which she believes is largely due to the help of the team and technology behind her.

　　13.Real time feedback device

/gkimage/ec/b3/t6/ecb3t6.png

　　Good results in the competition will be cheered by the audience and graded by the referee. However, in training, how do athletes know their performance? Jonathan Green, composer, sound engineer and Gregory Sporton, dancer of the Visualization Research Unit at the Birmingham Institute of Art and Design in Birmingham, England, developed a feedback system called Motivepro. The original intention of this system is to provide real-time action feedback for dancers. Dancers are required to wear a series of sensors, and their movement information will be collected by Motivepro. Once the wearer’s physical activity exceeds the preset range, the vibrator in the device will vibrate to remind him.

　　Mimi Cesar, a rhythmic gymnast, found that this system can also be applied to rhythmic gymnastics similar to dance. For rhythmic gymnastics, the synchronization of the team is particularly critical. Motivepro system can give a reminder when an athlete’s movements are out of step, and can also collect sports information for the coach to analyze. With this system to help train, will the cooperation of the whole team be more tacit?

　　14.Brand-new pool take-off platform

/gkimage/jo/wr/gn/jowrgn.png

　　The 2012 London Olympic Games used a brand-new upgraded swimming pool jumping platform in swimming competition. The platform was designed and manufactured by Omega. Compared with the previous take-off platform, the progress is that it has an adjustable inclined pedal certified by patent, which makes the athlete’s hind legs bend into a 90-degree angle when taking off in a squatting manner, which is considered to be the most suitable take-off posture. The new take-off platform is also equipped with a brand-new sensing system. This sensing system can ensure that athletes can hear the whistle at the beginning of the game at the same time, which can effectively avoid unnecessary mistakes of athletes. At the same time, the newly upgraded swimming pool take-off platform in Shanghai is equipped with a signal light system called "Swimming Ranking Indicator". At the end of the competition, the swimming lanes that won the first, second and third place will be marked on the take-off platform by different light spots, so that the audience can see at a glance.

　　15.Advanced drug testing equipment

/gkimage/mo/dq/9m/modq9m.png

　　GlaxoSmithKline is at King’ s College next to the Olympic Park. S College) has set up The Science Centre to serve the Olympic drug testing. During the Olympic Games, the center worked 24 hours a day, monitoring more than 6,000 urine samples and blood samples every day. After each competition, all the medal winners and the remaining half of the randomly selected contestants enter the center for illegal drug testing. The tested samples are divided into two parts, A and B, and A is stored for eight years for future more advanced scientific and technological testing; B was sent to the drug testing center. The drug testing center can check 70 illegal drug ingredients in one test, and each sample will be tested here for a total of 240 illegal drug ingredients. It can be seen that the fair conduct of the Olympic Games has a strong technical guarantee.

　　16.Electronic medical records

/gkimage/pt/r7/jk/ptr7jk.png

　　General Electric (GE) Medical Company provided an electronic medical record solution for the 2012 London Olympic Games, which made it possible for doctors and athletes to make medical records accessible through the Internet. The electronic medical records covering more than 700 participants were made in 90 days after the countdown to the London Olympic Games. At the same time, GE Medical Company also installed medical diagnostic equipment in the Olympic Park as a supporting facility for the whole set of electronic medical records.

　　17.Top medical logistics

/gkimage/zc/pm/p9/zcpmp9.png

　　During the Olympic Games, more than 16,000 Olympic athletes and more than 6,000 Paralympic athletes living in the Olympic Village will be fortunate to receive top-level medical logistics support. The latest version of super-large magnetic resonance imaging instrument, ultra-high-definition CT instrument, wireless digital X-ray detection system, upgraded ultrasonic detector and ECG detection equipment specially designed for the Olympic Games provided by GE Medical Company have all opened the eyes of medical volunteers for the Olympic Games. These equipments will not be removed after the Olympic Games, and they will continue to serve in this land that bears cheers and sweat.

　　2014Sochi Winter Olympics in 2008

　　Snow making: snow cannon

　　Snow making machine is a brand-new snow making system, which forms ice on an evaporator at -15℃ and sends it to ski slopes through cooled air. Due to the climate, Beijing and Zhangjiakou host the Winter Olympics, and a large number of snow making equipment will be used. Funa machine is not affected by climate, so long as it can keep a certain amount of water, it can make snow.

