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　　Xinhua News Agency, Jinan, August 10th　Question: Does the price of ordinary vegetables increase 10 times when you spend some money on branding? — — Health vegetable certification chain tracking

　　Xinhua News Agency "Xinhua Viewpoint" reporters Shao Kun, Richard Chang and Wang Yang

　　At present, in large supermarkets in many cities, besides ordinary bulk vegetables, there are often sales areas for brand vegetables. Unlike ordinary vegetables, which are sold in large quantities, these vegetables are mainly packaged in small packages such as 2 onions, 3 cucumbers and 4 peppers, and are labeled as "pollution-free", "green" and "organic".

　　The price of branded vegetables is several times higher than that of ordinary vegetables, and the price of organic vegetables is as high as 10 times. However, some insiders revealed that some of the "aristocrats" in these vegetables are not true, but they are actually ordinary vegetables, and the qualified rate of organic vegetables is even less than 10%.

　　Although the price of healthy vegetables is high, the profits of farmers and enterprises are not high.

　　On July 30, the reporter saw in Shanshui RT Mart Supermarket in Jinan that the price of ordinary bulk tomatoes was 1.99 yuan per catty, and the price of a brand of tomatoes labeled "green" was 14.8 yuan per catty; Bulk cucumber is sold in 2.3 yuan per catty, and the price per catty with brand and "green" label is 6.8 yuan. On the e-commerce platform, the online sales price of a certain brand of organic tomatoes is 25 yuan per catty, which is more than 10 times that of ordinary tomatoes.

　　Although the price of green and organic vegetables sold in supermarkets is high, the income of vegetable farmers has not increased much.

　　Dailou Village, Heguan Town, Qingzhou City, Shandong Province, is a concentrated vegetable planting area. Liu Guanjun, a vegetable farmer, once supplied a brand of green vegetables. He said that green vegetables have high requirements on pesticide residue standards and quality, and each batch should be sampled. In order to meet the supply requirements, it is necessary to make insect nets and use biological pesticides, which takes a lot of time. Calculated, the cost of cucumber per mu will increase by more than 500 yuan, but the output is about 1000 kg lower.

　　Enterprises that operate high-end vegetables also feel that the profits are not great.

　　Ci Runyu, chairman of Youwo Organic Agriculture Co., Ltd. said that in order to manage organic vegetables, the company did not plant anything on the land in the first three years, but buried soybean meal and slowly "raised" the land to meet the requirements of organic soil standards. "It has been six years since we started to make organic vegetables, and we are losing money every year. We are ready to lose money for eight years."

　　Li Aihong, deputy general manager of Shandong Liaoyuan Science and Technology Co., Ltd. said, taking green cucumbers as an example, in order to make vegetable farmers motivated, the company’s purchase price is 20 cents higher than the market price per catty, and the cost per catty is at least increased by 1 yuan. In addition, there are expenses such as employee salaries, logistics and transportation, and supermarket shopping guide salaries.

　　Zhu Zaijun, chairman of Shouguang Vegetable Farmers’ Home Association, said that in the supermarket, the cost of sales has suddenly increased. In some supermarkets, the entrance fee is as high as 20%, and the admission fee is charged by category, and the settlement time is more than half a month.

　　"The sales volume of green vegetables is only about one tenth of that of ordinary vegetables. If vegetables can’t be sold, they will rot. According to the price, it is good that the payment rate can exceed 70%. " Li Aihong said.

　　Li Aihong said: "Without pesticides and fertilizers, the labor cost is greatly increased. Real organic vegetables can only be guaranteed at a price several times or even 10 times that of ordinary vegetables. "

　　In addition to cost and market problems, the most worrying thing for green vegetable operators is that this high-end vegetable market is full of mixed fish and dragons. Some merchants use ordinary dishes to imitate green and organic dishes, which leads to a large number of shoddy products entering the market, and even to a certain extent, the phenomenon that bad money drives out good money.

　　A green vegetable dealer said that some companies that produce ordinary vegetables are not certified, but they also imitate the packaging of green vegetables, and their appearance is very similar. "They sell as much money as we sell, and consumers mistakenly think that they are all the same." He said.

　　Cui Dayou, head of Junhui Farm in zouping county, Shandong Province, has been engaged in organic agriculture for 8 years and has cooperated with famous hotels and restaurants in Jinan and Zibo. "They used organic dishes several times and thought it was really good, but they didn’t need it after the high cost. They can continue to pretend to be our brand." Cui Dayou said that he had seen vegetables sold under the banner of his enterprise in other places, but at first glance they were not produced.

　　Counterfeiting happens from time to time, and certificates can be handled with money.