　　At the Sochi Olympic Games, the venue was really unfortunate — — Sochi is one of the warmest regions in Russia. In order to ensure that there is enough powdery snow to support the competition, Russian organizers use snow cannons to shoot a large number of artificial snowflakes. According to the news released by The New York Times, about 230 million gallons of water were used to make snow in this competition, and the snowfall covered an area of about 1,000 football fields.

The breakfast of Zhejiang people in the next month is the traditional snack Youth League in the south of the Yangtze River.

Before the spring, the youth league has already started selling well. Recently, an old shop in Hangzhou listed the Youth League, and the people who bought the Youth League lined up at the door, and sold more than 2,000 on the first day. The store manager said that customers buy more sweet green balls, and some customers have to buy 50 or 60, and the speed of the store staff can’t keep up with the speed of selling. Have you eaten Youth League recently?

The breakfast of Zhejiang people in the next month is the traditional snack Youth League in the south of the Yangtze River.

Qing Tuan, also known as Ai Tuan and Qingming Tuanzi, is a traditional snack in the south of the Yangtze River. It began in the Tang Dynasty, and was mixed with the juice of wormwood into glutinous rice flour, and then wrapped in bean paste stuffing or lotus seed paste or sesame seeds, which was sweet but not greasy. In some places, they will also make salted egg yolk and fluffy meat and winter bamboo shoots!

The breakfast of Zhejiang people in the next month is the traditional snack Youth League in the south of the Yangtze River.

For the next month, Zhejiang people will have green balls for breakfast. Why do you want to eat green balls for a month? Not at other times? It’s amazing I can understand that there are too many beans in Shandong, after all! Is the youth league divided into seasons? Is there an explanation? Is there a kind of food in every place that you have to eat for a long time?

The breakfast of Zhejiang people in the next month is the traditional snack Youth League in the south of the Yangtze River.

The breakfast of Zhejiang people in the next month may also be a humorous or exaggerated way to express people’s love for the Youth League and their expectations for a better life in the new year. Who can refuse this glutinous green ball? Every bite is full of the breath of spring! Who can refuse this glutinous green ball? As if I had eaten the whole spring, the soft and non-sticky taste was simply irresistible. Eating a few at a time won’t make you tired, and it will only make you more and more fond of it.

Most of the green of the youth league comes from wormwood powder, and sometimes wheat seedling powder and matcha powder also contribute. The green ball has a very high carbohydrate content, so it is best not to eat it as a staple food. It is more reasonable to have 1-2 meals.

The internal competition pattern of China table tennis team has changed： strong male table tennis enemies surround women table tennis opponents.

In 2022, the China table tennis team spent the first full season of the Paris Olympic cycle, won many laurels including the team world table tennis championships, and still stood at the top of the world table tennis world with the momentum of breaking bamboo. However, although the "teacher of the king" has made outstanding achievements, it is an indisputable fact that strong enemies are surrounded, especially the men’s table tennis crisis. While Xu Xin and Liu Shiwen, two veterans, are gradually fading out, the internal competition pattern of table tennis is also changing quietly.

The third man of the men’s team surfaced.

Wang Chuqin is the player who shines in table tennis this season. In the six high-level events that the main team played, the 22-year-old Beijing team won the singles four times.

After winning the first men’s singles championship in international competitions in 2019, Wang Chuqin once encountered a bottleneck in singles events. This season, he broke through himself, winning the WTT (World Table Tennis Professional League) Macau Competition at the beginning of the year, and winning the WTT Budapest Star Challenge in July. After helping the team dominate the Chengdu Team World Table Tennis Championships by "full attendance" in the knockout round, Wang Chuqin "sublimated" from technique and tactics to ideology, and then won the WTT Macau Championship and WTT World Cup again, and the world ranking rose to the third highest in his career.

Although there was no gain in the subsequent national championships and the Asian Cup in Bangkok, there is no doubt that Wang Chu Qin has made a leap this season and has gradually secured the position of the "third man" in men’s table tennis. In the singles competition, he defeated Fan Zhendong, Xu Xin, Lin Gaoyuan and many other major opponents of foreign associations throughout the year, and scored 3 wins and 1 loss against Malone. As a left-handed player, the former World Table Tennis Championship men’s doubles champion also won three mixed doubles championships and one men’s doubles championship with different players. If it can make a difference in next year’s individual World Table Tennis Championships, there should be no doubt that it will be included in the Paris Olympic lineup.

In addition to Wang Chuqin, two other non-Olympic champions in the main team of the men’s team, who are both "Mesozoic", have also won many foreign competition opportunities this season, but their performance is inferior. They not only won less than the main team of table tennis, but also lost foreign wars several times. Among them, Liang Jingkun, who will be 26 years old, once ranked third in the world, but only one WTT routine challenge singles champion was recorded, and he was banned by the Chinese Table Tennis Association at the end of the season for misconduct.

The 27-year-old Lin Gaoyuan continued the "champion shortage" for more than three years. After losing to his teammates twice at the beginning of the year and winning the runner-up, he wasted six match points in the final of WTT Budapest Championship in July, failing to seize the opportunity of meritorious service when his teammates were defeated. Although she won 2 gold medals and 2 silver medals at the end of the season, and narrowly won the men’s team final against Fan Zhendong by 17-15, she still failed to show convincing performance in the international arena.

The performance of the two main players of "Long Pang" this season is remarkable. Although veteran Malone only won a runner-up, he also lost only one off-court battle. Fan Zhendong, the world’s No.1, won one championship and one Asian in the absence of the European Summer Series, but it was defeated by both Chinese and foreign strong players.

In terms of opponents, compared with the Tokyo Olympic cycle, there are more rising stars in the Eurasian team in the new cycle, and the China men’s table tennis team, which has been hit hard in the international arena, is facing greater challenges. In almost every high-level competition, the China men’s team has lost the main foreign war. In the two WTT high-level events held in Budapest in July, Guoping was "delayed" by the men’s team. Among them, Korean men’s doubles "new and old combination" Zhao Dacheng/Li Shangzhu, Lian Ke, Wang Chuqin/Malone, Liang Jingkun/Lin Gaoyuan won the Star Challenge. In the subsequent singles championship, China men’s table tennis four without Fan Zhendong were all eliminated by foreign association players, which sounded the alarm for preparing for the Olympic Games.

Healthy competition of four "golden flowers" for women’s teams

Compared with the men’s team, the performance of China women’s table tennis in the world is still strong, and its "Jianghu status" is impregnable. Not only that, with the birth of Wang Yidi, healthy competition has also formed within the women’s team, and four "golden flowers" compete with each other and promote each other.

The 25-year-old Wang Yidi has a strong upward trend in the new cycle, and broke into the semi-finals in the World Championships last year. This season, she has won many successes in high-level events and impacted the "three main players", which proves that it is no accident that she ranks among the top four in the World Championships with stable performance. In March’s WTT Grand Slam and October’s World Cup, she reached the semi-finals. In July’s WTT European Summer Series, Sun Yingsha was a "double kill", winning 1 crown and 1 Asian. In the two events at the end of the season, Wang Yidi first won the women’s team and the women’s singles in the all-round championship, among which she narrowly beat Manyu Wang to reach the top for the first time in the singles final, and then reversed Ito Meicheng’s first seal in the Asian Cup. Next year’s individual World Championships will be the "outpost" of the Paris Olympic Games. If this season’s momentum can be continued, Wang Yidi’s impact on the Olympic lineup is by no means empty talk.

However, judging from the lineup of this year’s World Table Tennis Championships, the position of the "trio" who won the team championship of the Tokyo Olympic Games for women’s table tennis has not wavered for the time being. As a "big sister", Chen Meng, 28, has made it clear that her sword refers to Paris. This year, she won 1 crown and 1 Asian in the international arena, and her performance is still stable. The two "new generations" won two championships and one Asian respectively. Among them, Sun Yingsha won two championships in the "China season" in October, and continued her unbeaten performance in foreign wars. Manyu Wang, the champion of the World Table Tennis Championships, topped the WTT Macau Tournament in January and the Budapest Championship in July, and won the mixed doubles champion and runner-up in the women’s singles in the all-round championship, with a stable record throughout the year.