　　It is understood that the standards of pollution-free, green and organic vegetables are different. Pollution-free means that pesticides and fertilizers are allowed to be used, but highly toxic and residual pesticides cannot be used; Green is a transitional product from pollution-free to organic development; Organic standards have the highest requirements, not only prohibiting the use of pesticides and fertilizers in the production and processing process, but also having strict requirements on the surrounding planting environment such as soil and water quality. It is considered as pure natural, pollution-free, safe and nutritious food, and almost becomes synonymous with health.

　　Although the price is higher, with the concept of green consumption deeply rooted in people’s hearts, high-end healthy vegetables are increasingly welcomed by the people.

　　According to the statistics of the Ministry of Agriculture, since the green food project was started in 1990, there have been more than 10,000 green food enterprises in China, with nearly 25,000 products and a base area of nearly 200 million mu. Some products have accounted for 5% to 8% of the total amount of major agricultural products. Since the certification of organic agricultural products in the agricultural system was launched in 2003, there are nearly 1,000 certified enterprises and 4,000 products in China, and the number is still increasing.

　　So, are the vegetables with various certification labels genuine?

　　A number of business leaders engaged in vegetable production and management said that it would be a good achievement for vegetables that really meet the organic standards in the market. "The certificate agency has been commercialized, and it can be done with money." A person in charge of the company said.

　　The reporter learned that there are many certification bodies of organic certificates, such as Zhonglv Huaxia and Wuzhou. Some online agencies say that they can handle the certificates of these institutions, and the processing period ranges from two months to six months.

　　The reporter contacted an agency. The salesman said that it costs 26,000 yuan for the organic certification of Zhonglv Huaxia, and the other 18,000 yuan. When asked if "the use of chemical fertilizers and pesticides will fail the audit", the business person said, "Don’t have these things on site during the inspection, and the products can’t be detected."

　　The reporter’s investigation found that there are also gaps in product testing. According to the accreditation process, after the on-site audit, the inspector will issue on-site inspection of pesticide residues, heavy metals and other items. Then the inspected person sends the sample to a laboratory in Beijing for testing and pays the testing fee.

　　The salesman reminded me that because it is self-inspection, we should try our best to select products that have no problems and mail them to the testing center, which will generally pass smoothly. The certification of Zhonglv Huaxia is difficult to pass. If the vegetables produced use pesticides and fertilizers frequently, other units can be certified.

　　According to the relevant regulations, there should be no pollution sources such as garbage dumps and chemical plants around the planting base of organic vegetables. However, the business person said that the plants planted in the village can generally be used, and there is no clear requirement on the distance. The minimum requirement is "invisible" and everything else can be operated.

　　Many vegetable producers said that even with organic certificates, it is difficult for products to truly achieve organic quality. According to the standard, using chemical fertilizers and pesticides once cannot be called organic. However, it is impossible for technicians to stare at cooperatives and farmers every day, and it is impossible for inspectors to stay in greenhouses 24 hours a day. "Quality mainly depends on the self-discipline of production enterprises and farmers." A manufacturer said.

　　Enhance the credibility of green certification and establish a traceability system for enterprises.

　　In 2017, the No.1 Document of the Central Committee emphasized that the authority and influence of domestic green and organic agricultural products certification should be accelerated, and the credibility of green food brands should be enhanced in a more prominent position.

　　How to solve the phenomenon that ordinary vegetables pretend to be green, organic and other high-end vegetables for sale? Agricultural experts said that some certification bodies are unprofessional and irresponsible because of the low threshold for certification bodies and the lack of supervision over certification activities. After the approval of certification, due to personnel and energy, post-certification supervision is not in place.

　　Zhou Qingjie, a professor at the School of Economics of Beijing Technology and Business University, said that at present, all kinds of food certification in China are mainly base certification rather than product certification, and the certification industry is developing abnormally. The number and frequency of vegetable trading are large, but the production subject is not organized and the scale is small, so it is very difficult to supervise.

　　Experts put forward the following suggestions: open the information of certified enterprises and accept the supervision of the government and the public; Improve the qualification threshold of certified enterprises and establish a professional team; Introduce third-party supervision in the authentication process.

　　Ma Aiguo, the chief animal husbandry minister of the Ministry of Agriculture, has publicly stated that it is necessary to bring the quality sampling inspection of green food and organic agricultural products into the scope of routine monitoring, law enforcement sampling inspection and risk assessment monitoring. Resolutely crack down on signs infringement, counterfeiting and nonstandard use of marks and other phenomena and behaviors. It is reported that in 2016, China cancelled the right to use the logo of 110 green food products.

　　Zhu Zaijun said: "To produce high-quality agricultural products, enterprises must establish a closed system that can be traced back to the whole process of production, brand maintenance and sales."