Chen Xingtong, the same age as Wang Yidi and selected for the team World Table Tennis Championships, has not yet withdrawn from the competition, but his position has become marginal. Its performance in the competition fluctuated and did not pose a threat to the four main players.

Looking around the world, China women’s table tennis, with fierce internal competition, is strong, even stronger in the new cycle, not only rarely losing foreign wars, but also winning the championship, runner-up and even the semi-finals. At the World Table Tennis Championships in Chengdu in October, China defended its title by crushing its opponents, without losing a set in eight games, only losing two sets. In the ——WTT Macau Championship, the only high-level event with frequent "accidents", Manyu Wang and Chen Meng lost to European players in the first two rounds, but Chen Xingtong and Sun Yingsha still joined forces in the final, which fully reflected the strength and thickness, and also made major rivals such as Ito Meicheng feel the despair of "pressing the gourd to float the ladle".

In addition, Manyu Wang and Sun Yingsha’s women’s doubles team beat Miki Ito/Hayata Hina in the final of high-level events twice this year after last year’s World Championships, almost beating their opponents over. Both singles and doubles have a "fault" strength advantage, so it is difficult for China women’s table tennis to defend its title in the Paris Olympic Games.

Reporter Wang Xiaoxiao

(Source: Beijing Daily)

Reporting/feedback

What should I do if medical resources are tight？ The National Health and Health Commission has taken four measures.

Source: CCTV news client

Recently, public opinion has reported that some places are short of medical resources and people have difficulty in seeking medical treatment. On December 14th, the State Council Joint Prevention and Control Mechanism held a press conference, and Jiao Yahui, Director of the Department of Medical Administration of the National Health and Wellness Commission, responded to the relevant situation.

Jiao Yahui introduced that in recent years, the demand for diagnosis and treatment of fever clinics has increased rapidly, and the contradiction between supply and demand is more prominent. However, the growth rate of medical service demand for general outpatient and inpatient services is relatively slow, and the utilization rate of corresponding medical resources is now in a safe and controllable range. The National Health and Health Commission has also taken a series of measures in view of the prominent demand for diagnosis and treatment of fever clinics and the rapid growth.

First, further expand the supply of medical resources and medical services. We require all hospitals above the second level and primary medical and health institutions to open fever clinics or fever clinics, and we have been vigorously promoting this matter recently. According to statistics, as of 12: 00 on December 14th, there were more than 14,000 fever clinics in hospitals above the second level in China, and more than 33,000 fever clinics or consultation rooms were set up in primary medical and health institutions. While increasing the number of fever clinics or fever clinics, we also further simplify the flow of fever clinics. The vast majority of patients go to the fever clinic mainly to prescribe drugs to treat COVID-19’s related symptoms, and many places have also set up simple clinics for fever clinics to further improve service efficiency. According to statistics in some places, the average time to see a fever clinic has been shortened from more than 4 hours at the beginning to less than 40 minutes. In addition, medical institutions in various places are also increasing the expansion and transformation of critical care resources in designated hospitals, sub-designated hospitals, and hospitals above the second level, as well as the increase of critical care beds in tertiary hospitals, the provision of equipment, the training of medical personnel, and the expansion and transformation of convertible ICU, all of which are in full swing. All 31 provinces (autonomous regions and municipalities) in China have formulated corresponding plans and arranged funds. These tasks are also in the process of promotion and implementation.

The second measure is to promote graded diagnosis and treatment. On the one hand, in cities, medical associations are used as carriers, and in rural areas, county medical associations are used as carriers to promote the graded diagnosis and treatment of COVID-19 and other medical services. Let the urban and rural tertiary networks and medical institutions implement their respective functional positioning. Health monitoring is mainly implemented at the grassroots level, especially the health monitoring and health management of key populations; Secondary hospitals provide technical support in all aspects of technology and manpower to meet the needs of general diagnosis and treatment; Tertiary hospitals focus on meeting the needs of diagnosis and treatment of critically ill patients. Through graded diagnosis and treatment, we build a reasonable and orderly medical order.

The third measure is to vigorously promote Internet medical services. Through Internet medical treatment, according to the diagnosis and treatment plan and the guide of home treatment, we will prescribe corresponding prescriptions for patients with COVID-19’s symptoms, and provide corresponding drugs through offline third-party distribution. At the same time, we also require medical institutions to provide 24-hour online consultation and medication guidance, as well as time-sharing appointment services. In this way, the instantaneous peak of medical institutions can be reduced, the gathering of people can be reduced, and the risk of cross-infection when people go to the hospital offline can be reduced.

Fourth, continuously optimize the process of fever clinic, general clinic and hospitalization. By optimizing the medical treatment process, it will provide greater convenience for the broad masses of people to go to medical institutions for medical treatment.

Jiao Yahui said that in the next step, we will further guide medical institutions at all levels in various places to continuously implement relevant measures, and use various methods and measures to expand the supply of medical resources and medical services to better meet the needs of the people for medical treatment.

(CCTV reporter Shi Yingchun and Huang Zhenglong)

Fans Travel-Embracing the World in the Language of Football

　　When the opening whistle of Arsenal’s match against Manchester City sounded, Grandma Liu, 79, sat at Emirates Stadium and cheered for the team with tens of thousands of British fans. The "Granny Liu the Gunner", who has tens of thousands of fans on Weibo, is still full of enthusiasm for football, although she is white-haired. As a fan who has been fond of Arsenal for more than 10 years, it is not the first time for Grandma Liu to visit the British competition site. In 2014, accompanied by her son, she witnessed Arsenal winning the FA Cup and participated in the subsequent celebration parade.

　　It is not uncommon for China fans to "cross the ocean" for their beloved team. The TV broadcast of European leagues was introduced to China earlier, including Premier League, Serie A, La Liga and other European leagues, which gathered huge fans. Nowadays, under the circumstance that "fans", a group with high user viscosity, gradually have certain consumption power and outbound travel is becoming more and more mature, the new model of "watching games+traveling" has mushroomed and spread rapidly in China.

　　Subsectors have developed rapidly.

　　Sports industry is an industry with great growth potential, while tourism industry is a booming sunrise industry. After the two industries are upgraded, it is "customized sports tourism". As a kind of leisure tourism, it has developed rapidly under the background of residents’ consumption upgrading in recent years. According to the data of the World Tourism Organization, this form of tourism is growing at an annual rate of 14%, which is the fastest growing sub-industry in the global tourism market, exceeding the overall growth rate of 4% to 5% of the tourism industry. There are also data predictions that in 2020, the global sports tourism market is expected to exceed 400 billion US dollars.

　　With the development of the Internet, "customized fan travel" has become a more accurate and more suitable vocabulary for the needs of the times. As soon as a tourist or a sports fan lands in the local area, the consumption generated is almost all tourism consumption. Tourism is the biggest converter, sports competitions gather people, and tourism transforms people into commercial value.

　　Most traditional travel agencies’ "game-watching tour" is nothing more than adding a ticket to the traditional travel route. This design obviously cannot meet the in-depth experience needs of die-hard fans. Die-hard fans pay attention to the service of the club and the event itself, such as the team’s cultural experience and the experience of watching the game. They are more willing to focus their consumption on improving the travel experience, rather than the situation where traditional outbound shopping consumption dominates.

　　Nowadays, many fans will buy tickets, customize travel routes and services through a wide range of professional travel service providers such as Ali Travel, Ctrip and Caesars Travel. At present, service providers that are perpendicular to the market and specialize in the business of "sports+tourism" are also favored by more and more people.

　　Lu Yiming, the founder of hardcore sports, called this kind of behavior of fans going to the stadium to watch the game and realize their dreams "pilgrimage". As the only company in China that is perpendicular to the pilgrimage of European football and has only this business, hardcore sports has cooperated with offline fan associations of many European clubs. Online, they also cooperate with some professional sports content production platforms and media community platforms to attract online users who pay attention to the events and surrounding information to watch the games. Both online and offline resources have a good consumption conversion rate.