　　Liu Tongli, deputy head of the Agricultural Economics Sub-committee of Shandong Agricultural Expert Advisory Group, suggested that the management department should strengthen online monitoring of production bases to reduce OEM counterfeiting. In addition, it is necessary to strengthen the detection of vegetables and make the results public to consumers.

　　In fact, only from the appearance and taste, it is difficult for ordinary consumers to distinguish whether vegetables are ordinary or green and organic. Li Aihong reminded that when buying vegetables, don’t just look at the appearance packaging, but also carefully read the contents on the label. Some high-priced vegetables that don’t have a "green" or "organic" logo must be counterfeit high-end vegetables.

　　[汽车之家 人物对话] 　在2018广州车展上，我们有幸对话了广东粤宝集团市场总监邝晓婵女士。具体对话内容如下：

　编辑：邝总您好，欢迎您百忙之中接受汽车之家的对话。粤宝集团在15年的发展中经历了坎坷收获了非常多的成绩及认可，今天想请邝总首先介绍一下咱们集团目前的发展历程？

　　邝晓婵：粤宝主要是2003年在广州海珠区成立的，当时是我们第一任的董事长江军江先生注册成立的第一家公司，当时我们的第一家店是宝马店，这家宝马店在中国来说是首批第五家。经过了十几年的发展，我们现在的店主要是分布在广东、广西、海南三省份，明年也会拓展到江苏、浙江等地，经营的品牌主要是宝马、英菲尼迪、林肯三个品牌，主要是宝马店比较多。

　　现在我们的集团总裁叫江思祖先生，在整个华南区来讲，粤宝都是比较重要的宝马合作经销商集团。广东粤宝应该是现在市场占有率最高的经销商，我们在广州市区的店面、网点也是属于最多的，有三家宝马4S店，有两个城市快修店还有一个城市展厅，在广州来讲也是宝马经销商店最多的品牌。

　　编辑：广州车展的到来也宣布今年已接近尾声，今年我们集团目前的销售表现是否达到了您的预期？

　　邝晓婵：其实今年大家都知道，整个宏观环境也有比较大的影响以及变化，整个行业里也有很大的冲击，包括也有很多其他的行业进驻到汽车的生产、经销行业里，这也是我从业以来整个中国市场来讲，今年都是比较困难的一年，有很多品牌今年都做了很大的调整。到目前为止，整个粤宝集团销售的情况还是在我们预期内的，基本预测是可以达到年初的计划，而且能保持在整个竞争行业里的领先位置，我们还是要感谢整个集团的员工以及领导做出的非常好的带头作用，大家都非常努力，所以完成了现在这个业绩，我觉得还是在我们的预期之内。

　　编辑：服务一直被咱们集团所倡导，2018年咱们持续竞争的核心是什么？

　　邝晓婵：其实粤宝集团像在国内也算是比较老的经销商集团，就是在宝马这个行业里，尤其是在广州这个市场来讲，我们拥有非常庞大的老客户基盘，所以我们一直要做好这个服务，以客户为导向的核心理念。2018年，我们一直在售后及客服两方面做了非常多的工作，从去年开始我们在积极铺垫整个客服管理的系统，我们在客户的数据管理上也有自己的系统，也有比较严谨的客户分类管理，未来也加入了非常多的客户会员管理，希望在客户服务方面作出更大的努力。今年我们的售后这方面，其实售后是4S店很重要的利润来源，怎么保持客户的黏度？其实在技术能力方面需要很大的支撑。

　　值得高兴的是，今年宝马有售后的技能大赛，粤宝集团几乎所有店都在比赛中拿到了奖项，其中柳州粤宝喷漆师-万平，获颜色微调项目全国总冠军，这也是践行我们所倡导的客户服务领先，做好售后服务，保持客户黏度的理念，我们一直在践行这个理念，持续在做这些事情。

编辑：近年来经销商集团一直都在向多元化的方向发展，不知道邝总如何看待这种情况？

　　邝晓婵：刚刚也提到，汽车行业近年来，尤其是今年，大家的市场环境、竞争态势也非常严峻。在新车来讲，现在的销售利润逐步在下降，大家都需要寻求多元化的发展。经销商的经营，首先我们要看利润，利润在下滑的情况下，肯定是逼迫大家要往多元化发展。而且现在是信息化时代，数字化及新的消费理念，都要求经销商不能只做传统单一的行业。包括现在很多大的经销商集团，可能依托自己的网点优势与品牌优势，会创造自己的售后品牌，或者是成立自己的金融公司，从金融、附加服务或售后方面做非常多的尝试，我觉得这是行业发展到一定程度的良性竞争环境下让大家进行进化的过程，我觉得这是正常的。

　　Since the establishment of Yuebao Group, our goal has been to focus on luxury car brands, and we will develop in this direction in the future. So in the coming days, includingIn 2019, we will also have more luxury brands, apply for luxury brand operation rights, and open more luxury brand stores. New energy vehicles are also the general trend of future automobile development. Under the guidance of national policies and consumer demand, new energy vehicles must be a very important development direction in the future. Therefore, Yuebao Group will also make more attempts in new energy, and more brands will enter the market.