　　Tourism itself is a service, and in the subdivision of football travel, travel service providers perpendicular to the market will take the service user experience as the top priority. The service packages launched by some travel agencies include themed products such as the father-son tour of football feelings and the honeymoon pilgrimage of couples.

　　Enthusiastic fans have a blue ocean.

　　The concept of tourism has great inclusiveness, and the boundaries of tourism become more vague and inclusive with the development of society and the upgrading of consumption. In this context, the integration of football, even sports and tourism is deeper, its scope is wider, and the boundaries between time and space are more blurred. However, due to the different core attraction, fan tourism shows several characteristics different from other tourism activities.

　　First of all, the boundaries of fan group differences are more obvious. The particularity of fan travel is that before watching the game and visiting the stadium, you have already had a love and professional understanding of this club. Compared with other tourism activities, sports tourism can be said to have certain "threshold" restrictions. There is no such detailed group division in traditional outbound sightseeing tourism, and such group differences will lead to a situation that fan tourism does not match the traditional tourism industry structure.

　　Secondly, the fans are more sticky. For most fans, watching football is an endless activity, so fans’ stickiness to the club will increase and they will pour deeper feelings into the club as a tourist destination. The increase of user stickiness means lower price sensitivity, which is similar to "fan economy". More and more fans hope to realize their dream of "small but beautiful" with the help of professional travel service providers.

　　For consumers, tourism content and consumption content have not only stayed in the previous sightseeing and leisure, but also integrated more experience, participation, interaction or deeper feelings, especially for those fans who have devoted their feelings to the club.

　　"At present, the development of domestic mainstream tourism products is still in its infancy, and the products mainly take ticketing as their core competitiveness. For some fans who yearn for a high-end tour, they may prefer to go to a certain venue for a live experience. How to embrace the blue ocean of’ fans+tourism’, which has not yet been developed, tourism service providers need to continue to explore. " Wu Geng ‘an, deputy director of the Sports and Leisure Research Institute of Huaqiao University, said.

　　Win-win cooperation in tourism and sports

　　From the perspective of supply side, existing travel agencies have explored and upgraded the tourism products on the supply side. The traditional game-watching tour only has sports events and tourist routes, which will involve some sightseeing and sports industries. However, in terms of integration experience, it is still necessary to improve the service and experience of tourism products in combination with new consumer demand.

　　Rich product design is a direction to promote the development of the whole sports tourism industry, so that specific sports tourism projects can be driven through the core event IP. At present, many China sports travel service providers, including Yaner Sports, try to reach cooperation with foreign clubs to provide fans with the opportunity to enter the training ground and witness the star training at close range. In the future, meeting with the stars, having dinner together, or holding a wedding at the stadium and letting the children be caddies holding hands when the stars appear are all goals that fans can achieve, and they are also the added value that most sports event tourism companies have yet to explore.

　　Wu Geng ‘an said: "On the whole, with the change of tourism market demand and the maturity of tourism industry, fan tourism has also ushered in new opportunities. The improvement of fans’ demand for travel experience and the corresponding development of more abundant fan travel experience projects by suppliers all play an important role in promoting the development of sports tourism. "

　　In addition, China’s huge fan market has attracted the attention of the world’s popular fan destinations. In December 2016, the British Tourism Board cooperated with the Premier League, and launched an activity of "Looking for Premier League Ace Fans" on China’s official broadcast platform Xinying Sports. The winner finally got the opportunity to go to the UK to experience the football theme tour. As far as cultural attributes are concerned, football is a "regulated language", which can be used and communicated internationally. The reason why the Premier League is accepted by the whole world is precisely because of this feature. Therefore, compared with other cultural industries, football and even sports industry has an advantage-natural internationalization characteristics and a natural international market. Premier League and other football leagues have strong international influence and international market.

　　Tourism industry and football match complement each other. Tourism needs to develop the international market and rely on event attractions as a selling point. Uefa europa league has different characteristics, gathered fans’ resources, and has a wide range of international communication effects. Its influence and attention are enough to make the host city an international tourism destination. Therefore, whether football builds the business model of sports through tourism format, extends and realizes the value of sports industry, or tourism attracts tourists through the great influence of football matches, enhances the value of tourism industry, and realizes the industrial integration of football, sports and tourism.

Toy spoiler again, sexy goddess villain joins Marvel Comics.

I don’t expect Marvel Comics spoilers, but I can’t stop the spoilers of toy manufacturers.

Funko Pop, the spoiler, directly announced the new series of "X-Men ’97" series "Red Queen" Madeline Phulel doll, which is the role of limited animation that Marvel Comics is currently building.

In previous Marvel Comics movies, this character has never appeared, which is the first show.

If you haven’t read comics, Madeleine may not be familiar with them, but she has two more famous names in Marvel Comics, the Red Queen and the Fairy Queen, which are villains in the X-Men.

Everyone may be more familiar with the ontology of the Red Queen. Phoenix Qin Gelei and Hong Huangshou are clones of Qin Gelei. In order to fight against the apocalypse, Mr. Jing Xie, the villain in the X-Men, got Qin Gelei’s DNA and cloned the Red Queen.

After the death of Phoenix Qin, the Red Queen, who has the same ability as Qin, became a substitute, and also gave birth to a child with the laser eye, which is the cable that appeared in the movie Death Attendant 2. Unfortunately, Qin didn’t die and came back, which directly led to the blackening of the Red Queen and signed an agreement with the devil to become a villain.

The Red Queen has almost the same ability as Chin, with telepathic ability, and even some memories of phoenix force and Chin, so her ability is very fate.

Because the dressing style after blackening is very bold, it is also a role that major cartoonists like to draw very much. Send some illustrations.

Pull your hips! Li Kaier was naturalized and thoroughly sleepwalked, and two points and five points made three noes, which can drive the China team？

On April 22nd, Beijing time, did the China Men’s Basketball Team really consider returning the goods? The Timberwolves are now 0-3 behind the Nuggets, and Kyle Anderson once again gave a depressed performance in the crucial third game.

Since Li Kaier heard the news that he might be naturalized by the China men’s basketball team, Anderson has been in a daze recently. Except for the infighting being punched by Gaubert, he played very badly in every game. In the face of the Nuggets, he was the absolute core of the bench. He scored 1 of 7 in 29 minutes, but only got 2 points, 2 rebounds and 5 assists, as well as 2 mistakes and 5 fouls.

In 29 minutes, 2 minutes and 5 fouls, Anderson’s performance was too low, and the positive and negative values were the lowest in the audience. After three playoff games, his three positive and negative games were all ranked in the bottom four of the team. In the first game against the Nuggets, he made 5 of 11 shots and finally got 11 points, 1 rebound and 3 assists. His performance was not very good. The team was defeated by nearly 30 points. At that time, Anderson’s play was questioned by many people.

In the second game against the Nuggets, he played well. He scored 10 points, 7 rebounds and 4 assists in 4 out of 5, but there were also 4 fouls. More importantly, the team lost the game again. To be honest, Anderson really didn’t make any contribution in this game today. The whole game was completely sleepwalking in offensive and defensive aspects, which can be said to be almost every game.

It can be said that you used four words to describe Anderson’s performance in this game, which really means no speed, no breakthrough, no attack and no rebound. The defense is still as hard as ever, and the organization of the whole team is more serious, but that’s all. The problem is that you don’t have the advantages mentioned above. You can’t even carry the Timberwolves. Can you carry the China men’s basketball team? He stood beside Wolves with Gaubert, Downes and Edwards, and a veteran Conley in the NBA.

It’s not the same when you come to the China men’s basketball team. The weakened version of Gaubert qi zhou, the absolutely all-round scaled-down version of Downs Zeng Fanbo, Edwards and Zhang Zhenlin standing next to you are nothing to compare with. How can the defender Guo Ailun compare with Conley? Can you move the China men’s basketball team? Li Kaier, who has none of these advantages, is of great significance and value to the China men’s basketball team? It seems that he won’t play ball since the news of naturalization came. I wonder if he wants to finish the game early and go through the formalities? The heart is gone. Where’s the Timberwolves? Or is the ability not so good?