　　Another point is that in the extension business of automobile brands, more additional businesses, including accessories and financial services, will also have their own development plans. This is just a little bit of disclosure, and the specific plans will be announced later.

　　Editor: This auto show has arrived in the eagerness of many netizens. I wonder what kind of preferential benefits our group has brought to you during this auto show?

　　Kwong Xiaochan: There are definitely huge preferential benefits. In this auto show, there are mainly two brands and dealers participating. One is the entire brand of BMW, and the other is Infiniti. BMW also released three new cars on the spot on the day of the media day. First, there areThe 1 Series M Sport and the BMW i8 Convertible are both models that many car enthusiasts pay attention to, and they are very special. The most important thing is that we also ushered in the launch of the new BMW x5 in Asia. As you can see, we have launched the 4.0×5 M Sport first, and the pre-sale volume is 820,000. I believe this price is very attractive to many consumers. We also believe that this car will be welcomed by the market.

　 At the same time, we will also provide very large preferential services at the auto show, giving consumers in Guangzhou and the prospective car owners who are waiting a lot of surprises. Welcome to the store or to the scene to see the car.

　　According to "China Audio-Visual Big Data" (CVB), from May 16 to May 22, 2020, the key drama "Flowers Flourishing with Leaves" of the State Administration of Radio, Film and Television gained both ratings and word of mouth; The ratings of Qiu Chan improved, and the comprehensive ratings broke 1%; "Qingpingle" ended successfully, and all the data performed well; Contemporary urban drama "Happiness is within reach! "tells the story of contemporary youth’s dream-seeking, and the audience is large in the opening week, and the ratings are red; The viewing completion of the key drama "Everywhere Scholar" of SARFT for tackling poverty has been continuously improved.

　　SARFT’s key play "Flowers Flourish"

　　Double harvest of ratings and word of mouth

　　With humorous language and sincere and delicate emotions, the drama tells the story of poverty alleviation in a fresh comedy style. After the CCTV-1 comprehensive channel was launched, it attracted the attention and praise of the audience. "It’s true, it’s so true!" Comments such as "Very good, coming from life but higher than life, very grounded" are not uncommon on the Internet, and won a high reputation of 9.4 points in bilibili, which is dominated by young audiences. This week, the average arrival rate of each episode of the drama was 2.367% and the audience rating was 1.353%, both of which ranked first in the single channel viewing index of prime-time TV series.

　　The comprehensive ratings of Qiu Chan broke 1%.

　　This week, the drama was broadcast on Jiangsu Satellite TV and Zhejiang Satellite TV. The audience size continued to increase, the viewing completion continued to rise, and the viewing momentum was strong. The average comprehensive rating of each episode was 1.065%, an increase of 26.3% over last week.

　　"Qingpingle" ended successfully.??The data performed well.

　　"Qingpingle" shows the theme of ancient costumes with realistic creative techniques and restores the scenes, etiquette and customs of the Song Dynasty, which has been praised by many audiences. Yu Yunguo, a historian of the Song Dynasty, commented that the play "not only aroused the appreciation interest of the general audience, but also had a higher credit rating than historical records". In addition, the drama set off a wave of audience’s exploration of the famous scholar Gao Shi in the Northern Song Dynasty, and the Baidu search index of famous literati such as Ouyang Xiu and Fan Zhongyan was more than twice as high as that before the drama started.

　　The drama was broadcast on Hunan Satellite TV, with an average arrival rate of 0.997%, loyalty of 55.979%, and audience rating of 0.558%. The topic # TV series Qingpingle # Weibo’s reading volume exceeded 10 billion.

　　Contemporary urban drama "Happiness is within reach! 》

　　The audience was large in the opening week, and the ratings were red.

　　This week’s Happiness is within reach! "Qingpingle" was broadcast on Hunan Satellite TV, focusing on the positive attitude of contemporary outstanding young people towards love and workplace, showing the young generation’s persistent pursuit of ideals and their self-confidence and openness to their careers and lives. Since its launch on May 19th, it has aroused heated discussion. Baidu search index has more than doubled on May 20th, and has remained high ever since. The average arrival rate of each episode in the opening week of the drama was 1.083%, and the audience rating was 0.640%, both of which ranked third in the single channel viewing index of prime-time TV series.

　　SARFT’s key play "Everywhere Scholarly"

　　The viewing completion is constantly improving.

　　The play has been broadcast on Beijing Satellite TV for three weeks, and its loyalty has increased by 10% every week.

　　—END—

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