Messi and Cristiano Ronaldo debut at the same time! The inferior foreign aid in the Super League rated the best 11 teammates, 5 from Manchester United.

It may bring many consequences to say who is the most hated by the fans among the countless foreign AIDS in the past, but the only thing that can make the fans reach an agreement is Carlos Tevez, the former Argentine international! Tevez is 39 years old, and now he has retired as a head coach. This brilliant player played in the Super League from 2017 to 2018. At that time, he joined the Shanghai Shenhua team, but it didn’t last long. He was only famous for walking on the court and indulging in Disneyland. Finally, he even broke his contract with his old club Boca Juniors early, which completely ruined the image of the Argentine striker in the eyes of Chinese people.

Recently, in an interview with ESPN, a well-known media, the star player also selected the best 11 people he had worked with in his career. Of course, he has played for Boca Juniors, Corinti Ann, West Ham United, Manchester United, Manchester City, Juventus, Shanghai Shenhua and played 76 games for the Argentine national team, and almost all of them are star players in the list.

Tevez chose the 11 best candidates.

Goalkeeper: Buffon

Defenders: Patrice Evra, Rio Ferdinand, Sylvia and Hibarra.

Midfielder: vidal, Bogba, Scholes.

Forward: Rooney, Cristiano Ronaldo, Messi

First of all, as a goalkeeper, Tevez chose his teammate and football evergreen Buffon when he played for Juventus from 2013 to 2015! This is naturally from his personal standpoint. After all, he also cooperated with goalkeepers such as Edwin van der Sar, Joe Hart and Romero, but it is true that Buffon should have been the best goalkeeper he cooperated with, both in strength and at the peak of his career. Even now that Tevez has retired, Buffon is still fighting in the second division.

In terms of defence, Tevez first chose Ferdinand and Patrice Evra, two defenders who won the Champions League with him at the peak of Manchester United. The other two players are not well-known. One of them is Ivara, the old captain of his old club Boca when he was young, and now he has become a youth coach of Boca. The other player is also a young Boca Juniors, so is Tevez’s best friend, Skivia. It is worth mentioning that now 50-year-old Skivia has retired, but he also played in the Super League like Tevez, and even the team he played for was Shanghai Shenhua!

The midfield is the most difficult position for Tevez. In an interview, he said frankly: "I chose from Pirlo to Scholes for a long time!" In the end, he chose Borg Baga, Scholes and vidal, which is almost the midfield configuration when he entered the Champions League final with Juventus in 14/15 season. But as to why Scholes was used instead of Pirlo, maybe Scholes was more powerful than Pirlo in Tevez’s mind?

In the final striker, Tevez arranged in a luxurious combination. First, his striker partners Rooney and Cristiano Ronaldo played for Manchester United. Undoubtedly, the striker combination of Tevez and Cristiano Ronaldo and Rooney in that year can be said to have swept the whole world, but the only regret is that the survival time of this combination is too short! Besides Messi, a teammate of his national team, this striker trident is too luxurious, but now Cristiano Ronaldo has long been incompetent as a winger, so I’m afraid he can only be wronged by Runila.

标签归档爱上海

AI experts reflect on the future of human-machine coexistence： too many obstacles waiting to be broken through

AITO asks M7, an ＂all-around vehicle＂ that satisfies perfectionists.

Review the high-tech in previous Olympic Games.

The breakfast of Zhejiang people in the next month is the traditional snack Youth League in the south of the Yangtze River.

The internal competition pattern of China table tennis team has changed： strong male table tennis enemies surround women table tennis opponents.

What should I do if medical resources are tight？ The National Health and Health Commission has taken four measures.

Fans Travel-Embracing the World in the Language of Football

Toy spoiler again, sexy goddess villain joins Marvel Comics.

Pull your hips! Li Kaier was naturalized and thoroughly sleepwalked, and two points and five points made three noes, which can drive the China team？

Messi and Cristiano Ronaldo debut at the same time! The inferior foreign aid in the Super League rated the best 11 teammates, 5 from Manchester United.

近期文章

近期评论

归档

分类

标签

标签归档 爱上海

近期文章

近期评论

归档

分类

标签

标签归档爱上海